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The Meltwater Blog

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Brand Management

The Ultimate Brand Awareness Guide 2026

Learn how to build lasting brand awareness, measure what’s actually sticking with your audience, and stay memorable across an increasingly complex media landscape.

Chris Hanson

Sep 16, 2026 • 16 min read

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Digital Marketing & PR Tools

The 5 Best Brand Monitoring Tools 2026

Compare the top brand monitoring tools for this year and beyond. Discover the key features to look for to help you make the right choice for your brand.

Chris Hanson

Sep 15, 2026 • 12 min read

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Influencer Marketing

2026 US Open: Which Brand Activations Broke Through?

An analysis of 2,211 posts from 500 creators reveals which brand activations broke through at the 2026 US Open—and why campaign totals rarely tell the full story.

Samantha Scott and Anna Amarotti

Sep 15, 2026 • 14 min read

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Social Listening

What Is Social Media Monitoring And How Does It Work?

Learn what social media monitoring is, why it matters, and how to turn signals into action with Meltwater.

Chris Hanson

Sep 11, 2026 • 16 min read

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Digital Marketing & PR Tools

Meltwater vs Muck Rack: Media Database & PR Platform

An honest comparison of media databases, journalist outreach, and AI visibility for PR teams choosing a platform.

Chris Hanson

Sep 11, 2026 • 9 min read

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PR & Communications

The Basics of Public Relations (PR): Meaning & Examples

Effectively leveraging public relations provides a strategic advantage. But what exactly is PR and what does it entail? Read on for all the tools you need to execute a successful PR strategy. Download: Guide to Modern PR ebook

TJ Kiely

Sep 11, 2026 • 25 min read

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Social Listening

10 Top Social Media Campaigns of 2026

Get inspired by 10 of the top social media campaigns of 2026, plus how to track your own with social listening.

Ellen Kirkpatrick

Sep 11, 2026 • 15 min read

Meltwater graphic showing a rising bar chart and 24.8% growth in LinkedIn citations in August.

Generative Engine Optimization (GEO)

AI Search Visibility Report for August 2026: LinkedIn enters the top three

LinkedIn reached 100.2K citations, Perplexity set a new model-source record, and earned media’s share fell below 30% in Meltwater’s latest analysis.

Nathaniel Pallen

Sep 11, 2026 • 23 min read

Competitive Intelligence

8 Best Competitive Intelligence Tools (2026 Buyer's Guide)

Explore this year's top competitive intelligence tools and learn how they can help you track trends, monitor competitors, and make smarter strategic decisions.

Samantha Scott

Sep 11, 2026 • 37 min read

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Brand Management

What is Brand Equity, and Why Does it Matter?

Brand equity drives pricing power, loyalty, and market share. See how to build, measure, and protect it with real-time social and AI signals.

Chris Hanson

Sep 10, 2026 • 11 min read

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Content Marketing

16 User-Generated Content Examples That Work

Explore 16 UGC campaign examples and learn how social listening helps you find UGC that drives brand and AI visibility.

Samantha Scott

Sep 9, 2026 • 40 min read

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Social Listening

What 2.47 Million Posts Reveal About 2026 Summer Movie Audiences

Meltwater analyzed nearly 2.5 million posts about Spider-Man: Brand New Day, The Odyssey, Toy Story 5, The Devil Wears Prada 2, and Obsession to uncover what gets audiences talking — and why the posts with the most engagement don’t always tell you what viewers actually think.

Samantha Scott and Anna Amarotti

Sep 1, 2026 • 20 min read