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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Meltwater works with over 30,000 agency and brand clients all over the world. Operating in many diverse markets gives us unique insight into the challenges marketing agencies like yours face when it comes to staying agile and demonstrating results. Leading agencies are using Meltwater to address these challenges with ease. Together, we can explore how these agencies are transforming their efforts and proving their value thanks to the power of technology and insight.

Our aim is to provide a single source of truth for your agency as well as your clients.

Influencer Marketing and Management for Your Clients

Tip: Learn how to hire a marketing agency.

We understand that branding is about so much more than just the brand. It is a complex discipline which comprises your social footprint, pre-planned designs, concepts and products. It can be easy to create a brand, but building that brand  takes time and commitment. In the same breathe, agencies and in-house teams alike are required to quantify results and every client has their own preferences or objectives in terms of KPIs. Without the right tools, it can be resource intensive, but in the end, the dedication to your brand is paramount, because a company can only build and maintain an emotional relationship with the customer through branding.

Agency clients use Meltwater to measure and monitor brand performance, by creating custom searches - including media exposure, sentiment, and potential reach. With Meltwater, making sense of the data is simplified with the provision of clear and centralised dashboards and presentation-ready reports. This enables our clients to understand their brand's impact in real-time, while making use of interactive visual dashboards and analysing the metrics that matter.

Did you know? Now there are also TikTok scheduling tools available!

Another crucial aspect of brand management involves benchmarking against competitors or peers in the market place. So, how do you discover which competitors are gaining traction across news and social media channels? Let's take a look...

It isn't always easy to validate the cost of a campaign, however, agencies can demonstrate performance by getting down to the cold, hard facts. Collect accurate data in real-time, tally your wins for clients and create more in-depth strategies. 

How do you validate the cost of a campaign? Return on Investment (ROI). Those three letters can sometimes feel illusive when you're working on multiple projects with different clients. That being said, Meltwater can help you centralise your information in one place enabling you to monitor and track a campaign from beginning to end and analyse the results within the platform collaboratively.

Analyse to optimise - our clients use campaign tracking as a crucial tool when it comes to adapting their strategic thinking; digging deep to draw meaningful insights that formulate new ideas and facilitate more meaningful proposals.

Campaign tracking also helps you justify spend or increased budget requests and prove that your work is (quite literally) paying off. 

Attribute the value of your earned media to revenue

Determine whether you're meeting your core goals and KPIs

Monitor and analyse traffic, leads and conversions

Use Custom Scoring to determine the quality of mentions

Plug into a CRM to customise and track your user's experience.

Compare channel performance to determine where your energy and resources are most effective.

As influencer marketing becomes more popular, not just for B2C but B2B, NGOs and Direct To Consumer (DTC) organisations, it’s important to have a robust system in place that allows you to find, vet, contact and manage influencers. 

Social media influencers can help spread your message to a wider audience online, adding a level of authenticity that can only come from the endorsement of a trusted third party. The best influencers spend years building up organic audiences which trust their recommendations, and they can give brands a significant performance boost through well-planned partnerships.

But influencer marketing is hard to get right, and there are a lot of pitfalls for marketers who aren't adequately prepared to navigate this evolving landscape. With an explosion of social media influencers on TikTok, Instagram, YouTube and other social platforms, it can be difficult to find the right creators to work with, and to manage those relationships.

Meltwater helps clients build an influencer marketing hub for your brand that streamlines the entire process and helps you increase ROI from influencer partnerships. Plus, it makes managing your campaigns more productive (as an agency and for clients).

Find the best influencers that align with your objectives and brand

Use our powerful analytics to build an influencer marketing strategy

Streamline influencer campaign management with a purpose-built CRM platform 

Automate reporting and analytics to track ROI.

Whatever industry you’re in, our influencer tool can help you pinpoint the most influential voices in the space and verify that their audiences are genuine, so you never have to worry about wasting time with fakers.

The filters help you focus your search on topics, regions, and channels while audience demographics can help you target the right audiences through influence.

And it’s not just for superstar-influencers with a global footprint. We know that specific brands gain more value from partnering with highly targeted micro-influencers, covering niches that are specifically relevant to targeted interests. Whoever you want to work with, we’ll help you find them.

The wrong relationship can be highly damaging to your brand, so it’s essential to thoroughly vet potential influencer partners to be sure they’re right for what you're trying to achieve. Our algorithms give you a complete picture of the influencers you're thinking of partnering with.

With this level of in-depth understanding, you'll be able to recruit a comprehensive network of brand advocates who can share your message with their networks. This will enable you to reach an even wider audience to increase brand recognition and, engagement on your social channels and, ultimately, make a positive impact on the bottom line.

Need help with your influencer marketing strategy? Get in touch with us using the form below.

Every day, billions of conversations take place on social media: in tweets, posts, comments, blogs, reviews, podcasts, and more. 

Whatever business you’re in, a portion of those discussions are directly related to your offering. The internet is full of people talking about your brand, competitors, the industry you work in, the problems you could help them with, and many other topics that could provide valuable insights for your organisation. And, if they are speaking about your brand specifically, they're still taking part in conversations that have do do with your industry, representing potential.

But how do you find and make sense of those insights, when they’re buried under a rapidly growing mountain of social media data? 

This is what social listening tools are for. They search social media for you and sift through those huge volumes of social data to extract what's relevant to you by filtering specific words and phrases, such as your brand name or related topics.

This produces a smaller, more manageable dataset, which can then be analysed to provide useful insights.

And this relevance goes beyond social media marketing. Any company can benefit from a social listening strategy, as it will help you to better understand your potential customers and create data-driven marketing campaigns that align with your business goals.

If you’re not paying attention, you’re missing opportunities.

Whenever somebody mentions your brand on social media, or talks about a topic that’s important to your business, you should know about it. Meltwater offers the industry’s most comprehensive social listening platform, so you can be sure you never miss a relevant mention. Our tool scours data feeds from:

Meltwater gives you unlimited keyword search capability with no cap on result volumes. What does this mean? You can search for as many different keywords, brand names or hashtags as you like and you won’t be billed extra - no matter how many results those searches produce.

This is great news for agencies who want to grow their client-base without growing their costs, and for in-house teams that need to carry out a number of social media research tasks, and try out different ideas, while keeping the budget under control. Our social media monitoring platform gives digital marketing professionals everything they need to effectively protect and grow their brands.

But it’s not just about what’s happening right now. To get a truly meaningful understanding of any topic, you can use Meltwater to search a 15-month archive of social data, including the full Twitter Firehose. This allows you to analyse historical patterns and perform year-on-year comparisons of key metrics.

With such a significant source of social data at your fingertips, there’s absolutely nothing you can’t learn. Build your query with our powerful Boolean search tool, and then dive into the data using the industry’s best analytics tools, to discover the hidden insights that will power your next marketing campaign, or inspire your next agency proposal.

In the digital world, data can help you generate new leads, gain brand credibility and reach new audiences - giving you the competitive edge. Our clients use Meltwater to stay ahead of the competition with insider insight into the strategies and performance of brands on their watch-list. 

The best way to generate new leads is to understand if your competitors are outsmarting you and where your brand is shining. Make sure you identify threats before they become a crisis and make the most of new opportunities.

By monitoring conversations about competitor brands, you can understand what their audience’s key pain points are and identify opportunities where you could step in and help. It also gives you a wholistic view of the marketplace and where you stand in terms of share of voice.

If you don’t have a standardised system for reporting on competitive research, it can be difficult to evaluate and report your findings. Meltwater’s benchmark reports allow you to create customisable dashboards to start understanding the competitive landscape in detail. Find overlapping content and audiences, view relevant conversations and understand how much clout you truly have. In the platform you can:

Create dashboards and benchmark against competitors

Plan strategic experiments, based on current data

Translate results into reports - in seconds

Find out which brands in your industry are your biggest competition.

Getting into the hearts and minds of your consumers is no easy feat - unless you have the right tools for the job. With Meltwater, you can identify user wants, needs and behaviours, and create exciting strategies and reports to inspire new campaigns for your clients. 

When looking at consumers, as marketers, we tend to gravitate towards creating personas often with a lot of guess-work on their age, interests and demographics. However, by monitoring social conversations you get rich insights into the different segments and communities across social media.

A key aspect of audience ‘feeling’ is sentiment. Sentiment is a metric, which was designed to provide helpful insights into how audiences feel about and perceive a brand (brand perception), particularly on social media platforms and in editorial news media. This marketing metric is used to help brands manage and protect their reputation, while staying abreast of their performance in the online environment:

Monitor unlimited keywords across all channels

Use Audience Analytics to make informed decisions about new campaigns

Research and listen to more than 200 billion social conversations.

The sheer volume of data available to agencies online can be a hinderance when it comes to truly understanding your market. With Meltwater, we help you distil that data into relevant and manageable bites that add real value to your research.

Draw refined insights from large data samples

Merge qualitative and quantitative insights for a holistic overview

Get unlimited ad-hoc searches to help you continuously refine your findings. 

We recently published an article dedicated to using Meltwater as a research tool for agencies, check it out.

How Will Leading Agencies Use Meltwater In 2024?

Social media is filled with opinions and sentiment. Be it praise, a complaint, or a preference, there is no need for mind readers in the 21st century. We put all our inner thoughts out there in the digital sphere. And so, the skill and practice of sentiment analysis has become crucial for marketers everywhere. But what is it and how do you use it? This blog explains.

Due to our online nature, customer service has changed dramatically. Rather than writing or emailing directly, complaints and feedback are now scattered online across blogs, forums, reviews, and social media. 

Interactions with your customers, stakeholders and the general public are now much more visible. The ways you respond are now judged on a public stage. The prospect of a brand-damaging misstep is enough to keep even the most seasoned social media, PR, marketing and customer experience professionals awake at night.

Due to the noise and volume of our social media usage, it has become impossible to monitor feedback manually. 

Understanding how your consumers perceive your brand is integral, but attempting to track this using localized searches and traditional market research methods is a huge drain on your time and resources. The solution is understanding emotion, brand perception and opinion more quickly, by using sentiment analysis.

Sentiment Analysis Methods: Key Terms and Definitions

Why Do We Need To Understand Positive, Neutral and Negative Sentiment?

Why Are Sentiment Analysis Tools Important?

Adapting Marketing Strategies Through Innovation

"Sentiment" is a metric, designed to provide useful insight into how audiences feel about and perceive a brand, particularly on social media platforms and in editorial news media. This marketing metric helps brands manage and protect their reputations, while monitoring the online environment. 

But it doesn't stop there. Monitoring sentiment can also show you how your competitors are perceived by your target market or how people feel about your latest influencer campaign, in real-time. In fact, you can use it for everything from movie reviews to news coverage — anything covered on social networks.

Sentiment analysis determines whether text is positive, negative, or neutral by extracting particular words or phrases, through opinion mining — and serves as a key component of any advanced analytics. 

In a world where the media, and in particular social media insight, dominates — looking at a dataset like this can really help set your brand apart from the competition and drive your content strategy.

Tip: For more insights about brand sentiment, check out our dedicated blog.

Before we get into the why and how of sentiment tracking, let's take a look at a few key terms.

This is a system created from a combination of natural language processing and machine learning. It is pre-trained to analyze text and assign weighted scores to social media posts and other forms of content online.

This refers to analyzing sentiment from text phrases as opposed to the overall messaging. This content-based analysis can also be broken down into sentences.

Developers use these code languages to trigger specific tasks and reactions when users interact with a site or app. Some languages are specifically suited for AI environments. 

These tags are used to get specific about analyzing text. They filter out words based on their part of speech in a sentence, i.e. an adjective or negation - both of which are important in determining human feeling from expression. 

In short, semi-supervised classification can use unlabelled data from posts or content online to understand the opinions, feelings and views expressed. 

This model is used to analyze a text string and determine how the author feels, depending on the options you "give" it as classifications. For example, these types of models can determine whether users feel happy, sad or frustrated in an email - if the developer sets the classifications to happy, sad or frustrated based on certain criteria. 

Results are typically split into positive, neutral or negative words or phrases - but in some instances, you can extract data that's simply split into neutral responses or "polarity" responses because they greatly separate two types.

A sentiment score is typically based on a range of -1 to 1, with -1 indicating negativity, 0 - neutrality and 1 - positivity. 

Rule-based systems look at an initial set of rules and data specifics to perform certain actions in natural language processing, i.e. assigning a sentiment score during text analytics. 

These are the categories of words associated with different types of feelings or emotions, i.e. words like "great" would align with a positive category of terms. 

This advanced form of text analytics looks at sentiment associated with different aspects of a product or service, and during natural language processing, it automatically assigns sentiment to specific topics. Machine learning is part of what makes this possible. 

An Application Programming Interface (API) is the bridge between two applications that allows them to interact. It essentially allows them to speak to each other in order to perform complex tasks. So, for example, if you're using a social media app on your phone an API is the tool that allows you to interact with it on that interface. A sentiment analysis API like Meltwater's will provide you with all the sentiment data you need.

This model allows for looking at words in terms of their structure in NLP. So instead of looking at the grammar of a sentence, it can be used to pull out words that match tags and can help ascertain how often a word or sentiment type appears.

For social, marketing, communications and PR professionals, understanding your audience gives you the necessary context to create meaningful campaigns and prevent impending crises. As our primary task lies in engagement, persuasion and reputation management, sentiment analysis should be at the cornerstone of every content-based strategy. 

With conversations around brands happening primarily on social media, you have no choice but to stay on top of emerging trends in the virtual world. Plus, there's the added benefit of the rich psychographic and behavioral data you'll come across along the way. 

How your brand responds to an impending crisis could make or break your reputation. However, as we've touched on, most teams don't have the time or resources for opinion mining and running sentiment analyses, manually — and even if they did, it still wouldn't yield very accurate results. It takes time to filter various pieces of text, identify the type of sentiment associated with those texts, organize the data according to relevant criteria and finally produce a meaningful report.

This is why it’s important to use AI-powered sentiment analysis tools, to achieve a more efficient and insightful outcome. These make use of data science techniques, using algorithms that identify sentiment from a large dataset almost instantaneously. Also, the artificial intelligence (AI) technology that facilitates these actions in marketing is constantly improving and, combined with machine learning, has become a powerful mechanism for understanding human emotion online.

AI uses natural language processing (NLP) with a natural language API and machine learning techniques to automatically detect the sentiment of published text. NLP converts human language into a dataset that machines can understand. 

Machine learning then takes over to classify the text after it's been processed. Data patterns are identified in order to make meaningful predication as the software continuously "learns". It's trained to classify sentiment from text into different categories based on association (one method).

One practical application of how AI works can be seen in the buzz about UK’s most popular tabloid newspaper, Metro, wrongly captioning the names of two members of the Little Mix girl group. Needless to say, this conversation ended up on Twitter.

Once the public realized the mistake, the story began to take a life of its own under the #DoBetter hashtag, with social media users demanding an apology, particularly for mistaking two women from racial minorities for one another. The newspaper had to quickly apologize for the mishap.

With AI-based sentence-level sentiment analysis, Metro would have been automatically alerted in real-time, as soon as mentions began to increase in number and sentiment began to shift. In addition, they could also identify any other secondary issues that arose and aim to address them to avoid a future crisis.

As shown in the Metro example, one negative opinion of your brand can create an online storm that includes both an aspect of opinion and emotion. Regardless, it can be quite difficult to recover from, even if expertly managed by the best of PR teams. This is because of the ability of a negative tweet, for example, to go viral within a few minutes.

By using sentiment analysis tools to monitor how your audience feels, your organization can control the emotions and conversations around your brand more effectively. This way you won't be responding reactively by trying to douse flames at short notice, and can more methodically manage your brand perception on a day-to-day basis. 

Like it or not, your reputation is one of the most valuable assets your business has. As Warren Buffet once said:
 ”It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”

The online world has millions of individuals continuously speaking about companies and their products and services. These discussions mainly happen on social networks, e-commerce and product review sites, blogs, and other discussion forums.

You can control the narrative much better with both detailed and overall sentiment analysis, making sure your brand is seen in a positive light.

Tip: Learn more about brand reputation measurement.

When it comes to products and services or your ability to provide a good customer experience, consumers are bound to have an opinion. If they have a negative experience in particular, there is a good chance that it will be shared online, usually social media.

Sentiment analysis helps you track reviews, on Google Business directories or individual product/service pages, and identifies the tone of the sentiment. Using this tool, your brand can address the complaints. On the other hand, positive experiences that are shared can give valuable feedback on what you are doing right, and provide extra marketing collateral.

Tip: Take a look at the top social listening tools, the best social media monitoring tools, and the top social media management tools on the market.

Crises usually occur when we least expect them, and with no contingency plan in hand too. With regular or constant sentiment analysis, you’re better prepared.

A dissatisfied customer voicing their negative opinion about your brand on social media can quickly get support by peers. Even worse, media outlets can pick up on negative sentiment before you do and before you know it, you’re trending online and the news. Sentiment analysis can alert you as soon as a potential crisis is lurking which allows you to address it in time.

Media monitoring tools filter trillions of datapoints, coming from the billions of Internet and social media users on a daily basis.

You can draw valuable insights from a large dataset on specific industry topics, consumer preferences, product features and competitors. One of the best parts about this is that the information is publicly available while accessing it from the comfort of your office chair (or couch, if you’re part of the work-from-home crew). This will, in turn, allow you to create more meaningful PR and marketing campaigns.

With tools like the Meltwater sentiment analysis API, sentiment analysis and other media monitoring solutions, you can cut out the need for endless filtering and hours spent creating reports and other forms of strategic documentation.

Moving away from document-based sentiment analysis to sentence-based sentiment is a more accurate way to gain useful marketing insights. This means each sentence of an article or post is evaluated individually and gets its own sentiment score (positive, negative, neutral communication).

Perfecting natural language processing with media intelligence

For the document-based sentiment, the sentiment is then calculated based on the sum of sentence sentiment.

Understanding Sentiment Analysis: A Complete Guide

Looking for an all-in-one customer experience solution that can compete with Birdeye? We've researched the best alternatives so you don't have to.

Birdeye is a marketing platform that businesses use to enhance their customer service experiences. It lets users automate customer review responses, add web chats to their websites, and manage their listings on third-party review sites. Together, these tools help large and small businesses alike learn more about their customer journeys.

Whether you're currently using the platform or in the process of scouting options, you may be wondering about what other customer feedback and CRM options are out there. Read on to learn more about the best reputation management software that leading companies use today.

Here are the main companies to consider when looking for alternatives to Birdeye:

Birdeye lets users conduct review monitoring and surveys to determine customer satisfaction, but it only sheds light on a small sliver of a company's online presence, customer experience, and audience behavior. The best alternative to Birdeye is:

As a media intelligence and social listening suite, we have to put ourselves in a class of our own. Pulling and integrating data from social media, online reviews, blogs, and other channels, Meltwater offers the depth of information companies and brands need to make data-driven business decisions. Plus crisis management features like spike alerts let brands proactively manage their online reputations so they can get ahead of any potential PR emergencies.

Meltwater is a robust, comprehensive, and integrated software option. While Birdeye helps businesses oversee their online reputations with tools geared to managing review and listing sites, our solutions give businesses insight on a wide range of channels for a more comprehensive overview. Our platforms also eliminate the need for labor- and time-intensive surveys with real-time, AI-powered insights on conversations about companies, brands, industries, and competitors.

When it comes to audience engagement, Birdeye offers web chats and a social media messaging platform. By contrast, our social media engagement platform lets businesses manage all social media functions from one place — messaging and posting and built-in performance analytics.

Meltwater's Social Media Management Solution

Meltwater is the number one alternative to Birdeye, but you have no shortage of other options to compare us to. Here is a closer look at some other reputation management, customer experience, and reviews software platforms. 

As its name implies, NiceJob is a cloud-based reputation management platform that helps businesses rake collect positive reviews. It lets users automate review invites and reminder emails. Plus, its integration with branded websites gives you a constant stream of SEO-boosting content.

Ease of use and the ability to automate social media posts using the positive reviews you collected makes NiceJob a competitive option against Birdeye. Ultimately, larger businesses may prefer Birdeye, but NiceJob is a solid choice for any that want to consolidate social media management tasks.

Operating in a parallel vein of customer feedback software, Olark's customizable chatbots and chat analytics set it apart from Birdeye.

Choosing between these two boils down to one question: Do you want reviews or live chats? You may very well want both, but those separate martech tools add up. In that case, consider switching to an all-in-one reputation monitoring platform instead.

ReviewInc lets users find and respond to customer reviews from across the web via a single platform.

G2 reviewers love ReviewInc's customer support. Otherwise, Birdeye offers a  wider range of features for businesses that want added marketing capabilities, like SMS and web chat.

Also a review and reputation management software, ReviewTrackers shines when it comes to its easy-to-read analytics dashboards.

The Meltwater Blog

How Will Leading Agencies Use Meltwater In 2024?

Understanding Sentiment Analysis: A Complete Guide

The Best Birdeye Alternatives 2025

The Greatest Customer Experience (CX) Trends 2024

The Best eCommerce Podcasts to Listen to in 2025

5 Quick Tips for Social Video Content

What Are the Most Used Social Media Platforms in the Philippines 2025?

The Top Emojis of 2023

Influencer Marketing and Mental Health: Lessons From Maybelline

Top 8 Image Recognition Software (2025)

The 8 Top Chinese Social Media Apps, Sites & Platforms 2025

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