News archive
In The News
Wall Street Journal: What Social Intelligence Says About Super Bowl Ads
Meltwater data revealed Super Bowl viewers favored nostalgic, celebrity-filled commercials over AI product campaigns.
In The News
Marketing Dive: How Brands Played It Safe at the Super Bowl
Meltwater data reveals audience reaction to Super Bowl ads. Meltwater Media Intelligence Analyzes Super Bowl Ad Sentiment
In The News
PR News: Meltwater Shows AI Ads Face Skepticism at Super Bowl 2026
Meltwater was highlighted in PR News for its insight into audience reactions during the Super Bowl.
In The News
Wall Street Journal: How Brands Can Adapt to AI-Driven Search
Meltwater CEO John Box explains how Generative Engine Optimization (GEO) helps brands maintain visibility & control across AI search & LLMs.
In The News
Marketing Brew: What Social Intelligence Reveals About Brands Using Generative AI
Brands today are experimenting with genAI in ways that are intentionally playful and self-aware, reflecting evolving consumer attitudes toward the technology.
In The News
PR News: What Meltwater’s State of PR Report reveals for PR professionals
Meltwater’s State of PR report highlights how PR teams are evolving. With insights from 1,100+ PR and comms professionals, explore the current reality.
Press Release
Meltwater Achieves SOC 2 Type II Certification, Reinforcing Commitment to Data Security and Trust
Meltwater has achieved SOC 2 Type II certification, reinforcing the company's commitment to high standards for data security.
Press Release
Meltwater earns four AMEC Awards for innovation in communications measurement
Meltwater earns four AMEC Global Communication Effectiveness Awards, recognizing excellence in communication measurement and evaluation.
Press Release
Meltwater Earns Three Comparably Awards for Leadership, Culture and Compensation
Meltwater won three Comparably Awards for its strong culture, investment in leadership, and commitment to setting employees up for success.
Press Release
Meltwater Named a Leader in IDC MarketScape: Worldwide Influencer Marketing Platforms for SMB Companies 2025-2026
Meltwater has been recognized as a Leader in the new IDC MarketScape: Worldwide Influencer Management for SMBs 2025–2026 Vendor Assessment.
Press Release
Meltwater Named a Leader in IDC MarketScape: Worldwide Influencer Marketing Platforms for Large Enterprises 2025-2026 Vendor Assessment
Meltwater has been named a Leader in the IDC MarketScape: Influencer Marketing Platforms for Large Enterprises 2025-2026 Vendor Assessment.
Press Release
Tres Thompson joins Meltwater as Chief Financial Officer
Meltwater appoints Tres Thompson as Chief Financial Officer (CFO). Thompson brings a wealth of expertise to the Meltwater Executive Team.