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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

When you see those iconic golden arches or a sweeping swoosh symbol, you don’t need any other detail to know the brand. That’s no accident — it’s the power of brand recognition.

Branding spans a meticulous and complex web of activities, from the use of consistent logos and colors to taking actions that support core values. These activities help a brand stand out to its audience. When customers recognize a brand, whether through a marketing campaign or simply seeing a product in a store, this builds familiarity and fosters trust with that brand. 

This connection is essential for growth. More than three in four consumers say they’d buy from a brand they felt connected to vs. a competitor, and 57% say they’d spend more with brands when they feel connected. 

To reach this level of loyalty, brands first need to move beyond basic brand awareness and focus on brand recognition. Here’s what you need to know.

Brand Recognition Definition: What is Brand Recognition?

Why Does Brand Recognition Help Businesses?

We define brand recognition as the extent to which consumers recognize a brand when they see its logo, colors, tagline, or advertising. Essentially, it’s about making your brand so familiar that customers can pick it out in a sea of other brands offering similar goods or services.

Brand recognition has a kind of rockstar status in the business world — it’s the thing that makes people say, “Hey, I know them!”

Like this brand that needs no introduction (or a name on its logo):

To achieve this status, you’ll need to focus on the visuals just as much as the emotional connection with your audience. Your customers want to feel like they’re part of your brand.

When brand recognition is on point, it can open doors to new opportunities and create long-lasting customer loyalty.

Brand recognition and brand awareness are both essential pieces of the bigger branding puzzle. But the difference between the two matters.

Brand awareness is knowing of a brand in a broader sense. People are “aware” of it, but only vaguely.

Brand recognition takes awareness a step further. It means that a brand is instantly recognizable from one or more of its elements. It might be a part of a logo, a storefront, or packaging for example. Platforms like Crowdspring can help businesses design these key elements to strengthen brand recognition.

When you see a brand, you feel an instant connection to the company it represents. You know the name of the company, its products or services, and maybe even its core values.

Both are important players in branding. Think of it this way: You can’t have brand recognition until people are aware the brand exists. Awareness opens the doors, and recognition keeps them coming back.

Learn more about the role of brand awareness and how to measure brand awareness.

Here’s another important differentiation to make: brand recall vs. brand recognition.

Brand recognition relies heavily on visual cues. It might be a logo or a certain creative style used in advertising, for instance. 

But brand recall doesn’t rely on visuals alone. Instead, it measures consumers’ ability to remember a particular brand on their own. Ideally, when they’re in the market for what you offer, they’ll think of your brand — even if they haven’t seen any ads or marketing for your product.

Both brand recall and brand recognition are key in staying top of mind with your audience. You can build a powerful amount of both by investing in strategic marketing that creates lasting impressions and lets you live in your customers’ brains rent-free.

Want to learn how the Meltwater Suite can help you keep track of your brand recognition in real time? Simply fill out the form below and we'll be in touch!

Brand recognition helps businesses stand out in a crowded market. Businesses face no shortage of competition these days. If you aren’t proactively marketing your business and building top-of-mind awareness, you risk losing out to new and established competitors.

When consumers are spoiled for choice, having a strong and recognizable brand sets a business apart from its competitors. Consumers feel connected to brands they know and trust — making them more likely to do business with you.

This familiarity can also help a brand earn referrals. When your customers continue to buy from you, they’re more likely to recommend you to family and friends, who can then become advocates for your business. This word-of-mouth marketing is priceless and can significantly boost your sales, not to mention your reputation.

There’s also the matter of commanding a higher price for your products or services. Customers are often willing to pay more for brands they recognize and trust, which can supercharge your profits and sustain your business’s growth. 

Just as you build and measure brand awareness and recall, you can do the same for brand recognition. Let’s look at how to increase brand recognition intentionally.

Consistency is the secret sauce of brand recognition. Without it, your brand will appear in different ways to different people, which can make it harder to build familiarity and recall.

To ensure you’re creating a consistent brand image across the board, start with a branding inventory. Take stock of your current logo, color palette, tagline, and other elements people see. Make sure your marketing team only has access to your current creatives. (You can archive the rest.)

It’s also helpful to document what these elements are. If you don’t already have one, consider creating a style guide. This guide helps to keep everyone on the same page about how to present your brand to the public.

Related reading: Guide to creating a tone of voice for you brand

It’s not enough to simply post a few times a week on social media with no strategy. If you’re serious about building brand recognition, you need to maintain an active and engaging presence on your channels. Regularly posting content, responding to comments, and interacting with your audience can help you reach more people and improve your visibility.

The more active you are on social media, the more the algorithms will notice. Algorithms prioritize active accounts over inactive ones, so you can continue to stay top of mind with your audience.

The more you continue to build brand awareness, the more your brand recognition efforts will flourish. Influencers are a great resource for this, as they can put you in front of a new and relevant audiences. Your owned brand marketing strategies might easily miss these audiences.  

Investing in and collaborating with influencers in your industry or niche and who share your brand values is a fantastic way to reach more eyes through a voice they trust and respect — very similar to word-of-mouth. Their audience will associate your brand with the influencer, making them more inclined to want to know more about you.

Like influencer marketing, PR and media coverage can help grow your brand beyond your own channels, allowing you to tap into a wider audience. Being featured in the media not only increases brand exposure but also gives audiences a chance to learn more about your company.

Media features add credibility to your brand. You have another outlet to share your story and showcase the human side of your company, which can help to build emotional connections with your customers.

Invest in outside-the-box marketing campaigns

Brand recognition campaigns don’t just sell products; they also leave a lasting impact. Your goal should be to give your brand staying power. Ideally, you want people to think about your message long after they’ve seen it.

Invest in marketing campaigns that are unique and memorable — two qualities that can help to bridge the emotional gap between your brand and your customers. For example, Coca-Cola launched the Share a Coke campaign in 2011, and people still talk about it today. It was something that had never been done and has made the world-famous soda brand even more recognizable and personable.

Tip: Take a look at the top social media campaigns and the best PR campaign examples.

Your brand is so much more than a collection of logos, colors, and taglines. It’s a system of beliefs, priorities, and values that give people a reason to buy from you instead of a competitor.

It’s a story that deserves to be told, which is why developing a brand story is a must in building brand recognition. This is your opportunity to emphasize what sets your brand apart, highlight your values, and build emotional connections with your audience. 

Take a look at Dr. Bronner’s and Panda London for some brand storytelling inspiration.

As you’re thinking about your own brand recognition, it helps to learn from brands who have mastered the art. Here are some brand recognition examples to inspire you:

If you’ve ever asked yourself, “Why is brand recognition important?”, look no further than Starbucks. The Seattle-based coffee retailer has become synonymous with delicious beverages through ongoing brand awareness and recognition efforts. 

It has achieved cult status with a unique yet predictable in-store ambiance and the consistent use of its logo and colors throughout its packaging and stores. The company is known for writing customers’ names on their cups, even when those names are (intentionally or unintentionally) misspelled.

It’s a total experience customers can’t get anywhere else, and it’s made Starbucks a highly recognizable brand people ask for by name.

The sleek, clean lines of minimalistic technology have turned Apple into a world-class brand. Apple’s consistent design principles, intuitive interfaces, and proprietary user experiences create instant brand recognition. Its products are recognizable even among non-Apple users, thanks to a high level of consistency in branding.

Everything from the packaging to the power cords has been meticulously considered. You’ll also notice the Apple logo doesn’t bear the Apple name and instead relies on brand recognition to sport its messaging, which is easy for this brand to come by.

Reading Tip: 5 Things to Learn from Apple's Marketing Strategy

A furniture company like no other, IKEA’s products and in-store experience contribute to its widespread brand recognition. From the styles of its home furnishings to the names of its products (and even their sometimes frustrating assembly instructions), consumers often know what to expect from IKEA even before they shop.

The steadfast color scheme and logo are also among the most widely recognized visual brands. In one study, 36% of Americans were able to recreate the logo almost perfectly, and 56% produced a “good effort” to do so.

As you build brand recognition, you also need a way to measure your progress and visualize your impact. This not only shows how you’re moving the needle but also sheds light on which efforts are worth an ongoing investment.

Meltwater’s Consumer Intelligence platform offers the ability to measure brand recognition in real time. Using a combination of media intelligence and consumer intelligence, brands have a single source of truth to learn how consumers are talking about them. You can also see how your brand stacks up against competitors and know what makes your brand special in the eyes of your customers.

Learn more when you request a demo by filling out the form below:

What Is Brand Recognition? Definition, Examples, Measurement

You’ve started your YouTube channel, maybe set up some ads, and created a robust YouTube marketing strategy, but now there’s one problem. Your subscriber count isn’t growing. Your mom, cousins, coworkers, and friends subscribed, but they’re not really engaging with your videos and you need to 10x the views you're getting to prove the value of YouTube to the C-suite. 

Turning views into subscribers on YouTube isn’t easy. We’ll just start there. Essentially you need a loyal following of viewers, and you need to continue producing high-quality, relevant content, engaging content for them before they decide they want to subscribe.

You’ll probably get a small amount of YouTube subscribers from people already so familiar with your brand that they subscribe without question (think National Geographic or CNN). But you can’t depend on this when trying to grow by that 10x amount. 

Not to worry friend! We're here to help with 10 easy tips to grow YouTube subscribers and increase engagement:

6. Plan Subscriber-Only Gifts and Incentives

With more subscribers on YouTube you reach more people on a regular basis, especially if they have notifications turned on. Subscribers are loyal fans as opposed to fair-weather viewers; they’ve likely seen a few videos and your content matched their interests and values closely enough that they chose to reward you by clicking "Subscribe". 

Keeping close tabs on which videos garner the most subscribers over time will give you powerful insights into the type of content you should produce more of, and which is less likely to grow your subscriber count. 

People who have subscribed to a YouTube channel also have a feed from which they can easily access all their subscriptions. This view shows all your recently uploaded videos, so, as we’ll explain below, pay attention to your thumbnails and video titles to stand out. 

Read on for our 10 tips to grow your subscriber count on YouTube:

Commit to a posting schedule so your subscribers and viewers know when to expect new content. This also helps keep your team on a filming and editing schedule!

It helps to post often in the beginning. A suggested target is twice a week. You can cheat this a bit if you prepare a lot of content prior to launching your channel — be ready with a month or two's worth of videos to frontload, while you work on creating content for the next few months. Having a lot of content ready is great for incorporating sharing videos as a part of your general social calendar as well.

The other thing to keep in mind when you’re posting so often is that while subscribers value consistency, you also don’t want them to get bored. So consider shooting different series that focus on a particular topic. For example, a fashion brand could do an entire series featuring festive dresses from around the world and another series about how to mix and match patterns.  

A channel trailer is designed to give visitors a summary of what your channel is all about. For brands, your trailer should reflect your values, and represent your product in some way. Whether your product is software, t-shirts, or painting supplies.

Trailers are accompanied by a description (the content for the description is populated from the trailer video description.) Use that space to describe not only the video but also your channel and what viewers can expect. 

The trailer starts playing automatically when people come to your channel so think carefully about those first 3-10 seconds: music, sound, dialogue, editing will all play a role in how quickly people bounce or how quickly they decide they want to look around more at your videos.

As the cadence or themes of your channel change and evolve, don’t be afraid to update your channel trailer to match.

Your videos don’t need to be Oscar winners. Full stop. But they do need to be professional. Pay particular attention to the lighting and sound. These two elements are largely what separates amateur YouTube creators and professional ones. 

The other side of course is the camera quality. These days there’s no need to drop an exorbitant amount of money on a video camera, but you should definitely be a step or two above shooting with your smartphone or webcam.

Additionally, don’t put someone in front of a camera or recording dialogue who is clearly uncomfortable. Unless it’s endearing, no one wants to watch a squirmy, nervous, wavering-voiced person. Make sure whoever is mainly featured in your videos is confident and relaxed.   

One of the quickest ways to attract new subscribers is through other marketing channels where you already have an audience! Consider sharing links to videos in your emails, embedding them in blog posts, and posting videos on your other social channels.

You could also use a consumer insights tool like Meltwater (or check which consumer insights tools and companies are out there) to find micro-communities that are related to your industry, and share videos where relevant. Facebook groups, Reddit threads, and forums are great places to start.

Another idea is to use your social media channels to tease upcoming videos. Do an Instagram Live where you show behind the scenes and answer questions, tease a page of the script on your Facebook page, or run a Twitter poll for followers to guess the topic of your next video.

Tip: Read our first thoughts on Meta Threads and learn what Meta Threads is to understand if this new social network might be helpful for you as well.

Elizabeth Olsen's 5-Minute Easy Radiant Skin Routine | Skincare Routines | Bobbi Brown Cosmetics

Working with influencers is a great way to get in front of potential subscribers to your channel. Doing smart audience research before deciding who to work with will help you match with partners where you have a higher chance of gaining interested and engaged followers.

When working with influencers on YouTube, it’s important to remember that their first priority is to their existing audience. The best brand and influencer partnerships — those that have longevity and are mutually beneficial to both parties are the ones where brands trust in the creative process, allowing them to produce a sponsored video in their own style.

Most brands require to see a final cut of the video they plan to upload, so you will have some say, but avoid trying to take over the video content from start to finish. 

This would mean the content creator ends up putting something out that doesn't match their style and cadence, meaning their subscribers are unhappy — and may even unsubscribe. This hurts you as a brand, because fewer subscribers mean fewer purchases. No one goes home happy in this scenario. Plus, you'll be less likely to cross-promote with that influencer in the future, missing out on the opportunity to tap into a new audience.

Tip: These are the top Indonesian YouTubers and the biggest Australian YouTubers.

Reward your subscribers with subscriber-only giveaways and perks. These could be anything from an extra percentage off a sponsored item to a personalized swag gift from your company to a free demo of your software. 

One interesting idea could be to hide Easter eggs in your videos and reward the first 5 subscribers who guess what it is. Easter eggs could be a word or phrase or an object of some kind.

It may not be immediately obvious but SEO is key for success on YouTube. Optimize your videos for YouTube search like you would an article. Pay attention to metadata like your title and description. Do keyword research in the same way you would for an article, and be sure to check out what your competitors are doing.

“How to” videos also perform extremely well from Google’s side. Google has started showing video results with suggested timestamps to answer your specific question.

Take this example for “How to Iron a Shirt”. Google indicates that we are probably interested in the content starting at 2:58. 

The video is posted by a channel called “Gentleman's Gazette” and interestingly they don’t show up as one of the first 3 results on YouTube. 

However, since Youtube is the second most visited website after Google it’s arguable that they’re better optimized for more traffic.

Thumbnail optimization is absolutely key for click through on your videos. Consider how your thumbnail relates to your video title and use that strategically. 

For example, say the title of your video is “the most shocking Oscar wins from the 1990s”. Then the image on your thumbnail could show a shot from a film that people maybe wouldn't normally associate with the Oscars, enticing a click to see what that’s all about!

Many brands and content creators on YouTube also use text or graphics to liven up their thumbnails. If you use text, make sure it’s big enough and in a legible font. 

Keep viewers interested with regular features they can look forward to at the end of each video. Some good ideas include bloopers or reading your favorite comments from the previous video. 

Have a cute pet that interrupts your takes? That’s catnip (pun intended) for many people who have become somewhat jaded with the overly polished presentation style on YouTube and other social media. Include the ruined takes at the end of the video — you could even make a playlist for people to enjoy! 

These habits create a sense of community, expectation, and anticipation for people who regularly view your videos. They also increase the coveted “watch time” metric that YouTube loves and favors heavily in their suggested videos algorithm.

Another good option is to lean into YouTube Shorts, which are steadily growing in popularity, and YouTube has made them an important focus for creators, as they try to keep up with Instagram Reels and TikTok. Shorts provide a good way to introduce new people to your channel, especially if you can keep with a consistent style. 

All of the above tips won’t help much if your channel itself is disorganized and disjointed. YouTube provides a lot of ways to make your channel robust and engaging. Take advantage of playlists to help sort and categorize your videos, for easy scannability. This makes it easier for visitors to quickly identify what they want to watch and if your channel makes the kinds of videos they’ll be interested in long enough to warrant a subscribe. See a great example from the Graham Norton Show channel:

It’s likely your videos will improve in quality over time. While you should definitely keep some older videos public and viewable from a continuity standpoint, don’t be afraid to remove or mark certain videos as private if they no longer meet the standards of your more recent content. 

So are you feeling ready to promote your channel and grow subscribers on YouTube? Be sure to fill out the form below to learn more about social solutions to help improve your YouTube marketing strategy.

10 Tips to Grow Subscribers on YouTube (The Organic Way)

Are you working with Facebook influencers? Facebook announced new rules for branded content that you should be aware of. This is what you need to know.

What’s Branded Content According to Facebook?

Where Can I Find the Branded Content Tool in Facebook?

What are the Facebook Branded Content Guidelines?

Where Can I See The Branded Content Performance?

Facebook defines branded content as any content by a creator that “features or is influenced by a business partner for an exchange of value”.

The social network now asks creators and brands to use the Branded Content tool to tag the featured business partner when posting branded content.

Following the branded content tagging tool, the branded posts will have two identifiers: a “Paid” tag and a “with” tag, which identifies the business partner.

To mark branded content, the influencer needs to create a new Facebook update and then click the Handshake icon. This will open a “with” field, where the creator can name the business partner.

If the influencers can’t see the Branded Content tool (the Handshake icon), they can submit an application.

Facebook published new rules of what cannot be included in branded content.

An image or a video must not contain banner ads. A banner ad, as Facebook defines it, is a “branded column that  is overlaid onto and visually separated from the original image or video content”. Facebook prohibits banner ads “that span more than one-third of your video or image content.”

Facebook prohibits pre-roll, mid-roll, or post-roll ads in videos or audio content.

What are roll ads? These ads are promotional video messages that play before/after/during the content the user has selected.

The branded content guidelines forbid including roll ads anywhere in the videos.

Interstitial ad cards are cards “that feature the business partner and interrupt your video content”.

In order to offer Facebook users a better experience, Facebook prohibits interstitial cards in the first 3 seconds of video content and for longer than 3 consecutive seconds anywhere in the video.

In addition, “interstitial cards must not be included at the beginning, middle or end of an individual story within the Facebook Stories product”.

This should go without saying, but Facebook clarifies that a business shouldn’t use the Branded Content tool’s tagging option without the consent of the creator. Ask for permission first.

In addition to following all the rules and guidelines above, Facebook states that the influencers and brands must comply with all applicable laws, regulations and disclosures needed to indicate the commercial nature of the content.

Read more about Facebook Branded Content Policies.

Here’s an example of a branded post that is marked with the “Paid” tab, under the business partner (Estee Lauder UK), and also with an #Ad hashtag:

After tagging a post with the Branded content tool, the business partner (the brand, or product page) will be notified about the mention and will be able to see “high-level performance insights as well as have the ability to share the post to their Page and put additional spend behind it”.

To see the branded content insights, go to Facebook Business manager and then click Branded Content (can be found under the “Measure & Report” section).

There you can view the insights for each branded post:

Facebook’s branded content tool adds a layer of transparency for sponsored posts. The influencers’ audience can now see clearly which posts were made in partnerships with brands and with whom. When you’re pursuing influencer marketing on Facebook, follow the network’s guidelines to offer the audience the best experience for branded content.

How To Do Influencer Marketing On Facebook

Ethical fashion is a hot topic, especially as consumers learn more about the dirty secrets of the fashion industry. With fashion trends like fast fashion and single-use clothing gaining steam, eco-conscious content creators are fighting back by speaking up about sustainable alternatives. There’s much to be learned from sustainable fashion influencers, and we’re sharing the top influencers to follow and partner with to strengthen your eco-friendly campaigns.

Sustainable fashion influencers can reflect a brand’s commitment to a better future. Follow these 15 ethical fashion influencers for inspiration:

Tip: Take a look at the top global fashion influencers and the top sustainability influencers to inspire you and download the fashion industry's new era report for free.

Sustainable fashion refers to clothing, accessories, and other fashion-related items that are produced in a socially responsible way. It emphasizes environmental sustainability to reduce waste and avoid the need to constantly produce new products. Manufacturers consider the impact on the planet when producing fashion products and consciously source eco-friendly or low-waste materials. Sustainability also refers to the ways in which companies market their fashion products. Companies that promote sustainable fashion also advocate for long-lasting materials, “timeless” styles, and recycling items at the end of their life cycles.

Tip: Take a look at the top fashion influencers globally, and learn more about corporate sustainability.

The Meltwater Blog

What Is Brand Recognition? Definition, Examples, Measurement

10 Tips to Grow Subscribers on YouTube (The Organic Way)

How To Do Influencer Marketing On Facebook

15 Top Sustainable Fashion Influencers

The Top 30 Instagram Influencers in Malaysia

Influencer Inspiration: How Dylan Mckeever Got Lemons and Made Damn Good Lemonade

Why You Should Perform an Influencer Risk Assessment

What is a Press Kit? 3 Press Kit Examples to Inspire You

Influencer Marketing Inspiration: Tuft & Needle

Should Your Brand Be On Instagram Live?

How To Perform an Instagram Influencer Audit

How Does Meltwater Influencer Search Work?