The goal of The Economist is simple: connect the right people, with the right content, at the right time - all over the world. But this would prove challenging in a vast digital landscape, and given the rapid nature of social and newsmedia. After all, more than half of their audience connects with their content in digital format, and the online world can be complex to navigate. 

The team at The Economist needed to gain audience insights, start and drive relevant conversations and meet the rampant demands of a 24-hour rolling media, without compromising on quality. 

Also, a publication like the Economist is revered for credibility, thoughtful insight and relevance, which means that gaining understanding and offering value is just as important as meeting a deadline. While the team generated new and interesting data every day, they lacked the extra layer of insight that would quickly and accurately connect the separate data dots into a more meaningful story, and help their readership grow. 

The Challenge

"One of the biggest challenges we had was putting that all together into a comprehensive, insightful presentation that would allow us to really have a clear picture of where we are across the board, also a deeper dive into the insights from there. Previously we had numbers, but we didn't know what was behind the numbers."

The abundance of data was mined down to specific audiences, helping The Economist identify their readers and giving them an intricate understanding of how those readers behaved and responded. 

"We have worked closely with the team to create really targeted outreach lists and targeted databases so that we understand not only the overall brand impact that we are having but if we are having that impact amongst our target customers. So really trying to drive detail and [understand] where we will have the most impact because that's where we will move the needle for the business". - Lauren Hackett, SVP, Global Communications.

A key goal for The Economist is to align the right customer with the right content on a global scale. Therefore, a crucial task for the communications team is to listen to its communities and understand where their interests lie. According to the communications team, Meltwater "were really fantastic about working collaboratively to develop a format and a structure that would give [them] a monthly snapshot of how our brand was doing as a global brand, but also in various territories around the world." This provides the Economist with actionable data points on trending discussion points, influential figures and daily coverage updates - meaning key decisions in content planning and distribution are guided by this actionable data. 

Solution

"The reporting that we've [developed] over time, really helps us to figure out where our opportunity is as marketers, broadly defined. By looking at the themes that are being discussed externally, by looking at the themes that are being discussed in relation to the Economist and our family of brands, we can start to have better planning and make more informed decisions."

The Economist can now specifically cater to its readership, which is one of the largest in the world, offering independent journalism to curious minds.

Understand the true brand impact of their work

Using tools such as the Meltwater Explore and Social Echo, The Economist can clearly identify where and with who their brand is making an impact - guiding next steps in the communications strategy, measuring subscriptions and proving ROI.

Gain powerful marketing, media and audience insights

The global communications team needs to be able to monitor the core markets (the UK & the US) seamlessly. Therefore, access to location-based analytics means they can isolate data points and understand both markets as separate entities. Efficient reporting also means easy access to powerful insights. 

Summary

eng-052020-MW-Case-Study-The-Economist.pdf

The Economist is a trusted source for news analysis, which helps over a million people make sense of the world through news media. The team turned to Meltwater to help them achieve their primary goal: Strategically growing their readership through new subscriptions.

Learn how The Economist is using Meltwater to understand the true brand impact of their work, and to gain powerful marketing, media and audience insights.

The Economist - Meltwater customer story

Gaining powerful marketing, media and audience insights.

The Economist

Monitor individual mentions country by country to gauge the impact of local actions

Generate detailed reports within very specific time frames on highly relevant issues

Acquire a more nuanced understanding of Latin America's vast media landscape

Promote and Measure the Progress of Key Campaigns 

From their founding more than 80 years ago during the Spanish Civil War, Plan International has been providing relief to children. Their ambitions have expanded in tandem with their size and presence: two years ago, they committed to transforming the lives of 100 million girls by 2022. Communication comprises the core of their strategy, including campaigns designed to encourage participation, partnerships, and sponsors. 

Plan International Latin America launched a complementary marketing campaign, Girls Get Equal, in October 2018, targeting the high incidence of unplanned pregnancy and forced marriage of adolescent girls in the region. Prior to launch, they knew they needed a comprehensive suite of media intelligence tools and a provider capable of serving as more of a partner than a vendor. They wanted guidance on achieving a greater positive impact on social as well as traditional channels. Analyzing and interpreting their impact in each country they operate in was critical. They also needed the ability to prepare complete media coverage reports in a timely manner. 

Regional Communications Manager Juan Carlos González Díaz says, "It wasn't long before we saw Meltwater's potential to provide everything we needed in a single platform, with clear visibility into every locality we work in and in-depth analysis."

Challenge

"The Meltwater platform provides us with first-hand analysis of a huge base of online sources, on-demand."

An All-In-One Solution with Best-in-Class Tools 

As Girls Get Equal and other campaigns are launched and start acquiring traction, Meltwater's platform enables the local offices to monitor the mentions individually, country by country, and gauge the impact of any actions they've taken. All measurements are done in Meltwater. The social media platform allows Plan International to enlist girls' rights advocates as influencers and win converts from among the younger audience they're able to engage with. 

Plan International Latin America targeted October for the launch of Girls Get Equal because October 11is celebrated worldwide as the International Day of the Girl. While the campaign is still in its early stages, Communications Manager, González Díaz, says that the metrics have justified the decision to select Meltwater for their campaigns and launch when they did. Feedback from individual countries has revealed healthy engagement, and also uncovered new opportunities. 

Advancing their campaigns is both an urgent priority and an ongoing process, and González Díaz credits Meltwater with playing an important role in his team's education. "I use Meltwater's advanced search often to adjust the countries, media, keywords, and linked concepts. The results I get back give me a much better understanding of Latin America?s vast media landscape."

"Meltwater is great for generating reports about media hits within very specific time frames and about very specific topics relevant to us. Being able to zero in on results helps us focus our resources on where they'll yield the best results. The insights we've gathered from the platform continue to point the way to new avenues for getting our message out."

Meet Plan International Latin America.pdf

Meltwater Helps Plan International Latin America 

Frame the conversation in Latin America about girls' human rights 

"We believe there is an undeniable connection between having Meltwater function as a key strategic partner in targeting and fine-tuning our message and the way the Latin American media talks about girls' rights. They're also helping us determine whether ethical standards are being adhered to and how we should frame news of this sort."

Monitor and measure the impact of their campaigns country by country 

"Our 'Girls Get Equal' campaign is quite recent, but already the monitoring and metrics we've performed in the individual countries with Meltwater confirm that our greatest opportunity to make an impact is around October 11, the UN's International Day of the Girl. This data really helps us focus our efforts."

Benefit from having a communications partner rather than just a vendor 

"My Meltwater consultant has been of great help in finding media hits that link our organization and the positive impact we're having on the girl population within Latin America. I know that on the backend, it's not always an easy task because of the nature of these searches, but the Meltwater team and their tools have made the work seem effortless." 

— Juan Carlos González Díaz, Regional Communications Manager, Plan International Latin America 

Plan International is a non-governmental advocate for children's rights and girls' equality in 76 countries, including 12 in Latin America and the Caribbean. They reached 34.2 million children through their work in 2018. Meltwater provides the Latin American offices with media monitoring, a social platform, and analytics.

Meltwater helps Plan International frame the conversation in Latin America about girls' human rights.

Plan International - Meltwater customer story

Girls Take Center Stage

Plan International

Instantly acquire large volumes of valuable, filtered content

Measure the tonality of an event or crisis and quickly adjust messaging

Develop more meaningful and valuable relationships with clients

LINK offers a range of strategic digital communication solutions to Latin American companies and governments and is credited with generating transformative results for their clients. The transformation is true of their own company as well, with a growing demand for more services pushing LINK to morph from a traditional TV commercial production company into a full-service digital communications agency. CEO Iván Rocha explains, "We risked losing business by just doing commercials. Clients were now asking for a much more complete service, something effective and with a clear message." 

Making the leap from TV commercial producer to trusted advisor requires having reliable data at hand always, so acquiring access to relevant information became a key priority. LINK looked into media tools such as NUVI and liked their graphics well enough, but found the information they provided to be insufficient. 

LINK?s wish list included the ability to track and measure the sentiment surrounding specific events and campaigns. Because tonality plays such a key role in persuasion, LINK needed to factor this into the strategic guidance they offered and the messages they created. Monitoring and analyzing their clients' exposure in traditional and social media was another key priority. 

"We were used to dealing with client crises, but never at such an integral level. With Meltwater, we now have the tonality and volume of an escalating event at our fingertips, and can quickly develop a strategy based on this intelligence."

Acquiring a Platform Filled with Useful Intel 

After investing in new talent and retooling to function more like a communications agency, LINK chose Meltwater to help complete their vision. Meltwater allows LINK to develop deeper relationships with their clients and fill the role of an expert advisor. LINK can quickly leverage Meltwater's detailed metrics in times of crisis and receive frequently updated news summaries. 

Whereas LINK used to scrap for information, today, with one click the team can access a large volume of valuable content. LINK not only uses Meltwater's data to tell stories, their presentations have also become things of beauty. Clients can see for themselves how effective their communications are and whether they're gaining traction with the media and with their audience. CEO Iván Rocha is not only convinced Meltwater was the right choice, he adds, "I love the personalized service Meltwater offers, as our industry moves very quickly. No other company offers this."

Earn rave reviews from clients for the relevance of their data  

All of the information we deliver to our clients is up-to-date and easily understandable. When we review digital reports, the quantity and quality of what Meltwater delivers is far superior to what we had before. Clients now expect to see the metrics Meltwater gives us in all of our presentations."

Leverage their resources more cost-efficiently and with greater impact 

"Social media plays such an important role today. Meltwater allows us to plug into what people are saying and what?s trending in digital and social networks. Before engaging with Meltwater, we had to hire both a traditional media agency and a social media agency."

Formulate more effective messaging when engaging in crisis control  

"After a recent gubernatorial campaign event, we were able to measure the tonality of the conversations on the candidate and, from there, fine-tune messaging. As we proactively evolved our outreach strategy for the candidate, we obtained an amazing response from the public." 

LINK.pdf

When LINK added creative and consulting services to their offering, they breathed new life into their company. Their new approach relies heavily on Meltwater to stay informed on every aspect of a client's media presence and competitive landscape.

Meltwater helps LINK formulate more effective messaging when engaging in crisis control and earn rave reviews from clients for the relevance of their data.

LINK - Meltwater customer story

Creating a New Life for LINK

LINK

Create media distribution lists that map to specific attractions and activities

Analyze the effect of their press releases with accuracy, detail, and timeliness

Share KPIs easily with primary stakeholders to shape and inform future efforts

Generating Awareness and an Increase in Visits 

The road to success in Rio de Janeiro runs through the Rio Convention & Visitors Bureau, the private nonprofit tasked with promoting tourism, congresses, and gatherings in one of the world capitals of fun. With so many rich themes to draw from and promote —  from music to beach life to Carnival to Corcovado and Sugarloaf mountains — Rio CVB wanted a reliable media communications solution to help position them better with national and international visitors and influencers.

They needed a modern contact database that could easily adapt to their changing priorities and campaigns by allowing them to target specific audiences. Identifying and engaging the journalists and influencers talking to and writing for these audiences was important, as was the ability to geotarget by specific countries. Measuring effectiveness and continuously tweaking their approach plays a large role in their overall planning. They wanted detailed reports containing key performance indicators (KPIs) that could be shared with primary stakeholders and help inform their future efforts. 

Rio CVB Press Officer Alessandra Raulino says, "Many times we need a report as soon as the communication is sent out, and Meltwater's reporting is excellent for our purposes. The reach metric is huge for us."

"One amazing thing the solution lets me do is access the link of every article we pick up after we send out a press release."

Engaging Top Communicators and Detailed Reporting 

Rio CVB selected Meltwater for its complete solutions platform, providing traditional media monitoring, social media monitoring, a newsletter, an influencer contact database and a newsfeed. Every day Rio CVB features a different activity or subject, and Alessandra Raulino uses Meltwater's database to build media lists that map to each subject. The influencers tab is most useful in identifying and reaching out to effective communicators. 

After sending press releases, Rio CVB's press team can see every article that relates to their release and how publications choose to report on it. Insight into their communications is provided by media monitoring along with on-demand reports that can be easily generated and shared with others. Raulino says her reports are efficient and save her from having to find a separate solution to analyze the effect each release is having. She prizes her reports' accuracy, level of detail, and timeliness. 

The press officer says, "Meltwater shows me not only the articles that were published verbatim, but also the articles that were rewritten based on the information we included in the release."

"Every day we use the influencers section in the platform. It's how we find the best people to work with."

Meet Rio Convention & Visitors Bureau.pdf

Build distribution lists centered around subject and geography 

"Let's say, for example, that the subject is security. Using Meltwater, I can build a list that is entirely focused on influencers that have recently covered security. Because some topics require geotargeting— delivering different content based on our audience's location—  I'm able to divide my list by country."

Measure the effectiveness of their targeted messaging 

"Every day one or more times I check my Meltwater inbox to know just how Rio de Janeiro is being mentioned in the news and to get any insight into the level of pick-up after we send out a press release. If I didn't have Meltwater, I wouldn't be able to measure the effectiveness of our targeted messages."

Manage the varied demands placed on their communicators 

"Our main job is to keep the influencers around the world informed of all the good things that are happening in Rio. Rio is a city that has culture, that has technology, art, and so many other good things. The Meltwater platform is big and powerful enough to help us manage all of this richness and diversity."

— Alessandra Raulino, Press Officer, Rio Convention & Visitors Bureau

Rio de Janeiro was tabbed South America's leading sports tourism destination by the World Travel Awards in 2018. This was due in large measure to the work of the Rio CVB. In their role as ambassadors and communicators, they know that their success generates wealth and jobs. They partnered with Meltwater to further Rio's promotion efforts.

Meltwater helps Rio Convention & Visitors Bureau build distribution lists centered around subject and geography and manage the varied demands placed on their communicators.

Rio Convention & Visitors Bureau - Meltwater customer story

Rio Is Open for Business

Rio Convention & Visitors Bureau

Capture and measure mentions related to
them and the key themes they are tracking

Uncover insights that help determine where
they should allocate their limited funds

Build a media list of journalists receptive to
their message and secure key coverage

Trouble in Paradise - Getting the Word Out 

Situated on the Caribbean coast, Belize is a little slice of heaven. Its 200-mile-long reef has been declared a UNESCO World Heritage Site, and abundant wildlife and plant species provide rich fodder for eco-tourism. Interest in Belize is growing, but for all its beauty, its tourism authority faces challenges. These include a limited budget and the need to do more with less. 

The BTB's Perry Bodden says, "Last year was particularly challenging because of all the storms that hit the Caribbean. Nature may have spared us, but we were still faced with spreading the message that Belize was open for business." 

When the BTB went looking for a media communications tool, they had a good idea of what they needed. Tracking what news outlets were saying about the nation tucked just beneath Mexico was a priority, especially as it related to the Board's initiatives. Metrics were considered critical for helping them determine where they should allocate their limited funds. Identifying and reaching out to news outlets that had written about Belize in the past was also important. And, because social plays such a large role today in generating buzz around specific places and experiences, the BTB wanted to track and evaluate what influencers said on social platforms. 

"We knew the value of promoting Belize through social media platforms like Instagram, so we decided social media metrics, along with traditional coverage, were a must-have."

Monitoring and Insights That Inform Communications    

Today the BTB uses Meltwater to capture every mention relating to tourism in Belize as well as key themes they need to keep track of. To support their own tourism industry, they've become active participants in both the Caribbean Tourism Organization and the Central American Travel Agency. Each presents new opportunities for measuring the impacts of their marketing. Perry Bodden says, "A major reason why we use Meltwater is for the social media and news listening tools. The reports sent to the platform keep us informed of all our mentions, and of the industry in general."

The BTB uses Meltwater to monitor before, during, and after their event. An example of this is their annual Reef Raffle. Proceeds are shared between the Belize Barrier Reef and the Great Barrier Reef in Australia. Bodden says, "We extract all the insights we obtain from Meltwater to not only learn if the conservation message was shared on social media and online news outlets, but to also ensure we use effective messaging that resonates with our audience in our next event."

This interest in the future is coupled with an interest in the past. The BTB is using retroactive searches to identify people and outlets they may have an opportunity to renew a relationship with.  

"After looking at the mentions in the platform, we can reach out to partners that mentioned us so that they can still post about our initiatives."

Meet Belize Tourism Board.pdf

Fine-tune keywords as needed to capture every relevant mention  

"A huge challenge in the past was tracking relevant mentions about our country in general, not just one specific word. Every important mention that includes the word Belize can affect our tourism positively or negatively, and the ability to fine-tune our keywords in Meltwater makes a major difference."

— Maynor Larrieu, Digital Marketing Manager 

Make apples to apples comparisons of metrics across all initiatives  

"Meltwater's platform allows us to standardize our metrics across all of our events and initiatives. For example, we use one dashboard to measure all the PR efforts—  digital and social— within our tourism industry. Making data easy to track and comprehend is what every tourism board dreams of, not just us." 

Target news organizations with a demonstrated interest in partnering 

"We look at the mentions we see in Meltwater and reach out to news organizations that wrote about one or more of our events, to encourage them to continue spreading the message of protecting the reefs. The platform makes this easy because it shows us in real time the top publications by volume of coverage." 

— Perry Bodden, Digital Marketing Officer 

The Belize Tourism Board (BTB) is the government body responsible for the licensing and marketing of the small Central American nation's tourism industry. It supports tourism-affiliated businesses through many initiatives, programs, and policies. Meltwater media monitoring and analytics provide the BTB with a huge
assist.

Meltwater helps Belize Tourism Board fine-tune keywords as needed to capture every relevant mention and make unified comparisons of metrics across all initiatives.

Belize Tourism Board - Meltwater customer story

Wish You Were Here

Belize Tourism Board

Execute complex searches to acquire rich, dynamic content

The FFP team knew they needed dynamic data to track trends and effectively provide early warning of potential conflicts, but lacked the means to capture relevant news from countries around the world in an efficient manner. Compiling their annual Fragile States Index—a document cited by the US State Department when reporting to Congress—meant spending countless hours manually scanning articles and papers to determine which ones merited inclusion. Analyzing trends with an in-house tool was both difficult and time-consuming. 

"For early warning, you need really dynamic data and the ability to track trends, and you can't get that from the World Bank, the IMF, the UN, or focus groups," says the FFP Programs Director, Nate Haken. 

"We'll receive a request for trends in Baluchistan. This is complex data, so we'll key in our search phrases and do deeper analysis as needed."

Targeted Searches Leading to Millions of Resources 

After subscribing to Meltwater's global monitoring platform, the FFP quickly uploaded all 8,000-plus Boolean search strings they'd previously created and began systematically scanning an average of 15 million articles per year. 

They use Meltwater as a primary research tool, analyzing the data they capture while spotting trends and indicators. The FFP has integrated Meltwater with other data sources, including the World Bank, the UN, and the UN Refugee Agency, and uses both data sets to produce their reports. 

Fund For Peace.pdf

Speed the process of producing vital documents 

"We produce an annual assessment called the Fragile States Index, which appears in Foreign Policy magazine.We spend a massive amount of time scanning millions of articles and extracting Excel spreadsheets. We were thrilled to know Meltwater could take our 8000-plus Boolean search strings and upload them into their platform. Meltwater streamlines our research process, saving us valuable time."

Monitor trends and meet the needs of clients in real-time 

"One of our clients needed to understand fragility and instability trends and forecast for a specific country.Meltwater makes it easy to pull global, historic data and meet our client?s needs in real-time."

"We're probably not using Meltwater in the same way as other clients. We're not using it to track our exposure or to track our competitors.We use it for research and to challenge our own assumptions. Being able to track global media is extremely useful for most organizations, and it's a game changer for us."

The Fund for Peace (FFP) is an independent research and educational nonprofit working to prevent violent conflict and promote sustainable security. Their annual ranking of 177 countries, the Fragile States Index, is published by Foreign Policy magazine and respected by governments worldwide. The FFP relies on Meltwater to help analyze data and create the Index.

Meltwater helps Fund For Peace research dynamic topics globally and monitor trends to meet the needs of clients in real-time.

Fund For Peace - Meltwater customer story

Giving Peace a Chance

Fund For Peace

Never miss a mention — both in news and on social — in multiple languages

Proactively manage their reputation with real-time alerts and insights

Use the mobile app to stay current anytime and anywhere

Acquiring Real-Time Information and Analysis 

The Seventh-day Adventist Church and its 20 million members operate the world's second-largest network of schools, enrolling more than 1.8 million students, and the largest Protestant network of hospitals and clinics. They're active in 202 out of 230 countries recognized by the United Nations. Their global influence and interest in further expanding their community makes timely and accurate communications a priority. 

Prior to engaging Meltwater, they lacked the ability to monitor news and social media mentions in real time and in different languages from a single platform with built-in translation capabilities. They wanted to receive alerts each time an important mention or query was published about their organization— enabling their communications team to respond quickly— and sought a tool with metrics that could be customized to fit their needs. They realized a mobile app would allow them to be even more responsive. 

Communications Manager Felipe Diemer de Lemos says, "We worked with other media monitoring companies previously, but they were focused exclusively on news clippings, didn't include social, and were severely limited in terms of the real-time analytics we needed to conduct church business. We quickly outgrew them." 

"Along with ongoing news coverage, we have very strong social networks— Instagram, Facebook, Twitter, and YouTube— and we needed monitoring capable of tracking both traditional and social media channels."

A Versatile, All-in-One Communications Platform 

South America's vast scale and diversity require a powerful communications tool. Not only has Meltwater proven itself up to the task— providing comprehensive media monitoring, social media, robust analytics, translation capabilities, a newsletter, and a mobile app— at times it seems it can manage itself. CommunicationsManager Felipe Diemer de Lemos says he can go an entire day monitoring his feed using only the mobile app. This frees him and his team to tend to other tasks. Insights culled from the dashboards can be used to proactively correct misinformation published about the church and collectively manage its reputation. 

Diemer de Lemos says Meltwater is instrumental in preparing his team to talk to the press. Along with the analytics the platform supplies, there is also the daily newsletter and the recaps it provides to keep everyone informed. 

Meltwater's multilingual capabilities— with built in translation— are a godsend, so to speak, given the need to communicate in multiple languages. Diemer de Lemos says, "Meltwater allows us to monitor our keywords in Portuguese and Spanish mainly, although I also monitor in English. Keeping up with all of our communities is absolutely essential."

"I use the mobile app a lot. It's fast and agile, and alerts me to what's happening in the moment. I can clearly— and almost instantly— grasp a message's content from the keywords that Meltwater surfaces for me."

Meet Seventh-Day Adventist .pdf

Access content quickly to respond to queries and requests 

"The alerts I get from the Meltwater platform make a huge difference in my ability to act fast and appropriately. I use recaps from the dashboards and content streams to brief the regions and handle any situations that arise intelligently. I almost certainly wouldn't be able to reply promptly otherwise."

— Donna Candelori, Director of Corporate Communications

Understand their audience and identify social trends 

"Social channels are very important to us to take the pulse on our audience. The social team can measure whether an issue is being viewed negatively or positively by the majority of people. Before then we might not have had any idea. Knowing how people feel about a topic helps us frame our response to the media." 

— Donna Candelori, Director of Corporate Communications 

Adapt to changing needs with tools that evolve with them 

"The tool has always been easy to use —  it's very intuitive. In addition, we've seen the platform perfected over time to meet even more of our needs. This is true of the mobile app as well. Whenever we suggest an improvement, Meltwater has been very receptive. It's been an extremely productive relationship."

— Felipe Diemer de Lemos, CommunicationsManager 

Founded in 1863 in the northern USA, the Seventh-Day Adventist Church is the world's fifth-largest Christian denomination. Active in South America from the early 1900s and with local headquarters in Brazil, they rely on Meltwater for media monitoring, analytics, reporting, a newsletter, a mobile app, and social media.

Meltwater helps Seventh-Day Adventist Church understand their audience and identify social trends by being able to adapt to changing needs using tools that evolve with them.

Seventh-Day Adventist Church - Meltwater customer story

Doing God's Work

Seventh-Day Adventist Church

Manage every aspect of a client's PR needs, from media mix to reputation management

Apply qualitative and quantitative data to reveal market patterns and trends

Report on demand and alert clients to the latest developments in their industry

Leverage Data to Tell a More Authentic Story  

The communications industry is extremely competitive—and very fluid. While clients always want to appear in the most popular and influential media, everything else about the business is changing. 

Goodman Media CIO Sabrina Strauss explains, "Now The Today Show is just one tactic in an integrated marketing mix that might include content creation, social media, media relations, and internal communications. Rather than focus on one or a few media only, now we have to think about how to integrate all of these into a larger plan."

Goodman Media manages every aspect of a client's media mix and is responsible for events, crisis management, executive positioning, thought leadership, and key announcements. Their diverse clientele operates globally in a wide range of industries and requires a sophisticated understanding of market conditions and the ability to monitor developments in multiple languages. Each company has its own way of communicating, and Goodman Media is expected to tap into this.  

CIO Strauss says, "Our challenge every day is finding ways to get our clients inserted in the news and allow them to tell their story in an authentic way, and Meltwater helps us identify what those avenues and stories might look like. The importance of data is growing." 

"More often now clients are asking us for numbers—and insights using numbers—revealing where they stand in the marketplace."

"Meltwater enables us to look at how our clients and their competitors are being covered, and inform which element of their media mix to step up so we can better achieve their goals," says Goodman Media's Lauren Hiznay. 

Meltwater's global monitoring function pulls in information for Goodman Media that's both qualitative and quantitative. Qualitative information includes where clients appear in each media and what that means in terms of exposure. Increasingly, however, clients are asking for metrics, and the insights that result from them. Reach, volume, sentiment, and number of mentions have value by themselves, and insofar as they reveal patterns and trends. Lauren Hiznay says, "As media changes and our world becomes more reliant on data and more data-driven, it's important for our work to also be more data-driven."

Customizable on-demand reporting allows Goodman Media to keep clients informed of the latest stories and developments in their industry. And because it's a global solution offering in-depth local monitoring, Meltwater is the ideal platform for the firm's multinational clients and their distinct and diverse audiences. 

Goodman Media EVP Liane Ramirez Swierk says, "Meltwater really is the secret sauce that we rely on."

"Meltwater gives us the resources of a big agency while still allowing us to be the nimble and creative and quick-adapting team that we are."

Meet Goodman Media International Inc..pdf

Use metrics to develop successful marketing strategies for clients   

"The holy grail today is metrics. Everyone wants to figure out the best formula for success, using numbers and measurements. For us, data and insights really come into play in terms of a well-rounded marketing mix. For our clients to execute impactful campaigns, reliable data and insights are essential." 

— Liane Ramirez, Executive Vice President 

Understand the competitive landscape in a matter of a few clicks 

"We're always working on deadline. Meltwater helps us understand the landscape in a matter of a few clicks, even if we're on the go. One capability that we really find valuable in Meltwater is the ability to pull together a competitive analysis quickly and report to a client what's going on in their world."

Monitor and manage client reputations in real time more effectively  

"Reputation is everything to our clients. Recently we used Meltwater to identify the source of some damaging misinformation. The platform revealed the timeline of the articles containing the mistake so that I could trace it to its origin and alert the reporter. He then made the correction to limit the damage." 

— Brian Rengel, Assistant Account Executive 

Goodman Media is an integrated communications firm based in New York City. Since their founding in 1996, their clients comprise a who's who of leading multinationals, including Sony, GM, British Airways, Philips, and Telemundo. They employ a results-driven approach featuring Meltwater to deliver measurable ROI to clients.

Meltwater helps Goodman Media International monitor and manage client reputations in real time more effectively by using metrics to develop successful marketing strategies for their clients.

Goodman Media International - Meltwater customer story

Goodman Media International

Monitor conversations from a single platform

Utilize the social insights to inform the stance they planned to take

Keep their community informed and engaged

The Ohio State University utilizes Meltwater Social in their Department of Agricultural Communication, Education, and Leadership to further their goal of educating the public about agricultural issues.

Meltwater helps The Ohio State University spot engagement opportunities by identifing key influencers and monitoring conversations.

We have clients all over the world and here are some of their stories.

The Economist

Plan International

LINK

Rio Convention & Visitors Bureau

Belize Tourism Board

Fund For Peace

Seventh-Day Adventist Church

Goodman Media International

The Ohio State University

H&M Mexico

Food For The Poor

Brote

Keller Williams Realty

Air France - Chile

Aeromexico

Acciona

LEWIS Pulse

Search for Common Ground

SaskEnergy

Union Gospel Mission

TECHO

Guiness World Records

Todos pela Educação (All for Education)

Old Dominion University

360i

Innovate BC

DNV GL Healthcare

Santander Rio Bank

ChizComm

Language:

We have clients all over the world and here are some of their stories.

The Economist

Plan International

LINK

Rio Convention & Visitors Bureau

Belize Tourism Board

Fund For Peace

Seventh-Day Adventist Church

Goodman Media International

The Ohio State University

H&M Mexico

Food For The Poor

Brote

Keller Williams Realty

Air France - Chile

Aeromexico

Acciona

LEWIS Pulse

Search for Common Ground

SaskEnergy

Union Gospel Mission

TECHO

Guiness World Records

Todos pela Educação (All for Education)

Old Dominion University

360i

Innovate BC

DNV GL Healthcare

Santander Rio Bank

ChizComm

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