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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Harnessing the many moving parts of branding is no simple feat. That’s why you should enter the world of branding podcasts, where each episode is like a mini crash course in the art of branding. These audio gems are equal parts informing and entertaining, giving you an enjoyable experience as you take your brand to new heights.

Whether you’re a seasoned branding expert or a new marketer eager to dive in and start making an impact, podcasts are a great way to unlock your brand’s true potential. You’ll learn the secrets of the world’s most successful brands, discover new brands that are trending hot, and hear case studies about what works and what doesn’t in today’s market. 

Add these branding podcasts to your professional development routine and start building a powerful brand you can be proud of:

Branding agency master Pia Silva hosts the No BS Agency Podcast. Her agency model is designed to help branding experts work smarter, not harder, by simplifying their approach. She traded the traditional retainer model for one-day branding intensives and now teaches her followers how to do the same. Her no-frills truth bombs keep listeners engaged and make learning fun.

Pia features multiple subject matter experts on her podcast to share how they’ve conquered branding challenges and how they’re applying a no-BS approach in their own agencies. Service providers can learn how to run leaner without sacrificing quality or results — and ultimately do less work for bigger profits.

Hosted by Jacob Cass and Matt Davies, the JUST Branding podcast goes beyond surface-level discussions — it dives deep into strategies and techniques that shape successful brands. The hosts focus on real-world branding experiences from renowned industry professionals. You’ll hear in-depth conversations with brand strategists and designers who share their personal journeys, lessons, and invaluable advice for marketers.

The hosts also don’t shy away from controversy. Through thought-provoking discussions and the occasional disagreement, they share new angles on familiar subjects. Past topics include storytelling, brand naming, brand identity, design, and neuroscience, leaving marketers with plenty of food for thought.

Tip: Learn more about developing the ultimate brand strategy framework.

Host Brianne Fleming talks about marketing with a pop culture twist on the Making the Brand podcast. Pop culture, including music, TV, and social media, can have a tremendous effect on branding. That’s why you’ll hear your fill about Barbie, Taylor Swift, American Idol, and other fandoms that can teach you a thing or two about good branding.

Using fun, easy pop culture references makes this podcast relatable to marketers of all ages, no matter how long you’ve been in the profession. Brianne breaks it down into simple, easy-to-digest insights that brands of all sizes can apply to their own strategies. And with nearly 100 episodes to date and more on the way, there’s plenty of content to fawn over.

Hosted by Philip VanDusen, Brand Design Masters Podcast takes things back to the basics and shows marketers the exact construction blueprints other brands are using to build and grow powerful brands.

VanDusen brings together some of the most brilliant minds in the industry to share their insights and experiences. Each episode delves deep into the world of brand design, exploring topics such as storytelling, visual identity, and consumer psychology.

Each episode explores topics like storytelling, visual identity, and consumer psychology. He puts into perspective how successful brands achieve their goals. Marketers can unlock new ways of thinking about branding and create memorable experiences for customers.

Tip: Take a look at the best customer experience examples to inspire you.

Where To Listen To Brand Design Masters Podcast

A logo isn’t everything in branding, but it is something. Your logo is one of the first things customers see, and it’s one common way they come to associate your brand with your products, services, and personality. That’s why The Logo Geek Podcast is one of the best branding podcasts out there — because visual imagery can help or harm your brand.

Hear from host Ian Paget as he discusses the ins and outs of successful graphic design. He speaks with designers and entrepreneurs from around the world about how they approach logo design and bring a brand to life. Freelancers and professional designers benefit from the podcast, too, with conversations focusing on how to get clients, how much to charge, and how to sell design services.

Tip: Learn more about product branding and co-branding.

This weekly branding podcast hosted by Stef Hamerlinck discusses all things brand strategy. Most episodes feature industry experts and brand representatives who dish on their experiences, tips, and problem-solving approaches. Each episode offers fresh perspectives on the ever-evolving landscape of branding.

With more than 140+ episodes to date, marketers have a treasure trove of insights at their disposal.

Previous topics have included AI in branding, brand health, and brand tracking, the creator mindset, and the power of humor in branding, among many others.

Designed for creative entrepreneurs, The Brand Strategy Podcast focuses on elevating brands in practical and intentional ways. Hosted by Bonnie Bakhtiari of B is for Bonnie Design, she speaks about her real-world experience in building thousands of successful brands. With nearly 300 episodes to date and new ones launching every two weeks, marketers can learn tried-and-true strategies to level up their brands.

Previous topics include how to write copy that converts, personalized marketing, content marketing, and how to use AI tools like ChatGPT in branding. This podcast blends classic advice with emerging methodologies along with real-life examples of her suggestions in action.

Further reading on AI: A Practical Guide to ChatGPT for Marketing and PR, How to use ChatGPT for PR Agencies, ChatGPT Social Media Marketing Life Hacks, The Best Tech Podcasts, 9 Powerful ChatGPT Prompts for Marketing, How Meltwater Uses AI, How to Use Chatbots to Improve Your Sales, Meltwater AI Writing Assistant for Social Media Managers, Meltwater's AI-Powered PR Assistant, Why Are Your Brand Mentions Spiking? AI Can Explain, Will ChatGPT Take My Marketing Job?

Where To Listen To The Brand Strategy Podcast

A relatively newer podcast compared to other branding podcasts, Brand Banter Podcast is the collaboration between two friends who met in high school and now share their experiences and passion for advertising and branding.

They feature conversations with industry professionals on everyday branding trends, how to execute on brand campaigns, and how to reverse engineer what other brands are doing.

Where To Listen To The Brand Banter Podcast

Hosted by Bill Gullan, President of Finch Brands, The Real-World Branding Podcast lives up to its name. Bi-weekly episodes feature a branding practitioner who is pulling the strings behind their branding efforts. You won’t find theoretical advice here, just real-world applications in a variety of common and niche industries.

Finch Brands has worked with an impressive portfolio of clients, including Nutrisystem, Conair, Fathead, Splenda, and Samsung. They provide consultancy services for brands that have become household names, and Gullan combines this level of expertise with conversations with other experts to help listeners succeed.

Tip: These are the best tech podcasts and the best finance podcasts you should be listening to.

Where To Listen To The Real-World Branding Podcast

From brand building to brand strategy, The Unified Brand leaves no detail untouched. One of the fundamental rules of branding is consistency, which lends to a brand’s strength and longevity. Host Chris Outlaw helps listeners find their hidden superpowers and use those powers better than their competitors.

Experts from leading companies, agencies, and niche businesses alike share their thoughts about brand identities, positioning, differentiation, and more, all with the goal of helping you walk away with a plan.

Tip: Learn how to gain a sustainable competitive advantage.

Where To Listen To The Unified Brand Podcast

Focused on equal parts personal branding and content marketing, the Brands on Brands podcast helps solopreneurs build credibility and authority in their respective spaces. It’s designed for content creators, consultants, coaches, and other creatives to help them leverage similar branding techniques and strategies to those used by larger companies, but with a personalized look and feel that behemoths simply can’t duplicate.

Past topics have covered everything from building social proof and publishing content to optimizing your web presence for search engines. Host Brandon Birkmeyer invites multiple experts to join the conversation and share their experiences, tips, and strategies that you can put to work right away.

The 11 Best Branding Podcasts to Listen to in 2025

No matter how effortless and natural they may seem, effective influencer marketing campaigns don't appear out of thin air! There are many steps marketers have to take in order to pull off attention-grabbing influencer activations, and one of the first is deciding what format a campaign will take and where it will appear.

If you're planning an influencer marketing campaign of your own, you already know the bar is high! As influencer marketing's popularity has grown, many brands have put their own creative spins on this kind of advertising. To give you a sense of the possibilities, we rounded up some examples of the best influencer marketing campaigns that have come across our phone and laptop screens in recent years. Read on to learn what influencer marketing campaigns are, the most common types, and seven of the best examples yet.

What Is an Influencer Marketing Campaign?

What Are the Different Types of Influencer Marketing Campaigns?

11 of the Best Influencer Marketing Examples

Reading Tip: Influencer Marketing Inspiration: Tuft & Needle

Influencer marketing campaigns are a kind of advertising that features and is usually created by influencers, also known as content creators. Great for driving brand awareness, these campaigns capitalize on an influencer's popularity and social media following, no matter how big or small.

Influencers with smaller followings, such as micro-influencers and nano-influencers, help marketers tap into niche audiences. On the flip side, marketers use influencers with large followings, such as mega-influencers and macro-influencers, to generate buzz. 

While influencer partnerships have a lot in common with celebrity endorsements, they have some crucial differences. Often, influencers are trusted figures for specific audiences who, unlike most celebrities, are in closer contact with their followers.

They add a sense of trust and authenticity to marketing campaigns by interacting with commenters and, maybe most importantly, creating the content themselves. And though influencer digital marketing is relatively new, it's also hugely popular. According to Statista, influencer marketing was a $16.4 billion industry in 2022.

Influencers are endlessly creative when it comes to making social content (that's their job!), so there are many kinds of influencer campaigns out there. Still, most fall into a handful of different categories. 

The different types of influencer marketing campaigns include:

Unfamiliar with some of these examples of influencer marketing types? Let's take a quick look at each one.

Sponsored posts are promotional social media content that brands pay influencers to create and post. They can include many of the below examples of influencer marketing campaigns and — in many markets —they must clearly disclose that they are part of paid marketing partnerships. This can be via a distinct hashtag like #ad or a label, such as the "Includes paid promotion" ones that appear above at the top left corner of sponsored YouTube videos. 

Contests and giveaways are perfect for brands looking to increase their social media engagement rates. In these kinds of campaigns, brands provide influencers with free products or services that they can then gift to one or a few of their lucky followers.

In sponsored posts for giveaways, influencers will usually lay out what their followers must do to win, such as interacting with a particular branded post by leaving a comment or sharing it on their own accounts. These types of posts don't just promote your brand to the influencer's audience, they can also recruit that influencer's followers to promote your brand, too.

Tip: Learn how to do influencer gifting, understand influencer marketing pricing and rates, and how to find Twitter influencers.

Unlike the other campaign types on this list, social media takeovers let influencers post content directly to brand accounts. For the length of the campaign, usually a day to a week, influencers essentially become a brand's guest stars by lending their voice, image, and style to their social media accounts. 

Account takeovers offer a unique win-win scenario for both sides of the partnership. Brands get a cost-effective, but temporary, shake-up of their social media channels that they can then use to inform future campaigns and strategies. At the same time, influencers get the chance to speak to an entirely new, and sometimes larger, social media audience and score some new followers.

Speaking of takeovers - looking for more inspiration for your social content? Check out these innovative social media content ideas.

Brand ambassadorships take influencer marketing partnerships a step further than one-off posts with long-term campaigns. When companies tap influencers to be brand ambassadors they are essentially making that person a spokesperson for the brand, featuring them in ad content across all of the social media platforms they use. 

And while using brand ambassadors helps grow brand awareness, it also requires a higher level of commitment in a marketing partnership. Since the influencer you choose will be the face of your brand, you have to make absolutely sure that they are a good fit for representing your brand and reaching your target audience. 

Tip: Learn everything about brand ambassadors in this blog.

Adding affiliate campaigns to your influencer marketing strategy is a great way to generate e-commerce sales. Affiliate marketing content comes in various types and forms, such as case studies and landing pages. Influencers, however, rely mostly on social media posts for their affiliate campaigns. In these kinds of posts, social media influencers offer their followers a special discount code for a brand's products or services. The exclusive discount motivates consumers to make a purchase. In turn, influencers earn money for every conversion from their campaigns. The results of this kind of influencer marketing can be clearly measured by related sales. 

For these types of influencer content (popular across many channels but especially on YouTube and TikTok), brands send influencers free products to use and interact with. In unboxing videos, influencers open or "unbox" brand packages to capture their initial, real-time reactions to the products inside. For reviews, influencers take time to use the product or service and then share their experiences with their followers. As a result, unboxing and review influencer content can get more in-depth on the qualities of a product or service, making them perfect for long-form videos and blog posts. 

unbox my new @Vans from @Journeys with me ! #jyholiday22 #journeyspartner #vans #winterfashion 

Pre-release content is any kind of influencer marketing post that features products or services not yet available to the public. For these posts, brands give influencers early access to a product or service so they can build anticipation and hype for its release. 

Collaborations highlight an influencer's creativity and how well they mesh with your brand. These kinds of marketing partnerships can take many forms but often involve brands inviting an influencer to design or create content featuring their products or a special edition of the products themselves.

For example, many apparel brands have invited influencers to design limited-edition clothes and shoes.

Of all the marketing activations on this list, events are the only ones that offer consumers real-life engagement with influencers.

Usually reserved for big-name influencers, event activations can be anything from in-store appearances to hosting brand experiences at large events, like music festivals. Event activations require big investments of time and money, but with the right influencer, they can also have big returns.

Your marketing strategy and goals will always dictate what kind of influencer campaigns you use. But no matter what, your influencer marketing campaign's success always depends on partnering with the right influencer who can deliver the results you're looking for.

If you're here because you're looking for inspiration for your next influencer marketing activation, we've got you covered. Below are some of the best examples of different types of influencer marketing campaigns.

Gymshark, a fitness clothing e-commerce brand, is a leader when it comes to successful, long-term influencer partnerships. It has mastered the art of choosing brand ambassadors that its target audience loves — well-known trainers and athletes. The brand regularly leverages those strong partnerships for pre-release campaigns that not only draw in new potential customers, but also keep their current customers engaged and excited. 

For example, check out this Instagram Collab post featuring bodybuilder and Gymshark athlete David Laid. The fashion-forward photos — with a simple caption announcing the collection's release date and time — have gotten over 250k likes and counting. 

From actors to makeup artists to sustainable fashion enthusiasts, ice cream giant Häagen-Dazs partners with a wide range of influencers for their sponsored TikToks. What do they all have in common? Each one does an expert job of capturing the fun, family-friendly energy of the brand.

Tip: Are you looking for fashion influencers? Here's our list of the top global fashion influencers including sustainable fashionistas and the top South African fashion influencers.

In 2022, Häagen-Dazs brought the excitement of its digital content to life with an event activation featuring Leslie Grace, a singer-songwriter who has more than 233,000 TikTok followers. Along with appearing at a brand event hosted at a Brooklyn bodega, she posted footage of her time there in a TikTok that drew 20.8 million views.

had a BLAST with my @Häagen-Dazs's fam in Brooklyn bringing all the City Sweets goodness to the neighborhood at Rose & Reuben's Bodega! 🍨💕✨ #dazspartner #thatsdazs #citysweetmoments #luxuryiswhereyouare #brooklyn #icecream

Luxury watch and accessories brand Daniel Wellington stands out for how it collaborates with influencers for social content marketing. Instead of explicitly calling out partnerships in its social posts, it takes a subtler approach by presenting influencer content as integrated parts of its digital marketing aesthetic.

That was the case in the series of clever, collaborative posts (check one out below) that featured the creations of a cocktail nano-influencer on the brand's Instagram business account.

Daniel Wellington doesn't sell cocktails, but influencer Kelly Pettit's high-quality Reels reinforce the elegance of the brand while promoting its products through creative product placement. This and other Daniel Wellington influencer campaigns highlight fresh approaches to influencer marketing.

One of the most well-known brands in the world, Coca-Cola, launched its first TikTok campaign in 2021 with a focus on content creators of color.

Along with tapping singer Khalid to announce its #SharetheMagic campaign, the company also enlisted Jalaiah Harmon, creator of the famed "Renegade" TikTok dance, to create an original dance challenge.

Coca-Cola used the initial campaign posts to invite other content creators to share their own creative works featuring Khalid's song "Open," which it highlighted in later TikToks.

#SharetheMagic positioned Coca-Cola as a champion of influencer diversity and helped them scout content creators to partner with even after the campaign ended.

Check out @jalaiahharmon 's latest dance, and #ShareTheMagic with us! #ad

Dunkin' (formerly known as Dunkin' Donuts) is one of the largest coffee companies in the world, but it hit the big time with Gen Z when it began a partnership with TikTok mega-star Charli D'Amelio back in 2020. Since then, the brand has launched multiple drink collaborations with the celebrity teenager while enlisting other top TikTokers for both short- and long-term partnerships. And sometimes those partnerships can become campaigns of their own. 

In this video from 2020, Dunkin's influencer outreach was featured in a TikTok by content creator Zachariah. That partnership was still going strong in 2022 when Zachariah starred in the below TikTok announcing the return of Dunkin's pumpkin-flavored drinks. It racked up 16.8 million plays and more than 311,800 likes. 

Let's give them PUMPKIN to talk about🙌🎃 @Zachariah #pumpkin #pumpkinszn #fall

HelloFresh's meal kits are perfect products for demonstrative content like unboxing, review, and "cook with me" videos. Its YouTube channel has featured celebrities like Neil Patrick Harris and Antoni Porowski for quick instructional videos, but the brand also reaches niche audiences by working with a range of influencers for affiliate marketing campaigns.

Notably, HelloFresh does a great job of having influencers express themselves in their unique styles, as in the ASMR sponsored video below that drew 65,000 views in only three days. 

Use my code HELLOASMR22 to get 22 free meals plus free shipping! 💚✨ #ad #hellofreshpartner 

As the Young Adult division of Penguin Random House, Penguin Teen's audiences are especially social media-savvy. They count on TikTok for recommendations for everything from their peers, so it makes sense that the publishing company would look there to drum up buzz for new releases. 

Penguin Teen had major success with influencers in 2022 as it promoted the book All My Rage, a novel about a South Asian-American teenager. With a focus on South Asian content creators, it partnered with teen influencers from #booktok — the book lovers' corner of TikTok — and the platform's South Asian-American communities to reach readers who could identify with the main character. Together, these #penguinteenpartners got hundreds of thousands of views and inspired other TikTokers to create their own reviews of the book.

rest assured i’ll be sending my therapy bill to Sabaa 💓 #booktok #azantareads #bookrec #penguinteenpartner #allmyrage @penguin_teen @sabaatahirauthor

Influencer marketing is arguably one of the trendiest marketing channels. Credit cards, on the other hand, don’t have the same street cred. Enter CapitalOne, the financial organization that has partnered with major celebrities and influencers to promote the value of the CapitalOne Rewards system and the social impact of the brand. 

Influencer marketing collaborations have included Martha Stuart, chef Andrew Zimmern, actress Whitney Port, and actor Samuel L. Jackson. Collaborations not only highlight the brand’s cool clientele but also Capital One’s brand ethos of supporting those who use and those in need. 

To the millennials out there, Whitney Port needs no introduction. The reality star-turned-fashion designer has been a well-known figure since she appeared on The Hills in 2006. Since then, she has appeared on multiple reality shows, launched a fashion line, hosts a podcast, and amassed an impressive social media presence. 

With 1.5M Instagram followers Whitney Port is a desirable candidate for a partnership. But, why CapitalOne you may ask? Whitney’s followers are super targeted; 93% are female and 59% are between the ages of 25-34. 

CapitalOne is able to use Whitney to communicate with a focused audience, sending a specific message of giving and engaging on an authentic level. 

Online mattress companies have grown quickly in the last few years. Big Fig is one such brand, but its product is slightly different from the rest — the brand is known as “the mattress for the bigger figure.” 

Big Fig is a mattress company that provides plus-size individuals a mattress that is perfectly suited for larger frames. Big Fig also supports body-positivity and self-love. These values are integral to Big Fig’s marketing efforts. 

11 Examples of the Best Influencer Marketing Campaigns

Creating and maintaining your social media presence as a business, without a clear plan or budget, could result in a social media fail. Whether major or minor, a snafu on social can be catastrophic for brands if not dealt with properly, so knowing how to avoid them is key to a thriving social media strategy. This post outlines common social media mistakes to look out for, that can stymy your brand. Once you're ready to build a robust social program, download our ebook, Driving Growth With Social.

Social media is a big opportunity for most organizations, whether they are B2B or B2C, or whether they operate online or from a physical location. And while the theory of social media is simple (i.e. if I write great content, people will want to engage with it), the execution is not quite as straightforward. 

Here are some common mistakes that are made on social media that you should do your best to avoid:

1. Thinking All Social Media Platforms Are the Same

2. Not Having a Plan, or a Company-wide Social Media Policy

3. Always Selling, Ignoring Messages or Complaints

4. Not Taking Advantage of Social Media Marketing Tools

5. Focusing on the Quantity of Likes and Follows, Rather Than the Quality

To the novice social media marketer, most social media platforms may look and feel the same. Users have profiles and post status updates, videos, thoughts, complaints, photos of their food, and links to their favorite sites. 

But it would be unwise to treat all social media platforms the same, because they aren’t. Each channel targets different demographics and some of them also function very differently. For example, YouTube is for posting videos while Instagram is the most visual-forward platform overall, ideal for photos and short-form videos. Twitter remains the king of micro-blogging and LinkedIn is the place for business thought-leadership and professional community building. 

With this in mind, you don’t want to spread yourself too thin by being present on all social media platforms. Rather than creating accounts on Facebook, Twitter, LinkedIn, Instagram, Snapchat, and YouTube, you should focus your efforts on one or two network to start with – the one where you are most likely to engage your audience (and they with you). Is your audience really interested in your content across all the social networks? Are you sure? All of them?!

If you don’t know what you want to achieve with social media, how can you possibly hope to achieve it? Do you want your account to drive traffic, entertain, be a customer service channel, be a PR platform, or something else?

Also, there’s a pretty solid chance that nearly every one of your employees is on some type of social media platform. Whether they’re posting on Facebook or blogging, they’re talking, and they might be talking about your company.

Nothing is ever truly private on the Internet, even on a private social media account. Some things that your employees post or share may end up coming back to bite you, especially if they’re talking about product or service plans. If your employees are bad-mouthing your company, it's not a good look. 

Establish a company social media policy and ensure that everyone reads through it and signs it. Outline what is appropriate to post and what is not appropriate, and when you’re discussing a new product or service launch, make sure your employees know that discussing it on social media will be considered a breach of contract. Use our handy template for drafting employee social media guidelines to get started.

Social media is all about engaging the end user — and nothing disengages people more than feeling like they're simply part of a transaction. That’s not to say that you can never sell on social, you just need to earn the right by posting other non-sales content. And make sure you pick your moment carefully, unlike these guys.

Almost all social media sites have a way to send and receive personal or direct messages, and they allow other users and brands to tag one another. Users can also write public messages on your business page’s Facebook page or Tweet at you on Twitter. While the majority of your feedback will probably be positive or neutral, you may face some problems with complaints from users who are upset with your company.

The worst thing you can do is ignore these posts. It comes off as cowardly to your followers and it makes you look guilty by default.

For every complaint you receive, you have the opportunity to turn the complaint into a positive experience and show your customers that you do care. Address the problem directly and make it clear that you are sorry and want to rectify the situation. Never engage in an argument or try to win it. If a customer gets out of hand and begins using rude or defamatory language, you can attempt to move the conversation to a private exchange rather than continue the discussion in the comments section. This shows you are actively attempting to resolve the issue. 

Most of the big social media platforms have their own marketing tools that businesses can use to reach out to new prospects and retarget lost visitors. To some marketers though, ignorance is bliss, and they’d rather not mess with social media advertising and concentrate on Google Adwords. 

Analytics packages for the 3 ‘old’ social networks: Facebook, Twitter, and LinkedIn are pretty good to help you learn more about your presence on each platform. You should invest time looking at analytics to see where you could improve your social media offerings. And if your social media accounts drive traffic to your website, then it makes sense to continue posting. Checking your web analytics will also give you insight into which social channel converts to page views.

With Facebook advertising, for example, you can post advertisement banners along the sides of the newsfeed and promote your website, an offer or even an upcoming webinar or trade show. You can search for users with Facebook Audience by their geographical location, age, gender or even hobby, which will allow you to put your hand directly into the hands of those who need them the most.

But to really peek under the hood, and strategize based on what the metrics are telling you — across all the platforms you use, a more comprehensive analytics solution is necessary.

Social shares and followers are important, but are your followers actually clicking through to the content you’re sharing? How deeply engaged are they with your content? There are a million reasons why a person might like your page, but just because they liked your page doesn’t mean they want to buy from you. 

Marketing Land reports that while “social media enthusiasts” account for 85% of a brand’s social media interaction, they make up only 29% of a brand’s audience. Furthermore, many are designated as “dabblers” and “lurkers” rather than buyers. Digging into your metrics will help you better understand whether your brand is only connecting superficially with these dabblers and lurkers, or truly translating into deeper relationships and ultimately more sales.

At the end of the day, social media is about building customer relationships so that they will want to buy from you, but if your message is going out to people who never wanted to be your customer in the first place, then you’re wasting your time and efforts.

Remember, a “like” doesn’t equal a sale. Focus on building brand loyalty and awareness with the real customers who are connecting with you on social media, and you’ll be more likely to convert followers into buyers. 

Also, don’t buy followers. It never works. Ever. And it completely defeats the whole point of social media. You should be focused on your reach rather than your audience size. Just because they are following you, doesn’t mean they are listening. And if you buy followers, they are not listening and most likely, not real people.

With all the cool things you can do on social media, there are those who get just a little too wrapped up in it. If you’re guilty of a few of these overdoing-it crimes, check yourself before you wreck yourself. 

You should consider your audience when you are posting. Would they be interested in what you are saying? If you are using one platform to talk about your products, your sports team, your family, and your politics, you are doing it wrong. You should approach posting as your business through a more strategic and focused lens if you want to achieve success on social.

The number of times that you post per day should differ by social network
The lifespan of a Tweet is far smaller than the lifespan of a Facebook post, for example. So, spend some time working out what frequency you can commit to and dig into your analytics to find out when your audience is most likely to be online – this will maximize your reach.

Posting too frequently
There is definitely some merit to the saying, “too much of a good thing.” Even if your followers like your posts and engage with them, posting too frequently may result in unfollows and a decrease in engagement. Post no more than two or three times a day, if necessary, and try to space out your posts. Check out our guide to the best times to post on social for some helpful tips.

Liking too frequently
As a business, you shouldn’t really be liking your followers Tweets or posts unless they specifically mention you or your product or service

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