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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

A social media monitoring tool isn’t just a nice-to-have, it’s a PR and marketing must. If you're not using social media monitoring in 2026, you’re missing an opportunity to drive more leads, increase revenue and protect your brand profile.

Choosing the right technologies for your business should be at the top of your to-do list. A great social monitoring platform won’t just make your community managers’ lives easier in terms of strategizing and creating content. It will also give you the insights you need to lead C-suite discussions on where the business goes next.

Let's take a look at how you too can leverage a social media monitoring tool to make more informed decisions.

What's the Difference Between Social Monitoring and Listening?

The Top Social Media Monitoring Tools for 2026

What Are the Benefits of Monitoring Social Media?

Should I Use a Social Media Monitoring Tool or Do It Manually?

Level Up Your Social Media Monitoring in 2026

Social media monitoring is best described as:

Using software or other tools to track, filter, and digest conversations on social media, based on keywords and searches. 

Offer customer service that outclasses your competitors

Connect with influential figures who’ll generate more leads 

Avoid a PR disaster and save your reputation

Businesses can identify topics they'd like more insight on (such as brand or competitor mentions) from the perspective of conversation volume, sentiment, reach, and other parameters. Then a social monitoring tool helps find these mentions, analyzing multiple sources.

Many social media monitoring tools also provide the ability to respond to comments and DMs without having to go through the platforms natively.

You’ll hear people talking about social media listening tools when they mean social media monitoring tools, and vice versa, but technically they are different things. The key distinction lies in how close you are to the action: think zoomed-in vs. zoomed-out.

Social media monitoring means dealing with the day-to-day of managing your social monitoring platform feeds and reacting accordingly. It’s liking a comment on Instagram, getting into a conversation on Facebook, or replying to a tweet. It's responding to queries, compliments, and complaints.

Social listening shows you the bigger picture. If you have all those likes, comments, and posts gathered into graphs and categories, you’ll see patterns at play. You can then make decisions based on your understanding of what your customers or competitors are doing, within the context of industry changes.

17. Emplifi (formerly known as Socialbakers)

Trusted by over 27,000 clients worldwide, and ranked as the #1 media monitoring platform by G2, the Meltwater Suite is a sophisticated option, ideal for everyone from enterprise teams to SMEs — offering social media monitoring, social media management, audience insights, influencer marketing, and more.

Extensive source coverage, including but not limited to: TikTok, Facebook, Snapchat, Reddit, YouTube, Asian social media sites, review sites, print media, broadcast, and podcasts. 

Tracks visuals for monitoring logos and product images

Track and improve LLM visibility using GenAI Lens

Price: Meltwater offers custom packages. Contact us to get a demo and learn more

Best for: Intuitive social listening & monitoring with highly customizable monitoring dashboards, where you can track conversations in real-time, pinpoint developments in consumer sentiment, and capitalize on the most valuable mentions.

Tip: Learn more about brand tracking, brand monitoring, and brand tracking software.

"Meltwater has significantly improved our ability to track reputation management, both for our organization and our competitors. The convenience of receiving Alerts directly in Teams helps us stay updated on a range of important topics, making it easier to efficiently and effectively oversee our organization's public perception. Beyond just Alerts, Meltwater's reporting features offer valuable insights into trends, key themes, mentions, and share of voice for us and our competitors, and these reports can be easily shared with Leadership." (Source)

"There’s is a bit of a learning curve when you first start using it; some of the advanced tools take time to master." (Source)

More about Meltwater social media monitoring

Meltwater social monitoring has helped a wide variety of customers, such as Vans: "We integrated Meltwater into our House of Vans JHB event, to track and monitor reach, AVE and response in the time leading up to the event. By doing so, we were able to increase/ decrease the amount, flow and level of information to ensure that we were achieving positive unpaid media and social media reach as part of the hype leading up to the event." - Warren Talbot, Marketing Manager at Vans

For Talbot, turning to the right tool wasn’t just a strategy to make handling day-to-day social media simpler, it was a way to “justify strategic business decisions”. 

In summary, Meltwater is a social media analytics powerhouse. Backed up by a 24/7, multi-language service team and offering seamless AI assistance with Mira Studio and GenAI Lens, using Meltwater will quickly prove ROI for those who master its far-reaching functionality.

Interested in a personal demo? Fill out the form at the bottom of this post to get in touch.

While Sprout is primarily a social media management tool for SMEs to handle day-to-day content publishing, it offers media monitoring functionality too.

Price: Sprout offers four plans, with a free trial also available. Plans start at $199/mo, billed annually

Best for: Streamlining social media monitoring into a more efficient workflow that includes topic and influencer discovery

"What surprised me the most about Sprout Social is how it quietly fixes problems I didn’t even realize were slowing down my team. The Smart Inbox feels less like a dashboard and more like a mission-control screen that keeps every conversation—from comments to DMs to mentions—exactly where it belongs. Instead of bouncing between tabs, we literally operate from one place. The approval workflows also felt like an upgrade to our entire content process." (Source)

"If I had to pick something, I’d say the learning curve is slightly more detailed than expected—not difficult, just deeper. But honestly, that’s only because Sprout has more features than the average user expects at first." (Source)

More about Sprout social media monitoring

With the Smart Inbox sitting at the heart of the monitoring dashboard, you can bring messages, mentions, and tags from core channels into one central hub, instead of switching between networks to track notifications. Set up inbox filtering and tagging options to help you prioritiZe interactions, and save time to focus on the most valuable opportunities online.

You can also track the most important conversations by setting up Sprout keyword searches to watch for brand and product mentions. Sprout's ‘Trend Reports’ show you emerging topics and popular influencers.

Tip: Take a look at other Sprout Social alternatives.

Similar to Sprout Social, HubSpot offers a dedicated social media tool that packs publishing and listening features under one roof. The platform’s keyword monitoring streams let you track and respond to specific comments and brand mentions across multiple channels within a unified inbox. 

Price: HubSpot offers several plans depending on whether you're an individual or a small team (starting at $9/mo/seat), or a larger enterprise company (starting at $800/mo). There is also a free plan for smaller needs. 

Best for: Connecting your social monitoring strategy with your sales strategy

The Top 22 Social Media Monitoring Tools 2026

Social listening has been around since long before AI entered the picture. But adding the AI element makes a great tool even better. Why? Because AI doesn’t just give you data — it provides context for you that spells out what that data means, why it’s important, and helps you decide what to do next.

AI in social listening and media monitoring gives you next-level insights into your online presence. It lets you be everywhere your audience is and helps you understand how and where you’re succeeding.

Let’s put AI social listening into perspective and see how it can make you a standout on every channel.

How AI Improves Social Listening and Media Monitoring

Identifying Brand Conversations with AI Social Listening Tools

Using Social Listening Tools AI for Competitor Analysis

Additional Use Cases for AI in Social Listening and Media Monitoring

FAQ: AI in Social Listening & Media Monitoring

Meltwater: The Best AI for Social Listening

We define AI social listening as using AI to surface conversations on social media related to topics you care about. It relies on large language models and data science to identify mentions and understand the context of what’s being said.

Unlike manual social listening methods, AI social listening can sift through millions of comments, posts, and mentions in real time. This helps brands uncover trends and sentiments that might otherwise go unnoticed. AI tools also excel at filtering out irrelevant conversations so you can focus on what matters most.

AI social listening tools offer a bounty of benefits to brands, including:

Detecting and preventing potential crises

Automating repetitive tasks like social media posting

Something that makes AI social media monitoring particularly exciting is its ability to predict behaviors and trends. It looks for emerging topics and patterns before they become mainstream. For example, AI can detect a spike in interest around a specific topic or keyword. 

This gives brands an edge over competitors who aren’t using AI social media monitoring. They can pivot their strategies and become part of the conversation early, allowing them to be a leader and not a follower.

It’s not just about taking part in conversations, though. Ultimately, AI’s capabilities allow brands to build stronger connections with their audiences and show they’re in tune with what their followers think, feel, and need. 

Small businesses can use social listening tools just as larger brands and enterprises do. No matter the popularity of your brand, topics, or keywords, social listening AI tools work the same way.

That’s because whatever your business size or industry, people are talking about things related to your business. They might have had bad experiences with your company but aren’t talking directly to you about their experiences. Or they might be sharing opinions about your products or services without tagging you. 

With AI for social listening, you can become part of these conversations even when you haven’t been formerly invited.

We suggest starting by identifying brand-related conversations. Social media monitoring tools like Meltwater let you monitor unlimited keywords so you never miss a conversation. As you monitor keywords, you’ll also see spikes and shifts in popularity for these terms.

AI works to understand the reasons, and the overarching sentiment, behind these shifts. For example, if you’re monitoring keywords related to “sustainability” and suddenly everyone is talking about it on social media, AI will reveal what’s driving the new interest. Maybe it’s because of a new law being passed, a popular campaign for another brand, or viral content from an influencer, for example. 

Whatever the cause, you now have a “what” and a “why” to help you figure out how to enter the conversation.

See how Meltwater's AI-powered social listening and media monitoring tools in action! Click here and fill out the form below to schedule a demo.

As conversations spill beyond social media sites and into LLM models such as ChatGPT, brands need social listening tools that offer the ability to monitor their LLM presence, as well as that of their competitors. In 2025, Meltwater released GenAI Lens to help marketers gain insight into how they appear in LLMs and benchmark against competitors.

GenAI Lens - Your brand, shown through the lens of AI

Once you’ve identified relevant conversations, you can use AI to analyze sentiments about those conversations. AI can detect nuances in language, such as tone of voice, and know how people feel about topics and whether conversations are largely positive, negative, or neutral. 

AI can also understand what the conversation is actually about from context clues, saving you the time of manually trying to decipher commonalities between hundreds of thousands of mentions. For example, if a conversation is happening about Titanic, AI can detect whether people are talking about the movie, the failed Titan submersible, or the ship itself.

Most importantly, you gain these insights in real time. Meltwater’s social listening suite sends you instant alerts when it picks up on topics that matter to you, allowing you to take quick action.

TIP: Check out our social listening guide for more insights into how social listening works and what you can do with your findings.

With Meltwaters Mira Studio, also released in 2025, you can get even more data about trending conversations more quickly by using suggested prompts, or inputting your own. 

Mira in Meltwater

Some useful AI social listening prompts for Mira include:

What is being said this year on [Insert Social Chanel] about [Insert Topic]?

What is the media sentiment in [Insert Geographical Location] towards [Insert Brand] over [Insert Timeframe]?

Give an overview of social media discussions in [Insert Timeframe] about [Insert Topic] in [Insert Geographical Region]

Social listening tools with AI can keep tabs on competitors in a similar way as you monitor your own brand. You can track competitors’ brand names, products, or relevant services to get real-time alerts when someone is talking about those terms. 

Just like AI breaks down what’s important about your brand, it can reveal sentiments, shifts, and even engagements related to your competitors. You can see how your audience feels and responds to other companies’ campaigns and content, allowing you to pivot your strategies when needed.

You’ll also get an inside look at what competitors are posting, which can inspire new ideas. By tracking competitors, you might discover new audience segments, revenue streams, or products or services that can give you an edge.

TIP: Our in-depth guide on competitor analysis has more details to help you benchmark your organization against the competition.

Social media reporting is a key element of AI listening tools. Without reporting, you have data but no easy way to act on it. 

AI makes it easy to compile findings into easy-to-read reports. Social listening AI tools are usually customizable so you can focus on the insights you care about. 

Using your social media reports, you can decide which conversations to drill deeper into. Platforms like Meltwater offer multiple layers of insights so you can get macro and micro views of your performance.

AI-powered summaries can help you quickly understand brand alerts. Use these summaries to choose how and where to focus your efforts without having to comb through large amounts of data.

TIP: Learn more about about the AI-powered summary capabilities in the Meltwater suite right here!

The third criterion of the best social listening tools for 2026 is the ability to track and measure your social performance. This is the area where AI shines brightest, as it shows you how all of the actions you take make an impact on your goals.

Social media analytics measure a variety of things, including:

Performance metrics, such as views, clicks, and reach

Each social media channel you use has its own built-in analytics. These can give you basic insights that are specific to each channel. But using a social listening platform like Meltwater can centralize your metrics and provide AI-powered insights about your performance.

AI not only collects metrics; it also analyzes them to evaluate the effectiveness of your strategy. It crunches the data and shares it with you in plain language so you can easily understand what it all means. 

You can go beyond what people are saying and avoid getting bogged down in engagement metrics. You can also connect past actions to current results, such as how your response to a shift in mentions or sentiments paid off. AI connects the dots for you, leaving you to skip some of the guesswork and take all the credit for your results.

We’ve covered the tip of the iceberg about AI’s role in social listening and monitoring. But it doesn’t end there — let’s look at some other use cases where AI can help you gain an edge on social media.

AI can sift through vast numbers of online conversations to spot who’s talking about your brand or industry the most. More importantly, it can find who’s getting the most attention. 

AI social listening tools help you discover influencers who may not be on your radar but are already engaging with your target audience. Instead of manually searching for influencers, AI shines a light on the voices that resonate. This saves you time and helps you connect with the right people to boost your brand's visibility.

TIP: Download our Ultimate Guide to Influencer Marketing for more tips and tricks to supercharge your influencer program!

AI social listening tools can detect shifts in sentiment early on. If people start expressing negative feedback about your brand or product, AI picks up on that trend before it spirals out of control. 

For brands, this ability is like a superpower. You can address issues before they become full-blown crises, allowing your team to step in with the right messaging or solutions to preserve your reputation.

Social listening tools can track customer feedback in real time, so you can respond quickly to any complaints or questions. AI will pinpoint recurring issues or patterns, helping you improve your services or products based on what customers are saying. 

Plus, your team has all the information they need to prioritize responses to the most pressing concerns. This helps ensure no customer feels ignored, leading to faster, more effective customer support — and happier customers.

Frequently asked questions about AI in social listening and media monitoring.

Media monitoring can be improved by AI by automating previously manual tasks -- ensuring greater accuracy and reducing the time it used to take PR and marketing teams to sifting through thousands of articles, posts, and videos. Today, AI systems can instantly classify content, identify themes, detect sentiment, and surface relevant insights. The result is faster, more accurate visibility into your brand, competitors, and the broader media landscape.

2. How can AI help me detect trends earlier?

Because AI has the ability to monitor data continuously, without fatigue, it can surface patterns as they appear, and provide rapid contextual analysis, giving your team more time to respond strategically or capitalize on emerging opportunities.

3. How accurate is AI sentiment analysis?

Thanks to advancements context-aware language processing, AI sentiment analysis has significantly improved in recent years. While accuracy varies by language, industry, and platform, modern models typically excel at distinguishing overall positive, negative, and neutral sentiment, understanding brand-specific vocabulary or jargon, and identifying sentiment at the entity level (e.g., sentiment toward a product vs. a company).

However, it's important to note that AI can still struggle with sarcasm, irony, or heavily nuanced content—especially on social platforms. Therefore, the best social listening strategies combine AI with human oversight.

4. Can AI summarize conversations or media coverage?

Yes, generative AI is particularly well suited for providing summarization. With access to large datasets of conversations or articles, AI can compress key information into any kind of digest, including executive summaries, daily or weekly briefings, topic or theme overviews, and crisis or event recaps. AI summaries provide essential insights — such as sentiment trends, major storylines, and influential voices.

How Does AI in Social Listening and Media Monitoring Work?

Media monitoring is how marketers understand what’s happening around their brand. It captures every mention, conversation, review, or offhand comment that could influence how customers see you. And now that AI systems are constantly crawling content, those mentions have a much longer shelf life.

Marketers used to track press hits and social media comments mainly for PR wins or to spot crises. Now, there are bigger stakes: knowing how your brand shows up in the data that AI learns from. If models like ChatGPT or Perplexity pick up inaccurate information about your company, it could carry that narrative in its responses to users.

The opposite paints a brighter picture. When your best content or strongest reviews get surfaced by AI, it can contribute to more traffic, greater trust, and conversions you didn’t have to pay for.

Here’s why media monitoring is taking on new importance as AI tools grow and how to improve your media monitoring strategy.

Media monitoring is the process of tracking and analyzing a brand’s presence in the media (e.g., websites, blogs, social media, forums, review sites). 

Media monitoring gives marketers real-time insights into the conversations around a brand. Instead of guessing what people think, media monitoring tools show which stories are spreading, which comments carry weight, and how people feel about what’s being said.

Media monitoring vs. social listening: What are the differences?

Media monitoring and social listening share some overlap. The main difference is that social listening focuses specifically on digital social media conversations. It analyzes hashtags, comments, reactions, and behaviors to see how people think and feel in real time.

Media monitoring is much broader. It covers:

This gives you a larger view of how the public is talking about a brand or topic.

Without media monitoring, marketers are shooting in the dark when it comes to understanding how people are talking about a brand. These insights can help to get ahead of crises, erase negativity, and capitalize on positive sentiment. Here’s how it supports core marketing strategies:

Instead of reacting after people form perceptions, marketers can use media monitoring to get real-time insights. See how people talk about a brand across news outlets and other sources. By doing so, you can spot emerging themes and address misinformation quickly.

Tip: Learn more about brand reputation management.

Most crises start as small signals. It might be a negative tweet, a bad online review, or an untimely photo. Media monitoring flags these instances so you can respond before they escalate.

The same media monitoring tools you use to track your own brand can also track your competitors. Learn the moves they’re making, what people are saying, and how they might have an edge on you so you can adjust accordingly.

Tip: Learn more about competitive intelligence.

Every campaign leaves a trail of comments, press mentions, and social media likes and shares. Media monitoring lets you see how those campaigns land across different channels. Find out which messages resonate and where you’re gaining traction.

Tip: Learn how to measure marketing campaigns.

These tools not only track mentions but also reach and impact. Media monitoring analysis reports let marketers see the full value of every article, mention, interview, or podcast. You’ll have a better understanding of which stories contribute to your broader marketing efforts.

Media monitoring can take several forms based on the channel(s) you’re watching. Most commonly, marketers look at three different areas:

Social media monitoring centers on social platforms like X, Facebook, LinkedIn, TikTok, and Reddit. It helps marketers understand how audiences react in real time. People tend to share openly on social media, so the data here can be telling of what a person really thinks or feels.

The Meltwater Blog

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