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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Personal branding is a powerful tool that can differentiate you from the competition and leave a lasting impression on others. In today's digital age, where information is readily available, it is more important than ever to establish a strong personal brand. But what exactly is personal branding? It is the process of managing and promoting your unique identity, values, and skills to build a positive reputation.

Building your personal brand involves showcasing your expertise, values, and personality to attract opportunities and establish credibility. It requires a strategic approach that aligns with your goals and target audience. With a well-defined personal branding strategy, you can effectively communicate your value proposition and stand out in your industry.

In this ultimate guide, we will explore various aspects of personal branding, including tips and success stories, to help you elevate your personal brand to new heights.

How To Develop a Personal Branding Strategy in 4 Steps

Personal branding is the practice of creating a unique professional identity for yourself. It involves crafting a distinctive image, reputation, and online presence that sets you apart from others in your industry. In simple terms, it is the process of marketing yourself and your skills as a brand.

Your personal brand is what people perceive about you when they think of you as a professional. It encompasses your values, expertise, strengths, and personality traits. It is the combination of all these elements that make up your personal brand.

Building a strong personal brand is crucial in today's competitive business world. It helps you stand out from the crowd, establish credibility, and attract opportunities. Whether you are an entrepreneur, freelancer, or an employee, personal branding can have a significant impact on your career success.

Having a well-defined personal brand allows you to showcase your unique strengths and skills. It helps you communicate your value proposition to potential clients, employers, or partners. A strong personal brand also allows you to build trust and establish meaningful connections with your target audience.

Personal branding is not just about self-promotion; it is about authentically presenting who you are and what you have to offer. It is about consistently delivering on your promises and building a reputation based on trust and credibility.

Building a strong personal brand is essential in today's competitive business landscape. It allows you to stand out from the crowd and showcase your unique skills and expertise. In this section, we will explore three key aspects of building your personal brand: identifying your unique value proposition, crafting your brand story, and establishing your brand identity.

Identifying your unique value proposition is the first step in building your personal brand.
This involves understanding what sets you apart from others in your industry and what value you bring to the table. Think about your strengths, skills, and experiences that make you unique. By clearly defining your unique value proposition, you can position yourself as an expert in your field.

Crafting your brand story is the next important step.
Your brand story is the narrative that communicates who you are, what you stand for, and why others should choose you. It should be authentic, compelling, and resonate with your target audience. Your brand story should highlight your achievements, challenges overcome, and the values that drive you.

Establishing your brand identity is the final piece of the puzzle. This involves creating a consistent visual representation of your personal brand across various channels. Your brand identity includes elements such as your logo, color palette, typography, and imagery. It should reflect your personality and the values you want to be associated with. Consistency is key in establishing a strong brand identity.

By focusing on these three aspects - identifying your unique value proposition, crafting your brand story, and establishing your brand identity - you can build a powerful personal brand that attracts opportunities and helps you achieve your goals. 

Developing a strong personal branding strategy is crucial for professionals and entrepreneurs who want to stand out in today's competitive market. By defining your target audience, creating a content strategy, and leveraging social media for brand promotion, you can effectively build and strengthen your personal brand.

Define Your Target Audience:
Defining your target audience is the first step in developing a successful personal branding strategy. Understanding who your ideal audience is will help you tailor your messaging and content to resonate with them. Research and analyze your target audience's demographics, interests, and pain points to create content that addresses their specific needs.

Create a Content Strategy:
Once you have a clear understanding of your target audience, it's time to create a content strategy. Start by identifying the key topics and themes that align with your personal brand. These topics should be relevant, valuable, and showcase your expertise. Develop a content calendar to plan and organize your content creation efforts, ensuring consistent and engaging content for your audience.

Include Social Media into Your Strategy:
In today's digital age, social media plays a crucial role in personal branding. Leverage social media platforms to promote your brand and engage with your audience. Choose the platforms that align with your target audience and focus on creating valuable and shareable content. Build a strong online presence by regularly posting content, interacting with your followers, and participating in relevant industry conversations.

Keep Refining Your Personal Branding Strategy:
Remember, personal branding is an ongoing process. Regularly evaluate and refine your strategy based on audience feedback and market trends. By continuously optimizing your personal branding strategy, you can establish yourself as a trusted authority in your industry and attract opportunities that align with your goals.

When it comes to personal branding, there are several key tips to keep in mind to ensure your brand message is consistent and impactful.

Consistency is Key.
Consistency in brand messaging is crucial for building a strong personal brand. Your brand message should be aligned across all platforms, from your website and social media profiles to your email communications and offline interactions. Consistency helps to establish trust and credibility with your audience, making it easier for them to recognize and connect with your brand.

Build Strong Relationships.
Networking and building relationships are also essential for personal branding. Building a strong network allows you to connect with like-minded individuals, industry experts, and potential clients or collaborators. Attend industry events, join professional organizations, and actively engage on social media to expand your network. Remember, building relationships takes time and effort, so be genuine and provide value to others.

Keep Learning and Stay Up-To-Date.
Continuous learning and personal growth play a significant role in personal branding. Stay updated with the latest trends and advancements in your industry to position yourself as an authority and thought leader. Invest in your professional development by attending workshops, conferences, or online courses. Embrace feedback and continuously improve your skills to stay ahead in the competitive world of personal branding.

Tip: We have more tips for you in our ultimate brand strategy framework guide.

In today's digital age, personal branding has become more important than ever. With the increasing reliance on the internet and social media, managing your online reputation has become a crucial aspect of personal branding.

One of the key ways to build and maintain a strong personal brand is by utilizing online platforms. These platforms provide a unique opportunity to showcase your expertise, connect with your target audience, and establish yourself as a thought leader in your industry.

By strategically leveraging platforms such as LinkedIn, X/Twitter, and Instagram, you can increase your brand visibility and reach a wider audience. Consistently sharing valuable content, engaging with your followers, and participating in relevant conversations can significantly enhance your personal brand.

However, it's not enough to simply be present on these platforms. Monitoring and measuring your brand performance is crucial to ensure that your efforts are yielding the desired results. By using tools like the Meltwater Social Listening platform, you can track your online mentions, monitor sentiment around your brand, and gain valuable insights into your audience's perception of your personal brand.

By actively managing your online reputation, utilizing online platforms effectively, and monitoring and measuring your brand performance, you can establish a strong personal brand in the digital age. With the right strategies and tools, you can stand out from the crowd and make a lasting impression on your target audience.

Building a personal brand can be a powerful way to stand out in today's competitive job market. Let's take a look at some inspiring success stories of individuals who have successfully built their personal brands and the lessons we can learn from their journeys.

Gary Vaynerchuk, also known as GaryVee, is a successful entrepreneur, author, and motivational speaker. He built his personal brand by utilizing social media platforms like YouTube and X/Twitter to share valuable content and engage with his audience. Through his authentic and no-nonsense approach, Gary has become a go-to authority in the fields of crypto, marketing, and entrepreneurship.

Lesson: Consistency is key. Gary Vaynerchuk consistently delivers valuable content to his audience, which has helped him build a loyal following.

Marie Forleo is a renowned life coach, author, and speaker who has built a thriving personal brand. She started by creating online courses and offering free advice through her website and YouTube channel. Marie's infectious energy and empowering messages have resonated with millions of people around the world.

Welcome To MarieTV

Lesson: Authenticity attracts. Marie Forleo's genuine personality and relatable stories have helped her connect with her audience on a deeper level.

Neil Patel is a digital marketing expert and entrepreneur. He built his personal brand through blogging and providing valuable insights on various marketing topics. Neil's expertise and willingness to share his knowledge have positioned him as a trusted authority in the industry.

Lesson: Knowledge is power. Neil Patel's commitment to continuous learning and sharing valuable information has been instrumental in establishing his personal brand.

These success stories demonstrate the power of personal branding and how it can open doors to new opportunities. By staying consistent, being authentic, and sharing valuable insights, anyone can build a strong personal brand that resonates with their target audience.

If you would like to learn more about how the Meltwater suite can help you achieve your personal branding goals, simply fill out the form below and we will be in touch:

The Ultimate Guide to Personal Branding: The Power of a Personal Brand

Klear communications are moving over to Meltwater channels. For those of you new to Klear, we were acquired by Meltwater in 2021. Now, we are excited to bring the Klear product login and all of our Influencer Marketing content and conversations under one roof - the Meltwater website and @Meltwater social channels.

Starting on April 1, 2024, all visitors to the Klear website will be redirected to the Meltwater website. Customers and creators will be able to log in directly from the new links below. We recommend bookmarking these for easy access. 

Klear Product Login Page: https://www.meltwater.com/en/login

Creator Login Page: http://klear.com/creators/

Creator Program Page: https://www.meltwater.com/en/solutions/creators

Meltwater Influencer Marketing Capabilities Page: https://www.meltwater.com/en/capabilities/influencer-marketing

The Klear product will not change. After logging in, customers and creators will be in the same workspace they use today.  We've taken measures to ensure a seamless transition, so you will not have to change any passwords or login credentials. 

Stay up to date on Influencer Marketing content and resources on Meltwater.com and engage with us (@Meltwater) on Linkedin and Instagram.  

For additional context, below is the original announcement about this acquisition from Klear CEO, Guy Avigdor:

We are thrilled to announce that Klear is officially part of Meltwater!

It’s been 9 years since we started this adventure. Since then we’ve been building, innovating, selling, growing, celebrating small victories, and learning from (many) mistakes. Our journey was an uphill climb until we arrived at Klear: the enterprise influencer marketing platform that you know and love today.

Four years ago Meltwater searched for the best partner in the space. Jorn and Niklas (CEO and COO) came all the way to our small office in Israel to meet us in person. The Meltwater story inspired us, how a bootstrapped company grew to 1.8K employees across 60 offices, 28K clients and $370m+ ARR. But, for us the best part was seeing how such a big organization can move fast, while maintaining a culture that employees love and feel inspired by.

We continue our adventure with the exciting news that Klear has officially joined Meltwater.

The rise of the influencer marketing space – today a 10 billion-dollar industry growing 50 percent per year – is one of the clearest examples of how social media is transforming traditional marketing. Back in 2017, Meltwater partnered with Klear after doing a global search for the best product in this space. Together we have successfully won clients such as Nestlé, Walmart, OGILVY, Audi, H&M, BMW and Bvlgari. We can now fully combine Klear’s industry-leading product with Meltwater’s global customer reach and create a formidable player to shape the future of the social influencer marketing space. - John Box, Meltwater CEO

What does the Meltwater-Klear acquisition mean for Klear clients? 

The Klear product you all know and love will remain as it is today, with the same leadership driving innovation, but now with the resources of a global enterprise. Your dedicated account manager will remain your point of contact, and all communication with the Klear team will stay the same.

What does the Meltwater-Klear acquisition mean for Klear as a company?

This announcement marks a key milestone for Klear as it will accelerate the journey toward becoming the world’s most trusted Influencer Marketing Technology Platform.

Klear has reached an important stage and now the right strategic partner can help boost and scale business. Going forward, you can expect the same drive for excellence, continued innovation, quicker product development, and complementary solutions.

We believe influencer marketing has become a strategic channel that all brands will include in overall marketing initiatives. This partnership will establish a leading all-in-one platform for marketing & PR teams.

We want to take this opportunity to say thank you. Thank you for being our partner and trusted advisor. Everything we’ve built is based on what we’ve learned from our clients, and we couldn’t have done it without you.

Klear is officially part of Meltwater!

Influencer content as well as all sorts of social media content means very little without engagement. To see how your influencers are drawing attention to your brand, consider using an engagement rate calculator.

Engagement calculators give you all the data without effort. Just plug in the name of your influencer and get spelled-out engagement insights. As an added bonus, you can peep at your influencers’ average engagement rates (ERs) before you work with them.

Read on to learn how to use an engagement rate calculator in your influencer marketing, what engagement rate formulas to use, and why engagement matters more than you might realize.

How to Calculate Engagement Rate: Two Ways

How Can I Use Engagement Rates in My Influencer Marketing?

Why Should I Care About Instagram Engagement Rates?

What Is a Good Engagement Rate on Instagram?

What Is an Instagram Influencer’s Average Engagement Rate?

What Type of Content Gets the Best Engagement on Instagram?

Why Use Meltwater's Instagram Engagement Rate Calculator

Engagement rate refers to the level of interaction and involvement from a specific audience. 

Types of engagement include clicks, likes, shares, and comments. Influencer marketers use this metric to determine how successful an influencer’s content is in capturing their audience’s attention.

Engagement rate indicates how many people felt inspired to take action on a post. Liking, sharing, commenting on, or clicking on content indicates a high level of interest, which signifies the content is of high quality.

The higher the engagement rate, the more marketers can assume that an audience cares about the content they see.

Average ER can be calculated in different ways. Here are two popular methods to determine how engaged an influencer’s followers are.

Engagement rate is calculated by dividing the total number of engagements (likes, comments, shares, clicks) by the total number of impressions (views or reach) and multiplying it by 100. It looks like this:

(Total engagements / total impressions) x 100 = Engagement Rate %

This percentage indicates the proportion of people who have actively engaged with the content out of those who have seen it. 

Let’s say an influencer’s post reached 10K followers and had 900 likes, 200 comments, 50 shares, and 75 link clicks. In this case, the total number of engagements would be 1,225. Using the above formula, the manually calculated engagement rate would be 12.25%.

An engagement rate calculator uses that same formula but does the math for you. Add the influencer’s profile and the calculator will generate an average rate of engagement for one or all of the influencer’s posts. 

Platform-specific calculators (such as an Instagram engagement calculator) can give you more specific insights.

An engagement rate calculator is a data-driven tool that calculates influencers’ engagement rates for you. Rather than collecting data and plugging numbers into a formula manually, you can input the influencer’s profile and generate an engagement rate.

Powered by data, this calculator can help you learn more about an influencer’s engagement rates in seconds. You can see:

How influencers stack up against each other

The average number of engagements their posts receive

Engagement rates have become an essential metric in influencer marketing, offering valuable insights into a campaign’s effectiveness. By understanding and reviewing engagement rates, brands can make informed decisions about which influencers they partner with.

One way to leverage engagement rates is by gauging the authenticity of an influencer's following. High engagement rates indicate genuine interest and interaction from followers. This suggests the influencer has built a loyal community that trusts their recommendations. (To be clear, engagement rate calculators do not take into account the potential for fake followers; they simply follow the data.)

On the other hand, an influencer with a sizable audience and a low engagement rate could mean they’re missing the mark with their audience. Or they might have an army of bot followers. Knowing the engagement rate gives you a starting point to investigate further.

Use engagement rates as part of your Instagram influencer audit. Along with other metrics like audience size and follower growth, you might be able to identify “fake influencers” who won’t help you achieve your goals.

Analyzing engagement rates can help identify which influencers are most effective at driving specific actions. For instance, if you want to boost website traffic or increase product sales, you should look for influencers with high click-through rates or conversion rates. You’ll be more likely to reach an audience that’s more likely to take action.

Follower count isn’t the only indicator of an influencer’s success. In fact, it can be quite deceiving. Engagement rate adds context to follower count, showing you what percentage of an influencer’s audience is actively connecting with their content. 

In addition to engagement rate, you could also look to see what types of engagements the influencer’s content generates. If they’re getting hundreds of likes but no comments or shares, the content might not be as strong as the engagement rate would indicate. However, if the content is getting a large number of comments and shares, the audience is likely very motivated by the influencer.

An engagement rate calculator can offer major value to your influencer marketing strategy. If you know the influencers you want to partner with, you can input their profiles into the calculator to see the level of response they tend to generate. This can help you set realistic expectations for your influencer marketing campaigns and form partnerships with the right people.

A good engagement rate on Instagram is somewhere between 1 and 5%. The low end of this is considered average, while the high end is considered great.

Above 6% is an excellent engagement rate on Instagram.

Generally speaking, the higher the engagement rate, the better. However, it’s also true that the more followers a user has, the harder it is to achieve a high engagement rate. What's considered a "good" engagement rate can vary by audience size. For instance, a micro-influencer's 11% engagement rate might be considered excellent, while a celebrity's 7% engagement rate might also be considered excellent given their millions of followers.

You can calculate the engagement rate on single posts, or if an influencer is particularly active on Instagram, you can calculate their average engagement rate across multiple posts.

To do this, calculate the total number of engagements over the span of 30 days, then divide it by the total number reached by those same posts. You could also choose to calculate average engagement based on their last 10 posts (or whatever number you choose).

You can use this same process to discover an influencer's average likes, comments, and shares, too. To do this, calculate the total number of the desired metric (such as likes), then divide it by the total number of posts.

Instagram is a platform of discovery and inspiration, so it’s no surprise that Instagrammers crave authentic content that speaks to them. 

Post engagements are high with images and image carousels. Posts should also have multiple relevant hashtags to help spread the content to more people who are actively searching for content that fits those hashtags.

Instagram Reels tend to capture user attention better than other features on IG. And since they take longer to consume than the standard image, they can also give your brand a little more “screen time.”

Instagram Live is also driving engagement and interest. More than 100 million people watch Instagram live streams each day, or about 1 in 5 Instagram users.

Adding a call-to-action to your post encourages the user to take action. This might be to leave a comment or click a product link, for example. Your CTA can also be a great item to A/B test in your Instagram influencer strategy to see what gives you more engagement.

Just like follower count, engagement rate doesn’t always tell the full story. Influencers with high engagement might still not be the best fit for your brand.

The engagement rate metric is best used alongside other influencer marketing metrics that indicate social media performance, such as:

While engagement rate can provide a sound starting point, don’t rely solely on engagement to make your influencer decisions. Due diligence can help you protect your brand while driving the best results.

Meltwater Influencer Marketing's Instagram engagement rate calculator is a must-have in your influencer marketing toolkit. Get real-time, up-to-date data on any influencer’s engagement rates so you can see how their content is influencing and inspiring others.

Meltwater takes away one of the most time-consuming chores of influencer vetting so you can focus more on strategy and building strong relationships:

Influencer Engagement Rate Calculator & Guide

In the creator economy, many words get floated around; Influencer, Creator, Brand Ambassador. To the outside observer the campaigns you run with one of these partners may look the same, but the process of establishing a relationship and measuring impact can be quite different.

Influencers vs Creators vs Brand Ambassadors

Find Your Next Brand Ambassador within Your Client Base

First, it is important to distinguish between these types of partnerships, to understand which is best for you.

What is an influencer? One of the most common terms you’ve probably heard. An influencer is a standard industry term for someone that has the ability to generate social media influence.

There are many layers of influencers; micro, celebrity, etc. As well as different types of influencers; fitness influencers, beauty influencers, couple influencers, travel influencers, food influencers, and more. There are different methods for identifying who is influential, in the Meltwater Influencer Marketing tool, we use our own influencer Score to provide an accurate measure of influence.

Tip: Learn more about influencers in our ultimate influencer marketing guide.

This implies someone creates content and is often used as a self-descriptor. Think of influencer as the action and creator as the job title.

Often you will see the word Creator in someone’s bio, as it strategically distinguishes what is it that they do on social media. And, more than an influencer, the term creator implies all the work that goes into it; content, editing, project management, and more.

Reading Tips: How to Become a Successful Content Creator and Influencer, The TikTok Creator Fund: Is It Worth Your Time?

Often people think Influencers and brand ambassadors are the same, and while the way we interact with them online is similar they are quite different. Ambassadors typically begin as customers, and due to their passion for your product turn into brand advocates. Many brands have clients with social media influence right at their fingertips, but it requires a methodological approach to find them and implement them into your influencer strategy.

Collaborating with your clients is great because you already know they love your product. You can have them speak authentically about their experience, and in return reward them with your product. It’s a win-win for everyone.

A Recruit Page is an embedded page on your website, or even a landing page, that allows you to collect your client's social credentials. The goal of your Recruit Page is to incentivize your clients to participate in your ambassador program. 

A description of your ambassador program and why it is of value to your customers 

An example image or content piece you would expect

A form that allows clients to fill out the details you need in order to vet them

With Meltwater Influencer Marketing Recruit you can create branded recruit forms that are integrated into the customer journey.  

Once you have collected your customer details it’s important to have a data-driven approach for vetting potential collaborations. We suggest first establishing the goal of your influencer loyalty program, making it easier to identify ideal partners. 

For example, if the goal of your campaign is Sales, identifying influencers with a highly engaged audience would be optimal as you hope to generate conversions.

Collaborating with clients requires transparent communication and an efficient way to share the relevant detail they need to support your campaign.

After you’ve identified your ideal brand ambassadors, it’s time to activate them to join your campaign. Consider this the “onboarding” process of a new client. You need it to be efficient and clearly communicated, so all parties are aligned and enter the collaboration on the same page.

When activating your influencer it is important to send them a detailed campaign brief, which clearly explains the goals of the campaign, what deliverables are expected, and often how you expect to collaborate. For example, Meltwater Influencer Marketing clients will ask influencers to create an account with Meltwater, so all campaign collaboration can be handled directly from the tool. This includes; messaging, influencer contract signing, processing influencer payments, approving content, and more.

Content Tips: How to Create a Marketing Campaign Brief Template, How to Write an Influencer Brief That Works, Elements Influencer Marketing Agreements Contain

Step 2: Send Coupon Codes and Tracking Links

The Meltwater Blog

The Ultimate Guide to Personal Branding: The Power of a Personal Brand

Klear is officially part of Meltwater!

Influencer Engagement Rate Calculator & Guide

How To Find and Collaborate with Influential Clients

Value-Based Marketing With Influencers

What Are Key Opinion Leaders?

How to Create a Marketing Campaign Brief Template

Top Influencer Marketing Certificates To Add To Your LinkedIn

Must-Have Marketing KPIs and How to Measure Them

How To Amplify Your Brand With a Blogger Outreach Campaign

Marketing Tools and Software: How to Choose the Best One for You

The Stanley Cup Craze — a Social Listening Analysis