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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

While cold emails get the glory, cold tweets are somewhat underestimated. It should be the other way around. Cold tweets are much easier to craft and they have a higher chance to get noticed and answered.

How to Cold Tweet and Actually Get a Response

Looking for Influencers to Master your Cold Tweeting Techniques?

A cold tweet is like a cold email with benefits. Basically, it is tweeting someone for the first time when you haven’t yet met them.

It’s “cold” because the other side doesn’t expect a tweet from you. When done properly, they won’t expect it but will be well familiar with you, the sender.

Cold tweets are extremely powerful. They can generate B2B and B2C leads, start long-term relationships with influencers, and even land you your next job interview.

Take Blake Robbins for example. His cold tweets ended up with job opportunities at Lyft, Nest, and General Assembly! When cold tweeting is done right, it can be that foot in the door you need. It doesn’t mean you’ll surely reach your goal, but at least, you’re playing a better hand.

It’s super easy to blow it with a cold tweet. The eagerness and anxiety to get a response shine from every character of your tweet.

I was thinking, who’s the master of cold outreach, with 100% success rate?

So here they are, 5 cold-tweeting techniques from the hustling master of How I Met Your Mother. Give it a try, you’ll be surprised by the results:

What it is: An intro to a prospective influencer by someone friendly or authoritative.

How to do it wrong: Ask just anyone from the influencer’s tweeps for an intro.

How to do it right: Take a look at the inner circle of the influencer. Who does he speak the most with? Do you know any of them? Great, ask one of them to be your wingman and get a polite intro.

With Meltwater's influencer marketing solution, you can search for people and save them in lists, so you can easily stay organized.

What it is: Barney tricks all his friends into advocating for him in front of the chosen one (while wearing a scuba diver suit). You don’t need that last part for cold-tweeting.
In cold tweets, The Scuba Diver technique is connecting with the influencer’s best friends. They will later advocate you to the influencer. By connecting with the influencer’s inner circle, you weave an invisible net in front of the influencers, making it inevitable for them to bump into it.

How to do it wrong: This one is the hardest to pull off. It requires time and attention. To make it work, you need to study the inner circle of the influencer and make sure they’ll mention you. The thing is, you should verify they all mention you in a positive way. So play it cool, slow, and easy. Get to know those influencer’s friends and keep good relationships with them.

How to do it right: The Scuba Diver is a method of reaching influencers that you presume will be the hardest to get a response from. Just like with the Wingman, communicate with the people the influence talk with the most. Your name will pop up in their conversations. Be assured that hearing about you from several close friends will arouse their curiosity.

Pro-Tip: Creating this volume of connections takes a lot of time. You can take a shortcut by advertising to the people the influencer engages with regularly. If you’re not sure how we can help you accomplish that.

What it is: Get immediate sympathy, like when telling someone that you were left at the altar.

How to do it wrong: Desperately ask for help. It usually looks like this:
@saviour Hi! I need your help! Can you share this link with your audience? Would mean much to me! Check it out: https://spam.com
Don’t throw yourself at the influencer. This way the first time they hear from you is in your desperate mode. Not your best side.

How to do it right: WIIFT. Instead of thinking about What’s In It For Me, focus on What’s In It For Them.
Finding what’s in it for them is easy when you listen. Pay attention to the influencer you’re reaching out to. What’s their “being left at the altar” story? Do they need something you can help with? Start with that.

What is it: Barney just says he is a fireman and it works like a charm.

How to do it wrong: Put too much weight on your role and company, while it’s a brand new company or a non-impressive job title. You’ve probably seen it on Twitter with this format:

@MyInfluencer Hi! I’m Paul, VP Cold Tweets at 2PeopleAtOneMonthOldStartUp! Can we talk?

How to do it right: Only use it when it’s most definitely means something to the influencer. When choosing to make it the main focus of the tweet, make sure they’re familiar with your brand.

@MyInfluencer Hi! I’m Betsy, marketer at Nike. Would be happy to have a word with you!

What is it: Hey, that’s from a different story! I know, I know. But Friends’ Joey is so much like Barney!

The Joey Tribbiani may seem simple but actually requires a preliminary work.

Remember Joey’s “How you doin?” catchphrase? So there’s an equivalent cold tweet. Meet:

We learned this basic yet smart line from Hillel Fuld, CMO at Zula. All you have to do is tweet the influencer the simple line of “hey, got a sec?”. And it works.

How to do it wrong: Don’t be a one-trick pony. Some influencers will dig into your tweets. They won’t find it charming to see that you’ve sent the same tweet to 10 other influencers.

How to do it right: Joey’s How-You-Doin worked not because he chose his words carefully. It worked because he was a good looking guy, brave enough to make a move.

Being a Joey on Twitter means being transparent about who you are: add a decent profile picture, a descriptive bio and a link to the company you work for.

When you cold-tweet an enigmatic question like “got a sec?”, people will try to figure out who you are. When you don’t disclose enough info about yourself, it feels creepy. When your profile fully disclose who you are, it’s more likely you’ll get a response.

This casual tweet works best after being around the influencer for a while. First, make sure to give them a little ego boost by following them, liking and retweeting some of their tweets. If they follow back, you can send a direct message (but never an auto-DM!). If they don’t follow back, you can go ahead and send the cold tweet.

Barnie was a hustler. A good heart buff, but a manipulative hustler. With influencers, you should aim for the real deal: a long-term relationship.

Don’t objectify influencers and use them for your short-term needs. As Tara Hunt explained in her epic YouTube video, a fair-weather friend is a friend who contacts you only when in need.

When you treat influencers as fair-weather friends, you’re risking to be ignored the next time you approach them.

So don’t be a Barney, be a Ted instead. If you need some tips on how to build relationships with influencers, we’ve got you covered with the Guide to Influencer Marketing. You can also check Beacon’s blogger outreach.

Got any success stories of cold tweets that went well for you? We’d love to hear them!

Simply fill out the form below to get a personalized demo.

The Barney Stinson’s Playbook for Cold Tweeting Influencers

“Brand longevity” is the assessment of a brand’s lasting power. Can a brand stand the test of time, connect with a new generation, and maintain relevance? Only a few brands have the ability to last for generations, which is a combination of many factors like relevance in a cultural zeitgeist and strategic marketing.

One brand that immediately comes to mind is Coca-Cola. It was cool then, it’s cool now, and chances are it will be cool tomorrow. 

So, how do brands get the Coca-Cola effect? The truth is, most don’t. In the famous words of Heidi Klum, “one day you’re in, and then next day you’re out.” It is the sad, true fate of many brands. The marketing of 10 years ago can feel irrelevant with a new generation, and a fresher brand is always there to fill your shoes.

It is important to understand that brand relevance is not the same as brand awareness.

Brand Awareness: How familiar a brand is in its ecosystem, i.e. do people recognize your brand’s name?

Brand Relevance: How credible a brand is, i.e. how well marketing efforts align with specific topics.

The market is saturated with brands, who at the bottom line are offering relatively similar products. The way to distinguish your brand from the competition is by connecting with your audience on a personal or emotional level. That is brand relevance. Meaning, there is something about your brand that is relevant and resonates.

Influencer marketing is one of the most authentic marketing channels and enables brands to establish a  personal connection with an audience. For this reason, many brands choose to work with influencers in an attempt to rebrand and gain relevancy with a new audience.

Brands will often work with influencers in an attempt to rebrand and gain relevance with a new demographic and assert credibility with an ambassador who authentically promotes brand values.

Value-Based Influencer Marketing Examples

Abercombie & Fitch is a brand that had strong brand awareness but lacked brand relevance around specific topics and thus felt tone-deaf to a younger audience. However, with the use of influencers, these two brands were able to release themselves in the cultural narrative and authentically build meaningful connections with a new audience.

American fashion brand, Abercrombie & Fitch was easily one of the coolest brands in the early aughts. It was a brand catered for the “cool kids”, who in the cringy words of the former CEO Mike Jeffries weren’t "overweight or unattractive."

But, if you remember Ambercrombie during its heyday, that was the vibe. Pretty preppy kids in polo shirts and nautical sweaters. The brand was based on an idea of exclusivity which “made sense” 15 years ago. Let’s be honest, a lot of things were weird back then.

Enter a new generation of shoppers. Conscious Gen Z consumers often put brand values at the forefront of purchasing decisions. Ambercrombie’s narrative did not align with the new “cool kids”, and the brand faced a major identity and financial crisis.

Tip: Learn more about influencer marketing for Gen Z

Customers today want a brand that is inclusive and reflects the faces of shoppers. This was Abercrombie's biggest obstacle, to rebranding with inclusive messaging. To achieve this the brand partnered with a diverse ray of influencers that allowed consumers to understand it is a brand for everyone.

Value-Based Marketing With Influencers

With over a billion monthly active users and 995 photos shared every second, Instagram is a global platform that has taken the world by storm since 2010.

The photo and video-sharing app owned by Facebook provides consumers with visual content in the form of live videos, IG Reels, 24hr IG Stories, and standard grid photos that are easy to create, share, and view.

In South Africa alone, 6.81 million users have been recorded (2022). And approximately 150,000 of these users have shared enough valuable content and gained enough followers to be considered Instagram influencers.

South African Instagram influencers are digital celebrities, managing to reach thousands, even millions, of app users with their unique content. With so many users following them for entertainment - businesses have been able to use influencer marketing to cleverly market to a more targeted (and trusting) audience at a fraction of the cost of traditional marketing.

So, if you’re a business looking to find the right influencers for your brand, make sure you give these South African Instagram influencers a follow:

Note: We used the Meltwater Social Influencer Hub to extract the following Instagram stats and get the final list of the best South African Instagram influencers. You might also be interested in some more South African social media statistics.

South African model, Miss Universe 2019, and the face of Lux South Africa - Zozibini Tunzi (@zozitunzi), is one of the country’s most inspiring women. Topping our list of people to follow, Zozibini posts about her career, travels, fashion, and her luxury lifestyle. 

Tip: Check out the top South African fashion influencers, the top South African beauty influencers, and the top South African sports & fitness influencers to find out which influencers suit your brand.

As South African film production rises, we’re seeing a lot of world-class actors and actresses in the country. Cindy Mahlangu (@cindy_thando) is one of the best, starring in Blood & Water (2020), Kings of Jo’burg (2020), and Jewel (2022). Her account showcases a selection of top-quality shoots featuring luxury fashion wear and her beautiful smile.

Instagram influencers in South Africa don't get much better than this one.

Another South African actress for the books, Nomzamo Mbatha (@nomzamo_m), will be starring in the upcoming Shaka series (2023).

She is a TV personality, businesswoman, and human rights activist. She has it all, including millions of social media fans.

Nomzamo’s posts are casual; she shares behind-the-scenes photos of her acting life, as well as of her travels and daily living - a South African Instagram influencer worth following.

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Refiloe Phoolo (@casspernyovest), aka Cassper Nyovest, is a celebrity boxer as well as one of SA’s top musicians and influencers.

With over 5 million people following his account, Cassper shares his luxury lifestyle, which includes a look at his eight luxury cars and his own alcohol company, with his fans.

If you follow him, you'll see posts about his favourite shoes, modelling photos, gym routines, and his daily life.

Ama Qamata (@amaqamata), starring as Buhle Ndaba in Mzansi Magic’s Gomora and as Puleng Khumalo in the Netflix series Blood & Water, is a South African Instagram influencer to look out for.

Ama shares her day-to-day life with her fans, including images of her going on walks, her food, shopping, and other daily activities.

With almost 20 million followers, AB De Villiers (@abdevilliers17) is SA’s best cricket batsman and one of the most influential Instagrammers.

On his page, you’ll find photos of his family life, travels, and love for his country and its sport.

Starring in one of South Africa’s most popular TV series, Generations, for 16 years, Connie Ferguson (@connie_ferguson) is a much-loved South African-based Actress.

Filmmaker, producer, and businesswoman, Connie keeps her Instagram followers entertained. She posts about her gym routine, home life, business, and behind-the-scenes of her acting career. 

South African Actress, singer, and mental health activist, Nomvelo Makhanya (@_mvelomakhanya), has starred in Isibaya, Soul City, and Scandal.

She’s made our list of top 10 South African Instagram influencers because of her dedication to a good cause and her fun IG Stories.

Nomvelo is in the process of changing her grid, and we’re excited to see her new posts.

Jessica Nkosi (@jessicankosi) also made it to our list of the top South African Instagram influencers. Her IG bio sums her up perfectly: Multi Award Winning South African Actress 💎 TV Presenter• Volvo Ambassador • A Difference Maker.

Jessica showcases her fashion choices, home life, brand partnerships, and more on her account. 

Making the news for his adorable obsession with his wife (Liesl), Dr. Musa Mthombeni (drmusamthombeni) is unique. He's an Instagram influencer, TV presenter, and a qualified medical doctor.

His posts are quirky, fun, and heartwarming. We love how he finds ways to post sweet compliments of Liesl.

How Meltwater Can Help You Optimise Your South African Instagram Influencer Marketing Strategy

Top South African Instagram influencers, like the ones mentioned above, can increase a business's brand awareness, sales, and overall performance. BUT, it's important to select the right South African Instagram influencers for your brand and, at the right pricing.

This can be daunting for a business, which is why we're here to help you:

Meltwater's Social Influencer Marketing Platform can find the best South African social influencers to drive engagement and deliver a great ROI (11 x higher than traditional marketing, to give you an idea).

If that sounds like something you'd be interested in, get in touch with us by filling out the form below - we'd love to hear from you! If you're still not sure, then we suggest that you check out some of our customer stories, like H&M, Fashion Revolution, and The Jaunt.

Tip: We also have a global list of the top Instagram influencers, as well as local lists of the top Instagram influencers in Singapore, the Top Indonesian Instagram Influencers, the Top South African Instagram Influencers, the Top Instagram Influencers in Malaysia, and the best Instagram Influencers in Hong Kong for you if you'd like to broaden your influencer marketing strategy.

*Influence: A 1-100 score that represents how influential the influencer is on social networks. It is calculated by machine learning algorithms that take into account thousands of features such as engagements, audience demographics, and skills.

The Top 10 South African Instagram Influencers

For many businesses, influencer marketing is still a land they’ve never set foot on. Making the first step is not always easy. That’s why we’ve decided to share the best resources to learn influencer marketing online.

In this blog post, you will find the best resources that will guide you all the way from finding influencers to measuring the impact of influencer campaigns. We’ve divided the resources to online video courses and written guides. Following one or more resource will help you get started with influencer marketing, explore its opportunities, and leverage the power of influencers to build a stronger presence online.

Tip: Take a look at Top Influencer Marketing Certificates To Add To Your LinkedIn.

These are the best influencer marketing courses out there:

1. Lynda: Influencer Marketing Fundamentals

Geno Prussakov is an influencer marketing expert and his course on Lynda, the Linkedin-owned online education platform, is a popular influencer marketing 101. Prussakov’s course walks the students from identifying different types of influencers, recommended tools for influencer identification, reaching out to influencers and finally measuring the effectiveness of influencer marketing.

2. Zoe Linda: Influencer Marketing Masterclass

Zoe’s comprehensive course includes 6 modules, from an intro to influencers, how to come up with the best collaborating with influencers idea, finding influencers, reaching out, managing influencers and post-campaign tips.

Zoe shares with her students download guides and useful files for the ongoing influencer marketing management. One interesting thing with Zoe’s course is the part where she dedicates a bonus section to learn more about the “other side” – the influencers themselves. With the interviews with influencers, you will get to learn more about how they see their part in the influencer marketing game.

3. Social Creators: How to Become an Influencer

Pearce’s course is a bit different. If you want to learn how creators become influencers, check out this course on how to become one.

Pearce is a digital marketing professional who knows how to craft a compelling branded story. He teaches this delicate skill in a 6-hour online course and helps bloggers and uprising influencers to develop their personal branding, grow their audience, and create better stories online.

4. Udemy: Word-of-Mouth Marketing Workshop

Bob Baker’s online course, which is also named “How to Create Viral Buzz”, aims to teach Word-of-Mouth Marketing fundamentals. The course includes the elements of viral content and how to launch a successful word-of-mouth campaign.

The Best Influencer Marketing Courses: Teach Yourself Influencer Marketing In a Day

What’s the goal of an influencer campaign? This can be debated. For some, it is brand exposure, while others view it as part of a greater lead-generating process. The beauty of this channel is that it can be configured to support a variety of brand needs. Each campaign is unique and often addresses a very specific use case thanks to influencers’ ability to carve and connect with a niche following.

Dove’s current #ArmsUp campaign is a great example of an influencer campaign that unites a diverse pool of women each leveraging their unique positioning. #ArmsUp is about eliminating the idea of the “perfect armpit” while promoting a new limited-edition antiperspirant. The message of the campaign is that there is no right armpit, and essentially no right person that Dove’s products are created for.

Are you looking for beauty influencers to inspire you? These are the top beauty influencers in South Africa.

#ArmsUp amplifies the values of influencer marketing. As a personal care brand, Dove knows they play a role in crafting a narrative about beauty standards. The brand has adopted a highly inclusive tone. They broke barriers with their Real Beauty campaign back in 2004, and have continued to pioneer for diversity. Their latest campaign unites a spectrum of influencers, each promoting an important platform that resonates with the #ArmsUp ethos.

I bet some of you are wondering, “is armpit confidence really a thing?” Well, thanks to modern marketing women will find a reason to hate anything about their bodies, so yes… it very much is a thing. But, I digress. Typically when it comes to deodorant ads you’ll only see one type of female armpit; hairless and evenly colored. But, that’s not how a majority of women look. For darker-skinned women, it is normal that their armpits are darker than the rest of their bodies, and over the years it has become less common for women to shave. But, these differences are not reflected in traditional marketing ads.

#ArmsUp brings together different women with different pits and uses a strategic body part to convey the message, “beauty cannot be standardized”. The campaign unites a diverse pool of influencers of different gender expression, race, age, disability, and interest.

As one of the #ArmsUp influencers, Jari is able to speak on her personal experiences of body acceptance and a trans-woman. Jari has 20.3K followers on Instagram, generates about 1.9K engagements per post (which is extremely high), and receives around 3,686 real views per post.

Tip: Take a look at more LGBTQ+ influencers, and learn why LGBTQ+ representation in marketing is important.

69% of Jari’s audience is female, and the largest age demographic is 25-35, making up 51%. A majority of her audience is from New York City, and the most popular hashtags between Jari and her followers are #blackgirlmagic, #melanin, #queer, #bodypositive, #transgender, #trans, #effyourbeautystandards, #transisbeautiful, #bodypositivity, and #plussize.

TL;DR, Jari’s audience wholeheartedly supports the values of diversity, inclusivity, and redefining beauty standards. Basically, the pillars of Dove’s #ArmsUP campaign.

It’s evident that though Jari’s audience is small, the real power is how focused and devoted they are. And, what’s even more interesting is how well Jari’s audience demographics overlap with Dove’s Instagram demographics. Dove’s followers are 90% female, 49% are 25-34, and a majority of the followers are from New York.

Michelle Elman is a UK-based writer and life coach. She shares posts with her over 100K Instagram followers on her journey to body positivity and acceptance. Interestingly, though Michelle is based in the UK, only 20% of her followers are from the UK while 41% are from the US (Mainly from New York). 84% of her followers are female, and the majority are aged 25-34. This is why demographic data is so important. Michelle could initially be overlooked for this campaign because she is from the UK. But a quick check shows that her audience is ideal.

Tip: Take a look at the top influencers in the UK.

Dove's campaign is still in progress and the influencers are continuing to roll out. At present, the campaign has 10 posts, has reached 1.4M users, and an estimated EMV of $417K.

Ready to add a competitive edge to your campaign? Find out how Meltwater's influencer marketing capabilities can help you!

Influencer Inspiration: Dove raises the bar with its #ArmsUp campaign

In the ever-evolving realm of social media, TikTok has risen as a dominant platform, captivating audiences worldwide. The top TikTok influencers in Malaysia are trendsetters and catalysts of creativity, engaging millions of followers with their daily content. With each viral dance challenge and insightful life hack, these influencers are revolutionizing Malaysia's digital landscape.

This comprehensive guide will delve into the world of the top 10 Malaysian TikTok influencers, exploring their unique content styles, significant impact on the digital community, and journey to becoming household names on TikTok. Understanding the influence of these TikTok personalities provides invaluable insights into Malaysia's dynamic social media marketing landscape.

Whether you're a social media marketer seeking insights into successful TikTok strategies, or a business owner wanting to discover more influencer marketing opportunities by cooperating with influential creators, this list offers a wealth of information that could guide you in selecting the right influencers for your brand.

Without further ado, let's head right into the list:

Mohamad Sofian (@sofyank96) - 3.2M Followers || 39.1M Likes

Alieff Irfan (@irfxn__) - 3.1M Followers || 31.4M Likes

Aeril Zafrel (@aerilzafrel8) - 2.2M Followers || 30.3M Likes

Meerqeen (@meerqeen) - 1.4M Followers || 20.4M Likes

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