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AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Your Best Context is Already in the Room

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics?
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.
Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.
Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Media monitoring helps organizations stay informed about what’s being said across online news, print, broadcast, podcasts, and other media channels. Whether you're tracking brand mentions, measuring PR performance, monitoring competitors, or identifying emerging trends, our expert guides, best practices, and industry insights will help you build a smarter media monitoring strategy and make more informed communications decisions.

Discover expert media monitoring guides, best practices, and industry insights to track brand mentions, monitor competitors, and stay ahead of the news.

Media Monitoring: Guides, Best Practices & Industry Insights

For brands anywhere, Instagram is a great way to connect with their audience and grow their brand awareness. A large part of seeing success on the platform comes down to timing: when do you post to ensure that most of your audience can see and interact with your content?

In this blog we cover the best times to post Instagram content for an audience in Saudi Arabia / KSA.

Instagram Insights: The Benefits of an Optimised Posting Schedule

If you are managing an Instagram account targeting a Saudi audience, knowing the peak times to post on each day can lead to increased visibility. It gives your content the best chance to work with the Instagram algorithm and drive engagement.

The best day of the week to post on Instagram in Saudi Arabia is Saturday. Thursday also tends to see high user activity, making it the best weekday to post.

While there is no day that is particularly underwhelming compared to any other day, Sunday late nights are statistically the worst times for engagement.

Posting regular content late at night, especially after 23h00, will generate minimal traffic and engagement. While Fridays and Saturdays see higher engagement later on in the evening, it is not advised to schedule content for later than 23h00.

The Best Time to Post on a Monday in Saudi Arabia

In general, the highest engagement rates usually occur at specific times during the weekday. This is usually in line with when the populace start their day or after work or school. The best time to post on a Monday is in the early morning, between 08h00 and 09h00. Another optimal posting window is after 19h00, as people start to wind down from their workday.

The Best Time to Post on a Tuesday in Saudi Arabia

On Tuesdays, engagement peaks at 09h00 and remains strong throughout the morning. Posting later in the evening, between 20h00 and 21h00, is also ideal. These time frames capture both the start of the day and evening relaxation time.

The Best Time to Post on a Wednesday in Saudi Arabia

Content performs best when posted between 11h00 and 12h00, capturing users during their lunch breaks. Engagement spikes again in the late evening, around 22h00.

The Best Time to Post on a Thursday in Saudi Arabia

Thursday is, on average, the best performing weekday for engagement. Posting in the late morning, from 10h00 to 12h00, is best. Posts in the evening, anytime after 20h00, also perform well as people prepare for the weekend.

The Best Time to Post on a Friday in Saudi Arabia

Engagement is high in the late evening, around 22h00 - 23h00, as people wind down from the week and look ahead to the weekend.

The Best Time to Post on a Saturday in Saudi Arabia

The highest engagement generally occurs over a Saturday as Instagram users relax and enjoy the weekend. Late morning, around 11h00, tends to have excellent engagement rates, as does content posted between 21h00 and 22h00.

The Best Time to Post on a Sunday in Saudi Arabia

Posting between 10h00 and 12h00, and around 17h00 sees good engagement as people prepare for the week ahead.

The Best Time to Post Reels on Instagram in Saudi Arabia

With Instagram Reels, the best times align closely with those for regular posts. However, they usually reach peak engagement a little later than Instagram posts.

The average best time to post Reels in Saudi Arabia is:

How Meltwater Helps You Post to Your Specific Audience

The best time to post on Instagram in Saudi Arabia depends on your brand, your followers, and their behaviour. Using social media management tools to use data to determine the best time for you to publish will help take your content to the next level.

The Best Time to Post on Instagram in Saudi Arabia

The United Arab Emirates is home to a thriving digital landscape. With a firm focus on digital literacy, it is one of the few countries where computer science education is mandatory in primary and secondary schools.

The digital aptitude extends to social media, too. Instagram is the preferred social platform, with more than 53% of social media users active on IG.

To capture the attention of a UAE audience, posting at the right time is crucial. Use the insights in this blog to maximise engagement and capitalise on the opportunities to grow your brand and increase your reach.

It is necessary to look at the available data when setting up a posting schedule. That way, you can put your Instagram content exactly where it deserves to be: in front of the right audience for you. Therefore, publishing your content when online activity is at its highest works in parallel with Instagram’s algorithm.

The best days to post on Instagram in the UAE

In general, the UAE audience is both active and engaged. For this reason, there are no bad days to post on Instagram - that is to say, no days have a dip in comparison to the others. However, Saturdays and Sundays usually see the highest number of active users on the platform, making those the best days to post on Instagram.

The best time to post on Instagram in the UAE

The UAE audience is generally active later in the day, between 19h00 and 22h00 on weekdays. The weekend typically sees engagement even later, around 23h00. This is because most Instagram users in the UAE are active as they wind down for the day, after work and their evening practices. According to research, 25% of people in the UAE end their day between 22h00 and midnight, using the time before sleep to catch up on social media.

The worst time to post on Instagram in the UAE

Conversely, the lowest rates of engagement for Instagram posts fall in the early hours of the morning. The time between 02h00 and 05h00 sees minimal activity.

The Best Time to Post on a Monday in the UAE

Instagram sees a spike in user activity around 19h00 on a Monday. The peak time to post is right around 20h00, when users are most active on the platform. Another good window to post content on Monday is at lunchtime, between 13h00 and 15h00, when users are on their breaks and have Instagram open.

The Best Time to Post on a Tuesday in the UAE

On Tuesdays, users in the UAE are most active on Instagram around 19h00 as they settle down after the work day. Similar to Mondays, the next best performing time slot is between 14h00 and 15h00 as users look to take a work break during the day. 

The Best Time to Post on a Wednesday in the UAE

The best time to post on Instagram in the UAE on a Wednesday is around 20h00. Because it is the middle of the work-week, UAE audiences are not as active during the day itself. This reflects global Instagram user behaviour, as performance and engagement is low during the day.

The Best Time to Post on a Thursday in the UAE

The peak time to post on a Thursday is between 19h00 and 20h00 (though there is generally active engagement on Instagram in the UAE until midnight).

The Best Time to Post on a Friday in the UAE

In general, the best time to post on a Friday in the UAE is around 21h00. User activity can pick up from as early as 18h00, but the active audience peaks a little while later. Like Thursdays, Instagram activity and engagement continues later into the night, naturally due to the upcoming weekend.

The Best Time to Post on a Saturday in the UAE

UAE Instagram user behaviour is generally even later on the weekends than it is in the week. On a Saturday, the most active time for UAE users is between 22h00 and 00h00, with strong engagement even after midnight.

The Best Time to Post on a Sunday in the UAE

The peak time in the week to post to Instagram is on a Sunday night, at 21h00. This is statistically the best time overall to post in the UAE with reach and engagement potential at its peak. 

The Best Time to Post Reels on Instagram in UAE

For maximum views, the best times during the week to post Reels follows the same trends as the best time to post content. Brands and content creators should look to post between four and seven IG Reels a week to make the most of the content’s visibility.

To keep users - and the algorithm - satisfied, the average best time to post Reels in the UAE is:

Use Meltwater to Discover Instagram Insights

When is the very best time to post for your audience? This depends on a number of variables and their specific behaviour on Instagram. The easiest and most effective way to get to know your audience is by using social media listening tools like Meltwater's social listening capabilities.

Dig into the data that makes a difference, and curate your content posting around the habits of your target audience. Get in touch with us for a free platform demo.

The Best Time to Post on Instagram in the UAE

Scheduling your Instagram posts in advance is a social media management tactic that can really keep your content strategy on track. You don’t have to worry about clicking that publish button at peak engagement times. Plus, you can create content in batches and not have to think about it every day.

Learning how to schedule Instagram posts is easy and fast to do. Let’s explore some ways you can schedule content in advance — and save your thumbs from post overload.

Different Ways to Schedule Instagram Posts

Best Practices for Scheduling Instagram Posts

Choosing the Right Instagram Scheduling Tool

Start Scheduling Your Instagram Posts with Meltwater Today

Yes, you can schedule Instagram posts ahead of time. You can schedule content to post on specific days at specific times via built-in Instagram features. Or you can use third-party tools to plan and schedule content.

If you’ve ever found yourself scrambling to come up with a new IG post on the fly, you know how brain-draining it feels. That last-minute panic can lead to half-baked ideas, missed opportunities, or even a dreaded typo.

That’s why scheduling posts ahead of time can be a game-changer. You have the benefit of time on your side and can put more thought into your content.

It also helps you stick to a consistent posting schedule so you never miss a chance to connect with your audience. 

And if you’re hung up on the idea of posting at certain times for maximum engagement, scheduling Instagram posts can help you there, too. You can plan content for when your audience is most active, which may help you rack up likes, shares, and comments.

Tip: Social media management has a lot of moving parts. That's why we created our free Social Media Management Toolkit, a treasure trove of resources for social media pros. Access it here!

You have different ways to schedule your Instagram content. It all comes down to what you’re comfortable with and any extra features you want, such as analytics, content management, and collaboration tools.

Let’s look at three ways to schedule Instagram posts.

Instagram offers built-in scheduling tools for professional and business accounts. You can access these tools by doing the following:

Select your desired time and date, then tap Done.

Voila! Your post will go live on the date and time you chose.

You can check to see your scheduled posts within the app by going to the menu and clicking Scheduled Content.

Instagram is part of the Meta parent company, which means that with an Instagram account, you have access to the Meta Business Suite. You can use these tools to schedule your Instagram content. 

Go to Facebook and open the Meta Business Suite.

Click Create Post, then specify your Instagram account as the destination.

Choose your date and time, then click Schedule.

You can look at your content calendar in the Meta Business Suite to see upcoming posts, make changes to posts before they go live, and track your posts once they’re published.

Third-party scheduling tools like Meltwater

Social media management platforms give you a bird’s eye view of your entire social content strategy, including Instagram. You can use Meltwater to schedule posts, engage with users, collaborate with in-house team members, and track your performance. 

Meltwater uses an intuitive content calendar to show you upcoming posts. You can see at a glance where you might have content gaps so you can start planning to fill them. 

Creating your posts in Meltwater gives you an entire asset library so you can keep your content in one place. You can also create approval workflows so that content doesn’t accidentally go live before it earns your stamp of approval.

Interested in seeing just how easy it is to schedule Instagram posts in Meltwater? Click here and fill out the form below for a personalized demo!

When you schedule Instagram posts, you can think less about the details and enjoy more time to create great content. Use these tips to get the most out of your scheduling tools, no matter which one you use.

Does your audience scroll IG first thing in the morning? Are they night owls who engage with your brand after 10 p.m.? Either way, you want to share your content when it’s most likely to be seen by the right people.

You can follow general guidelines for the best time to post on social media. Or if you’re using tools like Meltwater, you can see the days and times that earn the most engagement based on your own historical data. 

Keep in mind that optimal posting times may change over time. Your audience’s social media habits evolve just as their other preferences do. You may need to adjust your posting strategy or experiment with different days and times to keep engagement high.

Along with your visual content, you should include all the other features that will accompany your post before it goes live. This includes any captions, hashtags, or @ mentions. Your post will be published in its full glory with no edits required.

One advantage to using Instagram scheduling tools is that you can see your planned posts ahead of time. This helps you avoid posting too many times per day while also ensuring you have enough content to fill your calendar.

Scheduling posts ahead of time gives you more time to plan your content. If you have an idea in mind, reserve space on your calendar for it, especially if it’s a timely topic. You can add a blank post or note in the scheduling calendar so that no one else steals your spot.

Ideally, you’ll allow for some flexibility in your IG posting strategy. Opportunities might pop up out of nowhere for real-time engagement or timely content. If you’re only automating posts, you’ll have a tougher time taking advantage of these opportunities.

The life of a social media marketer is highly unpredictable. One way you can save time (and your sanity) is to create content in batches. 

You can sit down one morning and knock out several posts at once. You’re already in your creative flow and can be more efficient with your time. Use your tools to schedule each post so you won’t have to worry about content for a while.

Scheduling tools like Meltwater do more than schedule posts; they also help you plan your entire social media content strategy. At a glance, you can see what posts you’ve scheduled, the types of posts (e.g., images, videos), the topic(s) of those posts, and more.

To maximize your scheduling tools, make them part of your planning process. 

Create a content calendar with potential topics so you always have something to talk about.

Use social media analytics to learn what types of content your audience likes best.

Make a list of platform-specific features and steps you need to take to create content; for example, you can use hashtags, @ mentions, and emojis on Instagram, while X has a 280-character limit on text captions.

Establish and share your brand guidelines so that every creator is on the same page.

Make a list of hashtags to include in your posts and update this list frequently.

Create processes for Instagram content creation, approvals, and scheduling so that content doesn’t fall through the cracks or get published before it’s ready.

The more you use Instagram scheduling tools, the better you can hone your process to make posting faster and easier.

In addition to Instagram’s native scheduling tools, there are lots of third-party tools and platforms that can schedule social media posts. 

Here are some features you might find beneficial.

White-label branding (e.g., does the tool include its own branding on your posts?)

Central content calendars for all your social channels

Post analytics to monitor engagement rates and success metrics

Integrations with other tools and software

If you’re using multiple social media platforms in your strategy, ideally you’ll find a tool that can bring them all together. This will help you avoid toggling back and forth between multiple interfaces and analytics tools, giving you a bird’s eye view of your entire strategy.

Meltwater Engage gives you a simple way to schedule Instagram posts. With an intuitive user interface and real-time analytics to show you the best posting days and times, you can streamline your IG strategy and have more time to come up with fresh, engaging content.

Learn more when you request a demo by filling out the form below.

How to Schedule Instagram Posts

If you want big results from your influencer marketing, it might be time to think smaller.

A nano-influencer can make a great addition to your influencer team by creating highly impactful content and serving as a powerful voice that people trust. 

Despite having smaller followings, nano-influencers often have highly engaged audiences and personal connections to them. This depth gives them a higher level of authenticity. Plus, they truly know their audience and what they like, which can help them present their brand partners in meaningful ways.

Here’s a closer look at nano-influencers and how brands can leverage them to drive big results.

How Many Followers Do You Need to Be a Nano-Influencer?

How to Identify and Engage Nano-Influencers

Crafting Successful Nano-Influencer Campaigns

Building Long-Term Relationships with Nano-Influencers

Tracking and Analyzing Nano-Influencer Campaigns

Use Meltwater for Successful Nano-Influencer Campaigns

Nano-influencers are content creators who are leaders in niche communities. They have small audiences that are usually highly engaged with the nano-influencer’s content and often trust their recommendations or advice.

Many argue that the influence of a nano-influencer is as strong (or even stronger) than other types of influencers. This is likely because nano-influencers aren’t attracting followers from everywhere. Instead, they’ve built a core audience with a shared characteristic or interest. A higher percentage of their audience is likely to care about the content they create.

Which, of course, makes them more open to your message. 

Nano-influencers are focused on a specific niche or topic, and their followers treat them as experts in that area. They have a high level of trust and respect for the influencer, which makes the influencer a powerful voice in shaping their audience’s perceptions and behaviors.

Although the definition varies, nano-influencer follower count typically ranges from 1K to 10K followers. Out of all the types of influencers, nano-influencers have the smallest audiences.

There’s no arguing that genuine recommendations carry a lot of weight. The smaller followings allow nano-influencers to build personal connections with their audiences. These connections make brand promotions and recommendations feel more trustworthy. 

Nano-influencers are everyday people, just like you. They just happen to have expertise around a given topic and an engaged audience who wants to hear more about that topic. Smaller influencers know what their people like, so can they create relevant, relatable content that gets engagement.

And speaking of engagement, nano-influencers tend to get higher engagement rates on their content compared to macro influencers or mega influencers (aka influencers with 100K or more followers). A small but dedicated following is more likely to interact with the influencer’s content, which leads to higher clicks, conversions, and engagement.

The Meltwater Blog

The Best Time to Post on Instagram in Saudi Arabia

The Best Time to Post on Instagram in the UAE

How to Schedule Instagram Posts

What Is A Nano-Influencer And How Do Brands Leverage Them?

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