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Generative Engine Optimization (GEO) Guide

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Media monitoring helps organizations stay informed about what’s being said across online news, print, broadcast, podcasts, and other media channels. Whether you're tracking brand mentions, measuring PR performance, monitoring competitors, or identifying emerging trends, our expert guides, best practices, and industry insights will help you build a smarter media monitoring strategy and make more informed communications decisions.

Discover expert media monitoring guides, best practices, and industry insights to track brand mentions, monitor competitors, and stay ahead of the news.

Media Monitoring: Guides, Best Practices & Industry Insights

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.

Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?

The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

How do customers interact with my newly launched product?

How do I increase the productivity of my employees?

How do I know if my marketing efforts are working?

We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.

So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.

But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!

But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.

We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Your Best Context is Already in the Room

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIn to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

In 2022 we, along with many others, predicted that live shopping would be a major marketing trend. While livestream shopping didn’t take off the way a lot of people thought it would, it’s not something to discount as a marketing channel just yet — not by a long shot. In fact, it’s just getting started.

In 2022, Statista reported that live commerce sales reached an estimated 17 billion. That may sound modest, but remember, 2022 was basically the starter year for live shopping reaching a wider audience. Statista predicts that by the year 2026, sales will skyrocket to 55 billion. A 223% increase!

But what exactly is live shopping and why should brands care? We’ll cover everything you need to know in today’s blog!

What Social Media Platforms Offer Live Streaming Shopping?

Live shopping, or social live shopping, is a form of social commerce where creators or companies host livestreams on social media to promote products. Viewers of these livestreams can purchase in real time, while having their questions answered and seeing the product in use before making that final credit card entry. It’s essentially a new, and far less hokey, form of QVC and other at-home shopping programs.

Although it hasn’t been as explosive an adoption from consumers as marketers may have expected, there are plenty of reasons to jump on the livestream shopping bandwagon. 

Here are some key reasons that marketers should consider it:

How livestream shopping could become the future of retail | GMA

Live streaming is immersive and immediate — you can provide your audience with a 360 degree kind of experience. Demonstrating products, providing behind-the-scenes glimpses of a workspace or how things come together, inspiring interest in consumers. They can, in turn, ask questions or leave comments, generating conversation around the products.

And the cherry on top of this brand equity you’re building is that it’s not the bottom line. Instead of having to depend on viewers to jot down what they like for purchasing later, you can tap into their immediate enthusiasm and encourage purchases in the moment.

It may seem like a negative, but you can use the fact that live shopping hasn’t taken off to establish a cohort of super fans.

You might even get to know the screen-names of people who show up regularly in your lives. When you recognize them you can give them a special shoutout. This recognition may in turn encourage others to tune in more often — and share how much they love your brand with their friends and family.

A live shopping event can help you attract new customers, who might not be familiar with your brand if you typically only sell through a website, or in-store. This is especially key for more established businesses who are perhaps trying to break into younger markets.

Shopping live on social media could be the future of e-commerce and should therefore be a part of your social media marketing efforts. Almost every major social media platform offers some form of live shopping, and we’re sure to see them continue to hone these features in the coming months, let alone years.

Live shopping has been available on Instagram since 2022.

How to Sell More With Instagram Live: A Step-by-Step Guide

Influencers and brands can host a livestream on Instagram Live that includes direct purchase links. These live shopping streams are often used to demonstrate products or make announcements such as ticket pre-sale. To encourage Instagram live shopping, promoters may offer a discount code or early access — rewarding those who tune in.

Multiple hosts can run a live shopping stream on Instagram, making this an ideal avenue for influencer partnerships.

Instagram live shopping allows hosts to intercut the video with still photos and pre-shot video, which can be a great way to keep people engaged instead of dropping off. Like posting to your Instagram Stories, you can also save lives to your Highlights row.

Tip: These resources will help you become successful on Instagram: The Ultimate Guide to Instagram Marketing (Download), How To Be Successful With Instagram Marketing, How to Use Instagram Ads — A Guide for Marketers, How to Get Verified on Instagram, Guide to Instagram Profile Pictures, Current Instagram Trends to Watch, How To Get More Instagram Followers, How to Use Instagram for Business

Pinterest approaches live shopping a bit differently.

In 2021 they launched “Pinterest TV”, which showcases a wide range of brands and influencers, one at a time — essentially giving them each their own TV spot.

There is a schedule posted for when each spot will air and viewers can tune in for deals, new releases, and of course demonstrations of certain products. 

Viewers who miss the lives have the opportunity to watch episodes after they’ve aired, and can still purchase the products featured.

The format for Pinterest TV is great for influencers who are looking to expand their networks, given that they can advertise their appearances in advance, encouraging people to tune in.

Pinterest TV – The Gamechanger in Live Stream Shopping

While most livestreaming features have a max time limit, on YouTube you can stream for up to 10 hours.

Institutions and public figures often use this capability to host fundraisers, or allow viewers to send donations — like this Live Otter Cam from the Monterey Bay Aquarium:

Live Sea Otter Cam - Monterey Bay Aquarium

In 2022, YouTube partnered with Shopify to facilitate a smoother experience for viewers when live shopping on YouTube. The integration also expands live shopping functionality to more creators, so keep an eye out for new ‘merch drops from your favorite YouTubers!

Tip: Are you using Shopify for your eCommerce online shop? Consider taking a look at the best Shopify podcasts to listen to. We also have a list of the best eCommerce podcasts in general that could be helpful to you.

Like Pinterest, YouTube is also experimenting with live shopping events in partnership with influencers on the platform. In 2022, they launched their 2nd annual BeautyFest, a live shopping extravaganza where popular beauty influencers provide tutorials and product promotions, in partnership with several top-tier beauty brands. Celebrities like Tracee Ellis Ross, Gwen Stefani, and others also joined in the festivities.

Tip: These resources will help you become successful on YouTube: The Ultimate Guide to YouTube Marketing (Download), Getting Started With YouTube Marketing, How to Create and Manage a YouTube Channel, YouTube SEO Tips: How to Optimize Your Videos for Search, A Starter Guide to Advertising on YouTube, 10 Tips to Grow Subscribers on YouTube (The Organic Way)

Live shopping has taken off with considerably more oomph in countries outside the US. This has created a unique problem for TikTok, whose parent company Douyin is gaining great traction with live shopping in China and other Asian countries. 

TikTok is currently testing live shopping in western markets, with moderate success. As of October 2022, they are still in the early stages of implementation, partnering with TalkShopLive to help develop the functionality.

It puts TikTok in an unfamiliar position, as the entertainment platform has dominated in so many other areas — with Instagram basically copying its every move in 2022. So the fact that Instagram, YouTube, Pinterest, and others have live shopping means the platform has stiff competition.

Tip: These resources will help you become successful on TikTok: What Is TikTok And How Did It Become So Successful?, How To Use TikTok For Business, The Best TikTok Scheduling Tools, How To Get Verified on TikTok — Get the Blue Tick

Facebook premiered live shopping in 2018, making it an early innovator in this niche.

The nice thing about setting up a live shopping stream on Facebook is that you can shoot in a mobile view or a desktop view. So if you know your audience is mostly mobile users or desktop users you can cater your live shopping content to them.  

It is important to note that in August 2022, it was reported that Facebook would be shutting down their live shopping functionality and features by October 1st (The live shopping education site for Facebook is still active, however).

Facebook Live Shopping - How to Easily Sell Online

Tip: These resources will help you become successful on Facebook: Facebook Marketing Tips To Make Your Brand Successful, A Guide to Creating a Facebook Business Page, How to Leverage Facebook Recommendations for Your Business, How to Use Facebook Lead Generation Ads, How To Sell on Facebook Marketplace

Ready to get your live shopping channels up and running? Follow these best practices for a smooth livestream and to increase conversions!

Part of the joy of livestreaming is the ability to answer questions on the spot.

Announce your livestream in advance so that your followers can submit questions.

You’ll be able to understand consumer pain points at-a-glance, especially if numerous people ask the same question.

Entice people to join your live shopping stream with teasers and incentives. These can take many forms, but here’s some suggestions:

Steam-only gifts (ie swag or freebies, first-come, first-serve)

An announcement at the end of the stream (to encourage people to stay until the end)

Nothing slows down a livestream like lagging internet and bad lighting or sound.

Do a test run wherever you’re planning to have your stream to get most errors and glitches solved.

Because live is live, there will always be things that happen on the day — it’s just the nature of live video — but if you have a plan in place to address unexpected issues, your live stream will go much smoother.

Have a general idea of the format for your live shopping event. Particularly if you’re demonstrating products, make sure you have a script and all the camera angles you want planned out ahead of time. If you’re planning on inserting any pre-shot content make sure you have this queued up and ready to go.

Beginners Guide to Live Shopping for Marketers

How to get verified on Instagram is a popular topic in the field of social media management and deserves answers. 

If you follow a celebrity, influencer, or a large brand on Instagram, you may have noticed a blue check next to their Instagram username. Nope, that symbol is not an emoji, that blue check mark is an Instagram verification badge and is a converted status symbol for many. 

While having a verified check mark doesn’t increase your chances of being seen in social feeds, it does help your followers distinguish your account from a clone or a fake account. And, that’s the whole point of the badge: the badge is a signal to Instagram users that this account is the brand, celebrity, or influencer’s true account. 

Anyone can apply for Instagram verification, and in this blog, we’ll explain how to get verified on Instagram, how long it takes, and offer tips on how to optimize your Instagram account before applying. 

Who Is Eligible to Be Instagram Verified?

How to Grow Your Account and Get Verified on Instagram?

If you’re interested in perfecting your Instagram profile, check out our blog on How to Write the Perfect Professional Instagram Bio.

Can you pay to get verified on Instagram?

How to Get Verified on Instagram [6 Steps]

How to Grow Your Account and Get Verified on Instagram [5 Simple Tips]

According to Instagram, the verification badges that appear on profiles mean that the company has “confirmed that an account is the authentic presence of the public figure, celebrity or global brand it represents.”

Verified accounts assure the authenticity of the users or brand. Having an Instagram account with a verified check mark will help build brand credibility and prevent fraud. Additionally, some features on the social media network are only available to verified or business accounts.

Anyone can apply for an Instagram verification badge — but that doesn’t mean everyone gets it. Generally, verified Instagram accounts are granted to public figures like:

This is because they’re more likely to be impersonated. 

Now, many of you have also probably wondered: Can you pay to get verified on Instagram? 

Answer: No, you can get verified on Instagram for free.

According to Instagram, to be verified accounts must be "notable and authentic." In simple words, it is hard to get verified on Instagram. 

Sorry, but they do also state that “general interest accounts” like meme or fan accounts do not qualify for Instagram verification. 

Whether you apply from a personal or a business account doesn’t appear to have an impact. There are a few other criteria that Instagram explains they use to evaluate verification applications. According to Instagram’s website, your account needs to be:

Authentic: This account must truly be owned by the global brand, celebrity, or influencer claiming to be the owner of the account. Otherwise, this would be a violation of the app's community guidelines. It must also be a real person or brand applying, not a fictional brand.

Unique: Only one account owned by the global brand, celebrity, or influencer can get verified on Instagram, with the exception of language-specific accounts. So if your brand operates multiple Instagram accounts, choose wisely which one should get a verified symbol (copy & paste won't work here). 

Public: Only accounts that have a privacy setting set to “Public” — not “Private” — can get a blue check on Instagram. 

Complete: Is your Instagram bio complete? You’ll need to guarantee that your bio, with a full name, and profile picture is complete. You must have also posted at least once.

Notable: Again, unless the account represents “a well-known, highly searched for person, brand, or entity,” you may struggle to get that verified check mark.

One interesting stipulation that the app's verification process states that your bio cannot link to your other social media accounts, like Twitter or TikTok.

How to get a blue check on Instagram and how long does Instagram verification take? Let’s take a look at the quite simple application process.

Step 1: Go to the menu icon in the top right corner of your profile

Step 4: Select Account Verification from the list

Step 5: Fill out the form and attach a government-issued photo ID or an official business document.

Here's a short instructional video from Tech Insider explaining the answer to the question "how to get verified on Instagram?".  

How To Get Verified On Instagram

That’s it! Follow these step-by-step instructions to request Instagram verification. 

Usually, you will receive a notification after a few days (in some cases, it may take a week or more). You might need several attempts to get that blue checkmark, but you can apply for Instagram verification more than once. So, don’t give up!

Use the guide below to grow your following before you get that elusive blue tick!

How do you get verified on Instagram (without being famous), you might wonder? Share content that provides value to your target audience. Content can be informational, humorous, musical, or anything useful for your followers. If we create a hub that constantly posts quality content, we’re likely to retain our followers. Learn more about the best content to post on Instagram.

The more active you are the more chances you will have to connect with the people and consequently, get verified on Instagram. Building a following isn’t just about creating great content, due to the recent social media algorithms we can no longer rely on visibility ‘just happening’. 

Engaging with your audience, potential audience and influencers will boost your following as your message has a better reach and therefore chance of getting more followers.

Another way to expand your reach on Instagram is to use hashtags. With Instagram's new ‘follow’ hashtags feature, you can reach new audiences, boost your following and increase your chances of getting a verified checkmark on Instagram.

Did you know that posts with at least one hashtag receive an average of 12.6% more engagement than posts without? 
Check out our Hashtag Guide for more information.

Creating a branded hashtag is a good way to encourage user-generated content. Using generic hashtags like ‘like for like’, may boost your likes, but they won’t attract the right audience. 

They say a picture paints a thousand words. Instagram being the image-focused platform that it is, provides an opportunity to tell stories to your audience. In Meltwater’s previous blog, best B2B Instagram accounts, there are loads of great examples of how to be interesting on Instagram. Many use content that tells a story through profiling their employees, audience, or causes. Such efforts can work wonders when you are focussing on how to get a blue check on Instagram.

National Geographic’s Instagram is notoriously good at posting pictures that tell stories.

Avoid buying fake followers to get verified on Instagram

Don’t buy followers on Instagram. It's as simple as that. True growth and reach come from meaningful engagement, which isn't something you will be getting from bots. 

You may think that artificially increasing your followers, may help you get Instagram verification, however, this isn’t the case. Generally the followers you’ll get by paying will be bots. Instagram is cracking down on bots and unethical activities, so chances are your follower count will decrease soon after paying for them. In fact, many brands are cracking down on Influencer fraud. Don’t fall into this trap yourself, learn how to spot fake influencers.

Even if we can’t get verified on Instagram, we can create an engaged following, so use the tips above in your social media strategy!

How to Get Verified on Instagram

Is there still a place for X, formerly known as Twitter, in your marketing strategy? The short answer is: yes.

The popularity of other social media platforms might make it seem like many people and brands are abandoning the social network in favor of other channels like Instagram, LinkedIn, and TikTok.

But the truth of the matter is that Twitter still attracts millions of daily active users, so it's worth it to establish a presence there as a brand. 

Here's how to create a Twitter marketing strategy:

Examples of 3 brands that are killing it with their Twitter marketing strategy

In recent years, X, formerly known as Twitter, has added several new features that have already proven to be popular on rival social media platforms. Stay ahead of the curve by incorporating the following into your Twitter marketing. 

X, formerly known as Twitter, is currently testing a new version of a profile, intended for businesses. It is actually surprising it has taken Twitter this long to make this move, considering all the major platforms have offered business profiles for years, typically including things like advanced Twitter analytics features and advertising capabilities. 

Business accounts on Twitter will include an automatic ‘verified’ check mark (which currently you need to apply for), a business category, and an expanded ‘About’ section in your bio that can include a location map, contact button, and more.

In 2020, Twitter also introduced “Spaces”, which is basically their version of Instagram Live. When you go Live with Spaces on Twitter/X, your profile photo will show up with a purple background at the front of the Fleet line on the top of the homepage. It will remain purple for the duration of your Live session. People can then join your Space and react with emojis or comments.

Just the other week the hashtag #RIPTwitterCrop was trending. Why? X, formerly known as Twitter, has done away with their limiting image size (horizontal 1,024x512 pixels), now allowing vertical images to fully show in-stream. (Note: this change is only visible on mobile Tweets. Images will still appear cropped on desktop). 

After Twitter/X phased out Fleets (say that three times fast!), which was their version of the Stories feature found on Facebook and Instagram, it was anybody's guess what they'd try next. Enter Flocks, which is currently in early testing mode as of this writing. This feature mimics another Instagram Story option, that is the ability to share only to a "close friends" group rather than your entire follower base. Users on X/Twitter would be able to share a Tweet or Retweet to a small pre-selected subset of their followers.

In 2022, X/Twitter released a "branded likes" option — for brands that can pay, that is. This feature is tied to Twitter ads and, while expensive, could contribute to a huge jump in engagement for brands that take advantage. The catch? Other than the price, a branded like is only available for 24 hours, so if you choose to implement it during a campaign, be sure you're confident about when your fans are online the most so you can get the most out of encouraging people to like the Tweet. 

On April Fools Day, Twitter teased their fans with a simple but tantalizing Tweet: "We are working on an edit button". While most of us begrudgingly passed this off as a cruel joke for April 1st, the rumor mill soon made it clear that perhaps this was more than a joke after all. As of the time of this writing, no movement has been made on this update, but it something to keep an eye out for. 

Before doubling down on your X/Twitter marketing strategy, you need to make sure of two things: a) that enough of your target audience is on Twitter and b) you know who they are. Talking to the right people at the right time is essential for effective marketing. 

Twitter users tend to be in the older range. About 63% of all Twitter users worldwide are between the ages of 35 and 65. (oberlo.com)

Now that you know who your Twitter audience is, let’s determine some of the primary reasons people use Twitter in the first place. 

X/Twitter’s trending topics are a great way to find out what’s going on around the world, in your network, as well as by topic. You can see what’s trending in sports, entertainment, politics, etc. 

Trends reflect what people are talking about moment by moment at the highest possible volume. So it’s truly a representation of what the majority of the population is deeming interesting or important. Brands can take advantage of this by using a trending hashtag or weighing in on a particular topic. 

In today’s easily distracted world, people are constantly craving and seeking to be entertained. Whether that’s by a funny meme, a cat video, or sitting back with popcorn to watch a Twitter fight unfold. 

Consider this when crafting your Twitter strategy - even if your brand isn’t necessarily humorous by default, you can still join in the Twitter fun. Craft a clever reply to a competitor's Tweets, or incorporate humor into a video ad to give people the type of content they’re looking for.

Food chains and streaming services are particularly good at trolling each other:

Being a brand on social media unfortunately isn’t all fun and games. 

The fundamental nature of customer service and complaints has changed since anyone can simply create a post tagging the offending brand, or they can reply on a thread.

The Meltwater Blog

Beginners Guide to Live Shopping for Marketers

How to Get Verified on Instagram

Twitter Marketing Guide: Creating a Twitter Marketing Strategy

How to Quickly Spot Fake Influencers

What Was the Biggest Food Trend of 2022? It Depends on How You Look at It.

6 Essential Roles of the Modern Marketing Team

Ultimate Guide to Livestreams for Brands

Current Instagram Trends to Watch

Why Sales Training Is a Winning Investment

List Of The Top South African Fashion Influencers

Modern Customer Service on Twitter Is Also PR

What is Social Commerce? Definition, Examples, Tips