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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

As a marketer, one of your many responsibilities includes monitoring online and traditional media channels to spot, understand, and identify trending topics online. But with millions of social media posts and blogs being published every single day, how are you supposed to keep track of everything? 

Well, to be honest, too many marketers simply are not, but a few have mastered the art of social media listening thanks to a media monitoring solution. That’s right: technology to the rescue!

A media monitoring platform, like Meltwater, can help even the busiest of marketers stay on top of the latest industry trends or generate campaign reports instantly. Beyond helping customers keep track of what’s being said about their brands online, our all-in-one communications platform allows customers to reach out to influencers and journalists to spark conversations.

So if you’re looking to understand how a media monitoring solution could help you improve your team’s workflows, we’ve gone ahead and outlined the top 14 reasons why over 30,000 enjoy using Meltwater.

1. Our platform saves you time when distributing news internally and externally 

Meltwater’s most widely used services globally revolve around the sharing of news, whether that be internal or external. Our Newsletter feature allows teams to easily curate custom news briefs for their team or organization on a daily, weekly or monthly basis. By keeping your team up-to-date with the ongoing happenings of your organization, competitors, and industry, you’re able to remain competitive. 

Our Newsfeed feature allows companies to automate the sharing of news around their brand to anyone outside the four walls of their company by creating a direct feed from the Meltwater platform to your website. 

2. We offer an all-in-one communications platform

The Meltwater platform is the most comprehensive media monitoring solution in the industry. Our solution allows PR and marketing professionals to streamline their media monitoring, reporting, influencer outreach, and social engagement. 

By expanding our social media listening & social media management functionality, this truly made Meltwater an all-in-one communications solution for modern marketing teams. We are constantly expanding our services, partnerships and APIs to improve upon the functionality our clients have known & loved for years. 

As a result of our growth strategy, we have developed a highly dedicated customer service team around the world. For customers, this means that we’re able to pair each of our customers with a local expert.

Going above and beyond has always been the goal of our Client Success team, and our clients agree according to our G2 reviews & rankings. We take a lot of pride in the level of support we are able to provide all of our clients globally.

4. Our custom monitoring & reporting for enterprise brands

For large organizations, navigating the global digital landscape can be a daunting task. Our Meltwater Enterprise Solution are specifically designed to assist you when it comes to monitoring mentions of your brand globally and locally. 

Essentially, our team operates as an extension of your department, curating daily briefings that contain only the most important information to your organization. Oh, and did we mention that we offer 24/7 dedicated support. 

5. We have one of the largest contact databases for journalists

PR and Comms professionals used to rely on lists as their contact database, but now, with solutions like Meltwater, PR pros can find media contacts who may be interested in their pitch. Plus, our solution’s PR analytics and reporting capabilities can help you optimize your media outreach strategy with pitch engagement metrics that gauge interest and can inform any follow-up strategy.

Coupling Meltwater’s proprietary Keyword Search with other filters such as beat, role, and location will help you find the most relevant contacts for your story pitch. 

6. Our platform lets you easily identify and contact millions of influencers

If you aren’t already using influencers in your marketing strategy, guarantee your competitors are! Meltwater’s Social Influencer program has millions of profiles, thousands of categories and years of historical data making it easy to find influencers in any category and location across Instagram, Twitter, Facebook, Youtube, Pinterest, and blogs.

With Meltwater’s Social Influencer’s platform, you are able to find, vet, and track your interactions across the millions of influencers available in the platform. Not only are you able to utilize the platform as a CRM system for your influencers, but you’re able to track the ROI of the work that you are doing with them to better identify who you should or shouldn’t be working with! 

7. Our platform lets you rank media mentions from different publications

Let’s face it: not all media mentions should be weighted equally. For instance, a mention in The Wall Street Journal probably has a bigger impact on your business than a mention on a local news website, right? 

Using our Custom Scoring capabilities, once you define your media priorities, our technology will automatically score all mentions moving forward. Beyond saving you time, Custom Scoring allows you to consistently measure the value of your media coverage, define the success metrics that matter, and report and benchmark their success over time. 

8. Our social listening capabilities are unmatched

With the most advanced social listening platform in the industry, Meltwater provides teams the data they need to be one step ahead of the curve. Our Explore platform allows teams to analyze billions of social conversations and identify their social strategy based on the existing happenings across every social channel. 

And if your team is looking to gain a deeper understanding of your social following, our partnership with Audiense allows your team to pull reports detailing a social audience’s buying habits, interests, brand affinities, and much more so that you can increase the success of their social efforts. 

9. We help you streamline your social media management workflows

Our platform is a one-stop-shop for social media managers looking to simplify their social media management efforts. Within our social media management platform, you can easily:

Analyze all of the social conversations happening around your brand, a specific topic or competitor

Manage all of your interactions with the outside world through direct messages, likes, retweets & replies

Schedule all of your social media content across Facebook, Twitter, and LinkedIn

Plus, with unlimited reporting, you can easily keep your finger on the pulse of all of your social channels while helping your team understand the success of their investments. 

10. We help you measure your brand’s share of voice 

Our reporting capabilities allow you to track your organization’s share of voice by region, company, product line or any other categorization so that you’re able to gain a deeper understanding of your digital presence. 

To help you determine how you stack up against your peers in a multitude of areas, our automated reporting dashboards can help you quickly refine your PR & marketing strategy from a growth perspective with relation to geographic, product-specific, demographic breakdown or any other specific breakout you’re looking for. 

11. Our platform’s automated and customizable dashboards

Reporting is not as easy as it may seem. A good report highlights your achievements, provides actionable insights, shows cause and effect, defends your budget and most importantly proves your ROI. 

With Meltwater’s reporting capabilities, you can easily generate reports with metrics that date back to 2010, including competitor benchmarking and YOY reporting. Our Impact Reports help demonstrate and prove ROI—with the ability to track how your content is read, absorbed, and repurposed. But if you want to track specific PR & marketing KPIs, you can create customized dashboards, with metrics like media volume, geolocation, article sentiment, share of voice, top journalists and influencers, and audience reach and engagement. 

12. The ability to actively monitor the competition 

Competitor benchmarking is important because it gives you insight into industry trends, opportunities, strategies, and goals. By setting up a competitor dashboard in your media intelligence platform, you can keep an eye on results by comparing the share of voice, reach, and coverage numbers. 

If you’d like help keeping track of your competitor’s digital spending and activity, our Digital Marketing Insight Reports (DMI Reports) are automated marketing reports that enable you to optimize your PR, paid ads and SEO strategy. Ultimately, they help you save time and improve efficiency when planning your campaigns. 

13. We help you quickly identify trending content and hashtags 

One of the most valuable pieces of information for marketers is spotting, understanding, and monitoring trending topics online. These topics are what people are discussing in real-time and reveal what their interests and intentions are. Staying on top of the latest trends can help inform thought leadership content, spark ideas for new marketing content, and, ultimately, determine business decisions. 

So how do marketers always seem to know what the industry trends are? And once you have spotted a trend, what do you do next? Using Media Intelligence and Social Listening, you can understand how journalists, celebrities and your audience are reacting to them. Is the sentiment analysis positive, negative or neutral? Are there particular words or behaviors they are associating with the trend? Answering questions like these will help you understand how to zero in on that particular trend for your business.

14. Our partnerships provide in-depth audience insights 

Customers are demanding more personalized communication, but many brands don’t have the audience insights needed to deliver more 1:1 communications. Meltwater’s Consumer Insights Reports allow you to identify and understand any audience, no matter how specific or unique it is—enabling you to adapt your target, improve relevancy and drive high campaigns at scale. With the report, you can determine what media outlets hold influence over your target customer, what brand or celebrities they follow, where they are located, what type of content they share and engage with, and much, much more. 

Ready to learn more about Meltwater’s solutions? Fill out the form below or take a look at our resource page. 

14 Reasons Why Companies Choose Meltwater for Media Monitoring

In the crowded market of colleges and universities, making sure your brand stands out while increasing engagement with your community can be a challenge. That’s why we like spotlighting schools who go above and beyond with their social strategy. Here are five of the best.

It’s no secret that social media has become younger generations’ primary form of communication. From communicating with friends and family to keeping up with the latest news, social platforms serve a variety of purposes.

When it comes to attracting prospective students, interacting with current students, and staying connected with alumni, universities have embraced social media as a powerful marketing tool.

Here are the 5 best university social feeds that are truly a notch above the rest.

You might know the University of Michigan as the Wolverines, but did you know they are also pioneers on the Snapchat front? As only the second university in the United States to begin marketing on Snapchat, they’re the undisputed experts in the field.

One week after launching their Snapchat account, they gained over 1,100 followers on Snapchat, and received nearly 800 snaps. Each snap showcased a unique part of campus life.

To this day, the University of Michigan continues to be the best university social feed for engaging students on a variety of platforms.

California Polytechnic State University, San Luis Obispo

Home of the Mustangs and situated along the central coast of California, the California Polytechnic State University (Cal Poly) team deserves to be right up there with the best university social feeds in the nation.

They’ve done a lot of great stuff on social media, but my favorite is their #CalPolyNow hashtag campaign to help share students’ voices and experiences via photos and videos.

On Instagram, for example, students are asked to use Cal Poly hashtags while posting and the social team then curates that content, sharing it on the main university account. The team tags the student and uses the #CalPolyNow hashtag to add hyper-relevant user-generated content to their stream.

NYU is an inspiration to not only the collegiate world but to brands everywhere.

Did you know that they manage more than 1,000 social media accounts campus-wide? Incredible!

Located somewhere between mid-and-downtown in bustling streets of New York City, NYU takes full advantage of their incredible landscape, offering students, alumni, and prospective students a daily dose of inspiration.

In and of the city: Broadway 🚋 #instaNYU

But busy city streets aren’t the only thing they’re good at. The NYU social media team also shares real, heartwarming stories of their students:

These “Violet Spotlights” are some of their most engaging content on Facebook in terms of likes, comments, and shares.

Harvard. The oldest and quite possibly, most renowned university in the world, isn’t only known for their academic prowess. Harvard also has one of the best university social feeds in the business – demonstrating that with great intellect comes great creativity.

With more than 7,000,000 followers across Facebook, Instagram, and Twitter, the Harvard social team drives tens of thousands of engagements on a daily basis. Of course, much of their content is educational (and mind-blowing!) in nature:

Firefly, a new microscope from Harvard's Cohen Lab, can show how neurons pulse, communicate, and shine. The microscope's large field of view and fast imaging capability allows it to image electrical signals quickly traveling from neuron to neuron.⠀
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The images could illuminate how disorders like epilepsy and Alzheimer’s disease affect neuron communication and thus enable researchers to discover how to prevent and treat a host of neurological diseases.⠀
⠀
Here, each bright dot represents one neuron in the brain of a genetically modified mouse.⠀
⠀
Credit: Vaibhav Joshi⠀
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#brain #science

Harvard uses their various social media channels as a way to educate, inform, and inspire:

Harvard University on Twitter: "How parents talk to their children changes children’s brains, @HGSE research shows https://t.co/6Bnhasqwml"

Instead of telling current students, prospective students, and alumni why Harvard is great, they show them.

The University of California, Los Angeles (UCLA) makes the most of its breathtaking on-campus architecture, as well as the stunning California weather.

Their social media presence is a constant reminder to students, alumni, and community why they’re one of the most sought-after universities to attend.

UCLA on Twitter: "Natural lighting is the best lighting. ☀️

#SceneAtUCLA photo by https://t.co/d4i5rokLUy… "

By creating the simple hashtag #SceneAtUCLA, their Instagram account is encouraging everyone to be a part of the visual story. The hashtag has been used more than 11,000 times on Instagram alone!

Royce + Portrait Mode = 💛💙 #SceneAtUCLA by @theallenye

Hashtags allow the UCLA social media team to curate photos into one beautiful feed and provides audiences with a campus experience through the eyes of students.

The world’s best university social feeds illustrate the power of visual storytelling and educational value on social media. Whether it’s academics, athletics, research, or campus life itself, universities focus on engaging content to highlight everything that they have to offer.

Younger generations are highly likely to use social media as a decision tool in deciding which university to attend. Whereas alumni might use social media to stay in touch with their alma mater. With the right strategy and tools in place, universities can win the hearts and minds of their community.

With universities and colleges acting as a nexus for social media and producing so much social media content on their own, having a media intelligence platform is a necessity. And don’t forget a well-defined social media program.

5 of the Best University Social Feeds

Connecting with influencers is a win-win! Influencer marketing helps to raise brand awareness and improve credibility by association with industry leaders. Through influencer marketing, we can connect with experts that have a large following and therefore reach. It’s important to tap into our influencer’s audiences as they are likely to be relevant to our brand.

Tip: Learn how Make-A-Wish America uses the Meltwater suite for their national communications strategies and PR campaigns.

How to start your NGO influencer marketing strategy?

First of all, using the leading Influencer Marketing platform Klear makes influencer marketing a whole lot easier!

Using the influencer contact database, we can search a keyword related to our industry such as “Non-governmental organisation” (NGO) and scroll through the different search results. We can also refine the influencer contact database search further using other filters to remove unwanted content. Results can be listed according to a specific date range, for example, if we wanted to find influencers that have written articles in the past month, then we can do so using the date drop-down menu. The influencer contact database tool allows it to be very easy to discover influencers we otherwise may not be able to find. It also saves us time that we would spend manually searching for influencers or waiting for word-of-mouth to take effect.

Don’t take our word for it, find out for yourself! We can dig deeper into the results by opening the influencer’s content and finding out what they’ve been writing about. This provides us with a great talking point when we do engage with our influencers – something that’s needed for relationship building.

With our influencer contact database tool, we can quickly find the contact details of influencers, and then the world is our oyster!

By clicking on the influencer’s name, the tool will bring up contact details including email, phone numbers, and social media profile pages, allowing us to engage with them in any way we see fit. With one-click access to contact details, we save time doing detective work on Google and social media.

Any contacts that we want to save for future influencer marketing campaigns can be added to a list, which can be filtered by location, beats and job roles. We can ultimately stay on top of our PR by sending out press releases to our selected contacts via the Meltwater media database. So we don’t even have to copy and paste details into a separate software, the platform does all the work!

To measure the ROI of our influencer marketing relationships, the influencer database tool measures key analytics such as open rate, click to open rate, and the number of contacts who have unsubscribed to the release. By giving us metrics and information on how engaged the recipients are, we can analyse the exact impact our press releases are having on our targeted influencers, which helps to improve our future influencer marketing strategy.

Who should we be following in the NGO space?

We used the influencer contact database tool to find 5 top people that have influence in the NGO sector. Get up to scratch with influencer marketing with our list of top NGO influencers to follow and connect with!

Duncan Green @fp2p
Duncan is Oxfam’s Senior Strategic Advisor, who writes informative blogs daily on Oxfam’s website, ranging from world inequality to critiquing a project proposal. With over 30k followers, Duncan is at the top of our NGO influencers list.

John Vidal @john_vidal
John is the Guardian’s Environment Editor, generating content regarding all things environmental. With many of his articles including charities and NGO’s, John has been placed in our top 5 NGO influencers list. Follow him and his community for a pick of environmental content!

Howard Lake @howardlake
Being the Owner and Publisher of UK Fundraising, Howard has accumulated a strong following through providing valuable content. UK Fundraising is a go-to guide for news on charity events, fundraising tips and advice, and forums.

Graham Walker @GW1962
Often writing about charities and NGO-related events for Johnston Press, Graham is one of our top influencers in the NGO segment. If you we want to read great content about important charitable events and news, Graham is our man!

David Leask @LeaskyHT
As the Chief Reporter for The Herald, David covers many topics including regional news, politics, and crime, with many of his stories including news and information about charities. As a result, David is one of our top NGO influencers so why not give him a follow?!

For tips on how to work with influencers effectively, check out our influencer marketing blog post.

Boost Your Influencer Marketing with Our Top 5 NGO Influencers

Top SaaS companies distinguish themselves by perfectly balancing innovation and utility. There's something original and surprising about what they offer, but it also makes perfect sense. What about their social media marketing strategy? How do they get their campaigns to stand out? Here we look at some of our favorite SaaS social media feeds. For extra inspiration, see examples of top social campaigns by nonprofits, healthcare, tourism, sports teams, government agencies, and television shows! And to up your social media game, let us show you what an all-in-one media monitoring, influencer outreach, social listening, and social management solution can do for your brand.

If you’re looking for some incredible marketing inspiration, look no further than the teams behind some of the top SaaS social media accounts online today. 

They excel at everything from storytelling to content creation to engagement and even throwing shade when the time is right. What makes the SaaS industry so great is that it’s relatively young and unbelievably competitive, meaning that there is no shortage of ground-breaking social experiments for us to learn from.

5 Amazing Examples of SaaS Social Media Accounts 

Quirky, fun, and incredibly entertaining, MailChimp might as well be teaching a master class in social media marketing.

It seems like every time I turn around their social media team is launching a new campaign—capturing the hearts of their audience in the process.

For example, MailChimp is used by thousands of small businesses around the world and so their team wanted to give back to those businesses during the holidays. That’s when the Small Business Saturday campaign was born. 

Mailchimp on Twitter: "Happy #SmallBusinessSaturday! Make sure you #ShopLocal today and every day.… "

Most brands would stop with a few Tweets, but MailChimp took it a step forward by creating personalized, custom GIFs of their employees, which they used during the campaign to respond on social media. 

Meltwater Social on Twitter: "With a sprinkle of magic that this time of year brings, retailers, small businesses, and brands have the ability to stand out amidst all the noise. https://t.co/ieYnRdVzmA cc: @Mailchimp… https://t.co/N2sIFF9wOR"

InVision’s social media strategy revolves around design—providing consistently useful and educational content across their various channels. In doing so, they hold their own against design competitors such as Adobe and Sketch. 

Their content is shareable, easy to digest, and uniquely catered to the people who matter the most: customers.

If you focus on posting great content every single day, the engagements (likes, comments, shares, and clicks) will naturally follow.

InVision on Twitter: "⚡️ Want to learn how to spin plates in #InVisionStudio? Take a look at @MarthaABerg's fall-inspired prototype PLUS learn how to recreate it:

👉 @Dribbble shot: https://t.co/3PBrQdZmH5
👉 Full time-lapse: https://t.co/O6CJZxW7Xr
👉 Tutorial on @Medium: https://t.co/GF5EugTDq0… https://t.co/lUbCGCTD62"

I like to think that great content is at the intersection of educational and entertaining.

In other words: edu-tainment. Aim to create content that’s both entertaining and educational, and you’ll be on your way to social success.

One brand that isn’t afraid to march to the beat of their own drum is Wistia. 

Everything from their social media account cover photos to their captions and content is shared in a way that shows off their one-of-a-kind brand personality. Not only does this set them apart from other SaaS brands on social media, but it gives their audience a reason to come back and engage on a regular basis. 

Take the Wistia “One, Ten, One Hundred” marketing campaign, for example. This idea originated from Wistia’s constant questioning of “marketing norms” and their quest to do things differently.

Wistia on Twitter: "And we’re live! 🎉 Our first-ever, four part original series, “One, Ten, One Hundred” is now officially streaming. Watch the full series today! https://t.co/qGWoyqcjEh… https://t.co/OUpZ0X2yY4"

One big challenge for brands today is carving out a niche in a never-ending stream of online content. 

That being said, Wistia proves that you can still build a strong brand following on social media by humanizing your content and cultivating a brand personality that people can relate to.

The thing that makes Intercom so inspirational is their attention to the visual aspects of their social media accounts.

Everything from their cover photo to individual Tweets are designed to reinforce their overall brand. They don’t miss even the smallest of details. 

Take, for example, their use of the Twitter account cover photo in what is a creative visualization of how their product works:

Using visually appealing graphics such as this might seem like “too much” to invest in as a SaaS brand on social media, but Intercom has proven that it’s well worth the investment, surpassing 100,000 monthly users as of February 2017.

Intercom on Twitter: "5 tips for using chatbots and targeted messaging this holiday season to max out your sales revenue. https://t.co/hDPjl5Ngfz… https://t.co/YPnCpsOu6I"

In a world where stock photos are the norm, breaking out with your own unique visual style might just be the boost your brand needs.

The more brands can get their audience actively involved on social media, the better their results will be. 

When it comes to activating an audience, Trello is one of the best in the business.

Recently, Trello launched a brand new campaign called #WhereITrello that asks their community to share photos and stories of where and when they use the Trello product.

Trello on Twitter: "We're launching a new series and you're all a part of it! Announcing #WhereITrello — Post a pic of Trello on your desk, farm, rug, wherever you work and tell us your Trello story using the hashtag #WhereITrello for a chance to win limited edition swag every week!… https://t.co/ONzZ4C6wvE"

Since the launch of #WhereITrello, the hashtag has been used more than 1,000 times across Facebook, Twitter, and Instagram making it an instant and smashing success. 

The industry might be young and highly competitive, but there’s no shortage of SaaS social media accounts showing us all how it’s done.

To up your social media game, let us show you what an all-in-one media monitoring, media outreach, social listening, and social management solution can do for your brand. Fill out the form below and we'll be in touch.

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