All updates
New feature
Influencer Marketing AI Assistant
Klear, Meltwater’s influencer marketing platform, includes an AI Assistant to help you plan, execute, and analyze campaigns more efficiently. You can generate campaign briefs, identify relevant creators, draft outreach, and summarize performance using guided AI prompts. This helps you reduce manual work, move faster from strategy to activation, and make more informed influencer marketing decisions.
Enhancement
Chart Drill-Downs in GenAI Lens
GenAI Lens lets you click on any data point, entity, or link within a chart to see what’s driving the trend. You can view which AI models mentioned the topic, read the full AI-generated responses, and analyze visibility scores by model—all within the same view. This helps you move from high-level trends to the underlying AI narratives in one click, so you can validate insights and make more confident decisions.
Enhancement
Open X Trends in Explore
You can open any X (formerly Twitter) trend from Trends Center directly in Explore. The trend automatically becomes a search, so you can examine it beyond the Trends Center view using Explore’s full capabilities, visualize it in Analyze dashboards, and follow the live stream in Monitor. This makes it easier to move from identifying a trend to deeper insight and ongoing monitoring.
Enhancement
Core PR Reporting Metrics, Front and Center in Explore
Explore for Media Intelligence highlights the PR metrics you use most—Reach, Social Echo, and Advertising Value Equivalency (AVE)—directly in the Overview tab. You can quickly understand the scale, amplification, and estimated value of your media coverage at a glance. This helps you measure impact clearly and report results using familiar industry standards.
Enhancement
Influencer Marketing Multilingual AI Discovery
Klear, Meltwater’s influencer marketing platform, supports AI Discovery searches in multiple languages. You can enter prompts in your preferred language and receive influencer results, summaries, and AI reasoning in that same language. This helps you run regional and global influencer campaigns with greater clarity, reduce translation friction, and maintain context from search to shortlist.
Enhancement
Official Reddit Data Partnership
Meltwater is part of Reddit’s Official Data Partner program, providing direct access to conversations across more than 100,000 Reddit communities. This partnership strengthens data reliability and ensures continued visibility into authentic, community-driven discussions. You can confidently monitor Reddit as part of your broader media and social listening strategy, with trusted access to one of the internet’s most influential platforms.
Enhancement
Expanded Reach & Earned Media Value Across More Content Sources
Meltwater expands measurement across blogs, forums, podcasts, and social content with standardized Reach, Estimated Views, and Earned Media Value metrics. You can benchmark performance more consistently, quantify impact across more sources, and uncover high-impact exposure that was previously harder to measure. This gives you stronger cross-channel visibility and clearer proof of earned media performance.
Enhancement
In-Profile AI Personalization Updates for Influencer Marketing
You can adjust or create Brand and Influencer Personas directly from an influencer’s profile while reviewing them in Klear. Instead of leaving discovery to update settings, you can refine how AI evaluates fit in real time. This keeps your search aligned with your goals and reduces workflow interruptions.
Enhancement
Influencer Discovery Sorting Enhancements
Klear, Meltwater’s influencer marketing platform, lets you sort AI Discovery results by relevance and key performance signals. You can prioritize creators based on influence score, engagement rate, or follower count to match your campaign goals. This gives you more control over evaluation and helps you shortlist creators faster.
Enhancement
Influencer Marketing Post Tags
You can tag individual influencer posts within a Klear campaign to organize content by theme, format, or performance. Tags make it easier to analyze what’s driving engagement, compare results, and report on campaign outcomes. This gives you clearer insight into which content strategies are delivering impact.
Enhancement
Influencer Discovery AI Assistant
Klear, Meltwater’s influencer marketing platform, includes an AI Discovery Assistant to help you find the right creators faster. Instead of manually refining filters, you can describe your campaign in plain language and receive guided questions and tailored recommendations. This helps you narrow your search, surface better-fit influencers, and move from discovery to shortlist more efficiently.
Enhancement
AI Search Assistant Enhancements
The AI Search Assistant, the assistant that helps you refine Boolean searches using natural language and guided suggestions, can be used for keyword searches with Mira Companion. Open directly within your Explore analytics view to edit keyword searches without leaving your workflow. This makes it easier to surface relevant results, adapt quickly, and strengthen your monitoring strategy.