United States

AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Your Best Context is Already in the Room

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Media monitoring helps organizations stay informed about what’s being said across online news, print, broadcast, podcasts, and other media channels. Whether you're tracking brand mentions, measuring PR performance, monitoring competitors, or identifying emerging trends, our expert guides, best practices, and industry insights will help you build a smarter media monitoring strategy and make more informed communications decisions.

Discover expert media monitoring guides, best practices, and industry insights to track brand mentions, monitor competitors, and stay ahead of the news.

Media Monitoring: Guides, Best Practices & Industry Insights

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics?
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.
Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.
Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Every business likes to think it has something special to offer. And when your customers agree, they’re more likely to refer you to others. That’s the foundation of referral marketing.

Referrals are the highest form of flattery. But more importantly, they’re warm leads that result in 3-5x higher conversions compared to any other channel. Hands down, it’s a highly effective way to get great results with very minimal (or no) effort or marketing spend.

People are going to talk about your business no matter what. But there are ways you can encourage more people to be proactive in referring others to your business. Let’s look at some specifics on referral marketing and how you can put it to work in your business.

What are the Benefits of Referral Marketing?

Referral Marketing Strategies and Best Practices (with Examples)

What is referral marketing, exactly? A good definition is this:

A proactive, organized, and strategic marketing tactic that encourages customers to refer others to your business, usually with the promise of a reward for a successful referral.

Many business owners see a referral marketing strategy as being synonymous with word-of-mouth marketing. There is some overlap, but referral marketing goes beyond word-of-mouth marketing in some key respects.

Word-of-mouth marketing is when people are talking about your business to others. Maybe a friend asks about the best Mexican restaurant in town or where to go for bicycle rentals. Their recommendation is based on their own experiences or knowledge. There’s usually no reward involved, other than the self-satisfaction of helping someone find a product or service they need or want.

Referral marketing is a little different.

When companies offer a referral program, they are proactively encouraging their customers (or anyone, in some cases) to refer people to their business. In return, they may offer an incentive for each successful referral. This could be a monetary reward or credit, gift cards, branded swag, or discounts, for example.

Having an official referral network can be a great way to keep your brand top of mind and build stronger relationships with your customers while also earning new customers with little effort.

Before we get into the nuts of bolts of how referral marketing works, it’s important to first understand why you should care. What are some of the top referral marketing benefits?

Word-of-mouth marketing is the difference between a customer and an advocate. It’s one thing to have customers contributing to your bottom line. But their recommendations to others can help you grow your bottom line even more.

Advocates can be one of your biggest sources of income simply because they introduce new customers to your company on your behalf.

Every time they refer you to others, they’re helping you grow your customer base. They’re providing “social proof” that you’re a great company to do business with and can help solve a problem or fill a need.

Taking customer advocacy a step further, referred customers are also 18% more loyal than customers acquired by other means. They’re also four times more likely to refer others to your brand, which keeps the referral cycle going strong.

Research shows that an impressive 92% of consumers trust referrals from people they know. Referrals carry a lot of influence. No one wants to refer someone else to a business that will deliver a poor experience because of how it might reflect on them, the referral source.

Your referring customers also do a lot of heavy lifting in the conversion funnel. They can answer questions and instill confidence in the buying process so that when your referral comes to you, they’re almost ready to pull the trigger.

This can mean a lot of things to a business: a shorter sales cycle, less money spent on advertising and marketing, and a frictionless customer experience, to name a few.

Businesses acquire customers in a number of ways. Sometimes, you’ll need to pay for ads or have multiple touchpoints with the customer before they convert. This can be an expensive process and might not result in a profit after the first sale.

For example, let’s say your average new customer ticket price is $50, and your profit is 20%, or $10. The average pay-per-click ad costs $1-$2. Maybe the customer signs up for your email marketing, which can cost small businesses with small audiences anywhere from $19-$29 per month. If your customer also reaches out to customer service with questions, that’s another added cost before you make a sale.

Having warm leads generated by word-of-mouth marketing and customer referrals can help to lower the acquisition cost. Instead of paying for ads, emails, and lots of salespeople interaction, your referral partner is doing a lot of the work for you.

A referral marketing program is owned media, meaning you have complete control over the what, why, and how. It acts as its own channel where you can interact with your customers on your terms and craft a well-branded experience.

What’s more, your referral channel is based solely on the performance of your referring customers. It’s a self-sufficient program that only pays when successful referrals are made. This helps you keep costs under control and makes it easier to calculate the ROI of your efforts.

A successful referral marketing program is built on customer relationships. When you create strong connections with your customers and earn their trust along with their business, referrals become a natural by-product – almost.

The key to any referral marketing program is intention. It’s important to give customers enough value in a program to get them to participate. You can also conduct social listening exercises to figure out what your customers really want in a referral program.

Using some clever referral marketing strategies can help you make your program more appealing to your customers and increase participation.

Let’s look at some referral marketing examples from companies that are doing it right:

Earth-friendly automaker Tesla (and one of the most popular referral program examples) credits much of its success to a standout referral program. It earned Tesla a stunning 40x ROI with a zero-dollar ad budget.

Using a unique refer-a-friend link, customers receive 1,000 free miles of supercharging. The customer buying their new Tesla will also receive a reward. The program follows one of the basics of referral marketing incentives: make the reward highly valuable and useful to the recipient.

The referral campaign has been tweaked in recent years but maintains the customer-centric rewards that fuel the program’s success.

Tesla sweetens the deal by making the reward available to both the referrer and the referred customer. It incentivizes the customer to take advantage of the referral channel rather than proceed directly.

Popular storage app Dropbox offers a similar approach to Tesla in that it rewards both the referrer and the new customer. For individual users, Dropbox offers 2 GB of free storage with the option to purchase more.

Customers can increase their storage without paying out of pocket, though. For every referral that signs up for a paid Dropbox Plus or Professional account, the referrer gets an extra 1 GB of storage (up to 32 free GB).

The program also rewards users that refer others to the free Dropbox option. For every new non-paying customer they refer, they can receive an extra 500 MB of storage and the potential to earn up to 16 GB total.

Referral Best Practice: Think Outside Monetary Benefits

Dropbox’s referral program proves that money isn’t the only driver behind customer referrals. It costs very little for Dropbox to increase a user’s storage and allows the company to quickly grow its user base.

In fact, referrals increased Dropbox’s customer base by 60%, helping it on its journey to becoming a $4 billion company.

Taking a chance on an unknown brand can be a bit of a risk, especially when similar products are available at a much lower price. But Girlfriend Collective decided that one of the best ways to stand out in a fairly saturated market was to give its product away for free.

The company made its recycled plastic leggings available for the cost of shipping. The goal was to have its customers who felt strongly about savings and environmentally friendly products tell a friend or family member to go claim their free leggings, too.

The other caveat: the program was only available for a few months.

The strategy paid off in spades. The company earned 10,000 orders on the first day and racked up thousands of social shares and coverage from top online blogs and publications that they could keep track of through social listening and media monitoring.

The free offer removed the barrier of spending a lot of money on an unknown brand and also helped the brand build trust with a growing audience.

The company now offers a different referral program. Anyone can send a friend a $10 off coupon via email, then receive a free pair of leggings when their friend purchases.

Referral Best Practice: Look at the Big Picture

Giving away a premium product sounds risky, especially if it doesn’t result in immediate sales. But Girlfriend Collective considered the overall value of doing so.

It allowed the company to build trust and confidence in its brand, get attention on social media, and see real user feedback on its social channels.

Also, the strategy arguably costs the same or less per customer than what it would have cost to use a professional advertising agency.

Answering, “What is a referral program?” is the first step. Now that you know more about its definition and value, it’s time to put your knowledge into action.

Let’s look at some best practices for how to create a referral program that works:

Some referrals will happen organically. But you can drive more referrals when there’s something in it for your customers.

Incentives span a wide range, from points-based systems to monetary rewards. Also, consider whether there needs to be a limit on the rewards a person can claim.

No one wants to jump through hoops to get rewarded from their favorite companies, even if the reward is highly valuable. Too many steps can discourage participation, which means you won’t get all the benefits of referral network marketing.

Once you’ve got a refer-a-friend program in place, it’s time to let your customers know!

Send out an email invite to show them how they can take advantage of your new way to earn rewards. Add a separate landing page on your website, share it on social media, and include it in all of your post-purchase communications.

Expand your program by connecting with an influencer or long-time client to help you promote it. 

Once your referral network marketing program is underway, make sure you track its performance. Dedicated cloud-based referral marketing software can be a helpful tool in tracking every referral email, referral code or link, and conversion rate at scale.

The goal of any referral program should be to grow your business. If your program isn’t getting engagement or otherwise increasing sales, you might need to point it in a different direction.

Using an experienced agency can help you make the most of your referral program to drive real growth and boost loyalty. To learn how Meltwater can help, get in touch today.

The Ultimate Guide to Referral Marketing

In celebration of Pride Month this year, we've been hosting a series of discussions with internal and external speakers. Our conversations have centered around the history of Pride, the challenges the LGBTQIA+ community faces in the workplace, and the ways we can foster an environment of inclusion & acceptance. 

For example, in the Americas, a lawyer spoke about the recent legislative activity to restrict LGBTQIA+ rights and why being an informed voter matters. In APAC, our team members organized a fireside chat with an LGBTQIA+ organization. 

We've also been sharing insights into the discussions taking place on social media and in the news around LGBTQIA+ issues.

Reading Tip: 5 of the Most-Shared Pro-LGBTQ+ Articles of 2023 So Far

And as a way of sparking even more conversation internally, we've been asking employees to answer the question: What does Pride mean to you? 

Here are a few of the answers from our team:

Pride is a celebration of existing outside the tidy boxes into which society expects people to fit neatly. It's a celebration of diversity and of being unique, of being part of a living culture sometimes very different from society's norms. It's also a celebration of survival for those of us who are here when so many of our friends, so many of the people who came before us, are not.

— Ruari O'Rourke (They/She), AR Specialist

Pride to me means being proud of who you are. Being your authentic self but also not putting others down for being their authentic self. Pride is acceptance of yourself and others who are different than you.

It means to be proud of who you are and to celebrate love. It also means to be proud of others who have faced discrimination and struggled to exist in their own skin because of how society treats them. For me, it’s also a reflection of the struggles the queer community has had and continues to have. It’s a celebration but also a commemoration.

— Hana Yagi (She/Her/Hers), Americas Director, Customer Development

To me, Pride is about celebrating love and embracing ourselves exactly as we are!

— Haley Forman (She/Her), Global Director of Client Experience
It means being unapologetically who I am! Queerness does not equate to unprofessionalism.

Pride to me is normalizing the diversity of the human condition under the pillars of honesty, respect, mindfulness, positivity, and collaboration. Pride is about living our human lives with dignity, integrity, joy, courage, and in community with others without fear of being judged for who we are.

— Adelina Doroftei (She/Her), Data Science Analyst

To me, Pride means freedom. By most dictionary definitions, freedom is roughly described as 'the power or right to act, speak, or think as one wants without hindrance or restraint.' That definition is an excellent way to describe Pride as well. They're one and the same.

— Amberā Cruz, Marketing Director, Americas

For me, Pride means standing behind my own values, sexuality, ethnicity, religion/spirituality, and my own personality in general—no matter what other people may think about it.

Encouraging others to be themselves and helping everyone to see we support rather than judge.

— Niall Burkley, Principal Engineer & Team Lead

Pride means to be self-accepting, self-living, and 'being proud' of who I am, my achievements, my values, as well as who I have become, the good and the bad.

As a bisexual black woman, Pride means being proud of all aspects of my life. Remember that all letters of the community are important and should be celebrated and respected. Even those who are not ready to wear the flag proudly are loved too.

— Sha Gadson (She/Her), Sr. Business Development Representative

To me, Pride is about self-love and self-expression. It's the ultimate celebration of loving who you are and loving others who might be different than you but no less special. No less deserving. It's finding confidence and assuredness and appreciating individuality within the community.

— Samantha Scott, Content Marketing Manager

Pride provides an opportunity to openly express our acceptance, love, and support for the LGBTQ+ community and the awesome individuals who are a part of it. The fact that Pride parades feel like a celebration, a party, is amazing, but understanding the sacrifices that it took to get to that party is deeply meaningful and worthy of celebration.

— Mike Ruggieri, Executive Director, Product & Engineering

Pride means not being afraid to show your true identity for fear of rejection or harm.

It means celebrating all walks of life and cherishing people for their differences. It is also about making sure people who have been historically ostracized know that they are loved and have a space where they are safe.

— Nicole Lively, Managing Director, Client Success

At Meltwater, we are committed to diversity and inclusion and are proud to support our LGBTQIA+ employees this month and every month.

Celebrating Pride at Meltwater

The internet is full of breadcrumbs. Everyday we leave behind information: locations, news stories, hashtags. They are all now part of our daily digital routines. Jørn Lyseggen, Meltwater's founder and CEO, explains it best in his book, Outside Insight:

"We all leave a rich trail of online breadcrumbs as we go about our lives in a digital world. But unlike Hansel and Gretel, we often leave these details unintentionally. When we tweet, we share our location, who we are with and what we are doing. On LinkedIn we list our education and work history. On Facebook we broadcast information about our whereabouts, which brands we like, which causes we champion, what and where we like to eat and which events we plan to attend."

Meltwater CEO Jorn Lyseggen Talks Outside Insight

We're often told to get inside the heads of our audience, but with the data the internet holds there's no need: instead the trail is left out for us with over 500 million tweets produced around the world, everyday. Similarly, 88.5 million blog posts were published on WordPress in April 2021 alone, and this year 1.4 trillion digital photos will be taken globally. 

Each of these crumbs allows a tiny insight into the lives and worlds of your audience. All you really need to piece together the bigger picture is the wealth of information that comes from your customer base, your target market, or your potential audience, who currently invest in you and your competitors.

But, as with any corner of the internet, there is plenty of noise to drown out these helpful insights. Here's where Meltwater's media monitoring services come in to simplify the process.

Ok, but how much does media monitoring cost?

Is pricing based on a one-size-fits-all approach?

1. Which media channels are relevant to your business?

4. Are there any other services that can be consolidated?

Gathering, sifting and analysing these crumbs would take large teams and a whole lot of time that could be used to get you closer to your goals in other facets of your work. 

Instead, media monitoring allows you to monitor all mentions of your brand in real-time, tracking your personalised keywords across all forms of media. We capture content from more than 270,000 global news sources, social media platforms, forums, blogs, print publications, broadcasts and podcasts.

Mention alerts. Your keywords mentions are delivered straight to your inbox, via the Meltwater app or our online all-in-one media intelligence platform. Here, the analytics dashboard gathers your keyword mentions across social media and online news, displaying the data in digestible insights, also in real-time. This includes sentiment analysis, reach and social echo among other customisable options. 


Central dashboard. The dashboard helps you to keep up to date with your brand reputation and maintain a proactive response to reputation management, even on the go.


The Meltwater app sends push notifications for crisis management, providing a cost-effective, easy-to-use solution for PR and marketing that can be performed entirely in-house. 


The shareable analytics also act as a quick reporting solution, demonstrating progress towards your KPIs and the ROI of your department, as well as specific campaigns. The platform doubles as a data-driven analysis tool to inform future campaigns, based on previous successes or competitor campaigns.

Other aspects of your media monitoring service could also include the media database, our press release distribution tool, social media management, social listening analysis, in-depth reporting or a social media influencer database and outreach system. 

Stretching limited budgets is difficult in any industry. However, Meltwater operates on a bespoke pricing model which allows you to pick and choose which components are essential to you, effectively tailoring your solution. 

Monitoring and analysing your media coverage should be a priority for any communications team. What's the alternative? All of those digital breadcrumbs go unnoticed and you miss out on their potential. Or worse, you face an unmanageable comms or social crisis, poor customer service and/or allowing your competitors to gain the upper hand. 

No. Understandably, different businesses need different levels of service. Perhaps you're a startup and most of your buzz is generated on social networks? One way of making your solution more cost effective is to remove print clippings.

Maybe you're a member organisation and print is essential, but broadcast monitoring is something you can do without? If you've been using a PR agency for years and you're eager to cut costs, maybe you have room to monitor your organisation in-house?

Or perhaps you're currently paying for three different services; social media management, press clippings and a media list. Consolidating these services could help you save your budget, as well as streamline the workflow for your team by switching to a low-cost, user-friendly platform. 

These bespoke reporting solutions focus on keeping services relevant to your specific needs. Pricing is therefore adapted to the level of service as well. 

The pricing of media monitoring depends on a number of factors:

Which channels are relevant to your business

If any other services can be consolidated

So, let's deep-dive and work out what this means for you.

The channels you wish to monitor will affect the pricing of your solution. Most organisations will need to perform online news monitoring and social media monitoring for keywords such as their company name, their stakeholders and their main competitors. 

Meltwater is built for unlimited keyword tracking across online news and social media channels. Unlike many of our competitors, we do not cap the number of keywords you can track using our software, and you’re able to log into your account and amend these at any time. 

Additional channels will contribute to increasing the cost of your solutions, such as broadcast monitoring (which uses advanced speech-to-text technology), print monitoring and advanced social listening. Speak to one of our consultants about tailoring a solution that suits you best.

The scale of your solution is also important in determining pricing. Small companies, charities and startups typically have limited people power and a limited budget. In order to bring an enterprise-level solution at a low cost, fewer users means a simplified solution, with all the power of a larger one. This enables us to supply a broad range of organisations with the right media monitoring service for them. 

Do you run two large campaigns a year? Or do you run five campaigns a week? The number of dashboards needed to analyse specific projects, campaigns or competitors can also affect the pricing of your media monitoring.

Meltwater's media monitoring service has become a must-have for marketers and communications professionals who have many facets to their media monitoring, analysis and output. 

Our monitoring tool is an all-in-one solution for many of the tasks related to media management. The social media monitoring software, social media management tool, media contact database, press release distribution system, newsletter production and reporting tools are all situated in the same cloud-based platform.

This makes customer engagement, crisis management, outreach and planning easy and accessible, as well as effective in cutting costs and streamlining your budget (as well as raising fewer purchase orders).

It also means that your account manager will be familiar with all areas of your business, an always-on contact for all of your needs.

If you are a larger organisation or have a specific use-case in mind that requires a more customised approach, then Meltwater can help too. We can produce customised, in-depth reporting for a specific event, retrospective data or a single region. You name it.

We also have enterprise solutions for large-scale projects or departments, which can involve further bespoke solutions such as API connections.

Fill out the form and get in touch with us to request a demo and speak to one of our consultants about which solution will best suit you and your team.

The Meltwater Blog

The Ultimate Guide to Referral Marketing

Celebrating Pride at Meltwater

How Much Does Media Monitoring Cost?

How To Identify & Satisfy The 10 Most Common Customer Needs

The Ultimate Guide to Community Management

Misinformation & Disinformation: What is it and how do you protect your brand against it?

Employer Branding vs. Employee Branding: Definition, Differences & Examples

8 Social Media Challenges Clients Need Your Help With

Reputation PR: Definition, Strategies & Examples

Fighting Fake News on Social Media

How Social Media Challenges Become Wildly Successful

How to Leverage Facebook Recommendations for Your Business