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AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Your Best Context is Already in the Room

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics?
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.
Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.
Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Media monitoring helps organizations stay informed about what’s being said across online news, print, broadcast, podcasts, and other media channels. Whether you're tracking brand mentions, measuring PR performance, monitoring competitors, or identifying emerging trends, our expert guides, best practices, and industry insights will help you build a smarter media monitoring strategy and make more informed communications decisions.

Discover expert media monitoring guides, best practices, and industry insights to track brand mentions, monitor competitors, and stay ahead of the news.

Media Monitoring: Guides, Best Practices & Industry Insights

The internet has vastly expanded our access to information, allowing us to learn almost anything about everything. But not all market research is created equal, and this secondary research guide explains why.

There are two key ways to do research. One is to test your own ideas, make your own observations, and collect your own data to derive conclusions. The other is to use secondary research — where someone else has done most of the heavy lifting for you. 

Here’s an overview of secondary research and the value it brings to data-driven businesses.

Secondary Research Definition: What Is Secondary Research?

How To Conduct Secondary Research with Meltwater

Secondary research definition: The process of collecting information from existing sources and data that have already been analyzed by others.

Secondary research (aka desk research or complementary research) provides a foundation to help you understand a topic, with the goal of building on existing knowledge. They often cover the same information as primary sources, but they add a layer of analysis and explanation to them.

Users can choose from several secondary research types and sources, including:

With secondary sources, users can draw insights, detect trends, and validate findings to jumpstart their research efforts.

We’ve touched a little on primary research, but it’s essential to understand exactly how primary and secondary research are unique.

Think of primary research as the “thing” itself, and secondary research as the analysis of the “thing,” like these primary and secondary research examples:

An expert gives an interview (primary research) and a marketer uses that interview to write an article (secondary research).

A company conducts a consumer satisfaction survey (primary research) and a business analyst uses the survey data to write a market trend report (secondary research).

A marketing team launches a new advertising campaign across various platforms (primary research) and a marketing research firm, like Meltwater's consumer intelligence capabilities, compiles the campaign performance data to benchmark against industry standards (secondary research).

In other words, primary sources make original contributions to a topic or issue, while secondary sources analyze, synthesize, or interpret primary sources.

Both are necessary when optimizing a business, gaining a competitive edge, improving marketing, or understanding consumer trends that may impact your business.

Secondary research methods focus on analyzing existing data rather than collecting primary data. Common examples of secondary research methods include:

Literature review. Researchers analyze and synthesize existing literature (e.g., white papers, research papers, articles) to find knowledge gaps and build on current findings.

Content analysis. Researchers review media sources and published content to find meaningful patterns and trends.

AI-powered secondary research. Platforms like Meltwater's consumer intelligence solution analyze vast amounts of complex data and use AI technologies like natural language processing and machine learning to turn data into contextual insights.

Researchers today have access to more secondary research companies and market research tools and technology than ever before, allowing them to streamline their efforts and improve their findings.

Want to see how Meltwater can complement your secondary market research efforts? Simply fill out the form at the bottom of this post, and we'll be in touch.

Conducting secondary research offers benefits in every job function and use case, from marketing to the C-suite. Here are a few advantages you can expect.

Using existing research saves you time and money compared to conducting primary research. Secondary data is readily available and easily accessible via libraries, free publications, or the Internet. This is particularly advantageous when you face time constraints or when a project requires a large amount of data and research.

Secondary data gives you access to larger data sets and sample sizes compared to what primary methods may produce. Larger sample sizes can improve the statistical power of the study and add more credibility to your findings.

Using larger sample sizes, researchers have more opportunities to find and analyze trends and patterns. The more data that supports a trend or pattern, the more trustworthy the trend becomes and the more useful for making decisions. 

Using a combination of older and recent data allows researchers to gain historical context about patterns and trends. Learning what’s happened before can help decision-makers gain a better current understanding and improve how they approach a problem or project.

Ideally, you’ll use secondary research to further other efforts. Secondary sources help to identify knowledge gaps, highlight areas for improvement, or conduct deeper investigations.

Tip: Learn how to use Meltwater as a research tool and how Meltwater uses AI.

Secondary research comes with a few drawbacks, though these aren’t necessarily deal breakers when deciding to use secondary sources.

Researchers don’t always know where the data comes from or how it’s collected, which can lead to reliability concerns. They don’t control the initial process, nor do they always know the original purpose for collecting the data, both of which can lead to skewed results.

The original data collectors may have a specific agenda when doing their primary research, which may lead to biased findings. Evaluating the credibility and integrity of secondary data sources can prove difficult.

Secondary sources may contain outdated information, especially when dealing with rapidly evolving trends or fields. Using outdated information can lead to inaccurate conclusions and widen knowledge gaps.

Relying on secondary data means being at the mercy of what’s already published. It doesn’t consider your specific use cases, which limits you as to how you can customize and use the data.

Secondary research rarely holds all the answers you need, at least from a single source. You typically need multiple secondary sources to piece together a narrative, and even then you might not find the specific information you need.

<table class="table-primary alternate-color">
<thead>
<tr>
<th>Advantages of Secondary Research</th>
<th>Disadvantages of Secondary Research</th>
</tr>
</thead>
<tbody>
<tr>
<td>Cost and time efficiency</td>
<td>Reliability concerns</td>
</tr>
<tr>
<td>Access to large data sets</td>
<td>Potential bias</td>
</tr>
<tr>
<td>Ability to analyze trends and patterns</td>
<td>Outdated information</td>
</tr>
<tr>
<td>Historical context</td>
<td>Limitations in customization</td>
</tr>
<tr>
<td>Basis for further research</td>
<td>A lack of relevance</td>
</tr>
</tbody>
</table>


To make secondary market research your new best friend, you’ll need to think critically about its strengths and find ways to overcome its weaknesses. Let’s review some best practices to use secondary research to its fullest potential.

Identify credible sources for secondary research

To overcome the challenges of bias, accuracy, and reliability, choose secondary sources that have a demonstrated history of excellence. For example, an article published in a medical journal naturally has more credibility than a blog post on a little-known website.

Assess credibility based on peer reviews, author expertise, sampling techniques, publication reputation, and data collection methodologies. Cross-reference the data with other sources to gain a general consensus of truth. 

The more credibility “factors” a source has, the more confidently you can rely on it. 

Evaluate the quality and relevance of secondary data

You can gauge the quality of the data by asking simple questions:

Does the data come from a known, trustworthy source?

It’s best to focus on data that aligns with your research objectives. Knowing the questions you want to answer and the outcomes you want to achieve ahead of time helps you focus only on data that offers meaningful insights.

If you’re sharing secondary data with others, it’s essential to document your sources to gain others’ trust. They don’t have the benefit of being “in the trenches” with you during your research, and sharing your sources can add credibility to your findings and gain instant buy-in.

Secondary market research offers an efficient, cost-effective way to learn more about a topic or trend, providing a comprehensive understanding of the customer journey. Compared to primary research, users can gain broader insights, analyze trends and patterns, and gain a solid foundation for further exploration by using secondary sources.

Meltwater's consumer intelligence capabilities speed up the time to value in using secondary research with AI-powered insights, enhancing your understanding of the customer journey. Using natural language processing, machine learning, and trusted data science processes, Meltwater helps you find relevant data and automatically surfaces insights to help you understand its significance. Our solution identifies hidden connections between data points you might not know to look for and spells out what the data means, allowing you to make better decisions based on accurate conclusions.

Learn more about Meltwater's power as a secondary research solution when you request a demo by filling out the form below:

Secondary Research Guide: Definition, Methods, Examples

The top 10 beauty influencers in Indonesia are having a remarkable effect on both the local and online scenes in this lively archipelago. Indonesia, a country renowned for its cultural splendour, has seen a rapid increase in the number of beauty influencers capturing the attention of viewers worldwide on Instagram and similar platforms.

For example, micro-influencers in the beauty industry are becoming more popular due to their unique perspectives and the tailored material they provide to their devoted audiences - qualities needed to rival bigger content creators. As important people in the world of Indonesian beauty influencers, they show off the newest beauty styles and represent how the country's culture intertwines with these global trends.

This article takes a look at the most popular Indonesian beauty influencers, cultural ambassadors, and trendsetters who combine contemporary and modern styles with traditional beauty tips:

#1 Jharna Bhagwani (@jharnabhagwani): 14.2M followers

#2 Tasya Farasya (@tasyafarasya): 10.1M followers

#3 Sunny Dahye (@sunnydahye): 2.8M followers

#4 Millen Cyrus (@millencyrus): 1.4M followers

#5 Titan Tyra (@titantyra): 1.1M followers

#6 Sarah Ayu (@sarahayuh_): 833K followers

#8 Astari Budi (@astaririri): 653.9K followers

#9 Vinna Gracia (@vinnagracia): 644.1K followers

#10 Maria Clarin (@mariadelouvre): 242.9K followers

Tip: Learn more about the basics of influencer marketing, and the Indonesian digital landscape, take a look at the top Indonesian Instagram influencers, the top Indonesian YouTube influencers, social media statistics for Indonesia, and check out the best social media campaigns in Indonesia.

Jharna Bhagwani on Instagram: "Porcelain makeup ASMR ✨"

By fusing her extraordinary skill as a makeup artist with the trendiness of social media, Jharna Bhagwani has established herself as the top beauty influencer in Indonesia. Her exceptional talent for transforming herself into renowned characters from popular movie franchises such as Shrek, Barbie, DC Comics, Disney movies, and Marvel has won fans worldwide. Her how-to videos show the creative process and meticulous work of creating her looks, demonstrating her talent and dedication to engaging with online trends.

Bhagwani has a thriving social media following and is an expert curator, using many platforms such as Instagram and YouTube to showcase her talents to a global audience. She has become a top beauty influencer in Indonesia by capitalising on the region's massive social media engagement, thanks to her mixed Indonesian and Indian heritage. Bhagwani's impact goes beyond beauty; her ventures into tech reviews and music demonstrate her flexibility and ability to communicate with her fans.

Tip: Take a look at the top Indonesian YouTube influencers to partner with.

Tasya Farasya on Instagram: "MLBB lip matte @instaperfect cucora! transferproof; heavvy and mouse textureny, yang mau share reels ini ke story & comment aja ya neik! akan ada 3 pemenang, cyuuzzz"

A story of passion leading to purpose, Tasya Farasya's fame as one of Indonesia's top beauty influencers has been long yet rewarding. A lifelong passion for beauty has guided Tasya from her early days of playing with cosmetics while juggling dental school and creating beauty content on YouTube. The beauty industry was always meant for her, and her relentless persistence quickly landed her partnerships with top cosmetics companies such as Mineral Botanica, ElshéSkin and Focallure. 

Aside from her busy schedule, she enjoys balancing her professional and personal lives, particularly when trying new cosmetics. Tasya's everyday interests have determined her long-term success and ultimately become the backbone of her cosmetics brand, MotherofPearl. Her immense online following and collaborations with prestigious companies underline her as a top figure in Indonesia's beauty influencer scene.

Sunny Dahye on Instagram: "KULIT MARSHMALLOW KPOP IDOL KOREA! RAHASIA KULIT PHOTOSHOP MESKIPUN HABIS KERINGETAN KONSERAN PAKE EDISI BRAND LOKAL SOMETHINC HOOMAN COPY& PASTE CUSHION, HOOMAN LOOSE POWDER ! 

#beauty #beautybloggers #beautyreels #trendingreels #koreanmakeup #kbeauty #makeup #makeuptutorial"

As an influencer in Indonesian beauty, Sunny Dahye stands out for her unique mix of K-pop and Indonesian beauty trends. Sunny, born in Korea but now calls Indonesia home, has become an essential link between Indonesian beauty fans who like K-pop style. She has a diversified fanbase on Instagram, YouTube, and TikTok thanks to her content, which covers various subjects from cosmetic tips and plastic surgery insights to K-pop star hauls.

Sunny has a knack for connecting with her audience via her creative and engaging content, which includes exclusive interviews with K-pop stars like Momoland, demonstrations of the newest cosmetic devices, and even entertaining explorations of what it would be like to be pregnant. She has become a leading beauty influencer in Indonesia with her ability to bridge the gap between lifestyle and beauty content creation. Sunny Dahye has become an established personality because of her dynamic content creation style and introduction of extensive K-pop knowledge to an Indonesian audience.

Tip: Learn more about the Meltwater Influencer Marketing platform and read about how to find the right influencer to partner with.

Upan Duvan on Instagram: "Kak lebih susah make up’in orang jelek atau cantik? | lebih susah make up’in km | hahaha masa sih? | wajah yang punya kekurangan itu gampang tinggal tutupin aja kekurangan’nya tonjol’kan kelebihannya…sedang kamu lahiriyah sudah cantik, dan telah di buat lebih cantik lagi oleh tangan dokter kecantikan, kamu sering make up beraneka jenis tipe make up oleh mua yang berbeda…untuk make up dengan saya kali ini tentu tantangannya berbeda saya rasakan…saya harus berhasil membuat beda pada kamu yang sudah “beraneka ragam”, tapi saya gak mau buat kamu “kelebihan” saya mau nonjolin kewanitaan dengan kesederhanaan yang complex, dan itu gak mudah

Pretty @millencyrus before, Beautiful after"

Millen Cyrus has stood out among Indonesia's beauty influencers as a symbol of diversity and inclusion. Millen, a transgender beauty queen who participated in many pageants, speaks to a large crowd in Indonesia on the need for a welcoming culture. For Indonesians looking for unique beauty inspiration, Millen is a top influencer since she isn't hesitant to try new things with her overall looks.

Millen is a compelling vlogger who shares private moments with her spouse, travel experiences worldwide, and the sweetness of everyday life with her family, in addition to fashion and beauty. Among Indonesian Instagram beauty influencers, she stands out due to her honesty and lively attitude, which have garnered her a large following. Being an inspiration to the Indonesian beauty community in more ways than one, her posts promote love and acceptance, and her impact goes beyond the realm of beauty and cosmetics.

Reading Tips: 5 of the Most-Shared Pro-LGBTQ+ Articles of 2023 So Far, L'Oréal Shows The Beauty of Diversity With Influencers, Influencer Inspiration: Dove's #ArmsUp campaign, Celebrate Pride with the Top 5 LGBTQ+ Influencers

Titan Tyra on Instagram: "LAVENDER HAZE 💜🌫️ for eras tour singapore 🥹 buat yang ga dapat tiket jangan bersedih ya, nanti aku video yang banyak untuk kalian enjoy 🎀🤗
dress by @krinouofficial, SO PRETTY 😍

#erastourtransition #lavenderhaze #taylornation #transitionvideo #erastoursingapore"

Titan Tyra is a trailblazer in the Indonesian beauty influencer world, known for her cosmetics skills and her frank conversations on issues important to women's lives that are not often discussed. Her YouTube channel, in particular, has become a safe haven for those who want to talk about usually unspoken subjects like period cups, bras, and tampons. Titan has gone above and beyond as an Indonesian beauty influencer by speaking up on these taboo topics, which has helped to dismantle barriers and foster more honest communication.

Some of her social media content on these topics has amassed over 10 million views apiece, demonstrating both her significant discussions like this. Titan demonstrates her flexibility as an influencer by sharing various lifestyle content beyond just these chats. This includes culinary suggestions, cosmetic tips, shopping hauls, and more. Titan Tyra stands out as a top beauty influencer in Indonesia's booming digital scene, not just for her beauty advice but also for her contribution to building a more open and understanding culture in the country's online community.

Jovi Adhiguna Hunter 🦄 on Instagram: "HUNTER SIBLINGS IS BACK ✨ DID YOU MISS US?"

Sarah Ayu is distinguished among Indonesian beauty influencers as a bright and edgy character, complete with her undeniable rockstar attitude and uncommon look, characterized by many piercings and sticker sleeve tattoos. She shares a wealth of creative content on her Instagram and YouTube accounts, where she offers extensive cosmetic instructions in her many "get ready with me" videos. These aren't your average cosmetic looks; Sarah is a master of themed makeovers, such as recreating the appearance of the internationally famous K-pop group Twice or creating a "no-makeup makeup" look that showcases radiant, natural beauty.

Sarah's dedication to accessibility and inclusion is evident in her videos, as she often demonstrates how to produce lovely looks using low-cost drugstore cosmetics catering to all complexion types. Her talent for breaking down intricate cosmetic procedures and bringing beauty within reach of all people is what solidifies her position as a top beauty influencer in Indonesia.

✿ maru ✿ on Instagram: "susah bgt bjir melek abis disirem wkwkwkwk gmn si!!
ini trend apaan sik 😭😭😭"

Maru, also known as Cindercella within the community of Indonesian beauty bloggers, is popular due to her skilled face makeup application and innovative themed videos. Browsing her Instagram feed is like visiting a world where beauty meets the strange, demonstrating her extraordinary ability to convert horror movie-inspired makeup with her creativity. Her imaginative looks showcase her talent and highlight how she skillfully applies her abilities when applying it to Indonesian beauty culture.

Attention to detail is evident in Cindercella's videos, which provide detailed instructions for various styles, from glam rock to grunge to freckles and everything in between. She produces exciting challenges, such as having her partner try her makeup or becoming terrifying characters like ghouls and demons for fun. With her unique combination of talent, imagination, and humor, Cinderella has won over a devoted following with every post on her social media channels.

Astari Budi on Instagram: "Cobain eyeliner yang mirip garpu! Di aku keknya flop sih 🥹
Ada yang berhasil pake & jadinya pake buat daily nda? Pake merk apa?"

Indonesian social media star Astari Budi, better known as @Astaririri, is a multitalented beauty influencer who's gained a following through detailed product reviews, cosmetic tutorials, and real-life experiences. Taking a more holistic view of beauty, she openly speaks up on how she went from a careless eating lifestyle to a healthy one when she entered her thirties. Astari inspires her followers to do the same by being transparent about her challenges and successes in maintaining a healthy balance between food, exercise, and self-care.

Her social media pages are full of engaging content that showcases her beauty lifestyle: from fun events like #SkinUniversityLoreal with Garnier Indonesia to delicious meals at local restaurants like Su Ma Jakarta, her content is always enjoyable. The way Astari incorporates her partner's sense of humor into her cartoons gives her beauty influencer persona an added dimension. By encouraging her followers to appreciate beauty in all its forms, Astari Budi has established herself as one of Indonesia's leading beauty influencers via her dynamic social media presence.

Reading Tips: L'Oréal Shows The Beauty of Diversity With Influencers, Influencer Inspiration: Dove's #ArmsUp campaign

VG on Instagram: "🔦📸 long time no transisiiiii"

Vinna Gracia is a top beauty expert in Indonesia, an example of a makeup artist who works hard and loves what they do. Vinna has been exposed to the beauty industry for most of her life, and she has built her career on a dedication to providing her customers - mostly brides - with unique and unforgettable memories. She is the creative mind behind the Instagram account @vgmakeupstudio, where she displays a wonderful portfolio detailing her experience making women look their very best on their wedding day.

Vinna works hard because she believes each client's happiness is the most important thing. She has a gift for making her customers feel beautiful inside and out. Her Instagram page is full of testimonials of her skill and how cosmetics can affect more than just a person's appearance. Her work, especially with weddings, showcases her talent for making their dreams come true on their most important day, which makes her an admired figure in the Indonesian beauty scene.

Maria Clarin on Instagram: "⚠️FAKE SCENARIO⚠️ More Baek Karin? 🫢 #baekharin #pyramidgame #jangdaah #sungsooji"

Maria Clarin embodies the essence of Gen Z with her dynamic energy and enthusiasm for beauty and K-pop. Even though she's just 20 years old, Maria has already become famous for her makeup application and interaction with fans through all her social media channels. Her journey over the past year reflects self-discovery and following her dreams; she went ice skating, became an avid concertgoer, and celebrated K-pop, especially her discovery and support of globally known K-pop Enhypen.

Maria's creative pursuits as a beauty influencer are known for her skill in emulating the makeup styles of renowned K-pop idols and participating in makeup challenges on Instagram and TikTok, like one where she lets filters decide her makeup. Her involvement in popular trends, such as the hilarious child-order challenge, demonstrates her talent for creating accessible content while showcasing her beauty expertise. She combines her passion for K-pop culture and relevant trends with her growing influence in the beauty industry, all while navigating the exciting journey of adulthood and independence.

How Meltwater Can Help You Optimise Your Influencer Marketing Strategy in Indonesia

Among Indonesia's top 10 beauty influencers, we find a broad spectrum of creative individuals who thrive on capitalizing on current trends while showcasing their expertise in the field. Their extensive presence across various social media platforms and beyond demonstrates their skill in producing material that resonates with audiences worldwide, making beauty accessible while inspiring many.

There are many kinds of Indonesian beauty influencers with unique styles; some promote modern beauty tips perfect for every day, while others mix these traditions with fashionable styles, from K-pop flair to more daring themed looks. Beyond the creative material, what really sets them apart is their ability to connect with their followers on a human level. They provide beauty ideas, life lessons, and well-being advice through personal stories of happiness and triumph. 

Their impact covers the Indonesia beauty community's essence, from the micro-influencers as mentioned earlier that serve niche segments to established celebrities with millions of followers. They demonstrate the power of beauty to unite cultures and people, and their combined influence enhances Indonesia's standing in the beauty world while also giving their followers a feeling of belonging, strength, and empowerment.

Meltwater Influencer Marketing can help marketing and communications teams navigate a fragmented content landscape. At the same time, our Social Influencer Hub provides influencer marketing reporting and analytics to help you determine the effectiveness and continually refine your influencer marketing programs.

If you’d like more information about how you can manage creator relationships from contracting to content curation while measuring the ROI of your influencer campaigns in Indonesia and all over the world, contact us today to learn more:

The Top 10 Beauty Influencers in Indonesia

Wondering where to start when it comes to getting your digital transformation strategy off the ground? Well, you’re not alone. A recent study by IDC found that by 2023, digital transformation spending will grow to more than 50% of all ICT investment (from 36% today); this is the largest growth in data intelligence and analytics to date.

While digital transformation offers a wide range of advantages, which we’ll cover, it’s not the simplest of concepts to get your head around. So to help answer some of your questions, this article will discuss the ‘what, why and how’ of a transformation strategy framework.

Why launch a digital transformation strategy?

Digital transformation refers to the reinvention of business operations by drawing maximum benefit from technology. By integrating new technologies, companies aim to solve traditional enterprise problems or create new and optimised processes to help them evolve into a more competitive organisation.

There is a strong correlation between companies who are making significant inroads with their digital transformation strategy and how successful they become. A study by Gartner found that 56% of CEOs have seen improved profits after carrying out digital improvements. Beyond profits, digital transformation advantages also include:

1. Improved customer experience
2. Cost reductions
3. Consolidated operations
4. Improved decision making through enhanced analytics and technology
5. Improved productivity
6. Minimalising risks

Digital Transformation Strategy Goals & Priorities

The term ‘digital transformation’ is extremely broad and encompasses a range of different initiatives and components. While no two digital transformation strategies are the same, one similarity they often share is their goal. Common strategic priorities that digital transformation aims to achieve include: Optimised customer experiences, reduced costs by increasing efficiencies, improved insights, connecting the dots by consolidating data vendors, increasing agility, optimising internal communication. We'll cover each of the priorities in more detail below.

Creating a Digital Transformation Roadmap

Turning digital is not a solution in itself, strategy drives digital transformation, not technology. Roadmaps help executives plan and coordinate digital-first strategies and the capabilities that make delivering innovations possible. Without a roadmap, executives are at risk of buying tech with no clear understanding of their role in driving digital transformation priorities and outcomes. Ensure your company is equipped to drive change throughout the organisation and read our digital transformation strategy roadmap tips below.

A digital transformation roadmap will help you define and manage your business model transformation efforts in a coordinated and effective way. The roadmap starts by assessing your organisation’s digital maturity today and moves on to your future vision. Only then can you identify opportunity and threat gaps that need to be optimised with the support of innovation. Finally, the road map details what you're going to do to plug those gaps and how you're going to measure if you've been successful.

When developing a digital transformation framework, it’s best practice to avoid focusing on individual technologies and instead develop your strategies through the lens of transforming the enterprise. This requires you to take a step back and asses your current situation, which brings us to the first step...

1. Conduct a digital capability assessment

To understand where you need to transform you first need to assess and benchmark where you currently are. Start your ‘state of digital’ assessment by evaluating your current processes and the pain points that go with them. When it comes to pain points, research what they look like for the rest of your industry too. Benchmarking against your competitors is vital, especially in the age of rapid innovation. Say, for example, your digital transformation efforts aim to reduce processing time from 20 minutes to 10 minutes, but your competitors are doing it in 5 minutes, it won’t take long for you to fall behind the industry standard and become irrelevant.

Keeping your pain points in mind, now ask yourself

1. How are we going to design for innovation, optimisation, agility and scale?
2. Does our current digital infrastructure (software, apps, tools etc) address our future needs?
3. What role will our solution partner/s play in helping us successfully move forward?
4. Does the organisation have the required skillset to overcome the challenges through digitalisation?
5. Is the company culture ready, and more importantly, willing to adapt to change?

Once you’ve established the pain point/s you want to tackle, you then need to decide on the tech you’re going to implement to resolve it. If you’re struggling with where to start, Digitalist Magazine found 50% of companies view data/ analytics as the prime technology enabling change. This is closely followed by the internet of things (42%) and artificial intelligence and machine learning (40%).

Using insights from your current state of digital assessment, make a clear statement around how you’re going to plug the gaps you’ve identified. Start by articulating a vision, keep it simple and aligned with your overall company vision.

Successful visions almost always include priorities (what), outcomes (why), relevant KPIs (how) and hold certain people/ teams accountable (whom).

If your organisation fails to see the importance of your vision, they won’t buy into it or act upon it. Your vision is best communicated by change evangelists. When sharing the vision, have your change evangelists concentrate on both the bigger and smaller pictures, framing discussions in terms of how change impacts the overall business goals, as well as employee’s day to days. This will increase the chances of your vision resonating.

By setting goals and objectives, you're less likely to digitalise aimlessly. When setting yours, make sure they’re focused on improving the overall business, instead of individual processes.

While there's no one-size-fits-all approach to transforming, the end goals of the initiatives tend to centre on the below:

In order to survive this increasingly competitive business environment, companies must create customer-centric strategies. Enterprises that focus on transforming the customer experience by modernising customer touchpoints and customer-facing strategies benefit from hyper-personalisation, increased brand relevancy, and agility. Ultimately, by shifting focus and paying attention to what customers want, they’ll improve client acquisition and retention while simultaneously reducing spend and foster a competitive advantage by doing so.

By creating a business transformation framework that focuses on optimising business technology and operations, for example shunning manual interventions in favour of tech that can automate tasks and projects for them, executives can better evaluate processes and identify problems further in advance. This often leads to cost-per-transaction savings. Moreover, efficiency speeds up process flows and leads to a much leaner organisation.

One of the greatest competitive advantages of digitalising processes and frameworks is improving your ability to track and analyse data. By leveraging advanced technologies like machine learning, data mining and statistics, a company is better able to predict what is likely to happen next. This insight is commonly applied to solve a business problem, unveil new opportunities, or to forecast the future. Members of the c-suite who leverage such insights to make data-led corporate decisions minimise risk, reduce costs and improve revenue.

Connecting the dots by consolidating data vendors

While data innovation brings about access to more business-critical insights than ever before, it has also made the landscape increasingly difficult for management to navigate. Navigating this noisy data landscape is difficult when data sources are scattered and do not integrate with each other. This has led to major strategic decisions being made based on fragmented data sources, resulting in poor alignment and reduced comparability of data. To overcome this data fatigue, enterprises are beginning to transform how data is collected, analysed and stored via consolidation strategies. By doing so, their aim is to introduce cost-effective procurement processes, streamline business workflows and increase robust decision making.

Sustainable market leadership stems from having the ability to quickly spot, adapt, and react rapidly. This can be in light of a threat or an opportunity. Either way, businesses that fail to be agile and meet the demands of their industry environment will struggle to survive. Staying ready for ‘the next big thing’ is crucial, as is being proactive. While we’re not superhuman and we can’t have our eyes on everything all of the time – technology can. It’s worth bearing in mind that it can also hinder agility if it’s outdated. With that being said, we’re seeing more and more enterprises creating digital transformation strategies to eliminate slow legacy IT systems in favour of more nimble and responsive stacks that are better able to keep up with market trends and demands.

As the saying goes, “no man is an island”, yet we still see many divisions in companies act that way. Certain types of digitalisation fuel internal collaboration, something that’s needed to ensure all employees are aligned and working towards the same end goals. Employee engagement is a hot topic right now, and rightfully so. By optimising communication, employees can learn from their peers. Reducing siloed working also helps processes flow more effectively as workforces become more productive, systematic and consistent. As a result, organisations become more efficient.

Your digital transformation roadmap should include short, medium and long-term goals since transformation must be viewed as being continuous. You’ll find the timeframe for transformation objectives are typically longer than your average functional objectives as they’re formed from long-term visions. To ensure your SMART objectives are achievable and realistic, they need to be adaptive and approached with agile execution.

In terms of metrics, Gartner suggests selecting 5-9 metrics to track, report and act on. Gartner also states the best metrics have a clearly defined and defensible causal relationship to a business outcome, focus on a defined audience, can be understood by a non-IT audience, and drive action.

When it comes to introducing new workflows that change how a business and its employees operate, stakeholder buy-in is crucial. There are many barriers to digitalisation (which we'll explore in a little while), but poor communication is one of the biggest.

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