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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Are you working with Facebook influencers? Facebook announced new rules for branded content that you should be aware of. This is what you need to know.

What’s Branded Content According to Facebook?

Where Can I Find the Branded Content Tool in Facebook?

What are the Facebook Branded Content Guidelines?

Where Can I See The Branded Content Performance?

Facebook defines branded content as any content by a creator that “features or is influenced by a business partner for an exchange of value”.

The social network now asks creators and brands to use the Branded Content tool to tag the featured business partner when posting branded content.

Following the branded content tagging tool, the branded posts will have two identifiers: a “Paid” tag and a “with” tag, which identifies the business partner.

To mark branded content, the influencer needs to create a new Facebook update and then click the Handshake icon. This will open a “with” field, where the creator can name the business partner.

If the influencers can’t see the Branded Content tool (the Handshake icon), they can submit an application.

Facebook published new rules of what cannot be included in branded content.

An image or a video must not contain banner ads. A banner ad, as Facebook defines it, is a “branded column that  is overlaid onto and visually separated from the original image or video content”. Facebook prohibits banner ads “that span more than one-third of your video or image content.”

Facebook prohibits pre-roll, mid-roll, or post-roll ads in videos or audio content.

What are roll ads? These ads are promotional video messages that play before/after/during the content the user has selected.

The branded content guidelines forbid including roll ads anywhere in the videos.

Interstitial ad cards are cards “that feature the business partner and interrupt your video content”.

In order to offer Facebook users a better experience, Facebook prohibits interstitial cards in the first 3 seconds of video content and for longer than 3 consecutive seconds anywhere in the video.

In addition, “interstitial cards must not be included at the beginning, middle or end of an individual story within the Facebook Stories product”.

This should go without saying, but Facebook clarifies that a business shouldn’t use the Branded Content tool’s tagging option without the consent of the creator. Ask for permission first.

In addition to following all the rules and guidelines above, Facebook states that the influencers and brands must comply with all applicable laws, regulations and disclosures needed to indicate the commercial nature of the content.

Read more about Facebook Branded Content Policies.

Here’s an example of a branded post that is marked with the “Paid” tab, under the business partner (Estee Lauder UK), and also with an #Ad hashtag:

After tagging a post with the Branded content tool, the business partner (the brand, or product page) will be notified about the mention and will be able to see “high-level performance insights as well as have the ability to share the post to their Page and put additional spend behind it”.

To see the branded content insights, go to Facebook Business manager and then click Branded Content (can be found under the “Measure & Report” section).

There you can view the insights for each branded post:

Facebook’s branded content tool adds a layer of transparency for sponsored posts. The influencers’ audience can now see clearly which posts were made in partnerships with brands and with whom. When you’re pursuing influencer marketing on Facebook, follow the network’s guidelines to offer the audience the best experience for branded content.

How To Do Influencer Marketing On Facebook

Ethical fashion is a hot topic, especially as consumers learn more about the dirty secrets of the fashion industry. With fashion trends like fast fashion and single-use clothing gaining steam, eco-conscious content creators are fighting back by speaking up about sustainable alternatives. There’s much to be learned from sustainable fashion influencers, and we’re sharing the top influencers to follow and partner with to strengthen your eco-friendly campaigns.

Sustainable fashion influencers can reflect a brand’s commitment to a better future. Follow these 15 ethical fashion influencers for inspiration:

Tip: Take a look at the top global fashion influencers and the top sustainability influencers to inspire you and download the fashion industry's new era report for free.

Sustainable fashion refers to clothing, accessories, and other fashion-related items that are produced in a socially responsible way. It emphasizes environmental sustainability to reduce waste and avoid the need to constantly produce new products. Manufacturers consider the impact on the planet when producing fashion products and consciously source eco-friendly or low-waste materials. Sustainability also refers to the ways in which companies market their fashion products. Companies that promote sustainable fashion also advocate for long-lasting materials, “timeless” styles, and recycling items at the end of their life cycles.

Tip: Take a look at the top fashion influencers globally, and learn more about corporate sustainability.

How Influencers Promote Sustainable Fashion

Sustainable fashion influencers (also called fair trade influencers or ethical fashion influencers) help brands amplify their message about eco-conscious clothing choices. They care about sustainability and have built their personal brands around their sustainable lifestyles.

These content creators willingly share product recommendations, tips, and advice with their audience. They’ll also collaborate with brands on paid campaigns to spread the idea of sustainable living even further.

Take this ThredUp ethical fashion influencer campaign for example. Known as one of the biggest online thrift stores, ThredUp recruited influencers to help them promote a message of “second-hand first” and show how buying used can make the world a better place.

As with other influencers, ethical fashion influencers add an extra layer of authenticity to sustainable brands. They endorse and promote brands they believe are making a real difference, and their audiences notice.

Tip: Here you find more influencer campaign examples. If you’re collaborating with influencers, an influencer briefing template can centralize your efforts. It provides clarity on both sides of the relationship by putting your goals on paper and serving as a guide for the influencer.

15 Top Sustainable Fashion Influencers to Follow

Eco fashion brands, take note: These 15 sustainable fashion influencers may help to transform your next social media campaign.

 Brooke ✨ Sustainable Fashion on Instagram: "A good pair of jeans is a closet staple we can all appreciate. While denim is a popular classic for many, there are some lesser-known downsides to your favorite pair of jeans.

One might assume that denim is a relatively sustainable material. After all, it is likely to be made out of the natural fiber cotton. 

But the chemicals that go into the production process create a dangerous, toxic environment for workers and their communities. And we know sustainability doesn’t exist without worker safety.

And not all chemicals are bad, but we are talking carcinogens, hormone disrupters, and heavy metals. And unfortunately, many garment factories don’t have responsible chemical management and safety policies or even good wastewater treatment plans. This means that workers are unnecessarily exposed to danger and the surrounding community is often exposed to these chemicals in their waterways and environment. 

Factories aren’t entirely to blame for this. Proper chemical management and wastewater treatment is expensive. And we know brands aren’t keen to pay more than the bare minimum for their clothes to be made. If a factory charges more in order to create safe procedures, the brand will leave and go to a cheaper option. 

And these chemical treatments and the addition of synthetics into denim to make it stretchy make the garments hard to recycle.

To learn more about the denim industry, check out my article “Can Denim Ever Be Sustainable? + How Mud Jeans Is Changing The Industry!” on the @sustainablykindliving website. 

I interviewed @mudjeans to learn about how they are counteracting these harmful practices and it definitely gave me hope in the solutions and future of denim!"

With more than 20K followers on Instagram, Danielle Alvarado (Sustainability Kind Living) has turned heads in the sustainable fashion niche with her no-nonsense IG reels. She aims to be a fast fashion “uninfluencer” to drive people toward more sustainable clothing choices. Some of her key topics include low-waste living, impulse buying, and supporting small brands.

A two-for-one bonus, twin brothers Scott and Brett Staniland are proof that you don’t have to buy new to look your best. The sustainable fashion influencers share a passion for slow fashion. Scott is a content creator for Green TV Media, while Brett is earning his PhD and appeared on the hit show Love Island to raise awareness about the dangers of fast fashion.

Ethical fashion blogger, YouTuber, and Instagram influencer Jessica Harumi loves sharing her capsule wardrobe ideas with her audience. Capsule wardrobes hone in on using a handful of core pieces to create seemingly endless ensembles. Her channels provide mega inspiration for those looking for slow fashion on a budget or simply want to do more with less.

Anisha Kalsi brings color and creativity to her sustainable fashion choices. She shares capsule wardrobes that feature bright colors and patterns and shows how to easily mix and match unique pieces. She’s no stranger to wearing the same outfit more than once — no single-use clothing items here!

Podcaster and content creator Venetia La Manna has turned planet-friendly clothing into a career. She’s a staunch advocate for better practices in the fashion industry and recognizes that speaking her mind is the only way to bring about real change.  She is the co-founder of the Remember Who Made Them movement, which encourages solidarity among consumers to support brands that prioritize sustainable styles.

Known as the “unmaterial girl” on Instagram, Leah Musch is one of the most popular Australian-based fair-trade influencers who ditched the fast-fashion industry in favor of slow, sustainable fashion. Her style can be described as 70s vintage with a dash of beach and skater styles. Along with her Instagram account, Leah works to bring awareness to fashion malpractice and elevate sustainable brands.

Tip: Here you find the top Australian Instagram influencers, the best Australian TikTokers, and the biggest Australian YouTubers.

UK-based sustainable fashion influencer Aja Barber makes it easy for anyone to understand the complex problems of the fashion industry. She is the author of Consumed, which details how we reached the point of fashion consumerism and how we might go about instilling widespread change. She also showcases unique and colorful outfits that come from sustainable brands, proving that slow fashion doesn’t have to be boring.

Canadian ethical fashion blogger Kate B is the founder of Read, Write, Thrift, a blog dedicated to her thrift store finds. Kate focuses on building her sustainable wardrobe with pre-loved items and offering tips on finding second-hand treasures. She is also passionate about supporting local shops and artisans, which helps to curb the environmental impact of the fashion world.

 Heidi Kaluza | SLOW FASHION on Instagram: "✨SHOP MY CLOSET✨

Last year I spent a good amount of time researching ways to enable mass adoption of the slow fashion mindset. The market is definitely shifting to empower more conscious consumer behavior. The emergence of these tools and the abysmal state of new garments are having a profound effect on the way we shop. From closet cataloguing, to circular buy back programs to chrome extensions that automatically populate resale options while you browse there are so many innovative solutions emerging to keep clothing out of the landfill. 

For now, I want to focus on Beni. We’ve been talking about it a lot in DM’s and not only is it incredibly functional, it’s really fun to use. I am particularly excited about the ‘search’ feature on the app (currently in beta). When Beni asked me to join their affiliate program I jumped at the chance. As a reminder I rarely, if ever, accept a partner or brand deal that requires you to consume in order for me to get paid. (Yes, I am stubborn, but we can talk about that at a different time 🤪). The Beni program pays a small $ per download and I am all about encouraging shopping secondhand first! 

Looking forward to hearing about your experience and I’ll share outfit details below 👇🏻

Top: Zimmerman Size 2 (search term: patchwork)
Sweater: Toteme Size XS/S
Pants: Monse Size 6
Boots: Gucci (search term: ankle boot, color: black)
Bag: TAH mini doctor bag (these are made in small batches from an independent brand so buy directly from them if interested!)

So we can keep track of overall adoption 😉 Do you use Beni yet? 💃🏼 #theslowfashionmindset"

Formerly a fast-fashion influencer, Heidi Kaluza (The Rogue Essentials) has since flipped the script to promote sustainable fashion. In light of climate change, plant-based lifestyles, and the art of the re-wear, Heidi aims to break the cycle that trendy brands are pushing. She wants to prove that re-wearing clothing is rewarding in multiple ways — it’s eco-friendly, comfortable, cost-effective, and cruelty-free.

Indian-Chinese influencer Izzy Manuel is well known for her affinity for vibrant colors. She prides herself on creating unique ensembles to inspire others’ slow-fashion choices. Beyond fashion, she also talks about sustainable beauty products, skincare routines, and general love for the planet.

Known on Instagram as Ethically Kate, Kate Hall believes that life’s greatest joys come from the freedom and inspiration of living ethically. She is the author of Better, Bolder, Different, which offers practical advice for living better for yourself and the planet. She and her bold ideas have also been featured on TED Talks as well as her own blog and social channels.

Mandy Lee (Old Loser in Brooklyn) is an ethical fashion influencer on Instagram and TikTok, where she shares about living a life without fast fashion. She forecasts and analyzes fashion trends while encouraging her followers to think for themselves instead of blindly jumping onto new clothing trends. She’s also not shy about sharing her own unique fashion sense, helping to inspire others to create dream outfits on a budget.

Pumulo K. Nguyen has mastered the art of re-wearing clothing and building sustainability into everyday life. She recognizes that ethical living isn’t a perfect science and encourages others to embrace the imperfections while continuing to move toward their own ethical goals. She’s quick to share her outfit of the day and tips for adopting less fashion without sacrificing style.

Taking a stance against size exclusivity, influencer Marielle Elizabeth highlights the struggles of plus-size and not-quite-plus-size shoppers in searching for slow fashion. Making eco-conscious clothing choices means being able to find alternatives in the right sizes. Marielle hopes to influence brands to become more size-inclusive when designing sustainable fashion. Her work has been seen in Vogue, The Cut, Patreon, and other publications as well as her personal content on Instagram.

Anna Molinari isn’t just one of the top sustainable fashion influencers; she is also the founder of INSTINCT, a sustainable clothing brand that mirrors her own values about fashion. Anna is the OG behind the fashion hashtag #OOTD (outfit of the day) and willingly shares her brand’s styles and her own clothing choices with her followers. She’s been known to share ensembles that have been sculpted from waste to encourage others to give upcycling a try.

Are you considering creating a sustainable influencer campaign? These fair-trade influencer campaign examples will inspire you:

Ethical fashion influencer Aja Barber created the wildly popular #GetDressedWithMe series and hashtag. Here, she shows her fans how she ensembles sustainable outfits, matches colors and patterns, and embraces ethical fashion throughout her wardrobe. She also highlights the brands she wears—for example, this post featuring @norblacknorwhite received more than 4,660 likes!

 Aja Barber on Instagram: "#GRWM #GetDressedWithMe

Just a quick reminder that people who help you get dressed for a living are inspired by a wide variety of things. For me it’s films, magazines, art, fictional characters but sometimes it’s just other people in this space. Like @bashfulleo and @shokotatara !

I am often inspired by the way friends wear their clothes and play with color and it can inspire me to wear my own clothes in a new and different way. This dress by @norblacknorwhite is definitely what I’d consider an ethical fashion darling.  So many friends have this dress or variations and it’s a favorite of mine to reach for.  They really hit a home run with the print. I’ve never understood people who get pissy when others have the same items they have. It means everyone’s got good taste yes and look at us supporting ethical fashion together.

Another fav in slow fashion spaces is the jewelry maker @onewemadeearlier.  I have four of their necklaces now and they can really add an element of fun to your outfit.  The underpants are the signature @shoparq 

There are few pieces in my wardrobe as worn and as loved as this 20 year old thrifted denim shirt.  Worn maybe 500 times by me and who knows by the first owner. 

Imma keep wearing these poly fleece leggings even though the thighs are so blown out I can’t tell the front from the back. Sometimes I feel like when you have a polyfibres product (my Mum bought these) you kinda have to roll with it until you truly can’t anymore. 

I’ve added some stripey socks for a surprising peek of more color on the leg and heavy boots with red soles.  And we’re done! How’d I do? Did I pay proper homage to Shoko’s look?  I hope I did!  Either way I’m going to definitely do this again because what is not to love? 

People always think that slowing down and changing your shopping habits means that things will get boring but actually I’d say it’s allowed my style to really become more polished and more fun. It lets me really enjoy my closet and dig into my pieces in ways which are creative. The slow fashion lifestyle is more fun than I was having before hands down."

Sustainable fashion advocate Stella McCartney recruited the help of influencers with the #ThereSheGrows hashtag campaign. Fans dedicating a tree to the campaign can use the hashtag, which elicits a donation from the brand to the rainforest conservation group Canopy Planet.

Tell Brand Stories Through Influencer Content

The best influencer matches are those where brand values and sentiments align. These are the building blocks of how to build a successful influencer marketing strategy. 

Home goods company West Elm partners with ethical fashion blogger Aditi Mayer to showcase that fashion isn’t just what you wear but also how you adorn your home. With clear alignment in personal values, Aditi’s image-rich storytelling adds another layer to the sustainability conversation in an authentic and engaging way.

How to Work with Sustainable Fashion Influencers

Fair trade influencers play a powerful role in raising awareness about sustainable fashion and encouraging others to adopt more sustainable practices. Let’s explore some tips for brands seeking to work with influencers to grow their footprint and heighten awareness.

Find and Vet the Right Sustainable Fashion Influencers

Finding the right influencers with the best fit is crucial for launching a successful influencer campaign. You want to ensure your influencer partners share your values, align with your brand, and can help you get the results you expect. 

Many brands look for influencers in a specific niche, then shortlist their options based on audience size. But don’t stop there. 

You can also look at their affiliations. For example, do they partner with the same charity shop over and over? Do they belong to any professional organizations? Take some time to get to know your potential influencers before you reach out with a proposal.

A large audience doesn’t guarantee more engagement (or more conversions). Instead, focus on engagement in relation to the audience size. An influencer’s following might be smaller, but they’re likely to be more interested in the content the influencer shares.

Tip: The right influencer KPIs will help you look at the best metrics to evaluate your partners.

Once you have a few influencers you’re considering, give them a follow on social media. This makes it easy to stay up to date on the content they post. You can start building familiarity with their styles and personalities. This is a great way to see how your brand might fit into their content creation approach.

You can also use Klear to make a formal introduction. Take advantage of the Meltwater influencer marketing capabilities to spark a conversation and keep it going. Even if you’re not ready to collaborate with an influencer, you can rely on Meltwater to keep tabs on potential prospects and see what prospers.

Get a free tour of our Meltwater Suite today!

15 Top Sustainable Fashion Influencers

In a world driven by the power of social media, these dynamic individuals have captivated audiences, garnered massive followings, and left a mark on Malaysia's digital landscape. These are Malaysia's top 30 Instagram influencers: Influencers who have redefined the art of engaging content, established their brands, and earned themselves a spot on our list. 

Learn more about the captivating stories, inspiring journeys, and creative genius that have made these individuals true trendsetters in Malaysian social media. Whether you're a fan, an aspiring influencer, or simply seeking inspiration, this comprehensive guide will showcase the movers and shakers who continue to shape the ever-evolving world of Instagram in Malaysia. 

Using Meltwater’s Klear solution, a state-of-the-art influencer marketing platform that helps users find the best people to promote their products on social media, videos, and blogs, we identified the most popular users through an “influence” rating. This platform gives you quick and easy access to data on local influencers, audiences, influencer program management workflows, and monitoring report generation to improve your influencer marketing efforts.

This article unveils the crème de la crème of Malaysia's Instagram social media influencer scene:

#2 Zizan Razak (@zizanrazak869): 7.8M followers

#3 Mirah Filzah (@mfmirafilzah): 7.3M followers

#5 Scha Alyahya (@schaalyahya): 6.6M followers

#6 Hanis Zalikha (@haniszalikha): 6.1M followers

#7 송지효(Song Ji Hyo) (@my_songjihyo): 4.1M followers

#8 Khairul Amin Kamarulzaman (@khairulaming): 3.7M followers

#9 Syahmi Sazli (@syahmisazli): 2.5M followers

#10 Syafiq Kyle (@syafiqkylez): 2.4M followers

#11 MUGEN RAO (@themugenrao): 2.3M followers

#12 Alieff Irfan (@irfxn__): 2.1M followers

#13 Dr Mahathir Mohamad (@chedetofficial): 1.5M followers

#15 Asyraf Rozami (@asyrafrozami): 1.2M followers

#16 Nasz Kenyang (@naszkenyang): 962K followers

#18 Akhyar Rashid (@akhyarrashid): 839K followers

#19 Bella Khann (@bellakhan): 824K followers

#21 Aqeef Anaqi Bin Amar (@aqeefanaqi): 661K followers

#23 Luqman Hakim Shamsudin (@luqmansham_10): 272.2K followers

#24 Mohamad Sofian (@sofyank96): 83.3K followers

#25 Datuk Wira Lee Chong Wei (@leechongweiofficial): 42.2K followers

#26 Hairul Azreen Idris (@hairulazreen): 40.5K followers

#27 Janna Nick (@jannanick): 37.1K followers

#28 Aeril Zafrel (@aeril_zafrel): 31.1K followers

#29 Syafiq Kyle (@syafiqkylez): 31.K followers

#30 Siti Nurhaliza Tarudin (@ctdk): 17K followers

Tip: Take a look at these global Instagram accounts with the most followers and check out the top TikTok influencers in Malaysia and the top food influencers in Malaysia.

With more than 8.7 million Instagram followers, Neelofa is the most popular Malaysian social media influencer. Neelofa is well-known as a TV host in her home country of Malaysia. She has been the host of many types of TV shows, with her charismatic hosting style making her a favorite among viewers.

She was able to launch and publicize her numerous entrepreneurial endeavors thanks to the popularity she amassed throughout her career in entertainment. She has successfully started and runs several companies, including a hijab fashion line, a cosmetics line, and a lifestyle business with a halal emphasis. She has gained renown in the industry thanks to her entrepreneurial spirit, influence, and extensive network. She ranks first on our list of the top Instagram social media influencers in Malaysia because of her ability to successfully use the platform to promote herself and her brands.

Zizan Razak began his career as a comedian, appearing on several television shows and competing in comedy competitions. He gained fame thanks to his unique humor, wit, and improv. He has hosted comedy shows, game shows, award ceremonies, and talk shows, earning him a reputation as a versatile and entertaining host who has captured the hearts of many Malaysians.

Outside of show business, Zizan is well-known for his philanthropic efforts. He has used his prominence to advocate for social justice causes, attend charity events, and help those less fortunate. Zizan Razak is the second most followed person in Malaysia on Instagram, thanks to the loyal and devoted fan base he has steadily captured throughout his career. With his strong Malaysian fanbase contributing to his high social media engagement on Instagram, he can promote his works and various endorsement deals on the platform. 

Talent, dedication, and hard work can make someone a household name in Malaysia's constantly shifting entertainment industry. One such exceptional individual who has caught the public's eye since she started acting eight years ago is Mira Filzah. With her infectious smile and charisma, acting chops, and thriving social media following, Mira has carved out a career that has captivated audiences across Malaysia. 

She became a famous influence, engaging with her 7.3 million followers by opening up about her personal life and showering her impeccable style. She advertises all of her endorsements with other upscale brands in addition to her own stylish and bold take on the hijab —the religious Islamic and cultural symbol for muslim women that involves covering their hair, neck, and sometimes shoulders—but also her endorsement deals with other high-end brands. 

Ebit Lew's widespread acclaim stems from his status as an inspirational role model, as well as his humanitarian efforts, his accessibility, his religious advocacy, his prolific social media activity, and his active online presence.

His tireless work to improve the lives of others and inspire hope in others has won him widespread acclaim in Malaysia. The trust and authenticity he inspires in his followers come from his ability to connect with people from all walks of life.

#5 Scha Alyahya (@schaalyahya): 6.6M followers

Scha Alyahya is a model, actor, and product ambassador who rose to stardom after winning a beauty contest and receiving an offer for a starring role in a movie. She has become one of Malaysia's most in-demand Instagram influencers and is frequently seen sitting in the first row at domestic and international fashion shows. Scha currently acts in films and television shows and helps manage her husband's retail company and brand.

She keeps her Instagram followers up-to-date on her professional and personal endeavors, including the latest with her many sponsorship deals, travels, and outfits. Scha Alyahya has risen to prominence in Malaysia's entertainment industry due to her skill, charisma, and commanding persona. She's endorsed several top luxury brands, such as Louis Vuitton, Valentino, and Gucci, to name a few - a testament to her staying power as one of Malaysia's most influential social media figures.

With 6.1 million followers, Hanis Zalikha, a Malaysian celebrity, and housewife, is the sixth top Malaysian Instagram influencer. Her genuine approach to content creation has created a dedicated fan base that follows her every move and looks forward to her articles, updates, and suggestions. 

Hanis uses social media to present her Malaysian lifestyle business, Cakenis, to the world, updating her fans with professional-grade marketing posters, details on new items, and captivating narratives highlighting the company's unique character. As a skilled content developer, she knows how to pick out aesthetically appealing and interesting content that keeps her audience interested and engaged while raising anticipation for her brand's products.

송지효 (Song Ji Hyo) is a South Korean actress and television personality. Song Ji Hyo gained widespread recognition and popularity for her role in the South Korean variety show "Running Man," where she is one of the regular cast members. Her quick wit, charm, and athletic abilities made her a beloved figure on the show.

In addition to her work on "Running Man," Song Ji Hyo has appeared in numerous television dramas and films. Song Ji Hyo has also ventured into the entertainment industry as a model and spokesperson for various brands. She continues to be a prominent and respected figure in the South Korean entertainment scene and is also well-known across borders. She has a huge following in Malaysia which makes her a great influencer in Malaysia as well.

With over 3.7 million followers on Instagram, Malaysia's celebrity chef, Khairul Amin Kamarulzaman, is Malaysia’s  7th most popular Instagram social media influencer. He's so popular he has even gotten world-renowned chef Gordon Ramsey to make a video reaction to his content! 

Malaysians have a strong passion for food and identify as serious foodies.  They explore new restaurants, foodie fads, and hidden culinary gems. Food content creators in Malaysia help to satisfy this hunger for gastronomic adventure by providing recommendations, critiques, and insights into the country's thriving food scene. Khairul is a great chef who creates content in the form of food guides that are easy to follow, making him Malaysia's top food content creator in Malaysia.

There has been a dramatic increase in digital consumption as more people in Malaysia head online to search for news, information, and community. The creators of online videos have benefited from this trend by making videos that are both engaging and easy to understand. Syahmi is a video creator who arrived on the scene at the right time; he directs and produces short films for a Malaysian audience. 

Syahmi rose to prominence with his film "Mael Totey: The Movie," a comedy film directed, written, and produced by him that was released in 2020. The film is an adaptation of his short YouTube drama series, which he directed and produced. As described as a blend of spontaneous humor and scripted comedy, with dramatic dialogues in the Kelantan dialect that add a natural and relaxed feel to the film.

Syahmi Sazli, considered a YouTube celebrity at the time for creating content in a similar style, made his first debut in mainstream cinema with the film. The combination of the success story of a YouTuber making the transition to the big screen was both inspiring and captivating, especially with the content being authentic and relatable. Syahmi's large Instagram following demonstrates his ability to connect with audiences and provide appealing and relevant content across multiple media formats, establishing him as one of Malaysia's top Instagram influencers. 

In Malaysia, actors are frequently admired by a sizeable fan base for their style, charisma, and artistic prowess. They are regarded as engaging because of their fashion sense, red-carpet appearances, and brand endorsements. Due to how they present themselves to large audiences, some actors occasionally have a stronger connection with the fanbases.

Syafiq Kyle is one of these incredibly beloved actors, and with 2.4 million followers, he is one of Malaysia's most popular social media influencers. On the movie posters for the films he's in, you can see him holding assault rifles from his roles in these films. When he isn't promoting his latest flicks or brands. In addition to his physical attractiveness, it is easy to comprehend why Malaysians adore him due to his overall positive image.

Mugen Rao is a Malaysian-Indian singer, actor, and songwriter. He gained significant recognition and popularity after winning the third season of the reality television show "Bigg Boss Tamil" in 2019. Prior to his appearance on the show, Mugen Rao was already known for his music and acting in Malaysia.

Mugen Rao is a talented musician and has released several songs and music videos. His music often blends various genres, including hip-hop and R&B, and his work has been well-received by fans. His victory on "Bigg Boss Tamil" further boosted his profile in the entertainment industry.

No wonder, this talent is part of our lists of top Malaysian Instagram influencers!

Malaysia’s top 10 Instagram social media influencers all have more than 2 million followers, starting with Alieff Irfan’s car enthusiast concept. He has become renowned because of his specialized content about all kinds of automobiles, which attracts a large and enthusiastic following despite its niche nature.

Alieff's automotive content is extremely popular with social media users in the country due to its eye-catching design and detail of his content. His growing fan base in Malaysia is enthusiastic about his latest high-quality photos, videos, and immersive experiences, which feature stunning vehicles, fun road trips with friends, and thrilling driving moments like drifting with robust engines.

Tun Dr. Mahathir Mohamad is a prominent Malaysian politician and statesman. Born on July 10, 1925, he is widely regarded as one of Malaysia's most influential figures in modern history. Mahathir served as the fourth and seventh Prime Minister of Malaysia, with his first term spanning from 1981 to 2003 and his second term from 2018 to 2020.

Due to his political involvement, he has a high number of Instagram followers which makes him one of the top Instagram influencers in Malaysia.

As mentioned on this list of the top Malaysian Instagram influencers, an engaged social media following can make actors appealing to brands and advertisers. Actors with a large social media following have more opportunities to collaborate with brands, promote products, and participate in influencer marketing campaigns, which can boost the actor's profile and social status.

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