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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

What Do LLMs Prioritize in Recommendations for Organic Fashion Brands?

LLM recommendations for affordable options favor social and earned media

LLM recommendations about judging quality lean on third-party certifications

LLM recommendations for the overall best organic apparel emphasized both expert-led earned media and third-party certifications

Key Insights: What Brands Need to Know About LLM Visibility Drivers

LLMs prioritize brands with clear sustainability positioning, transparency, and repeated inclusion across authoritative sources.

This through line emerged from our GenAI Lens analysis of three prompts covering common consumer motivations in apparel shopping journeys:

Similar considerations and brands appeared across all three prompts, but their importance varied based on consumer intent.

Tip: Learn How to Gain AI Visibility and Reputation Across Customer Touchpoints

When affordability is the focus, AI consistently surfaces brands championed by trusted, review-focused media outlets. 

In our GenAI Lens analysis of the search “affordable organic cotton linen wool silk clothing options”, brand Pact outperformed the rest with an 84% Visibility Score, 166 mentions, and prevalence across 71% of answers. 

And though Pact did not have the highest number of mentions, it had a significantly higher prevalence than any other brand mentioned, making it much more visible to LLM users. 

So how did Pact land ahead of the pack? With affordability-focused answers leaning heavily on shopping and lifestyle media, earned media on expert-led review sites drove Pact’s LLM visibility.

In particular, The Good Trade, a fashion and lifestyle media outlet, was the most influential LLM source, mentioned 170 times. Articles like  “Why We Love Pact Leggings For PFAS-Free Athleisure”, “15 Best Organic Cotton Clothing Brands (2026)”, and “These $25 Organic Leggings Are Our Go-To Wardrobe Staple”, all featuring or prominently mentioning Pact, help the brand build LLM visibility.

AI-generated answers are shaped not only by publications, but also by a small group of journalists whose work consistently appears across cited sources. Take a test drive of GenAI Lens to see how LLM tracking can help you sharpen your PR outreach strategies.

Reddit was the second-most influential source with 60 mentions, reflecting the role of peer-driven deal sharing and brand comparisons in shaping AI outputs.

Overall, LLM recommendations about affordable options are shaped more by expert reviews and community forums than brand messaging alone.

When it comes to judging organic clothing for quality, LLMs steer consumers toward third-party certifications.

In answering the prompt, “how to judge organic cotton, linen, wool, and silk clothing quality,” LLMs mostly mentioned the international certification system OEKO-TEX. It achieved a Visibility Score of 65%, with 124 mentions and 54% prevalence. The Global Organic Textile Standard, or GOTS, was the second most mentioned entity with 50% visibility, followed by Organic Content Standard, or OCS, with 24% visibility.

The prominence of third-party certifications in LLM recommendations for judging quality was also reflected in the list of top keywords mentioned. 

“Fabric” understandably led with 83% visibility, while “certifications” landed in fourth place with a healthy 64% prevalence. (“Linen” and “silk” were leading keywords across all three prompts we examined.)

Meanwhile, Reddit was the top source influencing answers to this prompt, with the peer-led discussions focusing on fabric feel, wear over time, and practical testing.

Bottom line: LLMs encourage consumers looking for high-quality items to look for industry certifications, making these proof points valuable assets for organic apparel brands.

When it comes to consumer searches for the best organic apparel brands overall, LLMs surface those with clear, verified sustainability positioning from authoritative sources.

Our GenAI Lens analysis of the prompt “What are the best organic cotton / linen / wool / silk clothing brands?” found that Eileen Fisher was the most prominent. The womenswear brand achieved a 69% Prevalence Score and was mentioned 229 times, resulting in a Visibility Score of 83%. 

Eileen Fisher also stood out in terms of sentiment, with the highest volume of positive mentions, highlighting certifications, alongside circularity programs and sustainability initiatives. 

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            <span>Certifications</span><span>12</span>
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            <li><strong>Why Best:</strong> Timeless, minimalist designs; B Corp and Bluesign certified; fair trade in Peru supports 450+ families.</li>
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            <span>Sustainability</span><span>9</span>
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Pact and Patagonia also performed strongly on sentiment, with AI consistently referencing fair-trade and GOTS certifications, along with mentions of sustainability leadership and traceability practices.

As we explore in our analysis of fitness app recommendations, AI-generated answers vary across different LLM models. Request a demo to see how GenAI Lens helps you build model-specific GEO strategies.

Again, the importance of external validation was reflected in top keywords, with “certifications” ranking third with 40% visibility.

And when it comes to top LLM sources, earned media was most influential, cited in 25% of recommendations. Yet again, The Good Trade was the leading source overall with 179 mentions in 66 results. Impactful.ninja followed with 86 mentions in 46 results, focusing on sustainable silk and wool options. Reddit rounded out the top three with 57 mentions across 30 threads, adding peer-driven insight around durability and real-world material performance.

In a nutshell, the forces influencing “best” brand rankings were a combination of those that impacted LLM answers about quality and affordability, blending industry and editorial authorities with consumer consensus.

Our analysis of the answers LLMs surface to sustainable fashion shoppers highlights some key nuances of how generative AI engines tick. No matter the sector, these are the top lessons marketers should take note of when planning their LLM visibility strategies.

1. AI prioritizes consistent, proven claims over buzz

Across all prompts, the brands that show up repeatedly do so because their sustainability claims, materials, and certifications are well-documented across authoritative sources.

Takeaway: To be visible in AI, brands need consistent narratives around materials, ethics, and product focus that are backed up by third-party verifications. Fragmented messaging or one-off coverage doesn’t stick.

2. AI recommendations depend entirely on the question being asked

AI shifts its logic dramatically depending on user intent.

When users ask for the best brands, AI prioritizes brand reputation and sustainability leadership.

When users ask about quality, AI elevates materials, construction, and certifications (OEKO-TEX, GOTS, RWS).

When users ask about affordability, AI surfaces price-accessible brands, resale platforms, and deal-driven language.

Takeaway: Brands must optimize for their priority positionings, testing across prompts to understand AI narratives and their key signals.  

3. Editorial and peer authority shapes AI more than  brand content

AI recommendations are overwhelmingly influenced by editorial, guide-led, and educational sources, along with a small set of journalists and community forums like Reddit. Press releases, brand sites, and social content play a minor role by comparison.

Takeaway: PR and content strategy are now direct inputs into AI visibility. Winning brands are those that invest in high-quality editorial coverage, expert explainers, and journalist relationships, not just owned or promotional content.

In the end, LLM analysis is always most insightful when tailored to your brand, audience, and business needs. Fill out the form below to see firsthand how GenAI Lens can give you an edge on decoding and mastering visibility in the LLM era.

FAQ: LLM Organic and Natural Fiber Apparel Recommendations

Why do some organic fashion brands appear more often in AI recommendations than others?

According to Meltwater’s GenAI Lens analysis, brands that appear most frequently in AI-generated recommendations tend to have clear sustainability positioning, consistent messaging, and repeated mentions across authoritative editorial and community sources. LLMs favor brands whose claims are reinforced by expert-led reviews, certifications, and third-party validation rather than standalone brand messaging.

What types of sources most influence LLM recommendations for organic apparel?

GenAI Lens data shows that editorial and guide-driven earned media plays the largest role in shaping LLM outputs, particularly for “best” and “affordable” brand recommendations. Review-focused outlets like The Good Trade, as well as Reddit threads, were consistently cited across AI responses, while brand-owned content and press releases appeared far less frequently.

How do LLM recommendations change based on consumer intent?

Meltwater’s GenAI Lens analysis revealed that LLM logic shifts significantly depending on the question being asked. When users asked about affordability, AI models prioritized brands frequently mentioned in deal-focused reviews and community discussions. Quality-driven prompts elevated third-party certifications and material standards, while “best overall” queries blended editorial authority and third-party certifications.

Why do certifications play such a large role in AI answers about quality?

GenAI Lens findings show that when consumers ask LLMs how to judge organic clothing quality, AI responses consistently rely on recognized third-party certifications such as OEKO-TEX and GOTS. These certifications serve as standardized trust signals that allow LLMs to assess quality objectively across brands and materials, especially when supported by expert and peer discussion.

How does earned media impact a brand’s visibility in LLM responses?

According to Meltwater’s GenAI Lens analysis of organic apparel brand prompts, earned media is one of the strongest drivers of LLM visibility. Brands that are repeatedly featured in in-depth reviews, buying guides, and expert explainers are more likely to surface across AI answers. A small group of influential publications and journalists can disproportionately shape AI narratives when their content is frequently cited.

What role do online communities like Reddit play in AI-generated recommendations?

GenAI Lens data shows that Reddit is a consistently influential source across multiple prompts, particularly those related to affordability and quality assessment. Peer-driven discussions around fit, durability, price, and real-world wear help reinforce or challenge brand perceptions, making community forums an important — if indirect — input into AI-generated answers.

What can fashion and retail brands do to improve their visibility in LLM recommendations?

Meltwater’s GenAI Lens analysis indicates that brands looking to improve AI visibility should focus on building consistent, well-documented narratives around sustainability, materials, and certifications. Brands also need to ensure those narratives appear across trusted editorial and community sources. Strategic PR, expert-led content, and certification visibility currently matter much more than isolated campaigns or promotional messaging.

How can marketers use GenAI Lens insights to shape PR and content strategy?

By identifying which sources, journalists, and narratives LLMs rely on most, Meltwater’s GenAI Lens helps marketers refine PR outreach, prioritize high-impact publications, and test how different prompts affect AI visibility. This enables brands to proactively shape the information ecosystem that LLMs draw from — rather than reacting after recommendations are already formed.

How AI Decides Which Organic Fashion Brands to Recommend

In today’s rapidly evolving PR, social, and marketing landscape, brands are navigating a space that’s louder, faster, and more fragmented than ever. Conversations happen in real-time across social platforms, news sites, blogs, forums, podcasts, and emerging channels. 

To keep up, teams need media monitoring tools that don’t just track mentions, but surface insights, identify opportunities, and help them act smarter with the support of AI.

Brand24 is a popular monitoring tool, helping brands track online mentions, manage reputation, and uncover influencers or media coverage. But as expectations rise and strategies become more data-driven, teams may find themselves outgrowing its limits around data retention, analytics depth, and scalability.

Brand24 alternatives can offer broader coverage, deeper insights, and more powerful ways to thrive in today’s digital world.

What Should You Look For In a Brand24 Alternative?

Meltwater goes beyond basic social media monitoring to empower your entire social media and PR strategy. Meltwater captures more online conversations and content than any other platform, all in real time. Reports also hold an advantage with attractive layouts, easy-to-read insights, customization options, and instant insights.

AI-powered social listening that turns conversations into actionable insights

Generative AI insights that surface trends, sentiment, and risks in real time

Unified intelligence platform combining social, news, and media data

Advanced analytics at scale with deep historical and real-time coverage

Smarter workflows driven by AI-assisted analysis and reporting

LLM tracking for understanding your brands visibility in key LLM search models

Pricing: Custom packages available. Get in touch for a demo!

Best for: Mid to enterprise level teams looking for deeper social listening insights and impactful AI-powered analytics that will drive real results.

Meltwater tracks the brands, keywords, and topics that matter to you. It monitors a wide range of media sources, including news outlets, social media, broadcast, print media, podcasts, and more. Turn data-driven insights and analytics into intelligence by learning the context behind them.

Ready to take a deeper look? Request a demo to walk through Meltwater social intelligence tools today.

Meltwater offers integrations for Slack, Microsoft Teams, Google Analytics, and more via API to support social media management collaboration.

Compared to Brand24, Meltwater offers more robust, comprehensive coverage that helps you connect the dots between your initiatives. Data requires action. Whether you’re learning about trending topics or social mentions, Meltwater provides the tools you need to take the next best steps, all in a centralized platform.

Birdeye combines online reputation monitoring with customer experience in a single platform. It places a heavy emphasis on local businesses that cater to audiences in their own backyards. The platform boasts a number of reputation-driven features, including reviews, surveys, referrals, and lead generation.

Real-time social listening across all major channels

Sentiment analysis and trend insights to understand customer voice

Monitor hashtags and keyword mentions across social networks

Centralized engagement and response tools in one inbox

AI-powered social publishing and management to plan and post at scale

Price: They have three customizable plans. Contact through their website

Best for: Small to mid-sized, customer-centric businesses that need unified social listening, reviews, and engagement tools without enterprise-level complexity.

"Birdeye is a fantastic platform! It’s very easy to use and makes managing multiple locations feel seamless. The reporting dashboards are straightforward to navigate, highly customizable, and they give me exactly the insights I need." (Source)

YouScan is a social media monitoring and intelligence platform. Its AI-powered technologies help brands collect and analyze what their customers are saying on social media. It covers 500,000 media sources and monitors more than 500 million data points each day.

AI-powered social listening across text and visual content to capture every brand conversation

Advanced sentiment and trend analysis — understand how audiences feel and what commonalities are emerging

Visual Insights that detect logos and images for deeper contextual monitoring

Real-time alerts and customizable dashboards to act quickly on customer signals

Insights Copilot AI assistant to query and interpret social data instantly.

Best for: Mid-sized to enterprise brands and agencies that need robust AI-driven social listening, visual analytics, and deep customer insights across both text and image data

One of its crowning features is its image recognition technology. Not all of your customers will communicate via text-based content. YouScan analyzes user-generated images to learn more about the context of images in relation to your brand.

For example, if a user posts a photo and tags your brand, YouScan’s AI describes the visual elements within the image to learn more about your audience’s preferences, likes, dislikes, interests, and more. These visual insights may prove useful in tailoring your campaigns to match your audience.

"YouScan has a very easy-to-use interface, many useful features, and helpful AI tools. It provides everything needed for fast and effective social media monitoring." (Source)

Awario is a brand monitoring and social listening tool designed to help brands keep tabs on their online mentions. The platform crawls over 13 billion web pages each day, including Twitter, Reddit, Facebook, Instagram, YouTube, Vimeo, and more. It compares your share of mentions to competitors (share of voice) to see how much your reputation and presence are growing.

Real-time monitoring of social media and web mentions to catch conversations instantly

Sentiment and trend analytics to understand audience perception over time

Boolean and customizable search filters for precise listening and noise reduction

Influencer discovery and competitive insights to identify advocates and benchmark performance

Custom reports and dashboards for visualizing social listening results and share of voice

Price: Awario has three different plans, billed annually: Starter ($29/mo), Pro ($89/mo), and Enterprise ($249/mo)

Best for: Small to mid-sized businesses and agencies that need broad, real-time social listening and analytics across social media and the wider web without the complexity of enterprise systems.

You can also conduct competitive brand monitoring with Awario. Keep tabs on what your target audience is saying about other companies in your niche. Use these insights to fill the gaps and improve your marketing strategy.

Lastly, Awario makes it possible to act on real-time conversations on social media. Its social customer service features let you connect directly with users to answer questions and follow up on comments. It’s part media monitoring, part social selling, and part customer service wrapped up into one. 

"The functionality simply works - it does exactly as it's designed to. Setting up alerts is user friendly, and the daily email updates mean I receive notifications of any social media mentions. Customer support is first class." (Source)

SentiOne falls more along the lines of customer service, but it leverages social listening and media monitoring to deliver. Using AI-powered technologies, the platform scours the web to collect public brand mentions and analyze them for consumer insights.

AI-powered real-time social listening across social media, blogs, forums, and news

Advanced sentiment & trend analytics to gauge perception and spot shifts

Automated reporting & alerts to stay on top of key brand signals

Crisis detection and early warning notifications for proactive reputation management

Audience insights and competitive benchmarking to inform strategy and campaigns

Price: Their team plan starts at $300/mo, or you can request custom pricing for their Enterprise plan

Best for: Mid-sized to enterprise marketing, PR, and customer experience teams that need deep AI-driven social listening, sentiment insights, and real-time alerts across multiple online channels.

SentiOne helps brands take the next step in becoming part of the conversations happening online. Customer service teams can manage conversations across all their social channels from a single platform. The platform offers conversational AI chatbots and voice bots to help teams quickly respond to customers at scale.

It’s a simple way to fully manage your brand reputation on social media. However, it doesn’t allow brands to address mentions and feedback beyond social media and online review sites (e.g., a blog post or news article).

"I really like the numerous features on the dashboard. I click on my project in the analytical section and I get a lot of audience insights like gender, geolocation, days and hours when most mentions are published." (Source)

Mentionlytics falls within the same price range as Brand24, making it one of its top competitors. However, a few key features stand out that make Mentionlytics a better Brand24 alternative.

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In recent years, influencer marketing has become a critical component of many brands' marketing strategies.

With the rise of social media and the growing influence of content creators, companies are increasingly turning to influencers to help them connect with their target audiences. But with new marketing channels comes new data to report. And sadly, influencer marketing reporting isn’t as neat and tidy as other methods.

These challenges are lengthening the learning curve for marketers, but it’s one they must complete in order for influencer marketing to reach its full potential. Influencers aren’t going away and are expected to play an increasing role in branding marketing. According to recent data:

As a whole, the industry is worth an estimated $13.8 billion as of 2021. 

17% of companies have allocated over half of their budgets to influencers.

89% of marketers say influencers are at least as effective as other channels.

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