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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

There’s no doubt TikTok is on fire right now. Brands who align themselves with TikTok influencers can drive interest to their business and tap into an audience they may not have access to otherwise. If you're ready to branch out from Instagram, TikTok has a lot to offer marketers.

You don’t have to understand how TikTok became so successful as a social media platform. You don’t even have to produce your own TikTok videos to leverage the success of a TikTok influencer for your brand. Instead, partner with top TikTok creators and leverage their audiences to drive interest in your brand.

Essential TikTok statistics assists in building a business case for using TikTok as part of your overall strategy. It can supplement your Instagram influencer activities or stand alone as a new way to go to market.

A single endorsement from an Australian TikTok star can be all you need to supercharge your marketing efforts. But, knowing who would be a good fit for your brand isn’t always easy to figure out. Evaluating the best Australian TikTokers can show what results can be achieved when you collaborate with the right talent.

Not every business is going to benefit from working with Hannah Balanay or Rory Eliza. The Rybka Twins could be a perfect match for what you’re trying to achieve, or they could be a complete mismatch. Being able to analyse performance beyond the most popular Australian TikTok influencers is a critical step.

So how do you decide which TikTok accounts are going to be best for your brand? This list has tips to help you get started.

Look beyond the most-followed TikTokers in Australia. It’s important to align your brand with TikTok accounts that have skills to complement your company offering.

Look for TikTokers who have high levels of engagement for their videos. You’ll want to make sure they have true reach for their posts.

Keep in mind an Instagram influencer might not be as effective on TikTok. Even a YouTuber or vlogger can struggle. Being popular on one social media channel doesn’t automatically make you an influencer on another.

Take time to review the content of TikTok influencers before deciding who to work with. Videos that appeal to a Gen Z audience might not be interesting to Gen X or Baby Boomers.

Make sure the video content for each TikTok influencer is safe for work, to avoid embarrassment.  

Determine what kind of videos your audience wants to see from TikTok influencers. Australia has a lot of great talent producing comedy, fashion, how-tos, business advice, and recipes. The choices are limitless.

Many Aussie TikTokers have influence in other markets. This can be especially useful if you’re doing business outside of Australia – or want to expand internationally.

Our advice is to find out who is successfully driving influencer marketing ROI on TikTok through brand partnerships. Before you pay a TikTok influencer for a sponsored post, you’ll want to know who is attracting the most notice with content and, potentially, driving the most business for their sponsors.

Tip: Learn how to find the right influencers to partner with your brand, check out the best Australian YouTubers, and take a look at the top Australian (Instagram) influencers.

This is our list of 20 Australian content creators on TikTok with the most influence:

Sarah Magusara ~ Best of TikTok Dance Compilation (2021)

Handyman Racing!

How to trim dog paws 👩‍🚀🐾 

Spiderman, spiderman... #vr #comedy #gaming #spiderman #funnygaming #lol

I ENDED HER EXISTENCE 🤣 #foryou #foryoupage #prank #comedу #viral #public 

Funniest comment wins 😃 #parkour #brisbane #competition #training #athlete #tiktok #explore #foryoupage #escape #foru #4u #viral #risky #spiderman #tiktokau #aussie #missionimpossible 

What happened when a wave breaks on the sand.. 😮💦  #gopro #australia #satisfying #theoceaninslowmotion

A tip to be successful!💩🤣

The 20 Best Australian TikTokers

Social media has forever changed the landscape of digital marketing. As new platforms become available, marketers must be ready to direct their attention to the next big thing if they want to continue reaching their target market. Right now, that next big thing is TikTok.

This Chinese-based video sharing app is a favorite among Millennials and Gen Z users, two of the largest consumer groups marketers are keen to target. Learning how to use TikTok for business is key to meeting these consumers where they already are and building authentic connections with them.

Here’s your guide to TikTok marketing for business. Take advantage of this explosive platform, starting with creating a TikTok business account to level up your social media marketing efforts.

How Can Businesses Use TikTok to Reach Their Target Audience?

Examples of How Businesses Are Using TikTok

How To Measure the Success of Your TikTok Campaign

Tip: Read this blog to learn more about all TikTok basics you need to know and check the best times to post on TikTok to get more reach.

TikTok for business is fairly straightforward. As with any social media platform, you’ll first need to create a TikTok account. From there, you can start posting your own content, run paid ads, and engage with other users or brands.

That’s the easy part. To really know how it works for your business can take some trial and error.

Unlike other social media platforms, TikTok users crave authenticity. The ability to inspire is what attracts users to the platform in the first place. They want to engage with brands and content in ways that are unique and impactful. 

The best way to learn how TikTok works is to spend time on TikTok. You’ll learn a lot by watching what others are posting and how they’re engaging. See how other businesses are leveraging TikTok features, such as TikTok videos, in-feed ads, hashtag challenges, user-generated videos, and influencer marketing.

Specifically, watch for high-performing content and engagement from your target audience to see what they like and respond to. You’ll have a much easier time developing your own strategy.

TikTok’s massive global audience is enough to perk your ears. If your target customer is in the United States and is between the ages of 16 and 34, there’s a good chance you’ll find them on TikTok.

If you’re worried about not getting found on such a huge platform, don't be. TikTok’s unique algorithm isn’t like other social media websites. Rather, you can get in front of users even if they aren’t following your brand’s profile. That’s part of the fun — you never know what you’re going to see in your TikTok feed!

The app also gives you new ways to create and share content. Many of its features are specific to the TikTok platform; you won't find them anywhere else. All of your content is created specifically for TikTok, which gives you new ways to be creative and share your brand with the world.

This social network is especially beneficial for e-commerce brands. There’s a growing theme of “TikTok made me buy it,” where users discover and buy new products as a direct result of seeing them on the platform.

Users have so many ways to find and engage with content here, including a dedicated Discover page that shows an endless feed of videos. 

Want to know how other TikTok businesses are striking it big? The opportunities (and their benefits) are far-reaching. Let’s look at some ways you can use TikTok for business and social media marketing.

Trade business-speak for laid-back content

Participate in a TikTok hashtag challenge

Like other social platforms, TikTok ads offer several ways to advertise your business. Popular ad formats include:

Brand Takeovers: Brand takeovers are limited to one brand category per day and make a grand entrance when a user opens their app.

TopView Ads: A TopView ad is placed at the top of a user’s feed, making it one of the first things they see. These TikTok ads can be as long as 60 seconds — significantly longer than the average video.

Video Ads: Great videos are the hallmark of a successful TikTok strategy. Creating a branded video exposes your brand to more people in a way that’s native to the platform.

Branded Effects: Branded effects can take the form of stickers, filters, games, or other features that other users can apply to their videos.

This is one platform where it pays to be trendy. Learn more about what your target audience is into, the things they like, and what they’re engaging with.

For example, if your target audience is reacting to memes or content about a popular TV show, you can create your own videos on the same topic and join the conversation.

The TikTok community isn’t the place for corporate jargon and formal tones. (Save those for LinkedIn). Instead, young TikTokers are all about fun, humor, surprise, and wow-worthy content.

They come here to find inspiration and discover new products. They want to engage with brands in an informal, spontaneous way.

Business owners can still maintain their brand image while keeping things chill and laid-back. It’s a great way to break down your corporate walls and show a more human side of your small business.

Like Instagram, TikTok uses hashtags to connect relevant content and increase your exposure. One crowning feature of the platform is its hashtag challenges (HTCs).

These social media challenges are videos that share a hashtag and require TikTokers to upload their own video of them performing the challenge.

Cue Chipotle’s guac dance branded hashtag challenge. Racking up more than 1.1 billion views, the #GuacDanceChallenge encouraged users to create their own dance to receive free guacamole for National Avocado Day.

Tip: Take a look at the best TikTok hashtags for you to use.

Chipotle is a forerunner among brands using TikTok, and there are plenty more where they came from. Here are a few brands that are getting it right. (You might even say they’re TikTok influencers for business!).

Tip: Check out the top TikTok influencers in the Philippines.

Foreign language-learning platform Duolingo brings its owl mascot to life in its TikTok videos. The brand blends humor with pop culture in its video content, using everything from OnlyFans to Taylor Swift to make a statement.

The big green owl costume helps the brand’s videos stand out. It’s an excellent way to spread brand awareness without a sales push.

One of TikTok’s early adopters, the footwear brand Vessi, takes full advantage of TikTok influencers to grow its brand awareness. The brand puts its products to ultimate tests in its videos to support its waterproof claims.

A TikTok case study noted that the brand’s marketing strategy with influencers resulted in 2X higher ROAS, 38% lower cost per click, and 59% lower cost per purchase.

British athletic clothing brand Gymshark features a diverse range of individuals and influencers in their TikTok videos, all focused on gym life and fitness.

With more than 3.4 million subscribers and 44 billion views on TikTok, they have a massive number of eyes on them every day. This pushes them to create some of the funniest, most honest, and most inspiring content in their category.

Much of their follower growth is a direct result of using influencers to gain more exposure without the larger budgets of well-known brands like Nike and Adidas.

How To Use TikTok For Business

How did we ever live without hashtags? The Australian hashtag love affair started in the early days of Twitter. Since then, it has infiltrated social media platforms from LinkedIn to Instagram to TikTok and even Pinterest. We’re so enamoured with their mini-megaphone capabilities, it’s rare to see a post go out on social media without one or more of them dangling off the end.

We wanted to do a deep dive into the most popular hashtags to give marketing teams insight into what drives interest in Aussie content. We’ve pulled the list from our Meltwater Explore tool for a better understanding of hashtag success in 2022. It includes Twitter hashtags, Instagram hashtags, and TikTok hashtags. 

If you want to pick the right Instagram hashtag, boost your tweets, improve your social media management, or are generally curious about trending hashtags in Australia, read on for tips and hints on using hashtags to amplify your brand.

Tip: Check out the most trending hashtags in South Africa. We also have a generic hashtag guide that tells you how to hashtag on Facebook, Instagram and Twitter as well as a blog explaining what TikTok is and how businesses can make use of TikTok. We've also got you covered in case you're looking for the top Australian TikTokers or the top Australian YouTube influencers.

Most trending hashtags in Australia for politics

Most trending hashtags in Australia for crypto

Most trending hashtags in Australia for news and current events

Most trending hashtags in Australia for arts and entertainment

Using the right hashtags is a great way to tap into the top Twitter trends and reach a wider audience with your tweets. They can also boost your Instagram Stories and improve your follower count in real time. Engagement is a common topic for marketing, so it’s worth taking a closer look at Australian hashtags for clues on how to improve every post.

Tip for more engagement: Not only hashtags but also the right timing has a great impact on your posts' performance. Check out the best times to post on Instagram in Australia to get that extra boost.

Let’s start with the ultimate list of the top 30 Australian trending hashtags for 2022. Keep reading because next we’ll categorise this list to show the top themes emerging.

<table style="max-width: 100%; overflow-x: scroll;">

<thead>
<tr>
<th style="min-width: 135px;text-align: center;background-color: #28bbbb;color: #ffffff;font-size: medium;font-weight: bolder;">Rank</th>
<th style="min-width: 135px;text-align: center;background-color: #28bbbb;color: #ffffff;font-size: medium;font-weight: bolder;">Hashtag</th>
<th style="min-width: 135px;text-align: center;background-color: #28bbbb;color: #ffffff;font-size: medium;font-weight: bolder;">Total Post Count</th>
</tr>
</thead>

<tbody>

<tr>
<td style="text-align: center;">1</td>
<td style="text-align: center;">#auspol</td>
<td style="text-align: center;">3,765,537</td>
</tr>

<tr>
<td style="text-align: center;">2</td>
<td style="text-align: center;">#ausvotes</td>
<td style="text-align: center;">496,171</td>
</tr>

<tr>
<td style="text-align: center;">3</td>
<td style="text-align: center;">#nft</td>
<td style="text-align: center;">478,611</td>
</tr>

<tr>
<td style="text-align: center;">4</td>
<td style="text-align: center;">#covid19</td>
<td style="text-align: center;">337,759</td>
</tr>

<tr>
<td style="text-align: center;">5</td>
<td style="text-align: center;">#nftcommunity</td>
<td style="text-align: center;">328,377</td>
</tr>

<tr>
<td style="text-align: center;">6</td>
<td style="text-align: center;">#nfts</td>
<td style="text-align: center;">299,710</td>
</tr>

<tr>
<td style="text-align: center;">7</td>
<td style="text-align: center;">#insiders</td>
<td style="text-align: center;">282,137</td>
</tr>

<tr>
<td style="text-align: center;">8</td>
<td style="text-align: center;">#australia</td>
<td style="text-align: center;">262,280</td>
</tr>

<tr>
<td style="text-align: center;">9</td>
<td style="text-align: center;">#alboforpm</td>
<td style="text-align: center;">216,528</td>
</tr>

<tr>
<td style="text-align: center;">10</td>
<td style="text-align: center;">#crypto</td>
<td style="text-align: center;">199,096</td>
</tr>

<tr>
<td style="text-align: center;">11</td>
<td style="text-align: center;">#nftgiveaway</td>
<td style="text-align: center;">177,372</td>
</tr>

<tr>
<td style="text-align: center;">12</td>
<td style="text-align: center;">#ukraine</td>
<td style="text-align: center;">174,595</td>
</tr>

<tr>
<td style="text-align: center;">13</td>
<td style="text-align: center;">#abc730</td>
<td style="text-align: center;">174,445</td>
</tr>

<tr>
<td style="text-align: center;">14</td>
<td style="text-align: center;">#ausvotes2022</td>
<td style="text-align: center;">160,168</td>
</tr>

<tr>
<td style="text-align: center;">15</td>
<td style="text-align: center;">#9news</td>
<td style="text-align: center;">152,305</td>
</tr>

<tr>
<td style="text-align: center;">16</td>
<td style="text-align: center;">#nswpol</td>
<td style="text-align: center;">148,383</td>
</tr>

<tr>
<td style="text-align: center;">17</td>
<td style="text-align: center;">#bitcoin</td>
<td style="text-align: center;">146,860</td>
</tr>

<tr>
<td style="text-align: center;">18</td>
<td style="text-align: center;">#nftart</td>
<td style="text-align: center;">134,242</td>
</tr>

<tr>
<td style="text-align: center;">19</td>
<td style="text-align: center;">#breaking</td>
<td style="text-align: center;">126,076</td>
</tr>

<tr>
<td style="text-align: center;">20</td>
<td style="text-align: center;">#7news</td>
<td style="text-align: center;">124,626</td>
</tr>

<tr>
<td style="text-align: center;">21</td>
<td style="text-align: center;">#eth</td>
<td style="text-align: center;">123,633</td>
</tr>

<tr>
<td style="text-align: center;">22</td>
<td style="text-align: center;">#photography</td>
<td style="text-align: center;">121,024</td>
</tr>

<tr>
<td style="text-align: center;">23</td>
<td style="text-align: center;">#auspol2022</td>
<td style="text-align: center;">108,095</td>
</tr>

<tr>
<td style="text-align: center;">24</td>
<td style="text-align: center;">#bts</td>
<td style="text-align: center;">105,166</td>
</tr>

<tr>
<td style="text-align: center;">25</td>
<td style="text-align: center;">#qanda</td>
<td style="text-align: center;">102,851</td>
</tr>

<tr>
<td style="text-align: center;">26</td>
<td style="text-align: center;">#springst</td>
<td style="text-align: center;">99,036</td>
</tr>

<tr>
<td style="text-align: center;">27</td>
<td style="text-align: center;">#art</td>
<td style="text-align: center;">94,860</td>
</tr>

<tr>
<td style="text-align: center;">28</td>
<td style="text-align: center;">#melbourne</td>
<td style="text-align: center;">87,450</td>
</tr>

<tr>
<td style="text-align: center;">29</td>
<td style="text-align: center;">#russia</td>
<td style="text-align: center;">85,901</td>
</tr>

<tr>
<td style="text-align: center;">30</td>
<td style="text-align: center;">#sydney</td>
<td style="text-align: center;">84,446</td>
</tr>

</tbody>
</table>

Here’s the first big surprise. Sports do not factor into content using the top 30 trending hashtags in Australia. If you came here to compare the popularity of Ben Hunt, Dane Gagai, Billy Slater, and Andrew Johns, you’ll be disappointed.

What does capture the attention of fans of the hashtag? It turns out politics and crypto are what keep us busy in our tweets and ’grams.

<table style="max-width: 100%; overflow-x: scroll;">

<thead>
<tr>
<th style="min-width: 135px;text-align: center;background-color: #28bbbb;color: #ffffff;font-size: medium;font-weight: bolder;">Category Rank</th>
<th style="min-width: 135px;text-align: center;background-color: #28bbbb;color: #ffffff;font-size: medium;font-weight: bolder;">Overall Rank</th>
<th style="min-width: 135px;text-align: center;background-color: #28bbbb;color: #ffffff;font-size: medium;font-weight: bolder;">Hashtag</th>
<th style="min-width: 135px;text-align: center;background-color: #28bbbb;color: #ffffff;font-size: medium;font-weight: bolder;">Total Post Count</th>
</tr>
</thead>

<tbody>

<tr>
<td style="text-align: center;">1</td>
<td style="text-align: center;">1</td>
<td style="text-align: center;">#auspol</td>
<td style="text-align: center;">3,765,537</td>
</tr>

<tr>
<td style="text-align: center;">2</td>
<td style="text-align: center;">2</td>
<td style="text-align: center;">#ausvotes</td>
<td style="text-align: center;">496,171</td>
</tr>

<tr>
<td style="text-align: center;">3</td>
<td style="text-align: center;">9</td>
<td style="text-align: center;">#alboforpm</td>
<td style="text-align: center;">216,528</td>
</tr>

<tr>
<td style="text-align: center;">4</td>
<td style="text-align: center;">14</td>
<td style="text-align: center;">#ausvotes2022</td>
<td style="text-align: center;">160,168</td>
</tr>

<tr>
<td style="text-align: center;">5</td>
<td style="text-align: center;">16</td>
<td style="text-align: center;">#nswpol</td>
<td style="text-align: center;">148,383</td>
</tr>

<tr>
<td style="text-align: center;">6</td>
<td style="text-align: center;">23</td>
<td style="text-align: center;">#auspol2022</td>
<td style="text-align: center;">108,095</td>
</tr>

<tr>
<td style="text-align: center;">7</td>
<td style="text-align: center;">26</td>
<td style="text-align: center;">#springst</td>
<td style="text-align: center;">99,036</td>
</tr>

</tbody>
</table>

Maybe it was because 2022 was an election year, but post for post more hashtags were dedicated to politics than anything else. Let’s decode each one. 

#auspol is short for Australian politics. If you want an update on the pollies, follow this tag to find all the political tweets.

#ausvotes is used for tweets or any social media post about an election.

#alboforpm worked as a mini slogan for Anthony Albanese, who was elected Prime Minister of Australia.

#ausvotes2022 had a strong showing and helped people in their search for current election news.

#nswpol showed people from New South Wales each post and all the tweets about local politics.

#auspol2022 was another hashtag helping people search for national political news for 2022.

#springst refers to Victorian politics and the Andrews government. The Victorian Parliament is located on Spring Street in Melbourne. 

<table style="max-width: 100%; overflow-x: scroll;">

<thead>
<tr>
<th style="min-width: 135px;text-align: center;background-color: #28bbbb;color: #ffffff;font-size: medium;font-weight: bolder;">Category Rank</th>
<th style="min-width: 135px;text-align: center;background-color: #28bbbb;color: #ffffff;font-size: medium;font-weight: bolder;">Overall Rank</th>
<th style="min-width: 135px;text-align: center;background-color: #28bbbb;color: #ffffff;font-size: medium;font-weight: bolder;">Hashtag</th>
<th style="min-width: 135px;text-align: center;background-color: #28bbbb;color: #ffffff;font-size: medium;font-weight: bolder;">Total Post Count</th>
</tr>
</thead>

<tbody>

<tr>
<td style="text-align: center;">1</td>
<td style="text-align: center;">3</td>
<td style="text-align: center;">#nft</td>
<td style="text-align: center;">478,611</td>
</tr>

<tr>
<td style="text-align: center;">2</td>
<td style="text-align: center;">5</td>
<td style="text-align: center;">#nftcommunity</td>
<td style="text-align: center;">328,377</td>
</tr>

<tr>
<td style="text-align: center;">3</td>
<td style="text-align: center;">6</td>
<td style="text-align: center;">#nfts</td>
<td style="text-align: center;">299,710</td>
</tr>

<tr>
<td style="text-align: center;">4</td>
<td style="text-align: center;">10</td>
<td style="text-align: center;">#crypto</td>
<td style="text-align: center;">199,096</td>
</tr>

<tr>
<td style="text-align: center;">5</td>
<td style="text-align: center;">11</td>
<td style="text-align: center;">#nftgiveaway</td>
<td style="text-align: center;">177,372</td>
</tr>

<tr>
<td style="text-align: center;">6</td>
<td style="text-align: center;">17</td>
<td style="text-align: center;">#bitcoin</td>
<td style="text-align: center;">146,860</td>
</tr>

<tr>
<td style="text-align: center;">7</td>
<td style="text-align: center;">18</td>
<td style="text-align: center;">#nftart</td>
<td style="text-align: center;">134,242</td>
</tr>

<tr>
<td style="text-align: center;">8</td>
<td style="text-align: center;">21</td>
<td style="text-align: center;">#eth</td>
<td style="text-align: center;">123,633</td>
</tr>

</tbody>
</table>

Once Oz social media fans were done discussing their political fortunes, the chat quickly turned to all things crypto. We had a LOT to say about new ways to find wealth.

Here’s a breakdown of the most popular crypto tweets and social posts in Australia.

#nft stands for non-fungible token, the most popular topic in the category.

#nftcommunity is the crowd of people participating in the creator economy and investing in NFTs.

#crypto is all about cryptocurrency or digital currencies like Bitcoin.

#nftgiveaway signals a content creator is running a contest for their NFTs.

#bitcoin is the world’s first successful cryptocurrency.

#nftart is used when discussing the drawings, music, or artwork asset used to make an NFT.

#eth is short for Ethereum, which is commonly known for its native cryptocurrency called ether. 

<table style="max-width: 100%; overflow-x: scroll;">

<thead>
<tr>
<th style="min-width: 135px;text-align: center;background-color: #28bbbb;color: #ffffff;font-size: medium;font-weight: bolder;">Category Rank</th>
<th style="min-width: 135px;text-align: center;background-color: #28bbbb;color: #ffffff;font-size: medium;font-weight: bolder;">Overall Rank</th>
<th style="min-width: 135px;text-align: center;background-color: #28bbbb;color: #ffffff;font-size: medium;font-weight: bolder;">Hashtag</th>
<th style="min-width: 135px;text-align: center;background-color: #28bbbb;color: #ffffff;font-size: medium;font-weight: bolder;">Total Post Count</th>
</tr>
</thead>

<tbody>

<tr>
<td style="text-align: center;">1</td>
<td style="text-align: center;">2</td>
<td style="text-align: center;">#ausvotes</td>
<td style="text-align: center;">496,171</td>
</tr>

<tr>
<td style="text-align: center;">2</td>
<td style="text-align: center;">4</td>
<td style="text-align: center;">#covid19</td>
<td style="text-align: center;">337,759</td>
</tr>

<tr>
<td style="text-align: center;">3</td>
<td style="text-align: center;">7</td>
<td style="text-align: center;">#insiders</td>
<td style="text-align: center;">282,137</td>
</tr>

<tr>
<td style="text-align: center;">4</td>
<td style="text-align: center;">12</td>
<td style="text-align: center;">#ukraine</td>
<td style="text-align: center;">174,595</td>
</tr>

<tr>
<td style="text-align: center;">5</td>
<td style="text-align: center;">13</td>
<td style="text-align: center;">#abc730</td>
<td style="text-align: center;">174,445</td>
</tr>

<tr>
<td style="text-align: center;">6</td>
<td style="text-align: center;">15</td>
<td style="text-align: center;">#9news</td>
<td style="text-align: center;">152,305</td>
</tr>

<tr>
<td style="text-align: center;">7</td>
<td style="text-align: center;">19</td>
<td style="text-align: center;">#breaking</td>
<td style="text-align: center;">126,076</td>
</tr>

<tr>
<td style="text-align: center;">8</td>
<td style="text-align: center;">20</td>
<td style="text-align: center;">#7news</td>
<td style="text-align: center;">124,626</td>
</tr>

<tr>
<td style="text-align: center;">9</td>
<td style="text-align: center;">25</td>
<td style="text-align: center;">#qanda</td>
<td style="text-align: center;">102,851</td>
</tr>

<tr>
<td style="text-align: center;">10</td>
<td style="text-align: center;">29</td>
<td style="text-align: center;">#russia</td>
<td style="text-align: center;">85,901</td>
</tr>

</tbody>
</table> 

Spend any time on Twitter and you’ll quickly discover news bleeds into politics. You’re as likely to see Jo Dyer taking on Christian Porter as you are to hear about Harvey Norman founder Gerry Harvey espouse on the topic of how to fix Australia.

Regardless, Australians love to tweet in real time when they’re getting their news fix.

#ausvotes refers broadly to elections and the federal election was one of the biggest Australian news stories in 2022.

#covid19 is the hashtag for anything to do with the pandemic, which seemed like just about everything on Twitter.

#insiders is arguably Australia's most popular political affairs show.

#ukraine is used to discuss the Russian invasion and the war on Ukraine.

#abc730 is Australia's premier daily current affairs program shown at 7:30pm on ABC TV.

#9news refers to news programming on channel 9.

#breaking is for newly received information, usually news, happening anywhere at any time.

#7news refers to news programming on channel 7.

#qanda is now called Q+A, but was formerly known as Q&A. It’s an Australian television panel-discussion program broadcast on ABC Television on Monday nights. Australia Twitter is out in force to debate, support, disagree and throw shade at what the expert panel is saying.

#russia is almost always, but not always, related to the Russian war on Ukraine. 

It’s the smallest category in the top 30, with notable omissions – no sports, no travel hashtags, and no shopping.

It’s also the category where your Instagram followers can learn about all your branded hashtags because you can stuff more of them into every post than on tweets, which have a tight character count.

<table style="max-width: 100%; overflow-x: scroll;">

<thead>
<tr>
<th style="min-width: 135px;text-align: center;background-color: #28bbbb;color: #ffffff;font-size: medium;font-weight: bolder;">Category Rank</th>
<th style="min-width: 135px;text-align: center;background-color: #28bbbb;color: #ffffff;font-size: medium;font-weight: bolder;">Overall Rank</th>
<th style="min-width: 135px;text-align: center;background-color: #28bbbb;color: #ffffff;font-size: medium;font-weight: bolder;">Hashtag</th>
<th style="min-width: 135px;text-align: center;background-color: #28bbbb;color: #ffffff;font-size: medium;font-weight: bolder;">Total Post Count</th>
</tr>
</thead>

<tbody>

<tr>
<td style="text-align: center;">1</td>
<td style="text-align: center;">22</td>
<td style="text-align: center;">#photography</td>
<td style="text-align: center;">121,024</td>
</tr>

<tr>
<td style="text-align: center;">2</td>
<td style="text-align: center;">24</td>
<td style="text-align: center;">#bts</td>
<td style="text-align: center;">105,166</td>
</tr>

<tr>
<td style="text-align: center;">3</td>
<td style="text-align: center;">27</td>
<td style="text-align: center;">#art</td>
<td style="text-align: center;">94,860</td>
</tr>

</tbody>
</table>

For location-based hashtags, there’s no mention of Perth, Hobart, Darwin, Brisbane, Adelaide, or perhaps most surprising, Canberra. #sydney and #melbourne make showings in the top 30 list but Aussie social media champs aren’t too worried about tying their tweets to a place.

#photography is a testament to how well photographers use trending hashtags. Australian Instagram is a great place to find some of the best work of influencers.

#bts pays homage to BTS, a South Korean boy band also known as the Bangtan Boys.

#art is a generic, catch-all hashtag for anything to do with art and culture. 

Keeping on top of Australian trending hashtags

For more information on how to use the relevant hashtags for your brand, get Meltwater’s Hashtag guide for Facebook, Instagram and Twitter. You’ll learn everything from how many hashtags to use to knowing how their use differs for each social media platform.

If you’re a marketer who wants to stay on top of your social listening and increase the effectiveness of your brand engagement, get in touch with Meltwater Australia by filling out the form below.

List of the Most Trending Hashtags in Australia

TikTok has become a leading player among short-form video social apps since its inception in 2017. With over a billion global users, the app quickly became the darling of Gen Z. What began as a place to share 15-second, user-generated videos, often focused on people dancing, singing, talking, or lip-synching to various movement and audio trends, has emerged as a powerhouse in influencer marketing, creativity, branded challenges, and advertising.  

The app’s downloads in 2019 surpassed Instagram, Facebook, Twitter, and Snapchat. By January 2020, users in their teens accounted for 37.2% of TikTok's active user accounts in the U.S. People aged 20 to 29 years were the second-largest user group. 

The demographics are shifting though. As of January 2022, the teen percentage has actually dropped to 25% — a fairly significant decrease from 37%. The 20 to 29 cohort is still the second-largest at 22%, followed closely by 30 to 39 age group at 21%. So safe to say the widening user base provides way more opportunity for brands to get in front of their target audiences. 

With this in mind, marketers looking to reach a younger audience can no longer afford to ignore the marketing opportunities that TikTok provides. 

Launched by Chinese-owned company ByteDance, TikTok is a video creation, discovery, and sharing platform. Content has since evolved to include viral videos, user-generated content (UGC), TikTok challenges, inspirational content, behind-the-scenes footage, and more. Creators have access to ready-made tools that add music, animations, original sound effects, and other features to the videos. 

Using the TikTok Creator Fund, anyone can be a creator. And unlike other social media apps, users’ feeds aren’t limited to just their friends or brands they’ve engaged with. The recommendation system is truly a place for discovery, and users never know what they’ll see next.

The platform is also increasingly being used by brands and celebrities to cross-promote their content and reach new audiences. It's a hot spot for influencer marketing and user-generated content, both of which are helping small businesses to grow their brand awareness affordably.

Also worth noting: Don't confuse TikTok with Douyin, another app in China made by the same company. Douyin is considered the international version of TikTok, but the two are separate apps and platforms.

TikTok videos (L to R): cute pets, challenges, dances, and effects

To date, TikTok has been downloaded from the App store more than 2.6 billion times worldwide and boasts more than 1 billion monthly active users.

TikTok Blog

The 20 Best Australian TikTokers

How To Use TikTok For Business

List of the Most Trending Hashtags in Australia

What Is TikTok And How Did It Become So Successful?

Using TikTok for Your Influencer Marketing Strategy

The Top 5 TikTok Influencers in the Philippines

TikTok Blog

The 20 Best Australian TikTokers

How To Use TikTok For Business

List of the Most Trending Hashtags in Australia

What Is TikTok And How Did It Become So Successful?

Using TikTok for Your Influencer Marketing Strategy

The Top 5 TikTok Influencers in the Philippines

Interested in learning how Meltwater can help you? Fill out the form to learn more.