News archive
In The News
PR News: How Social Listening Turns Black Friday Viral Noise into Brand Intelligence
With events like Black Friday, brands must win over algorithms & LLMs, not just people. Meltwater’s 2025 analysis highlights this shift.
In The News
Marketing Brew: Why brands need AI-driven media intelligence to decode real vs. fake online narratives
As bot networks grow more sophisticated, brands are struggling to separate genuine consumer reactions from coordinated, AI-driven noise.
Press Release
Meltwater 2025 Year-End Product Release Delivers Smarter Media Intelligence with New AI Innovations
Meltwater today announced its 2025 Year-End Product Release, introducing new AI tools for PR and Marketing professionals.
Press Release
Digital 2026: Internet users pass 6 billion, social media users become a ‘supermajority’, and AI use tops 1 billion
6B plus internet users, social media users are the supermajority, and AI use tops 1B. Get the latest insights from Meltwater and We Are Social's report.
In The News
The Independent: What brands should know as consumer use of AI rewrites the rules of search
AI adoption is increasing at an unprecedented pace. According to a 2026 report by Meltwater and We Are Social, more than 1 billion people use AI platforms.
In The News
Mashable: What social listening tells us about Taylor Swift’s Life of a Showgirl viral moments
When Taylor Swift’s The Life of a Showgirl dropped, the internet lit up! Get insights about the conversations and sentiment on social media.
Press Release
Meltwater Recognized with Three Comparably Awards for Employee Happiness and Wellbeing
Meltwater has been recognized with three Comparably Awards, reflecting the company's dedication to a positive and supportive environment for its employees.
In The News
PR News: How Real-Time Monitoring Uncovers the US Open's Brand Winners
At the US Open, brand success goes beyond visibility—it’s driven by real-time online conversations. PR News highlights which brands won the digital buzz.
Press Release
Meltwater publishes first Corporate Social Responsibility Impact Report
Today, Meltwater unveiled its first Corporate Social Responsibility (CSR) Impact Report, to build a business that has a positive impact on the planet.
Press Release
Meltwater announces new content partnership with Dow Jones Factiva, unlocking premium content for PR, communications and marketing professionals
Meltwater and Dow Jones collaborate to provide content from The Wall Street Journal, Barron’s, MarketWatch, The Globe and Mail, and more.
In The News
The Revenue Vault: Insights from Meltwater's CRO, Scott Gibbs, on Scaling a Global Sales Engine
On The Revenue Vault, Scott Gibbs discusses his philosophy for leading large organizations and strategies to drive growth and foster sales excellence.
Press Release
Meltwater Debuts Industry-First GenAI Lens, Unlocking Enhanced Brand Insights
Meltwater introduces GenAI Lens, an industry-first tool that reveals how brands, competitors, and industries are discussed across AI assistants and LLMs.