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AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Your Best Context is Already in the Room

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

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Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

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X / Twitter Blog | Meltwater

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Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Media monitoring helps organizations stay informed about what’s being said across online news, print, broadcast, podcasts, and other media channels. Whether you're tracking brand mentions, measuring PR performance, monitoring competitors, or identifying emerging trends, our expert guides, best practices, and industry insights will help you build a smarter media monitoring strategy and make more informed communications decisions.

Discover expert media monitoring guides, best practices, and industry insights to track brand mentions, monitor competitors, and stay ahead of the news.

Media Monitoring: Guides, Best Practices & Industry Insights

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

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From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

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Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics?
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

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Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

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We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.
Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.
Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

ChatGPT is big news, and all kinds of businesses are scrambling to discover how they might be able to use it to gain a competitive advantage. So what does it mean for PR agencies? 

Everybody knows you can use ChatGPT for marketing to write content for you, but it’s capable of helping agencies in far more ways than that.

In this article, we’ll look at some tips on using ChatGPT for PR agencies to increase their revenues, cut costs, and deliver excellent results for their clients.

How To Increase PR Agency Revenues with ChatGPT

How to Deliver Better PR Results with ChatGPT

Although ChatGPT is absolutely not a replacement for even a junior PR executive, it does offer some benefits over human staff members.

For a start, it is very inexpensive. You can use the free public version, or you can subscribe to ChatGPT+ and get access to the latest version, as well as priority usage during high volume periods, for about the same cost as a cup of coffee every week.

Given how useful the tool can be, it’s a no-brainer to subscribe.

Secondly, ChatGPT is available 24/7 every day of the year. We all know that sometimes PR can be a round-the-clock job, especially when an unexpected comms crisis hits at an unfortunate time, and in those situations, it can prove invaluable.

Finally, ChatGPT is fast. While it may not deliver the same quality of work as a professional PR person, it can do the work much more quickly, and sometimes that’s exactly what you need.

Tip: Learn more about GEO and PR, read our GEO PR agency guide, and learn how to monitor brand mentions in ChatGPT.

The tool can help you to streamline your entire new business process, from outreach to pitching. For example, let's imagine you want to do a little prospecting by sending out some cold emails to a few different companies.

How To Use ChatGPT for PR Agency Prospecting Emails

You can start by asking ChatGPT to write those emails for you, using a prompt like this:

PR PROMPT: I work at a small PR agency, and am trying to win some new clients. Please write an email I can send to the CMO of Fluffee-Stuff, a soft furnishings manufacturer, explaining how our PR services could be of value to them. Here are some further details about the company: [add in as much information about the prospect here]

You could help ChatGPT do a better job by also providing it with some background information on your agency, such as specialist expertise, and industry experience. Although it would be wise to edit the emails before sending, this is still a much quicker way to generate a lot of tailored emails rather than writing them all from scratch.

How To Use ChatGPT for Creating a PR Plan

ChatGPT remembers the context of each discussion thread you create. So if you create a separate chat thread for each of the emails you want to send, you can later continue the conversation with ChatGPT about that specific company, which can be handy for generating further content.

For example, you can ask ChatGPT to help you create a PR strategy:

PR PROMPT: Fluffee-Stuff is planning to launch a new range of jumbo-sized cushions with popular internet memes printed on them, as a novelty gift in time for the holiday shopping season. Please create a PR launch plan that my agency can recommend to the client.

Of course, you’re a PR professional with plenty of experience of creating this kind of plan, but the advantage of using ChatGPT is that it can give you a skeleton to work with very quickly, and then you can add in your own creative ideas.

How To Use ChatGPT for Creating a PR Pitch Deck

Even though the tool can only be used to output text (for now) you can still use it to help you build new business PR agency pitch decks. 

PR PROMPT: Fluffee-Stuff has invited my agency to pitch for their PR needs. Please create a 20-slide pitch deck to help us win the account. Two slides should be dedicated to the jumbo-cushion launch, but also include an overview of a plan for their ongoing PR needs. For each slide include three sections; the text to be displayed on the slide, a description of the imagery to be used on the slide, and notes covering the key points we should discuss when we present that slide. 

Again, bear in mind that the more background information you provide, along with specific details about your needs, the better ChatGPT can work for you.

Tip: Learn how Mira helps PR agencies pitch faster.

Reducing costs is where ChatGPT can really shine for PR agencies, as it can help you automate a lot of time-consuming tasks and help your executives to spend less time on low-value work, so they can spend more time on high-value billable projects for clients.

How to Build PR Coverage Reports with ChatGPT

For example, when building coverage reports, you can use ChatGPT to quickly summarize the content of long articles using a prompt like this:

PR PROMPT: I work for the Fluffee-Stuff PR department. Please summarize the following article, focusing on the points that are most relevant to our brand. Also, explain the sentiment of this article, and whether it’s positive or negative for our company. [Add article text here]

While we don’t recommend you replace your copywriters with ChatGPT, it can be a useful tool to help them create content faster. When it comes to writing engaging copy that achieves the specific objectives you need, human writers are simply better than AI, but there are a couple of problems with writing that AI can help with: 

Getting started is often the hardest part - writers call this “the tyranny of the blank page.”

As Ernest Hemingway put it “All writing is rewriting” - which means good editing is as important as good writing.

Tip: Learn more about Meltwater's AI-Powered PR Assistant, and check out the Meltwater AI Writing Assistant for Social Media Managers

So, if you’re struggling to get started writing a press release, think-piece, blog post, or whatever else, you can use ChatGPT to get started. Even with a good prompt, the output almost certainly won’t be exactly what you need, but it will at least provide you with a more productive starting point than an empty document. This means you can start the re-writing stage earlier and get to the end result much quicker than if you had to write the whole thing from scratch.

The prompt you would use for this depends on what you need to write, but it’s good practice to include as much detail as possible, as though you were providing a brief to a professional copywriter. In this way, you can help ChatGPT to deliver a better first draft that will require less editing.

How to Save Time with Media Outreach Using ChatGPT

You can save time with media outreach too. In the same way that we showed how to use ChatGPT to help you write new business pitches, you can also use it to create media pitches more quickly.

Ideally, you should use this prompt in a chat thread where you have already discussed the business and product you want to pitch so that the AI will remember all of the relevant contexts. Otherwise, you will need to explain the context again in a larger prompt:

PR PROMPT: Write an email to convince a lifestyle journalist at Vanity Fair magazine that a story about the new Fluffee-Stuff jumbo meme cushion would be of interest to their discerning audience. 

You could also use the same approach for influencer marketing outreach. 

How To Deliver Better PR Results with ChatGPT

Nothing beats the experience and instincts of a PR professional, but just as ChatGPT can help skilled copywriters work more effectively, it can also help PR execs get better results, faster.

You can use ChatGPT as an extra source of inspiration in brainstorms, or when you want to do a quick brainstorm but there aren’t enough people around. Simply ask it for help on pretty much anything, and it will give you a list of ideas which will usually be of mixed quality, but if nothing else they might at least help spark your own creativity.

PR PROMPT: I need some new creative ideas to promote the Fluffee-Stuff jumbo meme cushions in the media. Please give me 10 new PR story ideas that might convince journalists in lifestyle magazines and national newspapers to write about this product.

How To Use ChatGPT for Personalizing Texts for Clients

ChatGPT can also help you to personalize everything like emails to clients, journalists, or influencers, press releases, reports, and more, simply by asking it to take a look at the item through the lens of the intended audience. Here’s an example. 

PR PROMPT: Please read the following text from a monthly PR activity summary, and help me personalize it so that it’s more relevant to the needs of my client. My client is the head of influencer marketing at Fluffee-Stuff, and her main concerns are a) ensuring my agency consistently provides her with strong ROI, b) building relationships with a wider circle of popular influencers, and finally c) making sure the Fluffee Stuff brand is seen as fun, friendly, and high quality. Analyze this text and give me some suggestions for ensuring the report is specifically relevant to her: [add report text here]

As well as creating content, you can use ChatGPT to digest information more efficiently. How many times have you downloaded an interesting-looking report, or bookmarked an article, promising yourself you’ll read it later, only to eventually delete it six months later, unread.

Instead, paste the content into ChatGPT and ask it to summarize the most important information so you can absorb it in a couple of minutes.

This makes it easier for you to stay informed on industry trends and new ideas that will help you to deliver better results for your clients.

Conclusion: Embracing the Power of ChatGPT for PR Agencies

These are just a few examples of how PR agencies can use ChatGPT, and hopefully, they have inspired you to find new ways to use the tool.

At Meltwater we have embedded the power of ChatGPT into our Media Relations platform to help PR professionals carry out media outreach activity more effectively.

Learn more about our solutions when you fill out the following form to request a demo.

How to use ChatGPT for PR Agencies

ChatGPT can be a powerful tool for marketers, helping you to work smarter and save time in lots of different ways. But just like working with human colleagues, the trick to getting the most from this AI is knowing how to communicate clearly, so it understands exactly what you want it to do for you, and how. 

There’s a growing trend of “prompt engineering” which focuses on how to construct perfect prompts to achieve your goals, but this is overselling the idea a little. ChatGPT is a Large Language Model (LLM) capable of generating text and computer code based on human instructions and, as such, the whole point is that it can be instructed using plain language, so you don’t need to be an “engineer” you just need to appreciate how to explain your needs clearly. 

So here’s the good news; the first on our list of ChatGPT prompts for marketing is a prompt that will instruct the AI to actually help you improve your prompts to get better results. If you want ChatGPT to produce something better than its usual generic responses, use this tool to build and refine a prompt that will work beautifully. 

How to Train ChatGPT on Your Brand Tone of Voice

How to Use ChatGPT to Create Marketing Emails from Existing Product Information

How to Use ChatGPT for Alternative Subject Line Ideas

How to Use ChatGPT to Easily Create Social Media Posts

How to Use ChatGPT to Create Optimized Web Copy from Basic Information

How to Use ChatGPT to Find New Product Use Cases

How to Use ChatGPT to Create Marketing Buyer Personas

Tip: Learn how to use ChatGPT for marketing and PR in general, how to use ChatGPT for social media marketing, and find out more about Meltwater's AI-Powered PR Assistant. Also, learn more about the question "Will ChatGPT take my marketing job?"

Copy the prompt below into ChatGPT, without editing it in any way. It will then ask you for some details about the prompt you want to build, and then it will repeatedly ask questions that will help it to iteratively improve the prompt. 

It will keep asking for more and more detail, so it’s up to you how many times you go through the cycle before you decide that the prompt is good enough:

<div style="background-color: #c4f4f4; padding: 20px;">

ChatGPT Marketing Prompt: "I want you to help me create the best possible ChatGPT prompt to achieve my goals. You should ask me about the topic of my prompt, and then ask me for further details to help you refine the prompt for GPT3.5, GPT4, or ChatGPT.
&nbsp;
The process is as follows:

<ol class="medium">

<li>You will generate the following sections:</li>
<ul>
<li>Prompt: Provide the best possible prompt for my request</li>
<li>Critique: Provide a single paragraph advising me how to improve the prompt. Even if the prompt is already acceptable, provide constructive criticism to make it even better.</li>
<li>Questions: Ask 3 questions about what additional information I should provide to improve the prompt. If the prompt needs more clarification or details, ask me to provide them.</li>
</ul>
<li>Repeat the process:</li>
<ul>
<li>When I answer your questions from the previous step, you will repeat the process, and we will continue until the prompt is as good as it can possibly be.</li>
<li>Your first response should be to ask what the prompt should be about."</li>
</ul>
</ol>
</div>

By default, ChatGPT generates copy that can feel very bland and generic. But you don’t have to settle for that, you can easily teach it to mimic your brand’s tone of voice so that the results are easier to edit. This marketing ChatGPT prompt should be on top of your list.

There are a couple of different ways to do this, and for great results, there’s no reason why you can’t use both of them together. 

If you have already established and documented your tone of voice guidelines, you can simply incorporate them into a prompt whenever you want ChatGPT to create something for you, like this:

ChatGPT Marketing Prompt: "Please use these tone of voice guidelines when responding to my following prompt: It must be clear, easy to understand, and concise. It must sound authentic and human. It must inspire energy and provoke action. It must feel lively and energetic. It must sound knowledgeable and well-informed. It must be accessible and friendly, with no complex jargon."

An alternative approach is to simply show ChatGPT some examples of copy that matches your tone of voice, perhaps from existing resources such as blog posts or marketing materials. To do this, we must first explain to ChatGPT what we are trying to achieve: 

ChatGPT Marketing Prompt: "I need you to help me create some text. First I want you to look at some examples of writing to understand the style you should emulate. After this prompt, I will paste a writing example for you to analyze, and I want you to say “OK”. I will keep posting new examples, and you should keep saying “OK” until I say “READY”. Then you should summarize the style and tone of voice in a few sentences before I ask you to start writing for me."

Once you have pasted in a few examples and then typed READY, the AI should tell you how it understands the tone of voice in the examples. You can then correct it with further instructions (e.g. “I want you to be less formal.”) before asking it to complete whatever writing task you need.

Need a marketing email in a hurry, but running dry on inspiration? You can use a marketing ChatGPT prompt to create an email copy for a specific objective, using existing product information as its reference point. For example, you might want to drive demo requests for a SaaS product, so you can use existing copy from a product page on your website, a brochure, or a sales deck to make it understand the product’s selling points:

ChatGPT Marketing Prompt: "In my next prompt I will provide you with some text from a web page promoting my company’s project management SaaS product. Acting as a marketing copywriter, use this information to create a marketing email persuading people to visit our website and fill out a form to request a product demonstration. Include a strong subject line that will encourage people to open the email. The target audience is senior project managers in technology companies with a turnover of at least $ 50 million."

Enter this prompt, and then the copy containing the product information, and ChatGPT will produce the email for you. Remember to include the purpose of the email (e.g. demo requests, content downloads, sales) to get the best results. You can also help ChatGPT to improve the email by following up with:

ChatGPT Marketing Prompt: "Is there any further information I can provide which will help you to improve this email?"

The tool will ask you to give it some more specific details to fine-tune the email. And remember, even if you’re generally happy with the output from ChatGPT, it’s a good idea to edit it and add a little human touch to make the copy sparkle more than the AI is capable of.

Tip: If you need some more help with your emails, read our guide on how to run a successful email marketing campaign

It’s always good to have a choice of email subject lines so you can A/B test open rates, and ChatGPT is really good at generating a lot of options very quickly.

ChatGPT Marketing Prompt: "In my next prompt I will provide you with some text for a marketing email. Use this text to create 10 alternative subject lines which will encourage people to open and read the email."

Alternatively, you can simply paste in an existing subject line, and ask ChatGPT to provide alternate versions. If you want to include personalization, that’s easy too, simply alter the original prompt slightly like so:

ChatGPT Marketing Prompt: "In my next prompt I will provide you with some text for a marketing email. Use this text to create 10 alternative subject lines which will encourage people to open and read the email, and make sure to include the recipient's name for personalization."

Content planning for social media can be tedious sometimes. That's why there are social media management tools out there. Sure, sometimes you get to create fun stuff, but a lot of the time you can find yourself trying to write ten different tweets to promote the same message, and then you have to do it again for Facebook, LinkedIn, and whatever other platforms you need.

The good news is that a ChatGPT marketing prompt can make light work of this. We can use a similar technique that we used to create an email in step 3; simply ask the AI to analyze a relevant piece of information and use that as the reference to create our social media posts.

ChatGPT Marketing Prompt: "In my next prompt I will provide you with some text from a web page promoting my company’s new range of organic coffee pods. Acting as a social media manager, use this information to write 10 tweets that will encourage people to visit that web page and purchase a sample pack of our coffee. The target audience is time-pressed parents who want high-quality gourmet coffee at home, in a hurry."

You can ask it to repeat the process for other social platforms with a simple “Now do 10 posts for LinkedIn” or even just ask it to create another 10 tweets. You’ll fill your content schedule in no time!

This is great for creating a lot of text content, but what about image-based channels like Instagram? You’ll need to create the photography or graphics yourself, but you can get ChatGPT to give you some ideas for what kind of content you can produce: 

ChatGPT Marketing Prompt: "My business makes high-quality organic coffee pods for people who want to enjoy gourmet coffee at home, in an easy, convenient way. Please give me 10 ideas for Instagram posts to promote this product."

You can also use this kind of prompt for other platforms such as TikTok.

Tip: Learn more about how to improve your social media management on different platforms: Facebook Management Guide: How To Post on Facebook, Ultimate Guide to Instagram Marketing, The Full Guide To LinkedIn Management, How To Use TikTok For Business

Let’s say you need to create a web page, or even a whole site, in a hurry. You can ask ChatGPT to write a draft of the web copy based on some reference material such as a product description, use case, or even just a basic brief. 

ChatGPT Marketing Prompt: "In my next prompt I will provide a description of my company’s new product. Use this information to write some fun, punchy copy for a product page on our website. The copy should consist of a page title, 200-word intro section, 3 sections focusing on the main product features of around 150 words each (include section titles), 5 bullet points highlighting the product benefits in around 20 words each. Finally, there should be a call to action at the bottom of the page to persuade people to add the product to their shopping cart."

You could even use a marketing ChatGPT prompt for SEO to sprinkle some SEO magic on the copy by asking it to optimize for a specific search term.. For example, we could add this to the prompt:

ChatGPT Marketing Prompt: "Ensure the text is search optimized for the term “organic coffee pods” to improve our website’s ranking for this phrase."

As always, it’s important for a good writer to edit the output and add the human touch, but if you need to create a lot of web pages, this is a good way to get quick first drafts.

Tip: Learn how to write SEO-optimized content.

Whatever your company sells, there are almost certainly multiple ways that product or service can be used, by different types of customers. But what if there are other use cases you haven’t even thought of, just waiting for you to seize the opportunity? 

Try asking ChatGPT to come up with alternative use cases for your products with a prompt like this: 

ChatGPT Marketing Prompt: "I work for a SaaS company that collects local data for every region in the country, right down to individual streets. We get the data from a variety of sources, and it includes property values, crime rates, reviews of local restaurants and other retail outlets, population density, demographic data of residents, quality of educational facilities, quality of medical facilities, and more. For $100 a month, subscribers can access all of this data, with the ability to interrogate and analyze the data in any way that they want. Please suggest 10 use cases for this product, highlighting who the potential customer would be for each use case, and what the product benefits to them could be."

It’s likely that a lot of the use cases ChatGPT suggests will be ones you’re already familiar with, but maybe there will be some new ideas. You can follow up by asking the AI to explain a particular use case in more detail, or even create a suggested marketing plan for targeting that particular buyer if it’s in a sector you are unfamiliar with.

Building a good understanding of who your different customers are can really help you to focus your marketing efforts more accurately. Most marketing execs will already have a clear idea of who your different types of buyers are, or you might only have an incomplete picture of them, but either way, you can use a ChatGPT prompt to flesh those personas out:

ChatGPT Marketing Prompt: "My company sells high-quality coffee pods for cash-rich, time-poor customers who want gourmet coffee at home and don’t want to waste time using a traditional espresso machine. They are willing to pay a premium for convenience. One of our main target customers is the “working mom” who has a senior position at work and still cares for her school-age children. She doesn’t have a lot of spare time in the morning to make coffee before she leaves home, even though she enjoys a good quality morning pick-me-up. Please create a detailed buyer persona for this kind of person, to help us target them more effectively with our marketing campaigns."

Remember that ChatGPT isn’t infallible, so you should sense-check the personas that it creates to be sure that it accurately reflects the kind of person you want to reach.

Tip: Read our Ultimate Guide to Market Segmentation & Personas, our blog about Persona Mapping: What it is and why you need to do it, and learn How To Do Customer Profiling.

It’s important to understand that ChatGPT is trained on data that is a couple of years old, so it doesn’t make sense to directly ask it market research questions since there’s no guarantee that it will provide relevant data. (n.b. There are plugins for ChatGPT that enable it to access more recent data from the web, but for this post we're assuming that you're just using the standard version of the product.)

The market may well have changed in that time and, in any case, even if that wasn’t a concern, marketers shouldn’t rely on ChatGPT to provide accurate information when you need a high degree of certainty. However, you can ask it to help you craft survey questions that you can use to understand your market better. For example: 

Tip: Learn how to use consumer insights to conduct more efficient market research, and learn more about LLM market research.

Final Thoughts on Using ChatGPT for Marketing

These are just nine examples of ChatGPT marketing prompts you can use to work faster and smarter. Hopefully, they have given you plenty of inspiration for other marketing prompts you could create to streamline other regular tasks. 

Meltwater uses AI and ChatGPT in our social media management and media relations tools, to help marketing teams deliver great results, faster.

If you would like to learn more about our Meltwater solutions to help your marketing efforts, simply fill out the form below to get a free consultation.

9 Powerful ChatGPT Prompts for Marketing

Lesbian, gay, bisexual, transgender, and queer and all non-straight, non-cisgender people across the globe have a long history of resistance against dehumanization, disenfranchisement, and injustice. In fact, it was the Stonewall Uprisings in New York City in 1969 that birthed Pride Month, the annual celebration of LGBTQ+ culture and rights. 

Despite the progress LGBTQ+ communities have fought for and won, their human rights and safety are continuously at great risk. In the United States, for example, many state legislatures are rolling back sexual orientation and gender identity protections as hate crimes against LGBTQ+ people are on the rise. As of June 9, 2023, the American Civil Liberties Union was tracking the progress of 491 anti-LGBTQ bills across the country.

Marketing and advertising are not immune, as shown by recent conservative backlash against major brands that market Pride collections or partner with LGBTQ+ content creators and organizations. We asked two Meltwater customers what companies and brands need to do better.

What are some of the mistakes brands make when it comes to LGBTQ+ representation?

Michael Kaye, Director of Brand Marketing and Communications at Archer, Match Group’s social-first dating app for gay men: Cisgender, gay men cannot be the default. The LGBTQ+ community includes all body types, ethnicities, identities, and races. When brands only show one silo of the community, it comes off as clearly performative and shows they were just trying to check off a box. There especially needs to be more transgender inclusion in advertising and marketing to ensure that all members of the LGBTQ+ community are represented in these conversations.

What responsibilities do companies that feature LGBTQ communities in their marketing and advertising have?

Bobby MacPherson, Director of Operations at Pride Toronto, the not-for-profit organization behind the largest Pride festival in Canada: To not make superficial, one-off campaigns. Pinkwashing happens every year. To me, it's about creating more than just that one-time campaign that is aired just in June. How do you build that campaign that's reoccurring, year-long, meaningful, and always growing? How do you continue that campaign year after year, and adapt it to whatever that community needs are?

It's just not a checkbox, you're doing it because you're trying to push a boundary a bit. For example, I understand there's always a fine line with businesses and what they can dabble in relation to politics and political things, but what frustrates me a lot of the time is, sure, 2SLGBTQ+ rights may be political, but this is also, for some, the fight to live. Why are we politicizing that? 

Just recently, we tried to feature art that was highlighting 2SLGBTQ+ folks in Ukraine and sharing their story, but we were rejected by so many places because it was too political and people want to just focus on the fun of Pride. I have goosebumps sharing that with you.

So to me, I understand we have business agendas. Sure, I would love to focus on the positive all the time too. Who wouldn't? But that's not the reality. So tying that back to the original question, it's really about authenticity. If people aren't willing to be there in the good and the bad, then don't bother doing a pride campaign.

What questions should companies and brands ask themselves as they work to be more inclusive of LGBTQ+ communities in their marketing?

MK: Before acting, focus on education and representation. Educate yourself on the queer community by bringing in partner organizations — GLAAD, Gay Lesbian and Straight Education Network (GLSEN), the Human Rights Campaign, and The Trevor Project. Ensure LGBTQ+ people are represented in your leadership teams, throughout your company, and in the room when decisions are being made. By choosing not to include the LGBTQ+ community in your marketing campaigns, brands give in to anti-LGBTQ+ activists who taint the progress of the movement thus far.

BM: A big one is, Are we avoiding stereotypes and cliches? As campaigns are being developed, the question is, How are we approaching 2SLGBTQ+ representation with authenticity and respect? That's one of the first questions I ask sponsors as they tried to get involved with Pride Toronto. The other one is, How are they consulting with the 2SLGBTQ+ community? Often, what I find is people just hire a marketing firm to work with Pride Toronto, and it doesn't really represent the community or the brand they're representing. But, we want to be working with a campaign with their senior leadership to make sure that these are the values of the organization, not just some kind of checkbox. 

And, How are they supporting 2SLGBTQ+ causes and initiatives year long? Not only in a campaign, but also in how that going back to the community. Most importantly, one of the questions I would suggest is, Are we being open to learning, evolving, and growing whatever that campaign is to something larger?

Why is LGBTQ+ representation in marketing and advertising important?

MK: At a time when homophobia is on the rise and anti-transgender legislation is sweeping the nation, the LGBTQ+ community needs support. And there are benefits to rallying behind the community, too. 

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