News archive
In The News
Marketing Brew: What Social Intelligence Reveals About Brands Using Generative AI
Brands today are experimenting with genAI in ways that are intentionally playful and self-aware, reflecting evolving consumer attitudes toward the technology.
Press Release
Gwyneth Paltrow to Keynote Meltwater Summit 2026
Gwyneth Paltrow, Oscar-winning actress and goop CEO and founder, will keynote Meltwater Summit 2026. Join us May 5–6 in New York.
In The News
PR News: What Meltwater’s State of PR Report reveals for PR professionals
Meltwater’s State of PR report highlights how PR teams are evolving. With insights from 1,100+ PR and comms professionals, explore the current reality.
Press Release
New report from Meltwater and We. Communications reveals 90% of PR teams are integrating generative AI into their workflows
Meltwater, a global leader in media, social, and consumer intelligence, in partnership with We. Communications, released its first annual State of PR Report, based on insights from more than 1,100 PR and communications professionals worldwide. The report highlights how PR teams are navigating rising expectations, evolving measurement demands, and using AI as a strategic advantage – while increasingly positioning themselves as strategic drivers of business value.
Press Release
Meltwater Achieves SOC 2 Type II Certification, Reinforcing Commitment to Data Security and Trust
Meltwater has achieved SOC 2 Type II certification, reinforcing the company's commitment to high standards for data security.
Press Release
Meltwater Earns Three Comparably Awards for Leadership, Culture and Compensation
Meltwater won three Comparably Awards for its strong culture, investment in leadership, and commitment to setting employees up for success.
Press Release
Meltwater earns four AMEC Awards for innovation in communications measurement
Meltwater earns four AMEC Global Communication Effectiveness Awards, recognizing excellence in communication measurement and evaluation.
In The News
PR News: How Social Listening Turns Black Friday Viral Noise into Brand Intelligence
With events like Black Friday, brands must win over algorithms & LLMs, not just people. Meltwater’s 2025 analysis highlights this shift.
Press Release
Meltwater Named a Leader in IDC MarketScape: Worldwide Influencer Marketing Platforms for SMB Companies 2025-2026
Meltwater, a global leader in media, social, and influencer intelligence, has been recognized as a Leader in the new IDC MarketScape: Worldwide Influencer Management for SMB Companies 2025–2026 Vendor Assessment. The recognition follows Meltwater’s recent recognition as a Leader in the IDC MarketScape: Worldwide Influencer Marketing Platforms for Large Enterprises 2025–2026 Vendor Assessment. Meltwater is the only vendor named a Leader across both reports.
In The News
Marketing Brew: Why brands need AI-driven media intelligence to decode real vs. fake online narratives
As bot networks grow more sophisticated, brands are struggling to separate genuine consumer reactions from coordinated, AI-driven noise.
In The News
The Independent: What brands should know as consumer use of AI rewrites the rules of search
AI adoption is increasing at an unprecedented pace. According to a 2026 report by Meltwater and We Are Social, more than 1 billion people use AI platforms.
In The News
Mashable: What social listening tells us about Taylor Swift’s Life of a Showgirl viral moments
When Taylor Swift’s The Life of a Showgirl dropped, the internet lit up! Get insights about the conversations and sentiment on social media.