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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

A B2B client approached us last week with a problem we’ve heard over and over again: “My marketing team has created a ton of great content. I know it would make a huge impact on LinkedIn, if only I could get my employees to share it.”

So many organizations are putting time and effort into creating content that will engage their customers and prospects, and it’s not just the standard marketing fluff. It’s real, helpful information based on the pain points they know their customers have. But, like the proverbial tree falling in the woods, if no one reads it, does it make a difference?

Nope, unfortunately, it doesn’t. That’s why employee advocacy comes in handy.

Digging Deeper into Your Content Marketing Potential

The problem is that as a marketer, you simply can’t reach everyone despite your best marketing efforts through owned, paid, and earned media. Increasingly, it’s essential to tap into your employees’ network, especially through channels like LinkedIn, to get a viral lift and more eyeballs on your work.

It’s harder to do than you think. It would be nice if you could just tell your employees, “Hey, share this” and the flood gates of engagement swing wide. What you’re really doing, though, is saying, “Hey, here’s another task for you to complete. Take time out of your busy day to fool around on social networks. And, no, we’re not paying you more.”

It’s not going to work. You have to completely change the way you pitch LinkedIn to your employees. It requires more effort to change their mindset and turn them into employee advocates that are LinkedIn content superstars.

The great thing about social media (especially LinkedIn) is that everyone gets equal opportunity to gain attention. But if you really want to get noticed, you have to create enough buzz around your brand on social. To do this, you need a large social media marketing team and huge investments in terms of money and time. 

With employee advocacy and a strong content strategy, you can massively improve your visibility, reach, and influence all on a comparably reduced budget.

How to Create a LinkedIn Content Strategy for Your Employees

To build an effective employee advocacy program on social media, like LinkedIn, talk to employees about your content distribution program in terms of Simon Sinek’s Golden Circle. If you’re not familiar, the Golden Circle is the way effective leaders communicate and it’s pretty much the exact opposite of the way everyone else does – first why, then how, and finally what.

This is where you communicate vision and passion. It’s the time to inspire your audience – in this case, the workforce – that you want to buy in to your LinkedIn distribution strategy. When talking about the why with them, these tips will help:

Align it with the brand. Your LinkedIn content distribution plan should feel like a natural extension of your company’s goals. The more aligned, the more employees will understand why they’re doing it. Let your passion come through. As Sinek said, “People don’t buy what you’re doing; they buy why you’re doing it.” Are you excited about the plan? Make them feel it.

Include the C-suite. Your company’s leadership should empower and encourage employees to participate in an employee advocacy program. They can help to amplify internal voices, and even improve their own status as thought leaders.

Don’t put it in an email. Emails are so easy to delete, forget about, or come back to later (which never happens). They can also seem impersonal when sent en masse, and that’s no way to generate excitement.

Make it fun. If you want people to know just how important this program is, it requires a bit of fanfare. Spending a couple of bucks on a pizza lunch to introduce your employee advocacy program ensures that you’ll have their attention. 

Ask for feedback. Give employees some ownership. Ask what they think about the program, provide chances for them to give their feedback, and incorporate good suggestions on ways to improve.

The how portion of selling the content distribution plan to employees is where you talk about your differentiators. While it supports the “why,” it demonstrates how your plan and approach is unique in the marketplace. It also helps to remove any barriers to entry that employees might be feeling (aka adding something else to their to-do list). Incorporate this advice:

Share the goal: What are you trying to do? Maybe you want to be seen as the go-to thought leader in your field or provide unparalleled customer response on LinkedIn. Spell that out in concrete terms for employees.

Answer “What’s In In for Me”: It’s great if the company benefits, but how does the employee benefit individually from spending time on LinkedIn? They need to know how it’s going to make their job easier, help them reach more customers and prospects, or close more sales. It can also add to their professionalism.

Do your research: Come armed with examples of how the content will be effective. If you already have a LinkedIn champion on staff, invite them to share their experiences with the rest of the company about how it helped them be more effective.

The what is where you talk about the nitty-gritty details, the nuts and bolts of the plan. It’s what they’ll be doing on a day-to-day basis, the more task-oriented stuff that takes time and energy to complete. Again, to reiterate, don’t lead off the conversation with the what unless you want to doom your employee advocacy program to failure. Instead, do this:

Create a playbook: For marketers, creating LinkedIn content might feel second nature. But not every employee has a marketing background. Develop a playbook that can set them up for immediate success, even if they’re not confident in their own abilities at first. Provide a few simple tips to get started. Slowly introduce more advanced tips along the way (a regular “Did you know?” tips email can be effective). You don’t have to share all of the details of the playbook upfront – just let the employees know it exists.

Introduce the content: Show examples of what they’ll be sharing on social media. Walk them through your eBook, whitepaper, or infographic so they understand it and can answer customer questions after they share it.

Provide examples and flexibility: Some people are intimidated by the thought of writing something, even a short blurb to accompany the content they’re sharing for you on LinkedIn. Provide them with 2 or 3 possible comments to include when they share it, and also let them know they’re free to make their own.

Grant access to pre-made assets: Have your marketing team share assets they make for others to repurpose, such as images, graphics, infographics, press releases, or other assets. 

Ask them to follow your company on social: If employees balk at creating their own content, having them follow you on social gives them access to ready-made content they can re-share.

If done right, employee advocacy can help you reap great benefits on LinkedIn. It all depends on the strategy you build and the trust you have in your employees. Good employee advocacy programs are built on employees’ belief in the company and what it stands for, so it is crucial to have a good work culture. The key to making it work is to make all employees feel like their contribution is important to your company – and to themselves.

To learn more about how Meltwater empowers your content strategy, request a demo!

How to Turn Your Employees into LinkedIn Content Superstars

The social media environment is becoming ever more crowded, and users are increasingly bored by the large volume of marketing-focused content being created. In this precaairous environment, memes have become a popular way to successfully, but subtly, propagate brand messages.

The best ones are always entertaining, usually funny, and extremely sharable. So, for marketers targeting a Millennial audience in particular, what’s not to like? A successful meme strategy can leverage the multiplying potential of social media by going viral and reaching a huge local and international audience, whether on Facebook, Twitter, Instagram, WhatsApp or even LinkedIn.

Visual content – like a meme – has been shown in some social experiments to be up to 40 times more likely to get shared on social media than other types of content. The reason? It’s simply easier to digest a small amount of text with a relevant image attached. You’re competing for attention with millions of other users on social media, so you want to put your content in a format that will create that ‘thumb-stopping’ moment. 

Jonathan Long, founder of e-commerce brand-development agency Uber Brands, agrees. Writing in  Entrepreneur magazine, he emphasises that memes allow marketers to engage with the target audience without forcing an advertisement down their throats. “[Marketers] are able to experience  high engagement rates using memes because [the] audience doesn’t feel like they are liking, commenting and sharing an advertisement. They just see it as a meme,” he explains.

What is a meme, anyway? Is essence, it is a cultural idea or cultural commentary which is transferred from person to person. And, it grows exponentially in reach as it does so. In the Internet age, it is a phrase, illustration, photo or video – or a combination of these – shared via social media networks. Some popular (non-business) examples of memes include Grumpy Cat, Condescending Wonka, Evil Kermit the Frog, LOLcats and The Dress. 

Of course, it didn’t take long for innovative social media marketers to realise that they could use memes to promote anything from tomato sauce to sports teams. Many of these memes are custom-created, while others simply ride on the back of popular existing memes – a tactic known as memejacking.

Denny’s, the popular American diner brand, which recently opened in the UK, is an example of a corporate that successfully uses memes to target and engage consumers. One Denny’s campaign gained extensive coverage in the London-based Daily Mail newspaper and was liked/shared over 100 000 times and retweeted 76 000 times in less than 24 hours. It played on the popular ‘zoom in’ meme concept. Social media users were shown a photo of a Denny’s pancake and syrup, and each time they zoomed into a part of the photo they were redirected to another part.

Eventually they reached a seemingly silly punchline that social users obviously loved. “Whoever is responsible for this deserves a raise,” tweeted one fan. “I love the @DennyDiner social media team so much,” enthused another.

Last year, President Trump caused outrage in Britain by refusing to visit the country because he believed former President Obama had sold the old embassy in London’s Grosvenor Square “too  cheaply”. In response, famous waxworks museum, Madame Tussauds, created a meme that showed a wax figure of Trump standing in front of the embassy he had refused to visit. It was an instant social media hit!

Heinz, the tomato sauce manufacturer, created a successful meme-based social media campaign by leveraging the debate around whether a tomato is a fruit or a vegetable. In an Entrepreneur magazine article, Razvan Romanescu of Memes.com, the company responsible for the campaign, explained the strategy: “We created original meme content that played off the fruit or vegetable debate and asked the audience to chime in by using hashtags. We were able to [achieve] four times the original goal, generating more than four-million impressions and 80 000 engagements across Instagram and Facebook”.

If you don’t have the resources or experience to develop your own meme-based campaign, experts such as Memes.com can help you – for a fee, of course. Most competent social media marketing agencies should also be able to assist. If you’re on a tight marketing budget, perhaps check out free sites like www.memegenerator.net and www.makeameme.org.

But creating a successful meme is far from guaranteed. As a rule of thumb, a business-focused meme must do the following:

Target a clear audience (you’re unlikely to resonate with everyone, everywhere)

Have a subtle marketing message. This is not the time for in-your-face marketing.

The last few points are particularly important for marketers. You may be able to create a meme that’s hilarious, shareable and reaches millions of people worldwide. But if it offends most potential customers, makes the company look silly or is inconsistent with your brand values, then it will do  more harm than good.

Also, the Internet is always weird territory, so you need to be very in touch with the landscape you’re sharing in. For example, one of 2019’s most popular memes is the no one: meme.

Once you’ve created a meme, be sure to apply basic marketing principles and analyse the response. If it’s successful, try to determine what made it so and use those same principles again. One of the advantages of memes is that they can be quickly updated, so consider taking the same concept and, by tweaking a visual or some wording, keeping it fresh and shareable for a few more days.

Memes tend to have a short shelf-life before the novelty wears off, so if one is successful you must work hard to prolong the lifespan. But accept the reality that even the very best memes will never be ageless classics. If a meme doesn’t work, drop it and move on quickly. It may be that the concept you’ve memejacked is no longer cool, or the idea you created simply doesn’t resonate with a very fickle social media audience. Don’t make your brand seem like it’s out of touch by flogging a dead meme horse.

To quote Romanescu again: “To increase the odds of riding the viral wave, make sure that you use memes that are trending. If you use older memes that have already run their course and exhausted their audience, your brand will appear out of touch and that can have a severe negative impact.”

In summary, integrating memes into your marketing strategy may be risky at times. However, it can also be an exciting and cost-effective way of reaching a large audience, while enhancing your brand in the social media environment.

How to Create a Successful Meme Strategy to Grow your Business

Wondering how to stand out from the crowd with your Twitter press release? Well, dyeing yourself pink only works for rabbits: read on.

My PR cohort, Marc Cowlin, has recently written a couple articles on press releases.  His first asks the simple question, “To release or not to release?”  His second studies the anatomy of a press release through PR’s glorious history of train wrecks, celebrity rehab and various corporate announcements.

As he and I were talking about his next article (Press release SEO, which is obliquely mentioned in the first article), we started talking about how much Twitter has come along as a PR channel since we first started using it for marketing in 2008.  And we decided that it would be a good idea to come up with a quick guide to the Twitter press release; after all, getting your target message to the right person in 140 characters isn’t always easy.

I’ll go ahead and assume that anyone reading this article has a good grasp of what makes a press release worth doing.  (But if you want some tips on that, or want to figure out a polite way to explain to your coworkers the reasons you’re not going to write a release on [insert random non-newsworthy topic], please see the article on press release evaluation.)  Determining whether your energies are best spent doing something is a consideration you should address with any business initiative, but most especially with one that’s asking an influencer – in this case, most often a journalist – to take some action on your behalf.

Twitter Press Release Distribution Strategy Tips

Ideally, you’ve been using Twitter to build up a list of journalists and influencers in your industry (and by this we mean a Twitter list, and/or an actual list that you keep locally).  If you haven’t been doing this, start now: reporters are on Twitter, and they’re using it as both an information distribution and acquisition channel.  Good PR is dependent upon good relationships, and following key journalists and influencers and engaging with them with RT’s and @ mentions are good ways to make yourself known to the folks that matter.

Look Beyond Traditional Media for Influencers

Journalists, bloggers and citizen editors can all be people who can get the word out about your press release.  An influencer is someone who has built up a level of trust with their followers, so don’t be afraid to think outside the borders of the New York Times.  (Check out Marc’s article on identifying PR influencers for more depth on this topic.)

Just because you can tweet to 1000 people doesn’t mean that you should; do your research and target the right people for your message.  Good Media Relations Tools like the Meltwater Media Relations platform have journalist targeting features that allow you to find the journalists that are most relevant for your message.  You can, for example, find journalists who have written positively about pit bulls within the last 6 months in New Hampshire.  These hyper-targeting features can get you a short but powerful list of the folks that matter, and you can also dig into their profiles and get a feel for how they position the topics that matter to them.

Now that you’ve found the right list of people, should you tweet @ them all individually?  Well, no: that looks SPAMMY and painful.  This isn’t to say that you can’t tweet @ a person or two, but any more than that looks bad.  If you’ve built up a good list (per #1), you can DM the influencers in your network with your release.  If you’re following them and they’re not following you, this can’t happen and you have to tweet @ them – or do you?  Actually, you don’t: Twitter ads have a “Tailored Audience” feature.  You can import a list of emails (Twitter will compare it with theirs, so there may be some breakage there from reporters who use different emails in their publication vs. their Twitter profile), and/or you can manually enter people’s handles.  You can also use a retargeting method and use a third-party app to target the ads for folks who have been cookied on your site: for example, you might want to display your ads to people who have visited a specific product or press page in the past.

Twitter Press Release Content Marketing Tips

A traditional press release often has a photo, especially when it’s distributed via online wire.  While logos are commonly included in a written release, that’s not the image to use on Twitter: choose something eye-catching that services to punctuate your tweet, rather than distracts from it.  If you can’t find anything and you’re lost in questionable stock photos, abort the mission.  Not every Twitter press release absolutely needs a photo.

…because 140 characters + optional photo is essentially a banner ad.  Asking a question is a good way to get people’s attention; asking a provocative question is a better way.  Put on your Don Draper fedora and think of something punchy.  Remember, your goal with this tweet is to get the click through, so use those characters wisely, soldiers.  Bear in mind that, in this model, your press release is your landing page – you’ll want it to have cohesion with your tweet.

Use Hashtags that Appeal to Your Target Journalists

Hashtags are how people search for topics on Twitter, so if your release has something to do with a larger topic, go on ahead and hitch your wagon to that star.  If you’ve built up a good list of influencers on Twitter, check what they’re tweeting about before you do your release – you may get an idea as to how your own release positioning can best garner exposure.

This sounds obvious, but because Twitter is such a short-format content channel and because of its twitchy nature, people tend to be a little laxer about reading before they Tweet.  Make sure that your tweet is 140 characters or less (RT’s are less likely when you’re doing an announcement, but you never know: you might leave some characters there), and make sure that you’ve included a link to the actual press release.  Test that link, too: sometimes, weird stuff happens with link shorteners and technology in general.  So check that tweet twice, then push it.

And there you have it:  4+4 Twitter press release tips to help you rock your press release in 140 characters or less.  If you have any more Twitter press release tips, we’d love to hear them!  Hit us up in the comment box.

4 + 4 Tips to Get Noticed in 140: The Twitter Press Release

From the local arts scene in your community to global organizations, the focus of both art and marketing is telling a story and connecting with a community. And these 4 brands are giving a masterclass in beautifully-crafted content that you can duplicate yourself. Sit back, relax, and enjoy the show.

4 Art Organizations Killing it on Social Media

Brand Strategy + What Works: Beyond just the programs you receive during a Broadway show, Playbill is now the go-to source of everything theatrical. Having a great starting point with their brand’s signature yellow color and captivating stories, Playbill’s content is incredibly interactive and platform specific. You’ll find short videos on their Instagram, and show news on their Twitter.

How to Duplicate Their Success: Focus on producing content that people want to engage with and share, beyond “tag a friend who would love this!” Discover what your audience is passionate about, then start testing what they like to engage with. Is it quizzes or polls? Is it gorgeous photos or inspiring captions? Experiment to see what works.

What’s the most recent #Playbill you received? ✨ #FanFriday #Repost @bbb_broadway

Brand Strategy + What Works: The best local arts presenters know how to appeal to the tastes of their local community—and at the same time get them excited about what’s happening outside of their city or region. The Seattle Opera, much beloved by the city it calls home, is a world-class organization, bringing artists from all over the world to perform and stage some classic pieces like Wagner’s Ring Cycle.

Your health is our top priority. Therefore, Seattle Opera is following the newly mandated policies of state and local public health officials and canceling our public events scheduled through March 31, 2020. Learn more at seattleopera.org/publichealth⠀
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We are considering some livestreaming events during this time to continue to share opera with our community. What are you interested in watching or learning about opera?

How to Duplicate Their Success: Large organizations like operas, symphonies, and ballets will have guest artists constantly—not just singers, but designers, conductors, and writers. Seattle Opera shows the behind-the-scenes process of every show they produce, giving you the insider’s look as to how a magnificent performance is put together. Experiment with highlighting the amount of detail and manpower it takes to produce your product — it builds consumers’ trust.

Brand Strategy + What Works: A world-famous performance venue and cabaret, 54 Below presents solo shows, staged readings, and more in the heart of New York City. Tony Award-winners and parody musicals grace the stage daily, and the team at 54 finely balances the promotion of each event to keep their loyal fans satisfied.

How to Duplicate Their Success: 54 Below is great at making you feel like you’re front-row for the show (even if you can’t physically be there.) Their use of Instagram Live is top notch. Never giving away the entire show (usually only 10 minutes), they will stream select performances live to give viewers a great representation of the kinds of shows you can go see. Use Live streaming to your advantage, and give your audience an insider’s look into your product, team, or events.

Brand Strategy + What Works: World-famous Cirque duSoleil is known for their jaw-dropping performances in countries across the world. Performing in dozens of languages, this circus-themed company has continually broken barriers and wowed audiences. And their social media doesn’t disappoint either.

#KA Guitarist | A masterpiece that doesn’t miss a beat. 
Swipe 👉 to learn more about this character’s wardrobe! #wardrobewednesday

How to Duplicate Their Success: Cirque’s signature flair is instantly recognizable. Using their social accounts, Cirque highlights the costumes, makeup, sets, and more to visually draw their audience in with flashy colors and beautiful artistry. Find what part of your brand is visually-compelling for platforms like Instagram and focus on producing stunning content that aligns with your brand colors.

As you can see, top arts organization use social media to highlight their creativity and keep audiences engaged. To up your social media game, let us show you what an all-in-one media monitoring, media outreach, social listening, and social management solution can do. You’ll be able to spend less time managing your brand’s social presence, and more time focused on creatively expressing what your brand stands for.

4 Great Examples of Arts Organizations on Social Media

When you think of top professional sports teams on social media, what do you think of?

Perhaps no sport is more popular on social media in the United States than Football. America’s Game. NFL social accounts consistently capture the hearts and minds of audiences across the platforms they care about most.

But which National Football League teams are winning consistently on social media? We found five that are a superb source of inspiration for your brand, whether you’re a football fan or not!

The Rams are back in Los Angeles and they’re scoring more than just touchdowns for their fans. The Rams are scoring engagement points by treating their fans to a behind-the-scenes look at their favorite players and moments throughout the season. 

One of the tactics that the Rams take full advantage of are Instagram Stories Highlights. Perfectly laid out at the top of their feed, audiences can go back in time and relive some of their favorite moments from the season no matter where they are.

Highlights are the perfect way to curate all of your best Stories content from throughout the year. That way, none of it ever goes to waste!

Plus, notice the consistent use of imagery and visuals in their Highlights cover photos. Everything feels consistent and on-brand. It immediately catches the eye of anyone who stops by the Rams profile.   

A short jaunt up Highway 101 you’ll find another California-based NFL team that is end-to-end one of the best in the business at social media marketing, the San Francisco 49ers. 

With six Super Bowl appearances and five championships since 1980, the 49ers are arguably one of the greatest franchises in sports history. While this rich history is hard to match, the 49ers bring it home on social media by focusing on the future.

Leaving work on a Friday like 😁 #FridayFeeling

2018 wasn’t the greatest season for the 49ers, but the moment it ended, they gave fans cause for optimism ahead of the 2019 season.

Positivity, hope, and optimism are a great recipe for successful content on social media. People want to feel like they’re a part of something big!

One team that really knows how to build a rapport with their audience on social media is the Seattle Seahawks. 

Their fans, or “12s” as the team calls them, are the focal point of many of the ‘Hawks social media posts—as they should be.

Congratulations, Steve Hutchinson! He’s headed to the @profootballhof 👏

If your brand has a dedicated and passionate audience, there’s no better way to get them fired up than to showcase them on social media. By making their fans their #1 focus, the Seahawks were able to grow their Instagram account to more than 2.2 million followers.

What does 5 Super Bowl titles earn the New England Patriots? 

America’s most disliked NFL team. That’s right! New England recently surpassed the Cowboys as the NFL’s least favorite team, according to polls.

But clearly, people love to hate the Patriots with their Instagram account attracting more than 3.3 million followers alone.

Weekend's here 😎 Tag your squad for a chance to win a Patriots football signed by the 2019 captains.

The marketing team for the New England Patriots doesn’t shy away from being the center of attention, either. In fact, they play into it and it’s an important social media lesson for us all.

No matter who you are or what brand you work with, you’ll always have people throwing shade your way on social.

Sometimes the best way to come out on top is by embracing it with fun and engaging posts.

I saved the best for last when it comes to NFL teams on social media.

As with the Patriots, the Dallas Cowboys relish in being one of America’s most loved and hated teams. But that doesn’t stop the Cowboys from having a little fun on social media and showing off their team’s personality.

1️⃣3️⃣ views | that’s 3 TDs for @mg4_4life

Every single one of their posts on Instagram, Facebook, and other social platforms give their audience a feel for what it’s like to actually be an NFL player. This type of content makes the Cowboys seem more accessible and human which helps to increase fans’ love for their team. 

And when comparing the Dallas Cowboys’ Share of Voice vs. other top teams in the league, it’s clear their doing something right

Not only do they have the greatest Share of Voice in the NFL, but they also have the largest social media reach week-over-week:

No wonder they’re the most valuable team in the NFL!

At first glance, you might not think you can learn all that much from NFL teams on social media. 

But they are experts at connecting with fans in meaningful ways while using various content types to spark excitement. Use these lessons in your social media strategy to drive new audiences to your accounts and increase engagement.

To up your social media game, let us show you what an all-in-one media monitoring, social listening, and social management solution can do for your brand.

Top NFL Social Media Feeds

In this day and age, it’s hard to remember a time when the fashion world didn’t use social media. 

From live broadcasts of the runway shows at New York Fashion Week on Instagram, to critics savagely dissecting Met Gala looks on Twitter, social media gives brands and consumers an opportunity to weigh in on what’s hot (and what’s not.) 

Tip: Learn more about Consumer Insights for Fashion and take a look at our media intelligence analysis: What Marketers Can Learn from Paris Fashion Week 2024.

The rise of the influencer is one of the biggest shifts in high fashion, as well as how (and when) you are able to purchase pieces. Influencers with large, dedicated followings can see returns from both partnered campaigns with the brand and affiliate marketing per each sale. Fashion bloggers can link their outfits, allowing a consumer to see something they like and immediately purchase it. Apps like “LIKEtoKNOWit” or clickable links through Pinterest allow you to shop directly from social media, and have pieces delivered directly to your door. There is less need for fashion editors when you’re only a scroll away from curated outfits and new designs.

We’ve decided to dive into social media strategy of designers to highlight what works and why it works and, importantly, how to duplicate their success.

Tip: Are you looking for fashion influencers? Here's our list of the top global fashion influencers and the top South African fashion influencers.

Platforms: Facebook, Instagram (4 accounts: Dior Official, Dior Makeup, Dior Parfums, Dior Beauty Lovers), Twitter, Pinterest

Dior is known for gorgeous, sweeping campaigns with well-known models and actors. Partnering with celebrities like Natalie Portman, Jennifer Lawrence, Charlize Theron, and Bella Hadid, Dior has prioritized movie-like video content to tell a distinct story around their products. Dior’s bread and butter are their various perfumes, these fragrances—along with their brand’s famous ambassadors—make up the majority of their social content. The brand recognition of these stars-as-influencers helps both Dior’s credibility and awareness.

Miss Dior - A Miss in Paris Episode 3

Dior’s campaigns are difficult to replicate for most brands, as their budget for both on-screen talent/ambassadors and high production value videos are substantial. However, Dior’s success lies in the narrative they craft around products. They showcase the lifestyle of someone who might wear Dior and tell their story in a visceral, appetizing way. 

Natalie Portman’s Love campaign, for instance, follows a woman through the beautiful and messy aspects of loving deeply and living greatly, showing her jubilantly jumping into the sea off a high dock and chasing after her partner in a gorgeous ball gown – a few seconds at the ad’s conclusion is the only time the viewer sees the actual product. We see the type of woman who would wear Dior’s perfume—her values, her way of life, her attributes—and we find ourselves relating to her.

Platforms: Facebook, Instagram (2 accounts: Chanel Official, Chanel Beauty), Twitter

The classic Chanel name carries enormous weight in the world of fashion. Chanel’s use of image grouping on Instagram is effective, eye-catching and memorable. Instead of a scattering of various images—say, a catwalk, followed by a product photo, then a portrait—they post multiple themed photos in succession. This technique leads to a defined, consistent aesthetic.

The average person needs to encounter a product at least seven times before they’ll buy. Copy Chanel’s use of content to get to seven faster. Instead of a one-off post on Instagram or Facebook highlighting a perfume or collection, they use multiple images to create a consistent, themed campaign.

Chanel is also great at cross-campaign promotion, without duplicating the post. An ad for their new perfume, Gabrielle, can be seen as a nine-video collage on Instagram. The image is frozen on each model to show 9 distinct faces, spelling out “Gabrielle.” However, each still plays the same video, which is shown in its entirety on Chanel’s Facebook. 

By utilizing the distinct characteristics of a certain social media platform—Instagram’s grid—they are able to take a unique approach to posting content that will also be seen on other platforms.

GABRIELLE is a floral fragrance with a rebel heart. Watch 9 women define themselves through its spirit. One letter at a time. #GabrielleChanel @carolinedemaigret @valebelle @mettenarrative @phoebejtonkin @kilokish @nanaouyang @adesuwa @dianapozharskaya @clairelaffut

Much like Chanel, Gucci’s Instagram showcases various campaign photos posted in succession. But they also utilize separate Instagram Story highlights to tell stories about their collections, podcast, or decor. Using Instagram Story highlights allows Gucci to present a packaged, curated story that visitors can view any time.

Social Media Management

How to Turn Your Employees into LinkedIn Content Superstars

How to Create a Successful Meme Strategy to Grow your Business

4 + 4 Tips to Get Noticed in 140: The Twitter Press Release

4 Great Examples of Arts Organizations on Social Media

Top NFL Social Media Feeds

How 5 Fashion Brands Use Social Media

How to Increase Engagement on Social Media

The 5 Top Tourism Social Media Accounts

6 Major League Baseball Teams Dominating the Social Media Game

5 Best Health Social Media Campaigns

Get Inspired by These Winning Environmental Social Media Campaigns

Infographic: Is That All? What a Social Media Manager Does

Social Media Management

How to Turn Your Employees into LinkedIn Content Superstars

How to Create a Successful Meme Strategy to Grow your Business

4 + 4 Tips to Get Noticed in 140: The Twitter Press Release

4 Great Examples of Arts Organizations on Social Media

Top NFL Social Media Feeds

How 5 Fashion Brands Use Social Media

How to Increase Engagement on Social Media

The 5 Top Tourism Social Media Accounts

6 Major League Baseball Teams Dominating the Social Media Game

5 Best Health Social Media Campaigns

Get Inspired by These Winning Environmental Social Media Campaigns

Infographic: Is That All? What a Social Media Manager Does

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