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AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Your Best Context is Already in the Room

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics?
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.
Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.
Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Media monitoring helps organizations stay informed about what’s being said across online news, print, broadcast, podcasts, and other media channels. Whether you're tracking brand mentions, measuring PR performance, monitoring competitors, or identifying emerging trends, our expert guides, best practices, and industry insights will help you build a smarter media monitoring strategy and make more informed communications decisions.

Discover expert media monitoring guides, best practices, and industry insights to track brand mentions, monitor competitors, and stay ahead of the news.

Media Monitoring: Guides, Best Practices & Industry Insights

Every business’s most valuable asset is its customers. If you want to better understand your customers and manage and grow your customer relations, a Customer Relationship Management (CRM) system is a must-have tool. 

Finding the intersection of customer and company success has always hinged on a company’s ability to discover the fine details about their customers. What do they buy? How much do they spend? How did they find your company in the first place?

When you know what makes your customers tick, you can build on those successes to acquire new customers and grow existing accounts.

Before CRM, uncovering these little details was based largely on guesswork or disparate sources of knowledge. But as your business grows – and competition increases – it becomes more essential to see the data behind the customer lifecycle and store it in a single location.

Now, you may have heard of customer relationship management before, but you may still be wondering what the literal CRM meaning is – and we'll cover that first along with how can a CRM system do all of the above to amp up your sales, marketing, and PR. Let’s take a deeper dive. 

What is Customer Relationship Management?

The literal CRM meaning is simply Customer Relationship Management. This encompasses everything from purpose-built CRM tools and software to the actual processes of managing customer relations.

When many people think of CRM, they envision a customer database that serves as a central source for all customer interactions. This database includes, but is not limited to:

Customer details, such as name, company, address, phone number, and email

Average order value and lifetime account value

Interaction history, such as phone calls, emails, and chat logs

Engagement metrics, such as email clicks or website visits

Personal information, such as hobbies, interests, fears, motivations, and family details

Purpose-built CRM tools integrate some or all of these data points right out of the box. Many CRM tools are customizable so you can create your own fields and workflows. This helps you capture the information that matters most to your organization. 

When your fledging marketing or PR agency acquires its first customer, it’s easy to get to know more about them and remember the fine details. But as you start to grow, client relationship management becomes more challenging.

Maybe you branch out your social media marketing and start getting clients from different channels. Or maybe you start testing an email marketing strategy and want to find your most engaged clients and prospects. Whatever the case, CRM systems are designed for client relationship management at scale.

CRM software supports scalability by systematizing your approach to client relationship management. Many CRM tasks can be automated to make it less hands-on for your sales and marketing teams. All your customer data is available with a simple search and can be aggregated into custom reports to help you form important insights.

No matter how quickly your organization grows, your CRM scales with you. The processes you implement in a CRM strategy accommodate every new client on a consistent basis.

Your customers benefit from a better experience. You have all the important data you need to serve them quickly and accurately

You can uncover untapped opportunities to grow accounts. Repeat your past successes with lookalike audiences.

You can improve your definition of customer satisfaction and deliver better experiences. Look at engagement metrics, feedback, and interaction history to make positive changes in your business.

Teams have better communication and are more productive. Essential customer information lives under one “roof” instead of disparate systems. Data is available in real-time to keep business progressing.

Most importantly, customers go from being treated as accounts to becoming deeply rooted relationships that build customer loyalty and customer retention. How your customers feel connected to your company has a direct effect on revenue and retention, and both loyalty and retention can be improved when you prioritize good relationships.

Sales, marketing, and PR professionals are on the front lines of business growth. These roles are often considered the face of the company. They act as an initial point of contact for new customers and help to shape ongoing perceptions.

Because first – and ongoing – impressions carry so much weight, building relationships is key in driving business performance.

CRM tools take the guesswork out of maintaining strong relationships with your clients. This is a critical piece of any marketing strategy because selling to existing customers is easier and less expensive than acquiring a new customer.

In fact, the success rate of selling to a current customer is as much as 70%. Selling to a new customer has a max success rate of just 20%.

Using CRM for small business, companies can improve sales and marketing productivity and overall business functions by focusing on their best opportunities. For example, your CRM strategy might include reaching out to your most frequent buyers with new offers or special discounts.

Another key benefit: user productivity. CRM solutions help to systematize how your team connects with your customers.

Martech notes that 50% of CRM users have improved productivity by using mobile CRM applications. In addition, 65% are reaching their sales quotas.

When you bring new people into your flock, these systems can help them to quickly onboard with your company. They will pick up with your customers where others left off.  

Combined, the revenue growth and the efficiency savings can strengthen your bottom line and improve every customer interaction.

Building relationships with customers is the foundation for providing an optimal customer experience. When you can demonstrate that your customers are more than just another account to you, they feel valued and appreciated. It is becoming more important to understand and embrace this concept in marketing, as product and price alone are no longer enough to confer a competitive advantage.

Customer expectations for a great experience continue to climb. What’s more, 86% of customers say they are willing to pay more for a better experience.

However, meeting these expectations isn’t always easy. Chaos ensures when customer data lives in multiple places and multiple people on your team are interacting with them. It’s difficult to keep track of conversations and activities. You may feel like you don’t really know your buyers as well as you’d like. None of the above makes for a customer-centric experience.

CRM can flip the script on customer experience simply by providing a single thread of customer data. 

With the right data, you are better able to:

Identify and respond to your customers’ needs

Provide a personalized, customer-centric approach to doing business

Every action and conversation is connected to the customer and accessed in the same location. This gives you a 360-degree view of every buyer.

Tipp: Use consumer insights tools like the Meltwater consumer insights platform and consumer intelligence suite to get access to the necessary data.

Now that you hopefully have an idea of what CRM systems are, let's look at what is CRM marketing. 

So, what is (the role of) CRM in marketing? It all boils down to data.

Sales is the intersection of making the right offer to the right person at the right time. It’s up to marketing to find this intersection, ideally without costly trial and error.

Data supports better marketing because it allows you to better understand your customers. This includes the people that already buy from you and prospects who have shown interest in buying from you.

You have the benefit of seeing what campaign(s) they’ve responded to and comparing it to other marketing campaigns. Use this data to build on your previous wins, such as running social media ads that have performed well in the past.

A CRM initiative can maximize your data by segmenting your audience. Some ways you can segment include account value, location, lead source, or specific behaviors, among others. From there, you can develop a targeted marketing campaign that speaks directly to those customers.

CRM Drives Customer Relationship Marketing

CRM data supports customer relationship marketing on a one-to-one basis. What is relationship marketing, you might wonder?

Simply put, relationship marketing aims to encourage repeat purchases. The goal is to connect with customers beyond surface-level transactions.

Some relationship marketing examples include loyalty programs, phone calls to solicit customer feedback, customer-centric communities, and brand advocacy programs.

Deeper customer relationships take more time to nurture. But the long-term payoffs can make them well worth the time and effort.

For starters, loyal customers have higher lifetime values. And if they’re members of loyalty programs, they generate 12-18% more revenue than non-members.

Highly satisfied customers will become advocates for your brand. They will tout your products and services to family members, friends, and colleagues. In turn, this can help to reduce your marketing and advertising spend. Your customers are marketing on your behalf by sending you steady streams of referrals.

To transform your customers into brand advocates, you must help your customers feel connected to your company. They want to feel that your company values them and has their best interest in mind.

You can create these feelings when you know more about your customers and their needs. Data positions you to demonstrate why they’re more than just another transaction.

A CRM platform provides end-to-end customer support for small businesses and enterprises alike. This includes ensuring a good experience before, during, and after the sale. 

Even best-in-class brands need to handle customer complaints from time to time. When you’re using customer relationship management to address these complaints, customer service teams can turn complaints into helpful opportunities.

For example, let’s say a customer called into your business because the dress they ordered doesn’t fit. Since customer satisfaction is your top priority, you can log the experience in your CRM and ensure a new dress is sent out right away. You can also save the tracking information under the customer’s account and let them know when the dress will arrive.

You might take this experience a step further by reviewing your size charts. Make the appropriate changes to ensure a better experience for customers moving forward.

Most importantly, customer complaints shouldn’t be seen as threats to your business. Rather, they can be chances to improve your customer service.

Aim to provide a relevant, timely, desirable outcome. The way you handle a complaint can ensure customer success and actually help you build good customer relationships. 

Your sales team depends on marketing’s ability to target relevant customers that are most likely to buy. When marketing teams are empowered to do their best work, sales should naturally follow.

Your sales team tends to spend more one-on-one time with your customers compared to your marketing team. Once customers respond to marketing and enter the sales process, your sales team’s priority is to take customer relationships to the next level. They will continue nurturing them, even after the initial sale.

According to Salesforce, 46% of leaders believe that deeper customer relationships are important for sustaining success. These deeper relationships are supported by CRM, allowing sales teams to: 

Explore customer challenges and priorities

Many of the tasks in CRM can be automated. Examples of CRM automation include setting appointments, follow-up reminders, and personalization. This helps your sales team to effectively manage their time and scale their efforts without sacrificing the quality of service.

Customer relationship management supports multiple business objectives in a single system. From marketing automation to creating a sales pipeline, CRM technology is a tool worth trying.

As you’re growing your marketing or PR agency, a CRM system can provide a consistent, reliable anchor for your operations. It also allows you to keep your most valuable asset – your customers – at the heart of everything you do.

Once you understand the  CRM meaning and the value of customer relationship management, your next steps are to select a CRM system and integrate your CRM strategy. Then, sit back and watch your customer relationships flourish.

How A Customer Relationship Management (CRM) System Can Help Your Business Succeed

We’re big believers in the power of education here at Meltwater. All of our employees benefit from a generous training budget, to improve their skills and build their careers, and in Africa, we’re helping to train the next generation of tech entrepreneurs through our MEST program.       	

Today we’re proud to announce the launch of Meltwater Academy, an online training program for marketing professionals to develop their skills in social media marketing and data analytics. We’re offering a range of different training programs, and participants will be able to earn certification by completing each of the courses.

To begin with, we will roll out two separate training streams:

All marketing professionals regardless of whether they’re Meltwater customers or not will be able to participate in our general social media marketing skills courses, starting in June with a Social Media Management Certification.

Meltwater customers will have access to several courses designed to improve their skills to ensure they get the most value from our suite of marketing and PR tools. The first of these courses, available today, is focused on our Engage social media management tool, and will include these modules:

All certifications will be administered through Accredible, the Leading Digital Certification Platform. Each of these courses will be supported with additional resources, such as on-demand webinars and eBooks on related topics.

New courses will be added to the program each month, and it’s our intention to provide a comprehensive library of training resources that will enable any marketing or PR & communications professional to become fully certified in leading industry skills.

The PR and marketing communications industry has evolved significantly over recent years, and modern marketers are required to master a wide range of different disciplines and technology platforms. All too often they are expected to do so without any training, and can struggle to stay on top of the many fast-changing technologies that they need to use in their roles. 

As the marketing landscape grows increasingly complex, it’s no longer sustainable to expect marketers to “just know” how it all works, or to pick it up as they go along. We believe formal training and certification is the best way to address this skills gap.

Our goal is to empower our customers with the skills they need to excel in their careers by using our tools to their maximum potential. We also aim to help professionals across the wider PR and marketing communications industry keep their skills up-to-date for current best practices and platforms, by introducing widely recognized certifications in important skillsets that are available to everybody, free of charge. 	

Update Your Skills Through Meltwater Academy

From Coca-Cola's "Open Happiness" and Dove's "Real Beauty", to non-profit organisations like Stop the Money Pipeline, successful marketing campaigns have a way of sticking with us long after an impression or purchase. 

The reason is that effective campaigns make companies personable, relatable, and memorable. And the best ones do even more than achieve quantitative results and increase sales — they have the power to change consumer perceptions, drive change, and impact societies. 

However, the question is: how do you create a successful marketing campaign, one that is innovative enough to leave a lasting impression and attract so many of your customers, and remarkable enough to drive sales long after the ad has aired? 

While there is no one-size-fits-all method, there are a couple of criteria that the most successful marketing campaigns have in common. Here, we break it down.

Converting Customers Through Your Marketing Campaign 

What Marketing Campaign Metrics Should You Monitor?

What Makes a Marketing Campaign Successful?

Marketing campaigns promote products or services through different types of media, like television, radio, print, and digital platforms. They don't just rely on advertising and can also include live demonstrations, social media, and other methods to reach their target audience. 

Marketing campaigns are crafted with different goals in mind, such as building brand awareness and a brand image, introducing a new product to the market, increasing sales of a product or service, or reducing the impact of negative news. 

How you define the campaign's goal will usually determine the strategy you need to execute the campaign effectively, and what media channels you'll need to get the campaign in front of your audience's eyes. 

Correct planning correctly will ensure you know how to measure campaign success and guide your marketing team to do more of what's working, and get back on track when it's not. 

Ask yourself these questions to plan effectively for your next marketing campaign:

If you’re having trouble defining your campaign's purpose, start broad. Take a look at the marketing goals below and see which ones make sense for your own brand. Which one is most aligned with your own? This is hardly a definitive list, but it gives you an idea of some general business goals that a successful marketing campaign could help you achieve.

Now, take your broad goal and turn it into a SMART goal: one that is specific, measurable, attainable, relevant, and timely. An example of a broad goal is "My goal is to gather customer feedback or content on our brand."

To make that goal SMART, would sound something like: "The goal of my marketing campaign is to gather user-generated content from 100 customers from a branded hashtag on Instagram featuring our new product line by the 30th of June." 

Depending on the goals you've set out to achieve, your marketing campaign might be measured by the number of leads generated, the amount of sales revenue in a given month, or new followers you gain on a particular social media platform, for example. 

Decide what milestones and metrics you want to track is important for gaining and keeping momentum, as they will be key indicators on the effectiveness of your campaign strategy and tactics.

Reading tip: Learn how marketing teams connect campaigns to revenue.

The first step to answering this question is figuring out what stage of the buyer’s journey your marketing campaign is targeting. Are you trying to bring in new customers, or are you attempting to gather feedback from existing customers? Are you marketing your brand to those who recognize it, or those who are currently unfamiliar?

Your marketing message and campaign strategy will vary depending on whether your campaign audience is in the awareness, consideration, or decision stage of the marketing funnel. 

It’s important to note that a marketing campaign can include content for people in various stages of their journey. For example, while your campaign might target current customers, it might also bring brand awareness to new consumers.

This is where you start considering when and where your intended audience will see your marketing campaign. As a marketer, you should already have a pretty good understanding of which channels you use for promotion and which of these channels work best. 

But, if finding your ideal marketing channel is new to you, try using the PESO model as a guide, where the distribution channels are divided into Paid, Earned, Shared, and Owned. Start by selecting two or three primary marketing channels for your campaign. 

For example, you might want to promote your UGC Instagram campaign on Instagram, through an email newsletter, and on your website. You could also plan to use part of your budget to boost social media posts to encourage more views.  

Putting a start and end-date on your campaign will give you a better sense of what's needed to execute a successful promotion strategy.

It is a good idea to create a campaign calendar, marking the start and end date. This will also help you plan the preparation of all necessary assets for launch of the campaign.

If you need some inspiration, take a look at our guide on how to create a social media calendar; it has insights and tips on how you can plan out your content successfully.

Converting Customers Through Your Marketing Campaign

Successful marketing campaigns are usually a connected series of operations designed to have a particular end result, or conversion. 

Your marketing campaign needs a call to action (CTA) that you want your audience to engage with. CTAs are a direct ask of your audience that usually prompts visitors, leads, or consumers to take action, and you need to have this in your campaign if you want to see success. 

CTAs give your audience a clear directive. And if they're tailored to your brand, you'll have a greater chance of cutting through the noise and inspiring a conversion. 

Continuing the example of using UGC, your CTA would outline the direct ask ("Share a photo of yourself using our product") and include the benefit for the user if they chose to engage ("be entered to win a voucher"). 

Another way that you can drive conversions with a marketing campaign is through landing pages. These dedicated pages help your audience to learn more about what your campaign is all about, and generally help set your campaign apart from all the other content on your website.

Campaign landing pages typically include the benefits for your audience in taking part in your campaign, so highlight these and repeat your CTA so that your audience knows exactly what to do. Include a variety of marketing assets, like images or videos, to increase the conversion rate.

What Marketing Campaign Metrics Should You Monitor?

The more specific marketing metrics you monitor and report on depend on what type of campaign you are running and the distribution channels you've chosen, but in general you should try to keep track of: traffic generated, CTR, impressions, and ROI. And, of course, one of the most important KPIs is the campaigns impact on revenue, so be sure you have a way of measuring this in place. 

Here are some other metrics that you can monitor for a holistic view: 

Social engagement (likes, shares, comments)

Not all of these metrics will be applicable to your campaign but it is worth monitoring the quantitative values to better assess the success of your campaign. 

So, how will you know that your marketing campaign was a success? That will depend on whether or not your campaign was able to meet its initial SMART goal. If it did, you have success! This is one of the reasons why you set a campaign goal to begin with — so that you can ensure that the strategy you put in place helps you attain your goal. 

Whether you wanted to increase your Instagram followers, grow your email subscriber base, or inspire 1,000 downloads of your ebook, when you meet these personal marketing goals that you set for your campaign, that is what makes it successful. 

Take a look through these examples of successful marketing campaigns to get ideas and see what success in marketing looks like!

Budweiser - Whassup Bud Commercial (Quarantine version) 2020

When Budweiser brought back its infamous ‘Whassup’ catchphrase earlier in 2020, it was a remix of the original, only this time, it was the ‘Quarantine Version’ to coincide with what the world was experiencing. dated tech).

The marketing campaign was shared on social media platforms, with the hashtag "#Togetheratadistance" and the "#SavePubLife initiative" to help pubs that were forced to close due to social distancing regulations.

Burger King features moldy Whopper in new ad

In 2020, Burger King announced that they had removed artificial preservatives, colors, and flavors from their famous Whopper burger. To promote this, Burger King released their moldy Whopper marketing campaign. Shared in both photo and video formats, Burger King documented how much mould grew on one of their Whoppers over a 34-day period.

This marketing campaign, despite coming across as a rather unconventional method of marketing fast food, was a great example of how brands can capture the attention of their audience, as well as increase conversations around their brand. 

Facebook: Groups - Ready to Rock? - 2020 Super Bowl Commercial

For the first time, Facebook aired a commercial during the 2020 Super Bowl. The 60-second advert, called "Ready to Rock" promoted Facebook Groups and featured celebrity appearances such as actor Sylvester Stallone and comedian Chris Rock, as well as highlighting several “rock” themed Facebook Groups. 

Not only did the advert receive positive responses for its play on words and including real members of the featured Facebook Groups, but it's a great example of ad targeting and using new platforms to help your brand reach a wider audience.

The Meltwater Blog

How A Customer Relationship Management (CRM) System Can Help Your Business Succeed

Update Your Skills Through Meltwater Academy

The Basics of a Successful Marketing Campaign

What is B2B Marketing and B2B Sales?

WhatsApp and Messenger Apps as a Marketing Tool

How CPG Brands in MENA Can Benefit From Digital Marketing

Q&A with Prakash Senghani: Your AI & Transformation Questions Answered

Growth Hacking for Marketers

Event Marketing Strategies and Best Practices

The Rise of Converged Media [Expert Interviews]

Lifestyle Marketing: How To Leverage Your Consumers' Lifestyle

5 Things to Learn from Apple's Marketing Strategy