Managing, mitigating and resolving a crisis can be extremely challenging and demanding – especially for PR professionals responsible for communicating openly with consumers and industry stakeholders.
Meltwater helps PR professionals, marketing executives and business leaders monitor and analyze news and social media through our industry leading all-in-one media intelligence solution.
Stay on top of billions of conversations—across editorial, broadcast, print, and social media channels. Sift through news stories, social media postings, and many other media types to monitor everything relevant to your brand, competitors, and industry on a local and global level.
Apply AI-driven media intelligence that delivers audience insights and precise media insight analyses to track the lifecycle of the crisis in real time:
Sometimes the difference between a crisis and business as usual is who is doing the talking. Use media intelligence tools to track key influencers, both on social media and in the press, to assess what stories are picking up traction.
Word clouds can point us to the right answers for questions such as: Is negative chatter originating from a small but vocal minority? Is it being picked up by traditional media, or, vice versa, is a story in the press trending on social?
As you assess negative sentiment, think about it from the point of view of key stakeholders. Who is most likely to be affected by a negative story? How influential are they? What are the paths for the story to grow?