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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

From augmented reality and virtual reality to the everyday nature of cryptocurrencies and NFTs, the metaverse - and the question of how we will use virtual space in the future - is currently a widely debated topic. Unsurprisingly, chatter isn't just confined to the tech space, it has also been making waves among digital pioneers and sparked interest by those in political, legal, and ethical circles.

This online world has exciting promises in-store, but the existence of the metaverse isn't entirely new, in fact, it has been discussed under the Metaverse Roadmap Project since 2006:

<blockquote style="padding-left: 40px;" cite="https://www.metaverseroadmap.org">"What happens when video games meet Web 2.0? When virtual worlds meet geospatial maps of the planet meet pervasive web video? When simulations get real and life and business go virtual? When you use a virtual Earth to navigate the physical Earth, the internet swallows the television, and your avatar becomes your online agent?&nbsp;What happens is the metaverse."</blockquote>
<p style="padding-left: 80px;"><a href="https://www.metaverseroadmap.org/">www.metaverseroadmap.org</a></p>

In his presentation "Approaching the Metaverse for Businesses and Brands", Dirk Songür, Specialist at Microsoft, shows a model from the Metaverse Roadmap Paper that demonstrates approaches to creating and using digital space. The model is divided into four quadrants:

Augmented Realities, as we know and use them in applications such as Pokemon Go or Yelp, for example

Mirror Worlds, which are already part of everyday life thanks to Google Earth or Uber

Lifelogging, which includes Facebook, Snapchat and Co, but also portals in the digital workplace

Virtual Worlds, we are already moving towards this in the form of Fortnite, Minecraft or AltspaceVR

Source: Lecture "Approaching the Metaverse for Businesses and Brands", Dirk Songür, Enter the Metaverse Conference 2021

Where is the metaverse journey heading? Here's what our experts say:

When and why did you first deal with the topic?

Is the metaverse going to be 'the new normal' in the long run, or is it a passing trend?

What use cases do you foresee for the metaverse?

What development and investment challenges do you foresee?

The Metaverse in the news and on social media

To find out where the metaverse journey is heading, we caught up with Malte Landwehr, Head of SEO at idealo; Thomas Johann Lorenz, founder of Journee - the metaverse company; Benedikt Faupel, Blockchain Advisor at the digital association Bitkom; Zuzana Bastian, founder of Jevels; communications expert, Christof Schmid, and Ben Harmanus, International Brand Strategy Lead at Hubspot. 

We asked the experts how they define the term 'metaverse', what possible applications are emerging for companies and private individuals, and what challenges current developments and investments pose.

"To me, the metaverse describes a time when virtual goods have the same value, and carry the same status as physical goods. It started with Fortnite skins and now it's art NFTs. Everything else (virtual jobs and virtual lots in virtual worlds) are a logical consequence of this development."

"The metaverse means the next iteration of the internet."

"The connection of all virtual worlds into a seamlessly interacting.. metaverse."

"The metaverse is a virtual space where anything is possible - a place for limitless creativity, self-realization and also interpersonal/inter-avatar relationships and co-creation."

"For me, the metaverse is the merging of different virtual 3D worlds into a digital universe in which we can be active interactively and across platforms."

"The metaverse is the sum of all virtual encounters."

Q: When and why did you first deal with the topic?

"In late 2020 I started looking into crypto, and in early 2021 I stumbled upon the metaverse trend within this framework."

"When the March 2020 pandemic forced us all into lockdown and we began asking ourselves: How do we make it possible for people to have better interactive experiences on their devices?"

"Trying out Second Life and discussing alternate realities within it."

"The end of 2020, since that's when I started to get involved with digital fashion and its possible applications."

"I got to know and tried out the idea of ​​metaverse for the first time when using Second Life. Even then, I was fascinated with the idea but at the time the technical possibilities were still very limited."

"I've been dealing with blockchain since 2017. At the beginning of 2021, I took a closer look at NFTs. In order to see which NFT projects actually have an exciting use case, I looked at projects with coins that, measured by the Market Cap, were already very valuable. I wanted to understand whether there was just hype surrounding the coins - meaning short-term profits. What caught my eye was the existing collaboration with well-known brands, so I put a few of the cryptocurrencies down in my portfolio and observed the projects ."

Q: Is the metaverse going to be 'the new normal' in the long run, or is it a passing trend?

"Certain aspects of the metaverse (virtual goods with real value, decentralization of ownership, monetization, and pseudo-anonymity will become part of the new reality. I don't think that we will experience everything in VR worlds in the near future."

"The metaverse will fundamentally change the digital part of our lives."

"It certainly won't become 'normal' for everyone, but people who spend time in virtual realities today will find their way around the metaverse quickly."

"The metaverse will evolve into a complement to our physical world over the long term."

"For me, the Metaverse is more than just a trend. It's a fascinating idea from which a completely new area of ​​application and new possibilities can develop. I believe it will expand our normality."

"I think we are still a long way from the 'Ready Player One' reality. However, we have seen in the past that new technologies and trends are overestimated in the short term at first, but underestimated in the long term. All the platforms that are currently building their part of the metaverse do not, for the time being, offer anything that is fundamentally different from virtual worlds such as Second Life or World of Warcraft - and these worlds are several decades old. The metaverse won't necessarily be 'the new normal', but it will permeate and transform all areas of life, whether professional or personal."

Q: What use cases do you foresee for the metaverse?

"NFT collections for fashion brands are a no-brainer. Adidas with the BAYC collaboration and Nike with the RTFKT acquisition are currently running ahead of the competition here."

"'The metaverse' is like 'the internet' - it offers endless possibilities for companies from all industries and private communication."

"Companies can promote information exchange between their employees in completely new ways. For private individuals, the gaming industry will certainly be a strong driver in the years to come."

"People can meet each other in the metaverse no matter how far apart they are physically. For brands, this means that they can create digital clothing and accessories for our 'virtual twins' (avatars), cars, work, living spaces etc. This allows for a lot of creativity in product design and marketing."

"The metaverse will create a self-contained digital reality that we can enter for different purposes - opening us up to many new possibilities. Individuals will be able to connect, interact and communicate with each other on a new level. This will enable cooperation and significantly impact businesses in terms of interactivity and dynamism, while at the same time, brands can reach and communicate with their customers in entirely new ways. Any marketing communications available in our reality can also be carried and augmented into the metaverse."

"I find it exciting that blockchain-based games or worlds allow users to receive items and virtual money that they can carry out of the gaming world. If I receive an antique sword that was integrated as an NFT into a game, I sell it through an external platform like OpenSea or send it from wallet to wallet to someone.  

The coins earned can also be exchanged for fiat money such as euros on crypto exchanges - or for other cryptocurrencies. In addition, users can create objects and even entire areas in the metaverse! Already, people around the world are building cars, avatars, clothes, or furnishings that others buy.  

A completely new creator and influencer economy is emerging that goes far beyond videos produced for social media. Companies and brands must also think about how they can participate in this trend. Otherwise, the metaverse creates a parallel world in which your own brand does not appear - but other brands do. Of course, companies can transfer their stores 1:1 to the virtual world, but it would probably be more exciting if you actually dealt with what excites users about the metaverse and create experiences that are authentically tailored to the platform and its possibilities. Virtual meetings are interesting in the B2B context, but it will probably take more time before VR finds its way into companies as a collaboration tool."

Q: What development and investment challenges do you foresee? 

"I think films and series like Black Mirror, Ready Player One, Surrogates, or The Matrix do a good job at showing where we could end up - social isolation, escaping into a virtual world, and decay of your own body while hanging out in the virtual world 24/7."

"It remains to be seen whether the metaverse will be adopted by large internet companies, or whether a new ecosystem based on blockchain and Web3 ideas will develop."

"Interoperability of virtual worlds and regulation to protect people and their data."

"I think it's important that there is interoperability in the metaverse and that you can move around in it, across platforms and applications. But designing this together with the idea of ​​an open internet, which is equally accessible to everyone, will be a great challenge."

"The metaverse is the sum of the many virtual spaces that exist and are emerging. As with social media platforms, questions surrounding this include: which virtual spaces will prevail and where is the best place to reach target audiences? My advice is to get in early. Get hands-on with blockchain, wallets, cryptocurrencies, NFTs, the metaverse, and their use cases. This is the only way to really understand what it can be used for - and where hurdles still lie.

Technically, it's the wild west, even if usability is improving rapidly. These hurdles ensure that, in my experience, the metaverse has tended to be developed and driven by men so far. With this, many real-world problems - and those of social media - are carried over into the metaverse as well. It's important that a diverse part of society engages, invests, and shapes the metaverse as soon as possible so that we can create a safe place where discrimination doesn't exist. It is also important that the financial entry barriers for users are not too high. If you invest in a metaverse that only works with a high-end PC and VR glasses, you will not develop a pull in the short term. Here it makes sense to invest in the metaverse 1.0 or 2.0." 

An overview of the development of media conversations on the topic of metaverse makes it clear that interest is increasing - especially since the rebranding of Facebook to Meta.

So what are these posts and conversations taking place across media about? In addition to the debate about Facebook and Meta as a company, the focus is on the games industry, as well as blockchain technology, and the influence of current developments on cryptocurrencies.

Want to learn more about where the conversation is heading? Tweet us, we would love to chat!

Metaverse - How will virtual spaces be used in the future?

When you've got news to share with your employees, team, or executives, an internal company newsletter can be the most effective way of reaching everyone. An internal newsletter could contain an update about the upcoming holiday party for the entire organization or information around the company's quarterly results for the executive team exclusively. And, you could have both! There are many different ways to use internal company newsletters, and you can have more than one for different teams, offices, or departments. The approach you take depends on the objectives of your marketing strategy.

What Is the Purpose of an Internal Company Newsletter?

Best Internal Company Newsletters [Examples]

How to Choose an Awesome Internal Company Newsletter Name

We'll explore internal newsletter examples a bit further down, but before we dive into the concept of internal company newsletters, let's briefly answer the following question: What is a newsletter?

To put it simply: A newsletter is either an electronic or printed report covering various activities of a company or business. It is sent to its customers, community members, or other subscribers and consists of interesting content, promotions, announcements. A newsletter helps to increase traffic and serves as an information source.

Just like a normal newsletter, an internal newsletter is an electronic or printed report sent out on a regular basis to update subscribers. For internal newsletters these subscribers are internal stakeholders such as employees, shareholders, the board, management, different departments, etc.

Oftentimes, organizations have an external-facing newsletter but lack any type of internal company newsletters. And that's the problem we are trying to solve with this blog (and our newsletter management platform). One reason why organizations forgo putting together these weekly, monthly, or quarterly email updates is that there's a myth that they aren't read by employees, however, the data shows otherwise.

Besides being a way to inform employees about the latest company updates, an employee newsletter can also be a fun way of sharing, explaining, and reinforcing your company culture.

At first, a company newsletter may seem insignificant in the day-to-day operations of a company, but it does play a role in shaping the workplace environment. 

Some argue internal company newsletters are time-consuming and don’t offer enough ROI. Well, we have some stats that say differently. According to Retrospectively, Inc., employee productivity increases anywhere from 20-25% when employees feel connected to the company.

However, only 13% of employees reported participating in their intranet daily—31% said they never do.

So, although most PR & Communication teams are focused on getting the word out there, it's just as important for these teams to spread the word internally — often they also involve the HR department to provide additional internal newsletter ideas. A company newsletter (corporate newsletter) is a critical part of your email marketing strategy that can help keep employee engagement and communication levels high. 

When embarking on an employee newsletter strategy, remember that the values you want your company to reflect should be the values underlying your internal newsletter content. In this blog, we will cover internal newsletter ideas, internal newsletter names, company newsletter examples, and templates to use for your internal employee newsletter, so when you’re done reading, you’ll be a pro. 

Share Your Company's Successes: Make sure everyone knows what the PR and marketing teams are up to. In your internal company newsletter, you want to share your wins, notify people about your latest content, and get everyone in sync on your company’s top messages so that they can communicate and increase your reach. 

Want to make things easy? Our internal newsletter template which is part of our media intelligence suite will allow you to curate a hand-selected feed of articles to be shared via a branded email newsletter.


Promote Social Advocacy: You spend a lot of time on creating social media content—but chances are your co-workers and employees aren’t all following your branded social media profiles. An internal company newsletter can help spread your social message and make sure everyone is aware and motivated to help communicate and promote it. Plus, if you run out of ideas of what to include in a company newsletter, add a few examples of people mentioning you on social media, it may incentivize others to start creating similar UGC. Let them be your brand’s #1 fans.


Share What's Going on in the Competitive Landscape: Use an employee newsletter as an opportunity to cover industry news, trends, and insights. No matter how innovative a company is, competitors are a healthy part of any industry. That’s why highlighting the achievements, as well as the missteps of close competitors, can give colleagues insight into how to do their jobs. Using a media monitoring solution, you can benchmark how well you’re doing in comparison to your top competitors. By sharing these metrics, news alerts, or industry updates, you’re giving colleagues insights that can inform future campaigns or sales pitches.


Boost Your Branding: A company newsletter can help you reinforce brand voice, style, imagery, and personality. Are you seeing fellow employees misrepresenting the brand? Quick do’s and don’ts can go a long way in keeping employees on their toes. Plus, linking out to your style guide and templates.


Highlight Evergreen Content: The internal comms and content marketing team are creating great content. And your sales team could use the blogs, webinars, or case stories as a great excuse for touching base with key prospects...if only they knew about it. Use your corporate newsletter to encourage them to communicate about the thought leadership you’ve worked so hard on.


Bring in the Voice of Your Customers: Highlight customer case studies and bring in suggestions for new ones. Case studies are a great sales tool, and an internal company newsletter can highlight new and relevant clients that are using your product or services. You could also include any comments or reviews left by customers that you think your employees should know about. There’s no better advocate for the brand than happy customers!


Complement Existing Company Collateral and Resources: Your email employee newsletter can be a weekly, monthly, or quarterly examination of what the company finds important. It can be a platform to welcome new employees, announce new product versions, highlight relevant assets, and ask for input on a rebranding. In this way, it reinforces the messages and information in all the other content that your company produces. Use it to collect feedback and insights.


Employee Engagement and Advocacy: Communication is key. Turn a colleague into a hero. Calling out successful collaboration helps those involved feel appreciated and encourages more sharing of ideas and resources, which boosts employee engagement. 


Reinforce Transparency As a Mindset: Having a company newsletter opens up a line of communication that doesn’t clog up the email inbox. As comms pros, we know that the best way to start a conversation is to provide the subject and the platform. At the very least, this newsletter can be the jumping-off point to discuss company values and employee culture.


Share News Updates:  If you introduce a newsletter right with a predictable cadence, it can be an invaluable mouthpiece for stakeholders throughout the organization. The resulting content can be a 360-degree view of what is going on in an organization. The material can be as diverse as a recap of the CEO’s recent “Ask Me Anything” (AMA) session; the sales team’s exceeding their monthly sales quotas; issues with a recent product launch, communication from a Vice-President, or highlights from the social media team. 


Provide the Data Analytics Behind the Successes of Your Efforts: Data is how a segment of your colleagues track success, so in addition to sharing media coverage, you can share easy to read graphs and charts that track monthly media coverage, social media mentions, sentiment, competitive benchmarks, etc…. It’s an easy way to benchmark the work you do for those more interested in volume than they are the engagement aspect of KPIs.


Earned Media Coverage: If you receive hard-earned coverage in a media outlet, whether it’s the Washington Post or a niche publication that’s important to your industry, wouldn’t you want to shout it from the mountaintop? Well, here’s the perfect venue for doing just that. Tag the story in your media monitoring platform and create a company newsletter using the built-in functionality, don’t forget to include additional insight. Your brand mentions mean as much to your colleagues as they do to you, so share that article that has a link to your product, quotes your CEO about the state of your industry, or shows how your company is making strides with its offerings. Your colleagues want to know how the rest of the world perceives the company. And as a bonus, summarize your coverage analytics to show how your reach and share of voice have grown, so they can take pride in the momentum you’ve built.


Include Industry News, Trends, and Insights: No matter how innovative a company is, competitors are a healthy part of any industry. That’s why highlighting the achievements, as well as the missteps of close competitors in the form of an internal company newsletter, can give employees insight into how to do their jobs. With a media monitoring solution in place, a company can monitor their own, as well as competitors’ keywords to see how well their social media accounts are leading to engagement. From this info, they can perform a competitive analysis to share with the entire organization.


Highlight Key Partners and Customers: Use the employee newsletter as an opportunity to highlight key partners and customers and what their public media coverage is. The newsletter can show how your key partners and customers are using your products and services in interesting ways. This can be useful for sales, biz dev, and customer service teams as they reach out to new partners or assist existing partners and clients. It can also help UX/CX and engineering teams as they understand how products and services are actually used by partners and clients.

Now that we know what to put in a company newsletter, let’s take a look at an example for some inspiration. We took an informative and concept-driven approach and mocked it up below. This internal newsletter comes directly from the marketing team to highlight their accomplishments, upcoming events, resources, and more. 

But what is the best format for a newsletter?

An internal company newsletter truly is just another email in our inbox, right? So the design element is crucial to whether your readers are encouraged to click through or not. And today, you can use our internal newsletter template or customize your own using a Newsletter service like Meltwater.

Here are some more internal newsletter templates and concrete internal newsletter examples we think are k-i-l-l-i-n-g it that are worth checking out.

Internal Newsletter Example #1: Meltwater

Meltwater’s newsletters & website newsfeeds allow you to easily share media coverage in a customized fashion, that way, you can:

Share results & inform stakeholders—The employee newsletter will allow you to curate a hand-selected feed of articles to be shared via a branded email newsletter & the newsfeed product allows you to showcase positive news or social media content on your website, adding third-party validation to your own content.

Promote your hard work—Use the company newsletters to share company mentions, provide commentary on important stories, and compile market and competitor briefs.

Showcase news and social mentions—Promote relevant news and any social media mentions. The newsfeed allows you to stream customer testimonials and feature industry insights. 

Meltwater offers a couple of ways to build newsletters. Your team can either cherry-pick the content featured, or you can lean on Meltwater's analyst team to do so on your behalf. 

Not sure which option to go for? If newsletters are new to your organization and you don't receive a huge amount of media coverage, we'd recommend having your team curate the content in the first instance. If you work for a large brand, the process of finding and sharing business-critical media can take up a lot of your internal time and resources and so Meltwater's Enterprise solution includes Curated Media Briefings may be a better option since our team of analysts do the heavy lifting for you.

Benefits of Meltwater's Curated Media Briefings:

We make sure that the dedicated Meltwater analyst we assign to your company understands your industry and competitive landscape so they can proactively monitor trends, market disruptions and new competitive threats, and alert you to the conversations you need to 
be aware of. 

Analysts help eliminate irrelevant mentions by manually reviewing all content and selecting critical business insights based on your brief. 

Briefings are highly customizable. We understand that different recipient groups are interested in different topics, such as sales, product reviews, negative news, mergers and acquisitions etc. If your priorities change, we’ll pivot with you and update all searches, while offering agility and flexibility to adjust scope. 

Meltwater analysts enrich curated briefings, transforming them into insights that are quick to read and easy to understand. We include publication, headline, date, content link, and options for an executive summary and/or customised article summaries highlighting key takeaways. That way, you can stay informed, gain a 360-view of your business, and educate your colleagues on the industry trends they need to know about. 

Themezy employee internal newsletter templates are great because they are optimized across devices to ensure everyone can easily read the newsletter. What’s even better is they offer sixteen free company newsletter templates and you don’t have to submit your email address to get started. 

Internal Newsletter Example #3: TemplateMonster

If you have some budget to spend, look to TemplateMonster. They have a variety of internal newsletter templates that are user-friendly, customizable, and compatible. You can even do a live demo to see if it fits your needs. Below is their Panda employee newsletter template, built specifically for a creative agency.

Internal Newsletter Example #4: HubSpot Template Marketplace

With a large collection of email company newsletter templates, HubSpot offers free and paid versions, some as low as $1 and can be used immediately. Below are all examples of newsletter templates from their marketplace. 

Internal Newsletter Names: How to Choose The Best Option

Brainstorming names can be tricky, right? And there are so many options of possible internal newsletter names. As marketers, we know It’s one of the first things your employees will read next to the subject line, so it's important to be thoughtful. And you want to make sure it stands out and grabs the reader's attention. So where do you start? 

First, take into consideration what type of content is included. Is its purpose informative, frequency-driven, goal-driven, or employee-driven? Is it based on a concept or your brand's name? Maybe it’s a mix? Second, make sure the employee newsletter name reflects your company’s brand voice and adheres to any internal guidelines. You can reference your company’s brand guidelines as a good place to start. And third, keep it short, simple, and direct. 

Here are some examples of internal newsletter names based on the intention or theme of your internal newsletter. 

Consider how you can use your brand in the publication name. It could be the title of your blog, tied to your brand colors, or an alliteration based on your company’s name. 

Improve Internal Communications with Employee Engagement!

Employee advocacy is key in building and protecting brand reputation, so it makes sense to cultivate a strong employee culture. And an internal newsletter is a key component of a strong employee brand ambassador program and improving internal communications. Now that newsletters are easier than ever to produce, "why not start a company newsletter today?"

If you want to learn more about how Meltwater's internal newsletter feature can help you improve your internal communication, simply fill out the demo form below.

Why Your Organization Needs an Internal Company Newsletter

Chinese social media is a contextually vast and culturally rich landscape. Undeniably, there is a huge market opportunity. The country’s most downloaded super-app, WeChat, has a billion monthly active users and is widely used by people across the world including Singapore, Hong Kong and the United States.

Despite its massive native uptake and the amount of data these apps offer, Chinese social media are still a lesser known commodity to the west of Asia Pacific region. For example, there are more than 45 billion messages produced daily on WeChat. Tapping on that market data and learning what they say about your brand is immeasurably beneficial. 

Chinese social media represents a gargantuan opportunity for brands to capitalise. Extending a brand’s influence and reach within Chinese social media can boost your marketing strategies in the Chinese market. Each platform has its own definitive traits which cater to different social functions which the Chinese audience use them for. 

Depending on the content angle or demographics a brand is looking at, Chinese social media plays an influential role in consumer behaviour. The conversations surrounding a product or post-event discussions are critical because they set the tone of sentiment revolving around your brand. 

Infusing insights from Chinese social media data to your current array of marketing intelligence and analytics is a must-have if a brand wants to make their foray into the burgeoning Chinese market. Read on as Meltwater delves into the intricacies and unique marketing opportunities in the Chinese social media landscape.

Using the Right Strategy for Chinese Social Media

Brand Awareness in Chinese Social Media: Lululemon

Before launching that marketing strategy for your Chinese social media strategy, it is imperative that you understand the definitive apps in the market. With thousands of apps out there in the market, these are the four main social media players in China. 

As highlighted earlier, this is China’s super-app. This is the foremost social media app that has become a function for everyday life. From displacing physical money to creating micro-communities to housing end-to-end retail experience within its system, the app has become a necessity. 

With that being said, its user base ranges across demographics. Only WhatsApp and Facebook Messenger have a higher user base than WeChat, but the breadth of their functions are far less comprehensive than the Chinese super-app. 

The best way brands can utilise this platform is to capitalise on how WeChat users share their location, send video messages, make voice calls, file complaints, and make appointments, among many other things. As a brand, your presence on WeChat is crucial because it’s the only messaging app that has the potential to directly reach and engage the Chinese market from the get-go.

Despite only being a fledgling social media app which only celebrated its fifth birthday, ByteDance’s Douyin is a behemoth in the Chinese social media landscape. The social media video app is primarily used for creating and sharing short-form videos with content ranging from lip-synching, comedy, and discovering talent. In short, Douyin is the Chinese version of TikTok, which is also owned by ByteDance. 

There are more than 600 million monthly active users in 2021 and hosting a similar architecture as TikTok, people are scrolling through an endless loop of content in the app. This has led to a boom in social influencers and brands are finding new ways to reach out to their consumers. 

Through Douyin, there is a shift in the way consumers respond to brands. They want to participate in the experience and brands looking to connect with the Chinese market should look towards Douyin. This platform is the best way to build your brand’s influencer marketing strategy in the Chinese social media space.

Being one of the forerunners of Chinese social media, Sina Weibo is the Chinese version of microblogging platform Twitter. Launched in 2009, it is one of the biggest social media platforms in China, with over 550 million monthly active users in 2021. Brands know that social listening is a powerful strategy to identify “hot” topics and emerging trends. This is more important when it is related to their brand. 

With the dynamic conversations evolving within the Sina Weibo community, it becomes an excellent tool for social media managers to use when they are looking for new ideas. Brands can engage directly with their audiences and people can instantaneously voice their opinions, attracting other opinions from the community. By focusing on a keyword search within the Sina Weibo data, this method allows brands to get insights into what people are talking about and the nature of the discussions. 

Brands can also see trends such as when is the best time to post, search through the results and see if there is any activity on relevant topics. The results will give you a good idea of what people might be looking for and how relevant they are to your brand.

Consumers love visuals and this is the core push for the next Chinese social media giant. Xiaohongshu or Little Red Book, is China’s topmost fashion and luxury shopping social media platform. Consumers and influencers flock to the platform to inspire and get inspired from visualising products in real-life presentations. 

The content sharing site allows brands and users to post pictures of products while at the same time curating visual experiences of what they are doing with a certain product. Reviews, tips and criticism are collated within the platform and huge followings are established for trendy products and influencers. The widely known Pinterest app shares similar characteristics and Little Red Book is the Chinese market equivalent.

With insights drawn from an app such as Little Red book, which draws about 30 million interactions per month, brands can better target their audiences in the Chinese market. Brands can boost the sales of their best-selling products as well as optimise strategies according to their popularity. 

A social media strategy is key for any brand these days. Undoubtedly, a comprehensive social media presence gives brands an extra boost to their reputation and business. This is not new knowledge.  However, in China, the social media landscape is different in so many ways. To better understand social media in China, you have to realise that a different set of rules applies there. 

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