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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Many social media marketer typically starts their day by scanning their social listening platform of choice, maybe sharing a few interesting articles, thanking new followers, responding to mentions, wondering where the past two hours went, and then starting the cycle all over again.

They also need to respond to whatever requests land in their inboxes from PR and marketing teams. Sounds a bit haphazard, right? This recurring set of activities isn’t a sustainable or efficient social media workflow. 

For one thing, having a casual approach to social media activities can make it nearly impossible to go on vacation. For this reason and more, it’s important to create a social media calendar.

Get pro tips on how to run a successful social media program by studying some of the brands that are doing it right. Download our Ultimate Guide to Social Media Management today or read our Social Media Management Blog.

What Are The Benefits Of A Social Media Calendar?

What to Include in a Social Media Content Calendar

Getting Started with Creating a Social Media Calendar

A social media calendar is a working document used to schedule the social media content you will post across all of your platforms for the month, week, day, or even the time of day. 

A calendar like this serves as a communication tool for content review, putting the copy, images, and hashtags all in one place. It is often a feature of social media publishing tools and social media engagement software. 

Social media calendars are crucial because they allow you to plan ahead and make sure that you send the right message, to the right audience, at the right time.

Tip: Download our free Social Media Holidays Calendar and check out our Ultimate Guide to 2024 Social Media Holidays.

Preparing and following a content plan for planning and scheduling social media posts has many benefits, including:

Enhancing your planning and time-management

There's more, so keep reading to get your social media marketing workflow right with a content calendar.

Here's a free social media content calendar template you can use to get started!

In today’s marketing landscape, social media management goes far beyond just posting content on TikTok and Instagram. It’s become very important to ensure that your brand’s social media presence and activity coordinates with other time-sensitive content like TV ads or PR campaigns. 

Having a central place for different teams across your organization to see what social media content is planned, and when, allows you to better implement strategies to meet your social media marketing goals. 

When your content consistently appears on your audience’s feed, it becomes much easier to create two-way engagement on social media. Impressive online engagement increases your organic reach through a platform’s algorithm, which means that your posts get shown to new people, and you're more likely to get more followers. 

Another reason why you need a posting schedule is to be more organized. Who doesn't want that? When you stick to a social media content calendar, you're able to plan ahead and create larger volumes of content so you're not scrambling day by day. 

From saving you time to allowing you to align your content to your business objectives, let's explore the many advantages of planning out your content according to a social media content calendar. 

1. You can share an engaging mix of content types

Once you start documenting social media content in a calendar format, you’ll notice posting patterns that lean towards sharing certain content types significantly more often than others. 

While it’s unlikely that you’ll ever end up with a perfect balance of videos, visuals, and written content, a social media calendar makes sure you won’t leave out key content types on a regular basis. This approach also provides you with more data on the kind of content sparks the most engagement.

For example, you might share a new blog post each Wednesday and an inspiring image each Friday. Create placeholders in your social media calendar for these recurring activities so that you can effectively plan around them.

If you know you have a new blog post every Wednesday, you can plan a lot of content around it each week. 

Share the blog on your social media accounts

Plan recurring posts on social media, switching up the text that accompanies the link

2. Helps you create consistency across channels

While you don’t want to use the same tone and copy across all social channels, keeping consistent messaging in your content strategy and adopting a distinct voice will keep you on-brand, regardless of channel.

Viewing copy for each channel will prevent you from sounding like two or three different personalities. And will help avoid misfires, such as sharing conflicting information about the same event.

Ask yourself, "What’s my goal with this post?" Do you want to generate traffic, increase engagement, or share important information without engagement being the main goal? 

Make sure that you note the specific purpose of your post directly on your social media calendar. This will help you to understand which metrics you should be using to measure whether or not you’ve successfully met your objective.

Tip: Add a note detailing the type of content you are posting (e.g. event, blog, campaign, etc). 

Having this information visible ensures you plan for a good variety of content. Try to alternate between different types as much as possible. When the content is promoting your brand, it's generally best practice to avoid "sales-y" language and use engaging CTA’s.

4. Post about what your audience is interested in

When planning out your posts, it's important to know what topics are dominating the conversations online and use those trending themes as inspiration when creating your social media posting schedule.

To help you choose subjects for your social media content calendar, take a look at a keyword research tool like Google Keyword Planner to understand what your audience is searching for, then engage around these topics.

You can also use a social listening tool like Meltwater to uncover trending themes in your industry, which will not only help you be seen but also help boost your status as a thought leader. 

Make sure the subject of your post is clear and engaging. For example, the headline “10 easy tricks for irresistible headlines” is much more attention grabbing than “How to write a headline.” 

Keep this in mind when titling your content and drafting your captions. But don't get too “clickbaity” with your post copy! The caption you write must accurately describe the content your linking to; otherwise people will bounce off the page.

6. Incorporating important corporate initiatives 

Rather than leaving social media boosts for crucial promotions to the last minute, plan for their broadcast well in advance. When you schedule social media posts for your content, this allows you to plan for significant announcements, prepare appropriate images, create landing page URLs, etc. 

It’s not much of a vacation if you’re checking your cellphone every few minutes to monitor workplace social media accounts. But with a social media content calendar, your team has everything they need to keep the social content flowing in your absence. You can provide a detailed overview of the daily to do’s, write copy they can schedule, and ensure your team feels secure in knowing the status of social media programs, whether or not you’re there.

There are calendar, workflow, and strategy tools available for managing social media content calendars, including Meltwater's social media management suite,  CoSchedule, Kapost, and Divvy HQ. However, you can get started by using a simple spreadsheet [Free Template]. 

The tool you use is less important than its ability to assist you in documenting social media activities in an easy-to-navigate manner. 

So what to include in a social media calendar? Here's some ideas:

This may seem a bit obvious, but the days of the week can also directly inspire your social media content calendar. Certain days of the week even inspired their own hashtags. Think about #TBT (Throwback Thursday), #WCW (Woman Crush Wednesday) and, of course, #TGIF!

When planning your content, organize it by date and time. This may seem intuitive, but many professionals forget to do this and lose sight of their weekly, monthly and daily routines. Planning your social content calendar chronologically ensures you can see the frequency of your posts at a glance, and identify the times that work best for your audience.

Each social media channel has its own characteristics, which is why some users favor one platform over another. For instance, on X, users log in to get real-time updates on the topics or events that they care about, whereas users on Facebook are engaging with content that tends to be more evergreen. 

Because of this, you need to adapt the copy of your posts to the different platforms. For example, a food brand would use Facebook to post a recipe, but turn to Twitter to make a PR crisis comms announcement.

Manually copying and pasting the hashtags for all of your posts can be a tedious task and you run the risk of getting lazy and using the same hashtags for all your posts. Creating a space in your social media calendar to save the hashtags you’d like to use for important subjects ensures consistent or varied use of hashtags and of course, saves you time!

To create your own social media posting schedule, you can start with a simple spreadsheet. However, using a community management tool such as Meltwater’s engagement platform will allow you to create a more visible, practical and actionable calendar through which you can plan, schedule and publish your posts. 

If you’re ready to get started with your own social media calendar and need a tool that you and your team can use to start implementing the tips above, get in touch with us using the form below for a free demo of our social media management platform. Plan, edit and publish your posts in a collaborative environment, and maintain an overview of your upcoming content. 

To read more about how to run a successful social media program, download our Ultimate Guide to Social Media Management today.

Access your free social content calendar template here!

How to Create a Social Media Content Calendar

If you're a small or enterprise level business in today's world, it's a fact that your employees are on social media. Particular for younger employees, just starting their first "real" job out of college, they've never known a time when social media wasn't an ubiquitous part of life. And this can easily lead to inappropriate posting etiquette. 

Whether innocent or not, when representing a business in any capacity, employees should have clear guidelines when it comes to posting on social media. 

After all, you want your employees to be brand ambassadors, so giving them all the tools and empowerment you can will help boost your message in the best way. 

Use the below as a template to follow when creating your internal social media guidelines. [Or access our free downloadable template here!]

Guidelines for Employees When Posting on Social Media 

These guidelines apply to (COMPANY) employees or contractors who create, engage with and contribute to content pieces and marketing such as blogs, wikis, social networks, virtual worlds, or any other kind of Social Media. Whether you log into platforms like Twitter, Facebook, LinkedIn, Instagram, TikTok, or Medium; or comment on online forums, blogs, or media stories — these guidelines are for you.

While all (COMPANY) employees are welcome to participate in Social Media, we expect everyone who participates in online commentary to understand and to follow these simple but important guidelines. These rules might sound strict and contain a bit of legal-sounding jargon but please keep in mind that our overall goal is simple: to participate online in a respectful, relevant way that protects our reputation and of course follows the letter and spirit of the law.

Be transparent. If you are writing about (COMPANY) or a competitor, use your real name, identify that you are an employee of (COMPANY), and be clear about your role. If you have a vested interest in what you are discussing, be the first to say so.

Be truthful. Never represent yourself or (COMPANY) in a false or misleading way. All statements or claims made must be true and substantiated.

Don't spam. Post meaningful, respectful comments on social media platforms — no spam and no remarks that are off-topic or offensive.

Use good judgement. Exercise common sense when engaging with social media accounts. Ask permission before publishing potentially sensitive information based on conversations that were had internally.

Familiarize yourself with the company privacy policy. Any external social media posts that mention people with the organization, products, or company-specific language and terms must not violate (COMPANY)’s privacy policy, confidentiality, or legal guidelines.

Offer your perspective. We encourage you to provide unique and helpful perspectives within your area of expertise, on non-confidential activities at (COMPANY). These can lead to positive engaging conversations with customers or potential customers!

Be courteous. When disagreeing with others’ opinions, keep it appropriate and civil. If you find yourself in a situation that looks as if it’s becoming antagonistic, do not get overly defensive and do not disengage abruptly. Try to remove yourself from the dialogue in a respectful way. Ask a manager for help if things escalate.

Be diplomatic. If you want to write about the competition on social media, make sure you do so diplomatically. Make sure you have your facts straight before interacting on the topic of competitors. Before engaging, it is imperative to check with your manager to avoid commenting on anything related to legal matters, acquisitions, disputes, or any third parties (COMPANY) may be in litigation with.

Don’t make a crisis worse. Never participate in social media when the topic being discussed may be considered a crisis situation. Even anonymous comments and content may be traced back to your or (COMPANY)’s IP address. Refer all social media activity and content around crisis topics to Legal and never engage with this content on behalf of (COMPANY).

Protect your privacy. Be smart about protecting yourself, your privacy, and (COMPANY)’s confidential information and privacy policy on social media. What content you publish is widely accessible and will be around for a long time, so consider the content you post on each platform carefully. 

This article was written by Todd Defren from Business2Community and was legally licensed through the NewsCred publisher network.

10 Important Guidelines for Employees on Social Media [Template]

Marketing campaigns inspire stretch goals. Whether the primary focus is increasing awareness, generating leads, engagement, or all of the above, your overall strategy has to achieve goals and tune out static. Long gone are the Mad Men days of one-way marketing that trusted brands to tell people how to think and what to buy. That’s why formulating a social first content strategy is a modern imperative.

With the age of social, capturing the eyes and ears, hearts and minds of an audience is crucial if you’re ever going to hit the bullseye. Few of us are working with Super Bowl Sunday budgets, but we all want the super-hero results. To hit your targets with the resources you’ve got means maximizing reach by creating content that elicits the desired response with an accompanying action.

In this day and age, it’s no longer about building a campaign out from one print ad, billboard, or TV spot. The best way to approach the ideation and brainstorm phase of your plan is to build content with a “social first” strategy. This, at its heart, means taking into account the social elements of your campaign and how social media might react to your content.

Taking the “you-would-already-be-home-if-you-lived-here” approach still works, but social media means you skip going door to door and avoid the high cost of out-of-home and TV. Especially when companies are focusing more on digital campaigns. In February 2016, 40% of marketers said they were shifting TV budgets to digital, up from 37% in September 2015.

The best part about social first media is the breadth of metrics and targeting.

Early social goals were about how many followers your company page had, but technology has evolved to allow additional data that defines the who, what, when, and how of your audience to help meet your goals. Social provides the ultimate trifecta: mobile media, hyper-targeting, and precise metrics. Armed with this info, you don’t have to guess if a campaign will resonate with stay-at-home moms or millennials on OOH or TV.

Mobile marketing means the water cooler has gone digital and grown legs. Technology has evolved allowing brand message delivery into the palm of targeted hands.

Most audiences are sharing wherever they go. Content discovered by way of devices drives conversations from home, to work, and back again. These cross-demographic habits allow brands the opportunity to travel with their audience to create nimble content for social media platforms.

Regardless of the platform, all roads lead to revenue. The ROI dream team is based on lower production cost, wide distribution, and transactional ease. Content doesn’t guarantee immediate cash flow, but, guiding an audience down a path to conversion by way of engaging on social media has grown from the hope to the expectation. In fact, the best brands are known for their social content, above and beyond any other channel.

Tip: Take a look at the best Instagram marketing examples

Savvy brands are evolving away from the belief that they manage customers, as they realize that customers, in fact, are managing relationships by way of social engagement. Social first content is an effective strategy to control the narrative, as well as build the support of brand loyalists.

In an age of social media capturing every breath we take, don’t you want a following to count on?

Choose social channels that your audience engages on. If you’re targeting a younger audience, go to Musically or Youtube since their audience skews younger. If you’re looking for a middle-aged demographic, consider going to Facebook.

Create content that makes sense on that channel. For example, use beautifully styled lifestyle photos and video for Instagram. Think format and audience.

Build a responsive website/landing page that supports and matches digital sources of traffic and content. If someone clicks on the CTA from your Facebook sponsored content, the page they land on should reinforce the messaging seen on your Facebook page, optimized for the device they are on, with a seamless user experience.

Curate original audience content from your audience. Social audiences love when brands respond and most importantly share their user-generated content. But don’t forget to get their permission and give credit.

Before sending out a press release, producing a TV spot, holding a press conference, or training customer service reps, consider how social media will perceive your campaign, your actions, and your communications. When you’re in the middle of a PR crisis, be prepared for the reaction on social media.

Be part of the conversation with social media management software and social listening tools like the Meltwater suite. Current news and trends will trump any marketing convo you want people to jump into. So be where your consumers are and talk about what they want to talk about.

Social First Content Strategy: Start with Social, End with Success

In 2007, social technology expert Chris Messina posted a Tweet with the first-ever hashtag. It read: “How do you feel about using # (pound) for groups. As in #barcamp [msg]?”

Since then, the hash or pound symbol has become an ubiquitous symbol on social media. Hashtags are an incredibly useful means of not only categorizing information but also connecting with powerful conversations. In our ultimate hashtag guide, we break down the use of hashtags on Facebook, Instagram, and Twitter/X, and introduce the best practices for hashtagging that any marketing and PR professional in the field of social media management should know.

Things To Note When Using Hashtags in General

Tip: Take a look at the best hashtags for #followers.

You’ve seen them all over the internet — but what exactly are hashtags and what purpose do they serve?

A hashtag is simply a phrase made up of one or more words, without spaces, denominated with a pound sign (#) in front of it.

For example, the phrase #MeToo is a hashtag. Creating a hashtag is as simple as typing the pound sign and adding keywords after it.

Hashtags are a way for social media platforms to index conversations made by different accounts on the same topic. For example, the hashtag #PizzaLovers groups posts and discussions about… well, pizza! This feature greatly improves user experience by making content more searchable and accessible. 

And while the hashtag was invented for use on X, formerly known as Twitter, many other social media platforms have since adopted their use — including Facebook, Instagram, and TikTok.

Hashtags don’t only serve the purpose of categorizing posts. In recent years, hashtags have been at the forefront of major movements, events, and trends. Here are some examples of how hashtags have been used over the years:

To log major events: tags such as #GoldenGlobes and #Tokyo2020 help to collate content on recurring or seasonal events.

To bolster social movements: #MeToo and #BlackLivesMatter are examples of tags that gained enormous momentum on social media, propelling these powerful campaigns forward. 

As a vehicle for information during disasters or emergencies: #BuyFromTheBush was used to support rural businesses in the wake of the Australian bushfires (check out more top-trending Australian hashtags), while #OurHomesAreOpen was used to offer shelter to those displaced by the blast in Beirut. In addition, while hashtags related to COVID-19 were used to talk about the pandemic, they were also used to redirect people to official sources of information. 

As a marker for major trends and other pop culture phenomena: The top viral trends often start as unassuming hashtags — the Dalgona coffee trend, for example, became one of the most popular TikTok hashtags and went viral elsewhere.

As part of branded campaigns: TikTok campaigns are based solely on hashtags, but they can also be an important part of campaigns on other social media platforms. The #IceBucketChallenge and #Movember are examples of now-iconic campaigns that featured viral hashtags.

However, just because hashtags are useful doesn’t mean they should be used indiscriminately. Littering your posts with hashtags could make your content less effective. In the following portion of our guide, we outline how you can utilize hashtags on X, Facebook, and Instagram. 

X, formerly known as Twitter, is the birthplace of the hashtag, and this function serves both to index tweets and threads and to increase sociability on the platform. Popular Twitter hashtags are featured prominently on the platform’s app and desktop version as a means of denoting current trends. 

Hashtags can be included anywhere in a Tweet.

Hashtags should not include spaces or punctuation marks.

Clicking or tapping on a hashtagged word in any message shows you other Tweets that include that hashtag.

Tweets on public accounts that include hashtags may be found when you search for a particular hashtag.

X/Twitter recommends using no more than 2 hashtags per Tweet as best practice, but you may use as many hashtags in a Tweet as you like.

Twitter discourages brands from using hashtags in their advertisements as this may encourage viewers to click away from the post.

Here, we outline how hashtags may be searched for on the Twitter platform, X.

Advanced search parameters include keywords, hashtags, and languages

Tweets are searchable in both the search bar and the advanced search function. Public accounts with tweets that include the hashtag are displayed and can be sorted according to top posts, the latest posts, user handles that include these keywords, and photo or video posts that include the hashtag. Users can save their searches and easily toggle them in the search bar.

Hashtags are also displayed as top trends on Twitter’s main page. Users are able to explore top trends in their own locale as well in other countries.

Twitter’s Trends page for Australia displaying top topics and tags

Tip: We have a full list of the top-trending Australian hashtags for you!

Tweets on public accounts are also visible within the reply thread of a Tweet that includes a hashtag.

A Tweet including the hashtag #Sydney2000 displays replies to that tweet as well

Examples of using hashtags on Twitter / X

Apart from using X, formerly known as Twitter, to maintain their brand presence and participate in discussions, marketers can also make use of tags to promote their campaigns and increase follower engagement. 

For example, the NFL printed user-submitted Tweets into confetti, which was then used after the final SuperBowl game. This added an interactive element to the game and allowed fans and followers from all over the world to be involved in the action. 

Brands that pay close attention to trending hashtags on Twitter may also use them to make a powerful statement. For example, the explosion of #BlackLivesMatter saw it being used over 47.8 million times. Many brands were quick to display their solidarity with the movement — all while being keenly observed by netizens. 

Companies that choose to take a stand on social media must be aware that they can be held accountable for their words — brands should take care to formulate actionable policies and follow through with their statements to avoid losing the support of their followers.

Adidas uses Twitter to provide a clear explanation of its initiatives

As the birthplace of the hashtag, Twitter often publishes hashtag-based insights that are extremely useful for marketers.

Twitter releases an annual marketing calendar that includes significant events that brands can Tweet about. 

Twitter also collates annual reports on the top themes and trends based on most-used hashtags.

Hashtags can be included anywhere in a post.

They should not include spaces or punctuation marks.

Social Media Management

How to Create a Social Media Content Calendar

10 Important Guidelines for Employees on Social Media [Template]

Social First Content Strategy: Start with Social, End with Success

The Complete Hashtag Handbook for Facebook, Instagram, and X

How to Create & Manage a YouTube Channel

How Does the Instagram Algorithm Work in 2024?

Should Your Brand Be On Instagram Live?

How to Use Instagram Collab Posts to Increase Your Reach

What Is Discord and Why Should We Talk About It?

Best Times to Post on Social Media in 2024 [Infographic]

10 Common Social Media Mistakes

Instagram Impressions & Reach: Definitions

Social Media Management

How to Create a Social Media Content Calendar

10 Important Guidelines for Employees on Social Media [Template]

Social First Content Strategy: Start with Social, End with Success

The Complete Hashtag Handbook for Facebook, Instagram, and X

How to Create & Manage a YouTube Channel

How Does the Instagram Algorithm Work in 2024?

Should Your Brand Be On Instagram Live?

How to Use Instagram Collab Posts to Increase Your Reach

What Is Discord and Why Should We Talk About It?

Best Times to Post on Social Media in 2024 [Infographic]

10 Common Social Media Mistakes

Instagram Impressions & Reach: Definitions

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