Crisis Communications
All-in-One Communication Solution
See how a crisis is unfolding on the news, TV, radio, social media networks on a global scale in real-time. Set up tailored searches to match specific keywords and conduct instant analysis to learn who is driving the conversation. Understand the reach, narrative, and sentiment of the conversation to help determine how much a crisis is impacting your brand.
React and Respond
Search for relevant influencers and journalists and begin telling your side of the story either on social media or via our newswire distribution services. Communicate directly with journalists or your social community to ensure your messaging is on brand and you control the narrative as much as possible.
Our global footprint means you can engage influencers and journalists in a specific region to create a communications outreach that isolates the target market.
Report to Stakeholders
As a crisis plays out, keep stakeholders up to date with our Newsletters and shareable dashboards. Or, share our presentation-ready reports to debrief them on the ever-changing situation.
We use Meltwater to understand brand challenges our clients or prospective clients are facing. If our client is having a brand crisis, for example, I'll use Meltwater to get ahead of the narrative and understand mentions in real-time to try and lessen the impact. I also use the tool to understand whether there has been long term brand damage.
Roxana Tintea, Planning & Insights Manager at Hill + Knowlton Strategies
Notification and Alert
With our mobile application, PR and Marketing teams are ready to monitor an impending crisis and respond immediately. Set up instant notifications to be alerted when there are updates and new stories. Plus, run ad-hoc searches as required.