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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Microblogging platform, Bluesky, is the hot new thing all of a sudden. 

But we don’t mean hot like TikTok, with hundreds of millions of new Gen - Z users, because Bluesky hasn’t passed 25 million users yet. And it’s not exactly new either, since it’s been around for close to five years now. 

No, this is a different kind of hot. This kind of hot is your favorite writers, journalists, academics, researchers, actors, artists, creators, comedians and other people of note all suddenly choosing to hang out there. 

Bluesky hasn’t enjoyed the sheer explosion of user numbers that we’ve seen on apps like TikTok, but since November it’s seen a surge in popularity amongst the kind of people who have something interesting to say, and prefer to say it in pithy, short-form posts. 

Since Twitter underwent significant changes following its sale in 2022, some users decided that it wasn’t the right platform for them any more, and began looking for an alternative with similar functionality. For a while, they were spoiled for choice, with lots of new microblogging platforms sprouting up and hoping to become serious rivals to Twitter. 

Many of them withered on the vine, but a few managed to keep going long enough to attract a big enough user base to sustain them. Mastodon got a lot of attention as a potential Twitter alternative, but the user experience was just a bit too clunky and many people found it confusing. Current user numbers for Mastodon are around 10 million. 

Threads, on the other hand, was everything you’d expect from Meta, slick, nicely designed, and easy to get to grips with. By integrating it lightly with Instagram, Meta was able to drive significant user growth, and the platform currently has 275 million users, making it the closer competitor to Twitter in terms of sheer volume. 

That’s more than ten times the number of users that Bluesky currently has, so why are some people choosing Bluesky over Threads? Let’s look more closely at what the platform offers. 

Bluesky is a micro-blogging platform where users can publish posts of up to 300 characters, along with images and videos. Your timeline offers a lot of different options, but at its most basic you can choose a simple feed of the most recent posts from the accounts you follow in reverse chronological order, just like things used to be in the early days of social media. This simplicity is popular among a lot of users who don’t like the new era of algorithm-driven timelines. 

There’s also the Discover timeline (or Feed, as they’re called on Bluesky) which uses an algorithm to suggest stuff it thinks you’ll be interested in. But one of the clever things about Bluesky is that anybody can create a custom Feed, based on their own algorithm, which can be shared with other users. There’s the What’s Hot feed which shows popular content, the BookSky feed for people who love reading, the Popular With Friends feed that shows you content that was liked by the people you follow, and hundreds more covering a wide variety of topics.

You can select which Feeds to add to your profile, and easily swipe between them. When you open the app (web or mobile) it defaults to whichever feed you were looking at the last time you used the app. There’s also a lot of flexibility in how replies, threads, reposts and quote-posts are displayed in your timelines, so you can easily set things up just the way you like. 

Hashtags can be used to signify that a post is relevant to a particular topic, and clicking a hashtag will show you all other posts that use it, which can be sorted by popularity or recency. 

Bluesky has recently added a beta version of its Trending Topics system to help you discover the big discussion points of the day, but it's still quite rudimentary and of limited use. 

Account profiles are straight-forward - you get a profile picture, banner image, a display name that doesn’t have to be your real name, and a 256 character bio. You can set up multiple profiles that can be managed from the same account, which is useful if you want to keep a professional and personal account separate but easily accessible. 

There’s no blue-tick style verification system, but anybody who owns a web domain name can easily configure Bluesky to use their domain name as their Bluesky handle. For example, Netflix uses the handle @netflix.com. This works as a de-facto verification system because only the owner of a domain name can perform the necessary setup to use it as their Bluesky profile name. 

Bluesky feels much closer to the original Twitter user experience, whereas Threads has a very different look and feel. But more importantly, although much harder to quantify, the vibe is just different. 

Threads grew very quickly by driving users across from Instagram, and the community which developed there can feel like an extension of Instagram. That’s not to say it isn’t a fun place to spend time, and there are lots of high-profile accounts on Threads that help make it an entertaining social media experience, but for anybody who spent a long time on Twitter, it just isn’t the same. 

Even though Twitter didn’t migrate users to Bluesky, the two platforms are cut from the same cloth, and that’s immediately apparent when you start using Bluesky, both in terms of the interface and the kind of community it has attracted. On Bluesky, you’re more likely to find historians and authors chatting and joking with each other about a big news story, for example, while on Threads you’re more likely to see big-brand accounts jumping on viral trends.

If Instagram is a fashionable nightclub, then Threads is a raucous bar, and Bluesky is a dinner party full of people you find really interesting. 

One of the things that really helps create this kind of environment on Bluesky is “Starter Packs” which are curated lists of accounts that anybody can build, and they’re usually focused on a specific area of interest. Whether you’re into history, current affairs, science, standup comedy, or whatever else, there’s a good chance that some kind Bluesky has already built a Starter Pack featuring all the best profiles for you to follow. 

This helps new users immediately start getting value from the platform, because you don’t have to spend a lot of time looking for profiles that match your interests. This means new users aren’t faced with a barren timeline, which is one of the main challenges of convincing people to continue using a social media site after they set up an account, and they instantly feel like there’s an interesting community to participate in. 

In 2019 Bluesky started life as an internal project at Twitter, with the aim of building a decentralized social media platform. This was born out of a recognition that, while Twitter was becoming a valuable and popular communications channel for sharing live, real-time updates with the world, the fact that it was owned and operated by a single organization made it vulnerable.

A decentralized Twitter-like platform would work more like the Internet itself, built on open-source protocols which allow the overall network to continue working if one part of it fails, or even if a particular platform, such as Bluesky itself, were to collapse. 

The result of this project was the AT Protocol, an open-source social networking standard which would allow users to easily move all of their data (profile, content, connections) between different platforms, and for developers to build a more robust, decentralized social-web. Bluesky itself was built as a proof-of-concept for the AT Protocol, to show that it could work.

As of 2024, the AT Protocol is still under active development and has not yet been broadly adopted outside of Bluesky itself. But that hasn’t stopped Bluesky from attracting a lot of attention and a steadily growing user base. 

In 2021 Bluesky was spun out from Twitter as Bluesky Social PBC, an independent Public Benefit Company which is a specific type of business where directors are not only accountable to their shareholders, but are also required to make a positive impact on society. The company is now owned by CEO, Jay Graber, and several other employees. In Bluesky’s case, its stated social mission is to “develop and drive large-scale adoption of technologies for open and decentralized public conversation.”

If you’re a brand social media manager wondering whether it’s worth investing resources in Bluesky, there’s no real reason not to start experimenting with it. If you’re already creating content for X/Twitter or Threads, then it’s going to be very easy to simply repurpose that content for Bluesky. 

While there might be some additional work involved in community management on the platform, the relatively low user numbers mean that should be minimal for the time being. As the platform grows, you can make a value judgement about whether any increase in reach and engagement it offers is a worthwhile return on investment.

At the moment, not many brands are active on Bluesky, so there's a good chance that early adopters can make an impact and build a following among the platform's fans. 

What is Bluesky? Discover Social Media’s Latest Star

TikTok is one of the most important channels right now, for brands, influencers, and other content creators to reach new and engaged audiences. In fact, it is the sixth most popular social media platform, with over 1 billion monthly active users! Given this, knowing the best time to post on TikTok is crucial to growing your presence. ⏰

While it’s nearly impossible to pinpoint exact and foolproof TikTok upload times that will work for everyone, we’ve done our best to compile a comprehensive guide to help you hone your TikTok business strategy.

Tip: If you'd like to know more about the best times to post on social media in general, check out this blog.

Facebook may still be the biggest platform by active users; but the average time per month users spend on TikTok is actually higher than they spend on Facebook 🤯.

As of October 2023, TikTok usage has surpassed YouTube at 33 hours per month, roughly 10 hours more than at the beginning of the year.

Want more stats? Check out the Global Digital Report for over 400 pages of digital marketing and social media data, take a look at general social media statistics, YouTube statistics, TikTok stats, and Twitter (X) statistics!

Because TikTok is used in such capacity worldwide, brands can have good luck using TikTok post times that are calibrated to Eastern Standard Time. This way, you can capture people during waking hours, in top TikTok usage countries across the globe. 

For example, 6am ET is 7pm in China. Meaning if you play your cards right, you can get in front of early morning scrollers as well as dinnertime scrollers. Talk about two birds with one stone!

The top times to post on TikTok for maximum engagement, from Influencer Marketing Hub, are:

The best TikTok post time fluctuates of course — according to industry, seasonality, and your specific business goals and location. But based on the analysis that led to the times laid out here, all these times are worth testing in your TikTok marketing.  

Posting to TikTok throughout the week will soon give you insights into what content performs the best. According to the study done by Influencer Marketing Hub, which analyzed the engagement rates of over 100,000 posts, these are optimal times to post each day:

Note: All times are listed in Eastern Standard Time

The best timeS to post on TikTok on Monday ARE 12 PM and 4 PM. Looks like most people enjoy a lunchtime scroll and a late afternoon wind-down scroll before the busy week ahead.

The best time to post on TikTok onTuesday is 4 to 8 AM, 10 AM, and 3PM. We’ve got some early riser scrollers on Tuesdays it seems!

The best times to post on TikTok on Wednesday are 1 PM and 2 PM. It seems people get their fill of hump-day content in the afternoon. 

The best times to post on TikTok on Thursday are 5 AM, 3 PM, and 6 PM. Apparently people log on more frequently as the week winds down, perhaps starting to bookmark videos they want to share with friends over the weekend. 

TGIF! The best times to post on TikTok on Friday are 1 AM, 11 AM, 7 PM, and 9 PM. Friday evenings are surprisingly busy on the app. And it seems that Thursday night bleeds into Friday morning for some TikTok users. Then, of course, you worked hard all week, you deserve that 11 AM break to check out what’s happening on your FYP.

The best time to post on TikTok on Saturday is 5 PM. Social media managers tend to be divided on whether or not posting on weekends is a good idea, but there is a case to be made for catching these early evening weekend users. They might be getting ready for a night on the town, so make it some share-worthy content! 

The best times to post on TikTok on Sunday are 1 AM, 2 AM, 1 PM, 2 PM, 10 PM. People seem to continue their Saturday scrolling right into Sunday, then continue fighting the Monday scaries throughout the day.

Once you’ve figured out the best days and times to upload on TikTok, now you need to know the cadence with which you should post your videos. How often you post on TikTok is an important factor that determines how frequently people see your posts, and how much you’re favored in the algorithm.

Unlike other social media channels, such as Instagram, where the recommendation is to stick to posting around 3 time per week max, you should think about posting at least 1 TikTok video per day. The general recommended cadence for brands posting on TikTok is between 1-3 times per day.

This frequency will improve your chances of showing up on the “For You” page more often.

Using TikTok scheduling tools can help you keep up with posting at lease once a day, and give you information quickly on when your videos perform the best.

Related: Best Times to Post on Social Media guide, covering Twitter, Facebook, Instagram and more. Looking for more local information? Learn about the best time to post on Instagram in Australia and take a look at the best time to post on Instagram in South Africa.

Finding the Best Time to Post on TikTok For Your Brand

For brands, there are a few key steps you can take to start off on the right foot for determining the right days and times to post.

1) Make sure you’re on a “Pro” account

With a TikTok Pro account, you have access to a lot of useful information and analytics that will help you narrow down which of the above optimal posting times for TikTok are ideal for your brand.

Getting a Pro account on TikTok is very straightforward and takes 3 simple steps:

Access the privacy settings from your profile page

Tap the “Switch to Pro Account” button

See also: Using TikTok for Business, How to get verified on TikTok

Using TikTok Pro, you can see your audience broken down by location, gender, and times when they’re most active on the app. This information can help you decide when the optimal time to post on TikTok is for getting in front of your followers.

By following and analyzing metrics like watch time, comments, shares, and likes you'll soon pinpoint how, and when, your content resonates.

The metrics, while valuable, only tell you one story. It's also a good idea to experiment and post at different times to get a fuller picture. This data will allow you to formulate a schedule that is specific to you, designed for maximum engagement.

Lastly, consider that the above suggested best time times to post on TikTok won't work for everyone, especially when you think about your own goals and needs. 

That's a wrap! By now you should feel ready to experiment and find the best TikTok posting times for your brand, to build a following, encourage engagement, and increase your brand presence on TiKTok.

Curious how Meltwater can help with your social media management? Request a 15-minute demo by filling out the form below to find out!

When is the Best Time to Post on TikTok in 2025?

Cozy season calls for curling up with a good book, but for many readers audiobooks have transformed the traditional reading experience. As more literature lovers fall in love with listening to books, they are using social media to discuss the experience. We used our social listening and analytics solution to examine a year’s worth of social media conversations about audiobooks to learn more about what is catching consumers’ attention.

What do audiobook listeners talk about most?

From December 16, 2023 to December 15, 2024, there were about 3.15 million English-language mentions of audiobooks across 15 social media platforms and networks, including X, Reddit, and Pinterest. 

The biggest day for organic audiobook discussions was May 5, 2024, due to conversations about South Dakota Governor Kristi Noem’s book No Going Back: The Truth on What's Wrong with Politics and How We Move America Forward. Critics and commentators noted that Noem narrated her audiobook personally and thus should have caught the book’s false claim that she met with North Korean dictator Kim Jong Un. 

6.3% of audiobook mentions talked about the narration, compared to about 3.6% that mentioned authors and 0.16% that mentioned multitasking/saving time.  

What do audiobook listeners talk about when it comes to narration?

The quality of audiobook narrators and their impact on the listening experience was a common topic in the more than 199,000 mentions of audiobook narration. More than half of all audiobook narration mentions were positive, showing just how eager listeners are to publicly praise their favorite voice actors. 

Michelle Obama’s Grammy win for Best Audio Book, Narration, and Storytelling Recording for her self-help book The Light We Carry: Overcoming in Uncertain Times drove a significant number of positive mentions. Other positively discussed audiobook narrators included voice actors Paula Slade and Nigel Peever, as well as screen actor Michelle Williams for her reading of Britney Spears’ memoir The Woman in Me. Social media users also recommended their favorite narrated audiobooks by title, like The Cottage by Lisa Stone, The Seasons of Sam Rock by Ann Wilmer-Lasky, and Spooky Lakes by Geo Rutherford. 

What is the most mentioned audiobook platform?

Kindle and Kindle Unlimited were the most talked about audiobook platforms, with about 322,000 mentions. Meanwhile, Audible was mentioned about 277,000 times. Finally, YouTube rounded out the top three with more than 167,000 mentions, beating out Spotify, library apps Libby and Hoopla, and Google Play. 

R/audiobooks is the top Reddit community for audiobook conversations. And while it and other general book-related subreddits like r/suggestmeabook are most popular, genre-specific ones like r/Fantasy, r/stephenking, and r/RomanceBooks are also highly active.

Voice actors are the stars of the audiobook world. Listeners notice and praise great voice actors online, sometimes more so than the authors themselves. For audiobook fans, voice actors have the potential to be conversation leaders and influencers, bringing their audiences along with them from project to project.

YouTube is a go-to platform for audiobook listeners. Though it’s primarily known for its video content, the platform is also home to free audiobooks that you can listen to without logging into an account, lending themselves easily to recommendation and sharing. 

Fantasy and romance are top audiobook genres. These books have large online fanbases with active discussions. Look to them for inspiration on how to get related audiences engaged.

What Social Media Users Are Saying About Audiobooks

Search engine optimization (SEO) is a never-ending race — win or lose, you’re on to the next one before you can catch your breath. Marketers often find themselves in a rush to keep up with the latest trends and strategies. But as with many aspects of digital marketing, success is all about working smarter, not harder. Listening to a search engine optimization podcast is a great “hack” that can help you get ahead.

Rather than poring through countless articles, data, research, and content, marketers can listen to SEO podcasts to get bite-sized insights from industry experts. Get to know the current lay of the land, what’s trending, and what’s flat-out not working so you know where to direct your efforts.

Consider this your cheat sheet of the best 14 SEO podcasts in 2025 — start listening and learning:

The SEO Podcast: Unknown Secrets of Internet Marketing

Need some more content to get into the SEO game? Here are our reading recommendations: How to Write SEO Optimized Content, YouTube SEO Tips: How to Optimize Your Videos for Search, How to Optimize a Press Release for SEO, Free Webinar: Harnessing PR to Drive SEO

The SEJ Show is hosted by Brent Csutoras and SEJ Founder Loren Baker, who cover a wide range of SEO topics and conduct in-depth interviews with industry experts.

The official podcast of Search Engine Journal, it’s the best resource for learning about Google algorithm updates, PPC ad compliance, content marketing, and the nitty-gritty details of paid ad campaigns and conversion optimization.

Listen to The Search Engine Journal Show on

The official website of "The Search Engine Journal Show"

Hosted by SEO consultant Dan Shure, Experts on the Wire is a highly popular SEO podcast with more than 750,000 downloads to date.

Newcomers can access more than 120 episodes to learn more about SEO-related topics, trends, tactics, tools, and tips. Top names in SEO have appeared as guests, including Rand Fishkin, Annie Cushing, and Noah Kagan.

The official website of "Experts On The Wire"

Hosted by Barry Schwartz, this SEP SEO podcast covers the latest news and updates in the world of search engine optimization.

Listeners can expect roundups of recent search headlines related to Google and Bing, along with all things SEO, SEM, PPC, and organic content.

Recent episodes have also included perspectives and tips on AI content and tools.

Episodes are usually short (about 11-15 minutes or so), making it easy to work this podcast into your daily playlist.

Listen to the Search Engine Roundtable on

The official website of the "Search Engine Roundtable"

Hosted by Kate Toon, this podcast offers practical SEO advice you can put to work immediately.

There are also plenty of interviews with SEO experts who answer common questions. Kate and her guests share real case studies and data, vetted techniques and SEO tips, and advice on everything from link building to keyword research.

The official website of "The Recipe for SEO Success"

The Best SEO Podcast: Unknown Secrets of Internet Marketing

Struggling to demystify search engine optimization? This weekly podcast unmasks some of these mysteries in a way that’s easy to understand. With more than 500 episodes to date, the podcast leaves nothing out when it comes to SEO talks. From beginner content to optimizing images and videos to avoid getting crushed in the rankings with every Google update, this is one of the most well-rounded and authoritative SEO podcasts you’ll listen to.

Listen to Unknown Secrets of Internet Marketing aka The Best SEO Podcast on

The Women in Tech SEO Podcast is a bi-weekly podcast featuring women in the SEO space.

Spanning more than four seasons, each episode centers on a different guest and their first-hand experiences with search engine optimization.

From learning how to scale an agency to overcoming imposter syndrome, women help other women navigate the industry and expand their careers as SEO experts, consultants, agency owners, and content creators.

Listen to the Women in Tech SEO Podcast on

The official website of the "Women in Tech SEO" podcast

Hosted by Erin Sparks, this weekly podcast covers SEO, digital marketing, and technology trends in the form of interviews with marketing and SEO experts.

A weekly news dive is a common format for the show, but you can also expect technical SEO episodes on schema, AI, E-E-A-T, and paid media.

Hosted by Gael Breton and Mark Webster, this SEO podcast focuses on building authority websites and covers on-page and off-page SEO, content marketing, and online business strategies.

The premise here is all about growing a successful online business, and SEO gives website owners the visibility they need to compete.

By leveraging SEO and concepts like E-A-T and E-E-A-T, listeners can walk away with actionable insights to help them soar in the rankings.

Authority Hacker also has a popular YouTube channel for those who prefer visual conversations.

7 Most Effective Link Building Tactics in 2023

Listen to The Authority Hacker Podcast on

The 14 Best SEO Podcasts 2025

Not many people realise how much power Reddit has when it comes to being a platform that can be a hotspot for content and topics going viral on the internet. One look at the billions of visits per month that the social network gets, as well as 430+ million active users, and it's clear to see that Reddit is a platform that represents one of the most engaged online communities in today's digital age. 

While businesses and brands should monitor brand mentions on Reddit, in an effort to spot both the potential problems and opportunities that the social network has, where does one even begin to use Reddit as a marketing channel?

The catch with this platform is, if you approach Reddit in the same way that you do on other social media platforms, you'll be in for a surprise. It isn't a one-size-fits-all platform, and in this blog post, we share the ultimate guide that you need to use Reddit for marketing on the platform. 

Why marketers should consider Reddit marketing

If you have never come across Reddit before, you might find navigating the platform more difficult than others. Reddit is essentially one part web forum and one part news website. But where does all the information on Reddit come from?

Well, Reddit users (or Redditors) publish original content to Reddit in the form of links, photos, or videos. Once shared, the posts and comments related to that content are then “upvoted” or “downvoted.”

The idea around the upvote system is that the "buzzworthy" content rises to the top while downvoted content, which is content that is usually irrelevant or spam, gets buried. Beyond Reddit’s front page, discussions on the platform are separated by individual communities (or forums) known as “subreddits.” A subreddit is like a chat room dedicated to a particular topic (ex. /r/todayilearned) where other Redditors can share content and comment on the conversation. Users interested in a particular subreddit have the option to subscribe (and unsubscribe) to the forum. 

Reddit growth has also been on the rise in recent years. The platform revealed, in 2020, that it now has 52 million daily users, and growing. Reddit told The Wall Street Journal that the daily usage on the platform grew by 44% year over year for October 2020, a substantial increase that highlights how much Reddit is growing among its users.

To add to this, content that comes from Reddit tends to receive a large amount of engagement and buzz on other social networks. For example, look at how Wall Street Bets (WSB), a section of Reddit (or subreddit), sent global shockwaves and threatened to sink a $10 billion hedge fund. The conversation surrounding GameStop blew up on Reddit, with mentions of GameStop jumping from a few thousand per day in early January 2021, to a peak of over 900,000 per day before the end of the month. That’s an increase of over 3,000% compared to the previous month. 

According to the Cambridge Dictionary, the term social media is defined as "websites and computer programs that allow people to communicate and share information on the internet using a computer or mobile phone", meaning, yes, Reddit would be considered a social media platform or channel. 

However, Reddit isn't like other social media platforms, and has one feature in particular that differentiates it from other social media networks: Reddit is centered around the communities on the platform (i.e. subreddits) rather than people. So, it's more of an online forum with several attributes that are reminiscent of other social media networks. The forum-oriented approach to the platform makes the experience of using Reddit easier, especially when it comes to engagement.

And for brands looking to engage their online communities, Reddit offers a lot of opportunities for businesses to do so provided that they have a Reddit social media marketing strategy. Not sure whether or not your ideal target audience is on Reddit? Well, consider these statistics about the growing popularity and reach of Reddit: the platform has over 430 million unique visitors per month, 18 billion pageviews per month, and around 400,000 hours of video is watched on Reddit platform daily. Essentially, Reddit is an untapped goldmine of content for brands, and given the plethora of ways that marketers can use Reddit social media marketing today, now is the time to consider jumping on the Reddit bandwagon. 

Marketers will always tout social media's potential to engage and empower online audiences. However, too often social media marketers' view of what constitutes social media is limited to big platforms, such as Facebook, Twitter, and Instagram. 

These larger platforms have been seen as the only options that marketers have when it comes to social media marketing. But, while these platforms do provide some of the most advanced analytics that can help you calculate the ROI of your marketing activities, other micro-communities exist on the internet, and it's time that marketers looked to other parts of the internet to find them. Plus, given this bias towards the more established networks, marketers looking to implement a social media marketing strategy on Reddit may face less competition. 

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