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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Today, social media and PR are both indispensable mouthpieces for brand messaging. Is it time for the two departments to merge? Whether full integration is your next step, or just much closer collaboration, read these tips on how to make it work. Then read our comprehensive ebook on aligning PR and social media efforts.

There’s one truth that anyone working in public relations can relate to. Our profession is constantly evolving —and so are PR skills and PR tools. The advent of social media has had one of the most significant impacts on PR. It’s forever changed the way we share and promote news and stories.

What is PR today? The 24/7 news cycle that social media feeds is a beast that PR professionals must wrestle with. The idea that a customer complaint could spiral into a full-blown crisis means that both social media and PR must be aware and ready to act with a crisis plan in place to address such a situation head-on.

But how can brands connect the dots between these social media marketing and PR?

How Can Brands Better Integrate PR and Social Media?

Here’s How to Sync Your Media and PR Teams

With the rise of social media marketing, some in PR see the natural fit between the two because they are both communications based. Social media allows for the amplification of PR, allowing for your message to reach more people faster and with more impact.

For example, when an organization has a press announcement, social media makes it easier to share the news and get it out to various audiences.  Before the days of social media, PR was directed to certain groups of people like investors, but now with social, PR teams have a more direct way to reach and engage audiences.

Social media PR has also allowed for businesses to build more personable relationships with consumers and seem more approachable. When creating messages and writing for social media platforms, PR pros are old hands at this type of work.

PR pros understand how to bring influencers on board as part of the plan to get the word out about whatever the brand is promoting. They know how to build those relationships that can benefit the company.

Supporting link building efforts is another way that social media and PR can work together. It’s no secret that a big component of marketing and PR today boils down to achieving high authority backlinks. It’s not enough for a public relations pro to secure an earned media mention. To make a real impact on a brand’s SEO, a link has to accompany the media placement. 

“Links to your website equal authority,” says Andy Crestodina, co-founder and chief marketing officer at Orbit Media. “Authority increases the likelihood that anything on your domain will rank. This is why PR professionals have such a huge ability to affect search rankings.” 

PR pros who use social media strategically can obtain additional backlinks from a news story. Work with your social media team to amplify your news coverage and encourage engagement from influencers and industry communities. This could lead to high profile bloggers or YouTubers for example who are interested in giving more life to the original story.

While in some organizations the PR and social media teams collaborate, in others, there can be a disconnect. How can the two groups work better together?

Integration is needed in order to get the most from each of these functions. There may be some overlap in what the two do. Working more closely together can benefit the company and help it to appear that the messaging is all coming from the same place. You don’t want to have social media off running in one direction while the PR team is heading in another. That's why it is essential to have a strategy on how to unite these two departments. 

Customers: PR can look to social media for customer feedback or user-generated content that could be amplified and worked into other messaging and campaigns. As the social media team has its finger on the pulse of the customer, who knows better than they do what content might be a fit to help promote the brand? They can be bringing this to the attention of their PR counterparts.

Ethics: When it comes to creating content for social media, that team can coordinate with the public relations side of the house to ensure that the brand messaging is accurately reflected. Ensure the content is aligned with brand values. PR pros have an innate sense of what’s appropriate. You don’t want to end up in the position of a brand that appears tone-deaf, so bring the public relations team into the mix to act as a sounding board for what you’re sharing.

Sharing: Be sure to include your social media links in your press releases. Make it easy for reporters or other audiences to follow and connect with you on social.

Crisis communications: In the event of a crisis, PR and social teams MUST coordinate for the well-being of the brand. The social media team is sometimes the first to know of a brewing crisis. They can alert the PR team, who can help craft a response to share.

Social media monitoring: This enables PR to better understand how the messages are being received. Is the response favorable? This can continue after the crisis to gauge the brand’s recovery from the incident. Social listening becomes vital to the PR team’s plan of action.

The bottom line? Don’t silo social media and PR teams, practice social PR. You may want to make the case that these teams should merge, or at the very least, collaborate very closely. For best practices on better aligning PR and social media, read our comprehensive ebook.

How Social Media Has Changed PR

For far too long social media has been the underdog of lead generation.

Whether direct, indirect, marketing-qualified, or sales-qualified, the leads generated by marketing teams are rarely attributed to social media. Social media continues to be referred to as a brand awareness tool, and marketers often take for granted just how effective it can be for lead generation.

Today we’re putting an end to the speculation and sharing a delightfully short marketer’s guide to using social media for lead generation. 

5 Ways to Use Social Media for Lead Generation

Most marketers today are collecting tons of social data, either natively or through a more advanced social listening and social media analytics platforms. They can actively monitor buzz about their brand, their competitors, and their industry, and they have access to audience insights to learn more about their customers.

However, social media data is only as useful as the effort put into actually leveraging it. Social data can be used to generate leads and revenue — but to achieve that ROI marketers need to understand different ways to use social media and their tools in tandem.

Selling your product is (arguably) the most important output from your social marketing efforts. Social listening can be an extremely effective way to discover and connect with potential buyers.

Meltwater’s Boolean search allows users to create very specific searches, to aid in your social strategy and social selling efforts. You can set up a search for PR opportunities or people who might be interested in your product. For example:

(“Window cleaner” AND (“Recommendations” or “looking for”)

This will bring up anyone who is looking for a window cleaner. You could even include an area, for example (“Window cleaner” AND “London”) AND (“recommendations” OR “looking for”). Here’s a quick overview on effective Boolean searches:

Another way brands use social listening for lead generation is setting up automatic searches for people who are discussing competitors in a neutral or negative light. This can provide an opportunity for your brand to provide a better alternative.

Listening also helps you expand your audience, by helping you find conversations happening around your industry and products. You can then participate directly as your brand, or simply follow the conversations to understand more about consumer pain points and preferences. 

You could also use this knowledge and insight to build lookalike audiences: segments of the market that share similar traits with your current audience. Then, you can target these segments with tailored marketing messages to increase brand awareness on multiple platforms and ultimately generate more sales and revenue.

For many marketers, social media advertising has become a mainstay in their marketing programs. Apart from generating brand awareness, ads can be one of your brand’s top lead generation channels.

Success in the conversion (BOFU) stage comes down to three critical components:

Great conversion-focused ads almost always contain an irresistible offer. This might be a discount on a product, a free-trial, a coupon, or a buy-one-get-one-free offer.

Tracking results through tools like the Facebook Pixel, Google Analytics, or even your brand’s CRM is critical. Understanding which campaigns are driving conversions, which campaigns are resulting in higher lifetime value customers, and which campaigns are losing money is helps you double down on what’s working and drop or iterate on what’s not.

Contests have been a huge success for brands on social media for nearly a decade.

The biggest upside of contests is that they draw a lot of attention and potential leads. The downside is that the leads generated aren’t always the highest quality. Regardless, contests are a surefire way to increase brand awareness and gather email addresses of potential customers.

One of the most successful social media contests to this day is Shopify’s Build a Business.

Since the launch of the program in 2010, Shopify has helped thousands of companies start and grow successful businesses using good old-fashioned competition.

Winners of the contest each receive a $50,000 investment and mentoring from seasoned entrepreneurs. Now in its seventh year, the competition has generated more than 100M impressions, 1.5M engagements, 1M shares, and most importantly, more than $500M in GMV for the businesses that participated. 

Need some creative inspiration for what to give away? Here are a few examples to get you started:

Product(s) from influencers in your market

Tip - Join forces with other brands: Knowing your audience’s interests, especially on social, can help you identify brands and publications that your audience enjoys. You can then reach out to form partnerships, sponsorships or pay to place ads on their digital properties and platforms, increasing your presence and leading to more brand recognition and loyalty.

The key is to make it a win-win for everyone, and make the prize compelling enough for participants to share with their friends and family (don’t go cheap!).

Social data can show you who leaves your sales cycle before completing their purchase, and at which point they leave. By analyzing the entire customer journey, you can identify places where you see the biggest drop-off and develop strategies to keep customers engaged for longer, thus improving retention and gaining higher quality leads, less likely to churn. 

By using media intelligence, like sentiment analysis, you can examine what your customers love (and what they don't) about your product. You can also gauge certain things the they prefer or dislike about your competitors offerings. Then you can rework your product, or it may be you just need to tweak your marketing language, to make it more appealing. Overtime your consumers will come to recognize that you take the time to listen and take their feedback seriously. 

If you want to take a more pointed approach, you could generate specific data sets by running social media-based focus groups. By simply asking your audience what they like and dislike about your product, you can augment your sentiment analysis with more qualitative data.

If you’re not using social media for lead generation there’s never been a better time than now to start. Fill out the form below to see how Meltwater can help!

A Marketer’s Guide to Using Social Media for Lead Generation

With social media, the personal is the professional. If you rely on your online presence as a means to earn money in any capacity, what you say and share on social media matters.

The fact that you might be using a personal account vs. a business account matters not. Rest assured that clients (and potential clients) are looking at both.

To maintain a reasonable level of professionalism, there are some things you should never share on social media. If you do choose to share these things, at the very least be aware of potential risks.

10 Things Companies & Employees Should Not to Share on Social Media

1. Negative Posts About Customers or Clients

2. Warnings, Special Offers, and Other Spammy Announcements

5. Content That Isn’t Properly Proofread or Edited

When Denny’s released a negative Tweet about customers who don’t tip, their community clapped back. While the company didn’t call out any customers specifically, the tone of the Tweet reflected badly on their brand.

Negative posts relating to customers or clients are always a bad idea. These include:

Arguing or matching wits with customers online

Recalling (even generically) stories where a customer behaved foolishly

Encouraging others to argue with or shame a customer online

If a negative experience with a customer motivates you to post something on social media, wait a few days before doing so. What may come off as a rant while emotions are high, may turn into a useful ‘here’s how you can help us help you’ after you’ve cooled down.

If an angry customer is engaging with you on social media, it’s tempting to fire back. Instead, view it as a customer service opportunity.

You may be able to convert a dissatisfied customer into a happy one simply by treating them professionally and politely, in spite of their behavior. If they’re determined to cause trouble, others watching will notice your professionalism and poise under pressure.

Take these steps by the end of the month to protect your privacy on Facebook!

If you receive an email from this company, you’ve been hacked!

A fast-food chain is giving away free sandwiches if you Tweet this hashtag!

A terrible injustice has occurred and you should be outraged!

These are just a few examples of trending things that may find their way into your news feed. If they are correct and current, you might be doing your friends and followers a favor by sharing.

However, if you are passing along old information or something that has been proven false, that’s pretty embarrassing. Do some fact checking. When in doubt, don’t share it.

We’ve all seen entertaining pictures and memes make the rounds on social. Yes, they're funny and engaging. That doesn’t mean they belong on your brand social media pages.

Unless it's relevant to your audience, brand personality, and tone of voice, try to limit the viral content you share. Trend jacking is a delicate marketing strategy, and should be approached with caution. If you want to piggyback on popular content, one option is to create a special time and place to share it. For example, you could designate Fridays as ‘Friday Funnies’ and share a few funny posts you’ve collected along the way.

This is, of course, a tricky one in today's politically charged climate. There's a "damned if you do, damned if you don't" feeling among social media managers and marketing teams right now, especially when it comes to taking a stand on social justice issues and politics. Change your logo for Pride? Be ready to back it up and get ready to face "rainbow washing" criticism if you can't. Same goes for sharing opinions or marketing campaigns around Black Lives Matter, MeToo and others. 

If you choose to share your thoughts and opinions on political and/or social issues, you should also be willing to accept the possibly of alienating some of your customers. Have a crisis response plan for respectfully handling backlash or dissent. By all means, don’t argue with your audience. Also, do your best to facilitate respectful discourse when they disagree with each other.

Social media may be a casual place, but that doesn’t mean your posts should lack polish and professionalism.

Even a few tiny errors can make your content appear amateur and will not do anything to inspire trust in your company. Be especially careful if you are translating your social media content for international audiences.

Typos and other errors are easy to miss, especially if you're cranking out several posts a week. Implementing a feedback and review process can go a long way toward catching these mistakes. 

On the day that Carrie Fisher died, Cinnabon posted a tasteless Tweet depicting Princess Leia with a cinnamon roll in place of her signature buns. 

In fact, it seems as if every time there is a celebrity death, natural disaster, or other tragedy, a brand inevitably posts something self-serving, inappropriate, or grossly promotional.

While it may not be as bad as price gouging, this use of social media in this way is, at best, poor judgment and at worst cynical exploitation. Keep posts to sincere wishes for goodwill and condolences. Or just avoid talking about tragedies altogether if you want to play it safe.

The purpose of social media is to build influence, increase brand awareness, and develop great customer relationships. At least 80% of your social media content should be dedicated to that. Think in terms of informing, educating, entertaining, and engaging your community and industry influencers.

When you do post promotional content, make sure that there is something newsworthy about it. For example, if you are launching a new product line, holding a great sale, or opening a new location, by all means, let people know.

Have you ever read something on social media and been confused as to why that company chose to post that content? It’s off-putting to see a familiar brand posting content that doesn’t match their brand message or tone/style.

If it helps, think of your brand as a person. Maybe that person is young, funny, into music, and irreverent. Maybe that person is distinguished, serious, and demanding of respect. If you can’t imagine your brand persona saying something in real life, maybe they shouldn’t say it on social media.

Headlines should be attention-grabbing. They shouldn’t be misleading.

The same thing goes for promoting your posts and mentioning your competitors. Avoid making claims that aren’t quite true in order to earn clicks.

If you are calling out your competitors or making claims about your own products and services, be sure they pass the truth test.

It’s okay to find and share relevant content to your followers. In fact, reposting user-generated content is a brilliant strategy to fill in the holes in your content offerings.

However, be sure to give credit where credit is due. Remember that the poignant quote, brilliant life hack, comic, meme, work of art, or compelling social media post you shared was originally created by someone. They deserve credit for coming up with the idea.

It may take time to track down the original source of a piece to give proper credit. In fact, you will probably notice how rarely you see social media content that has been credited to the creator.

However, it is worth it in the goodwill that you will earn, and the scorn you will avoid in passing off content as your own.

What you put out on social media plays a key role in how you are judged as a person and a business professional. By avoiding certain content and behaviors you are much more likely to create a successful social media presence.

This article originally appeared in Return On Now Blog. It was originally published on this site on November 14, 2017. We republish posts on Saturdays for readers who may have initially missed them. Ashley Komee from Business2Community wrote this post and it is legally licensed through the NewsCred publisher network. Please direct all licensing questions to legal@newscred.com.

10 Things You Should Never Share on Social Media

Social media and marketing managers today can find themselves spending a lot of time planning content to post. There are several considerations, from figuring out the best time to post to where each piece of content is promoted. If you're planning to post on Facebook as a business, approaching it strategically is key to success. After all, creating content for the largest social media platform on the planet is no small task. 

While simply publishing content on Facebook without any rhyme or reason may be tempting, the real key to generating significant audience engagement lies in knowing the who, what, when, why, and how of Facebook post creation. In this guide, we'll break down how to post on Facebook, what to create and share for your Facebook page, and the tips and tools you need to nail Facebook management. 

Looking to build out your social media management strategy? Download our Social Media Playbook to learn about creating, managing and analyzing a social media program across all of the major networks.

While Facebook isn't a "one-size-fits-all" social media platform, there are some basic elements of a Facebook post that you should include if you want to get more engagement from your audience and community. 

To be successful on Facebook you have to be able to understand the needs of your customer (or would-be customer).

An important Facebook marketing concept for companies to grasp is that you aren’t necessarily competing with other companies like yours — you’re competing with your potential customers’ friends and family — not to mention pop culture and puppy videos!

When it comes to offering value, think of creating enticing Facebook content like:

Don’t make it all about you, but do make it relevant to your brand’s industry.

Between posts from your family members, friends, brands, and coworkers, the Facebook News Feed can feel very over-crowded and oversaturated. But, most people are not reading the content shared — they are scrolling! People tend to quickly view and skim through posts, so you want to make sure that your post copy is short and sweet to catch the readers eye. 

It is recommended to keep your Facebook posts to about 40 characters, where engagement is at its maximum. The longer the post, the fewer comments, likes and shares you'll get from your audience. 

Facebook has studied on the number of clicks that different types of posts get on one's News Feed, and their studies suggest that Facebook posts with links (that generate their own image) perform better than posts with an image but no link to click.

When you share a post that contains a link, Facebook automatically pulls in information on the page’s title, description, and photos and places it in a link format. Here's an example from Meltwater's Facebook profile:

What action do you want people to take from your Facebook post? This is a question you need to ask yourself before posting. If you don't know the answer to this, then others won't either. 

Whether you’re looking to drive website traffic, boost sales or app downloads, or increase engagement, this won't happen unless you create a compelling reason for users to perform this action in your post. Try to use action words in your CTA, like download, subscribe, or register. 

Don’t be afraid, ask for what you want…

“Click the link to read our blog post.”

“Comment below and tell us how you feel about XYZ.”

Here are 40 calls-to-action you can use for Facebook to help spark more engagement on Facebook and make sure your content is actionable.

Whether you want to post on your own personal Facebook account or a Facebook Page, sharing content on Facebook can be done in a few simple steps:

Go to your Facebook Page (or personal profile)

Enter your copy in the "Write a post" section

Include some important elements, such as a link and image

Once you are finished, click "Share now" to publish your post

When it comes to publishing your post, there are 3 features to remember:

The content box is where you add your text or copy for your post. This is where you can either introduce a new product or service, share updates on an event or get people to sign up for your newsletter. Either way, this is where the text, link and image of your post will appear.

There are also options for you to select different content types to add to your post. This can be a poll, a milestone, a check-in or a feeling/activity. 

You also have different sharing options to choose where, when and to whom you would like your post to be shown. 

Once published, your post will appear on your Facebook Page's timeline as well as on the News Feed of people who like and follow your Page. 

Remember to bear in mind the time you choose to post on Facebook. If you don't know when the right time is for you to post on Facebook, use our infographic on the best times to post on social media as a guide﻿. You may want to test out different schedule times in order to reach your specific target audience but this infographic is helpful in giving you a starting point.

Tip: Keep in mind to use the right social media image sizes when it comes to posting on Facebook. Our ultimate guide to Facebook image sizes will help you.

Posting Facebook ads works differently than sharing an organic Facebook post because you have to use Facebook's Ad Manager. This is an ad creation tool that you can use to create and publish ads to Facebook, Instagram, and Messenger.

After you have created your ad, you can choose to publish it immediately or schedule it for a later date, but only Facebook Page admins have the ability to publish, view or edit ads.

Creating ads in Facebook occurs in three different stages:

Campaign level: This is where you select the ad objective, or the overall goal of your campaign.

Ad set level: This is where you define the target audience you'd like to reach, select your ad placements, determine your budget and set a schedule.

Ad level: This is where you will design the Facebook ads themselves. You can select your ad format, upload images, and add text, links or a video.

Create your campaign: From the main table in Ads Manager, select + Create to open the "Create a Campaign" window. Here, you will select the basic settings for your new campaign, ad set and ad. You can also use existing campaigns, ad sets or ads to create new ones.

Refine your settings: Select Continue to move on to the editing pane. This pane opens in an expanded view, but you can select the right-arrow to minimize it. In the editing pane, you will select a campaign objective, audience, placement and ad format.

The Meltwater Blog

How Social Media Has Changed PR

A Marketer’s Guide to Using Social Media for Lead Generation

10 Things You Should Never Share on Social Media

Facebook Management Guide: How to Create Organic Posts & Ads on Facebook

How To Build an Effective Content Marketing Strategy [Content Calendar Template]

5 Blogging Mistakes That Make Your Readers Switch Off

B2B PR Essentials and Tips

6 Points for Brands to Remember during Pride Month

Devopsicon 12, Meltwater's Beloved Unconference

Best Press Release Distribution Companies in Australia

An Introduction to Database Normalization

Social Media Comments Guide: How to Respond to Instagram Comments