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AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Your Best Context is Already in the Room

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics?
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.
Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.
Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Your customers have opinions about your brand, and you deserve to know what they are. That’s the power of brand sentiment tracking — using social listening technology to get inside the minds of your consumers to see how they feel about your brand. 

We define brand sentiment as the emotional response customers have toward a brand. These responses are shaped by their experiences, interactions, and perceptions. We measure brand sentiment as a collective mood, where social media chatter, online reviews, and personal interactions converge to create an overarching vibe.

Knowing your brand sentiment measurement helps you see how your marketing efforts are paying off, or whether you might be falling out of favor with your customers. Here’s how you can use brand sentiment to your advantage.

Brand Sentiment Tracking vs Competitor Analysis

Integrating Brand Sentiment Tracking with Meltwater

Brand sentiment tracking taps into the collective pulse of consumer opinions. It’s a systematic way of measuring and monitoring brand sentiment that goes beyond reading customer feedback. 

To do brand sentiment tracking, you’ll need to enlist the help of data tools like Meltwater that can be everywhere you are online. Meltwater makes sense of what people are saying about your brand and how they’re saying it. 

The result: Meltwater is like a digital mood ring that tells you exactly how your customers feel about your brand.

Want to see Meltwater's brand sentiment tracking capabilities in action? Click here and fill out the form for a personalized demo!

Brand sentiment tracking pairs well with competitor analysis. The two serve different yet related purposes:

Brand sentiment tracking monitors how customers feel about a brand.

Competitor analysis identifies strengths, weaknesses, and opportunities regarding your competitors.

Sentiment focuses on consumers, while competitor analysis focuses on the market at large. You can combine your findings from each to improve your brand strategy.

Brand sentiment is a part of competitor analysis. You can use brand sentiment monitoring tools to see how others feel about your competitors, which may help you identify ways to strengthen your own market position.

Brand sentiment tracking can take several forms, especially when tracking opinions across multiple channels and audiences. Let’s review a few tools to track sentiment.

Consumer intelligence platforms like Meltwater gather, analyze, and use data about consumers’ preferences and behaviors. The goal is to gain a deeper understanding of your audience, including their values and what encourages them to act.

These tools combine insights from multiple data sources, such as social media, purchase history, website interactions, customer reviews, and surveys, to create a comprehensive profile of consumer sentiment. 

In addition, consumer intelligence tools help with measuring brand awareness so you can see your reach and impact. These insights can help you better predict customer sentiment and behavior regarding your brand.

Online surveys collect feedback directly from your customers. This allows you to get feedback from verified customers (e.g., send a survey after they make a purchase) and learn more about their experiences.

You can make surveys as short or as in-depth as you like. You can also automate this method to provide a continuous feedback system and always know where your brand stands.

People don’t shy away from airing their true feelings on social media. Comments, posts, and engagement can give brands a raw look at what resonates with customers (and what doesn’t). 

Social listening tools give you a bird’s eye view of what’s happening on social channels. These tools monitor keywords, such as your brand name, products, or even competitors, then turns mentions into an easy-to-digest rundown of those conversations. It’s a way for you to be everywhere all at once.

TIP: For a deep-dive on the power of social listening solutions, download our free guide!

Focus groups are a qualitative research method where a small group of participants go through moderated discussions. Brand leaders can use their responses along with things like body language and other nonverbal cues to gauge brand sentiment. They also have the benefit of asking follow-up questions to gain clarity.

Online review sites like Google, Yelp!, and Bing give people a platform to review businesses and share their experiences. These reviews can indicate whether a person is satisfied or dissatisfied with a business or brand.

However, online reviews aren’t enough to gauge overall sentiment. That’s because only 38% of happy customers will leave a review, while just 10% of customers will leave a negative review. This means you’re missing out on a huge slice of your customer base who will never tell you how they feel about you, at least not through a review.

The Net Promoter Score (NPS) is a metric that gauges customer loyalty and satisfaction by asking a simple question:

“On a scale of 0 to 10, how likely are you to recommend our product or service to a friend or colleague?”

NPS divides customers into three categories:

Promoters (Score 9-10): These are your most loyal and enthusiastic customers. They are likely to recommend your brand to others.

Passives (Score 7-8): These customers are satisfied but not enthusiastic. They may not actively promote your brand and could be swayed by competitors.

Detractors (Score 0-6): These customers are unhappy and may discourage others from engaging with your brand. They represent a risk to your reputation.

This tool quantifies how customers feel about your brand. Looking at Promoters, Passives, and Detractors will give you a better sense of your overall brand sentiment.

Learning how to measure brand sentiment is just the beginning. Once you know how customers think and feel about you, you may want to improve their perceptions.

Let’s look at some ways you can improve brand sentiment and monitor your progress.

Negative online reviews happen to every business or brand. However, you don’t have to take negative feedback as your final answer. The way you respond can make all the difference, not just in how that customer feels but also in how other customers reading the review will feel.

Nearly half of consumers say they’re more likely to give a business a chance if they respond appropriately to a negative review. Take it as an opportunity to show off your customer service and commitment to great experiences.

If you have customers singing your praises, take time to show off their feedback to your audience in other places. Positive customer reviews are essentially free marketing. You can use their feedback to share on your social channels, videos, and even your website to boost your brand image.

Social media gives you a direct connection to your audience. In fact, 56% of consumers want to hear from their favorite brands on social media. Respond directly to comments on your posts, send DMs when appropriate, and run interactive campaigns to encourage two-way engagement.

Negative publicity can happen to any brand. If you’re not carefully watching for it, it can quickly spiral and cause significant brand damage. Getting ahead of negative coverage gives you the opportunity to dispel misinformation, prevent brand erosion, and share your side of the story before too many people hear about it.

When you want to boost sales, gain social followers, or increase email signups, you run campaigns to achieve those goals. You can do the same to boost sentiment. Focus on sentiment-driven campaigns, starting with learning what your audience cares about. Tailor your campaigns to reflect those needs and make emotional connections with your audience.

Brand monitoring tools make it easier to track sentiment gains or losses. These tools pull together several ways to measure brand sentiment into a single source of truth. You can gain a bird’s eye view of how people feel about you in real time and track your progress along the way.

Brand monitoring is a slice of the bigger brand management puzzle. In addition to monitoring sentiment, you can also get insights into your share of voice, competitor analysis, and trending topics so you can manage your brand from all sides.

The key is to be proactive. Build brand monitoring and include an AI brand monitoring strategy into your everyday processes so you can react quickly and be consistent with how you shape others’ perceptions.

Understanding your brand’s health starts with getting a comprehensive picture of your brand as it stands. Meltwater gives you the most comprehensive data from online and offline sources so you can see what people are saying and how they’re talking about you. 

Meltwater combines social listening with consumer intelligence so you can see the total impact your brand is making. Compare your standings to your competitors, get an up-to-the-minute view of sentiment and share of voice, and connect every campaign to real business outcomes.

Learn more when you request a demo by filling out the form below!

Brand Sentiment Tracking: Monitor the Perception of Your Brand

If you’re looking for the latest digital trends, you’re in the right place: our latest Global Digital Report is packed with momentous milestones for internet adoption, social media use, and the rise of AI.

Your comprehensive guide to digital in 2026

The Digital 2026 Global Overview Report – published in partnership with Meltwater and We Are Social – is the most comprehensive report yet in our Global Digital Reports series.

Weighing in at 700 pages, it has everything you need to know about:

Social media behaviours and platform preferences

Digital marketing trends, including ad spend and engagement

Top headlines and findings in this year’s report include:

More than 6 billion people now use the internet

Social media users have reached “supermajority” status

More than 1 billion people now use AI every month

Insights into what people are actually using AI for

Big new numbers for digital connectivity in India and China

Perspectives on the world’s most popular social media platforms

The state of advertising around the world

The outlook for search as AI gains momentum

How social media expectations are evolving

However, that’s just a fraction of what you’ll find in the full report.

But why are we publishing our Digital 2026 report in October 2025?

Over the past decade, we’ve published our flagship Global Digital Reports at the start of each year.

However, we know that many of you start developing your annual plans towards the end of the preceding year.

So, to better align with your planning cycles, we’ve brought our publishing cycle forward, bringing you everything you need to build the most informed digital strategy for the year ahead.

Our Digital 2026 Global Digital Overview Report is out now – read on below to explore that – and we’ll continue our Digital 2026 series with individual country reports starting in November 2025.

As always, we’d like to start by extending our heartfelt thanks to our wonderful data partners, who provide the world-leading data you’ll find in this year’s reports:

All of this analysis has been written by Simon Kemp without the use of generative AI, except for the five quotes overtly attributed to AI tools within the final section of this article [why does this matter?].

Simon has been producing the Global Digital Reports series for almost 15 years, so he’s intimately familiar with the global “state of digital”, and how people’s online behaviours are evolving.

If you’d like to follow Simon’s regular analysis, you can connect with him on LinkedIn.

As you explore this latest report – and especially as you compare trends over time – please be aware of the following:

We’ve historically published our Global Digital Overview Report using the latest data available in January of the respective year, but the present Digital 2026 Global Overview Report relies on data up to October 2025. Consequently, comparing data in our Digital 2026 Global Overview Report with Global Overview Reports from previous years will not deliver accurate year-on-year trends. As a result, we strongly encourage readers to rely on the data for trends over time published within our reports, instead of trying to calculate trends using data from different reports.

Please note that we’ve changed the sources we use for a variety of data points over the past year. Similarly, some of our data partners have changed their research and reporting methodologies, and some have changed the scope of the behaviours and attitudes associated with certain data points. As a result, please read each slide carefully in order to understand what the data shows, paying particular attention to chart titles, subtitles, and footnotes.

Since our previous report in July 2025, the ITU has made significant revisions to its internet adoption figures for China and India, based on new data published by those countries’ “official” reporting bodies. These revisions have had a significant impact on various data points in this year’s reports, most notably our figures for global internet use and global social media user identities. Please also be aware that these revisions may have an important impact on figures for change over time.

In addition to the notes above, please refer to our comprehensive notes on data to learn about other recent changes to data and sources in the Global Digital Reports series.

You’ll find our complete Digital 2026 Global Overview Report in the embed below (click here if that’s not working for you), but read on past that to find an in-depth analysis of what all these numbers actually mean for you and your work.

The global state of digital in October 2025

Let’s begin with our usual look at the latest global headlines:

The United Nations’ World Populations Prospects data shows that there are 8.25 billion people living on Earth today, with that figure increasing by 69 million (+0.8 percent) since October 2024. The UN’s data also highlights advancing urbanisation, with 58.4 percent of the world’s population now living in urban centres.

GSMA Intelligence’s latest research indicates that there are 5.78 billion unique mobile users around the world in October 2025, which equates to 70.1 percent of the global population. The worldwide unique subscriber figure has increased by 108 million over the past 12 months, delivering annual growth of 1.9 percent. And for added perspective, data from Ericsson shows that smartphones now account for roughly 86.9 percent of the mobile phone handsets in use, and 83.7 percent of total cellular mobile connections.

Kepios analysis indicates that the total number of people using the internet reached 6.04 billion by the start of October 2025, resulting in a global internet penetration figure of 73.2 percent. Reported internet user figures have increased by 294 million (+5.1 percent) over the past year, but a large portion of this apparent growth can be attributed to revisions in adoption figures for India. Moreover, despite these impressive growth figures, 2.2 billion people around the world remained offline at the time of report publication.

Kepios analysis reveals that global social media user identities now stand at 5.66 billion, with that figure equivalent to 68.7 percent of the global population. The total user identities figure increased by 4.8 percent in the 12 months to October 2025, thanks to the addition of 259 million new identities [note that “user identities” may not represent unique human individuals.]

Those figures provide a handy overview of global digital adoption and use in October 2025, but they offer little indication of how people’s digital behaviours are actually evolving.

In order to make sense of those behavioural trends, we need to dig deeper into the numbers – and that’s exactly what this article will help you do.

However, despite clocking in at more than 12,000 words [ahem], this article still doesn’t contain all of our analysis of this year’s numbers, so be sure to look out for links to our Digital 2026 “deep-dive” content as you make your way through each section.

But even without that deep-dive content, you’ll still need a good hour to read this article, so you may want to grab some refreshments and get comfy before you read on.

Digital growth in context: population trends

In order to make full sense of trends in digital adoption and use, it may be helpful to start by exploring broader trends in the overall population.

The latest World Population Prospects data from the United Nations indicates that there are now 8.25 billion people on Earth, which means that the global population has increased by a quarter of a billion people in less than three years.

However, the UN’s data also indicates that global population growth is slowing, with the latest figures indicating a year-on-year increase of 0.8 percent.

For context, the global population was growing at an annual rate of roughly 1.2 percent at the start of the 2000s, while the annual growth rate was as high as 2.3 percent in the early 1960s.

Meanwhile, from an absolute perspective, the United Nations’ figures point to an increase of 69 million people over the past 12 months.

That still equates to an average of an additional 2.2 people each second, but that’s meaningfully lower than the average growth of 3.0 people per second that the world experienced in 1990.

However, despite this deceleration in growth, the size of the global population has still increased by more than 50 percent since internet adoption started to gain meaningful momentum at the start of the 1990s.

▶ Dive deeper: looking for more population data? Explore a wealth of trends in this dedicated article.

Kepios’s analysis of the latest internet adoption data reveals that more than 6 billion people are now online, with global internet penetration jumping to 73.2 percent.

This figure marks yet another impressive milestone on the world’s digital journey, and suggests that the global internet user figure has doubled in just under 11 years, having reached the 3-billion user mark in early November 2014.

And for added perspective, when the first website appeared on the “world wide web” back on the 6th of August, 1991, there were barely 5 million people around the world using the internet.

And despite today’s impressive figure, data indicates that internet user numbers continue to grow, too.

Changes in individual countries’ reported figures indicate that the global internet user total has increased by 5.1 percent over the past 12 months, thanks to the addition of 294 million new users.

However, it’s important to stress that significant revisions to internet adoption figures in India have played a major role in fuelling the current growth figure.

More specifically, a recent report from India’s National Statistics Office (NSO) indicates that 7 in 10 Indians are now online, with the latest 70.0 percent penetration figure more than 10 percentage points higher than the 58.4 percent figure reported by Kantar and the IAMAI just a few months ago.

It’s important to highlight that the NSO’s figure represents internet use amongst Indians aged 15 and above, and there’s a realistic possibility that internet adoption amongst younger age groups may be lower than this adult average.

However, the same study reports that 86.3 percent of all Indian households now have some form of internet connection, so – while younger Indians may not own the devices necessary to access the internet on their own – there’s a realistic possibility that Indian children below the age of 15 are regularly accessing the internet using family devices.

Moreover, the guidance we received from the ITU was to apply the NSO’s adoption figure to the population as a whole, because it is the most representative indicator of current internet use across the country.

And if we apply that 70 percent adoption figure to the UN’s current population figure, the latest data indicate that more than 1 billion people in India now use the internet.

Chinese internet adoption revised upwards

Meanwhile, China’s internet reporting body has also published significant revisions to its figures for internet use in the world’s second most populous country.

CNNIC’s latest (56th) report on internet adoption in China indicates that a hefty 91.6 percent of individuals in the country now use the internet or internet-powered services.

Interestingly, this particular figure is reported in an annex at the end of the main report, but based on our conversations with the ITU – the primary body responsible for collecting “official” internet adoption figures on behalf of the United Nations – it seems that this annex figure is indeed the most representative value for overall internet adoption in China.

We’ve also been able to “rebase” our internet user figures for China for the past year based on CNNIC’s published data, so these revisions haven’t impacted our most recent figures for annual growth, although you will see some more abrupt “jumps” further back in our time series where we haven’t been able to rebase the data.

CNNIC’s revised adoption figure lifts the number of internet users in China to almost 1.3 billion, meaning that China is now home to roughly 21.5 percent of the global connected population, equating to more than 1 in 5 of the world’s internet users.

And as a result, even though Eastern Asia also includes the world’s least connected country (more on that in a moment), the region is now home to almost a quarter (24.6 percent) of all the world’s internet users.

More than 2.5 billion people still offline

More than 6 billion people online; 2 in 3 people use social media

Digital 2026 Global Overview Report

Your brand is your reputation. From global corporations to small, local businesses, your success hinges on how others perceive your brand. With 17% of customers willing to walk away from a brand after just one bad experience, the role of reputation measurement cannot be overstated — your business depends on it.

Your brand isn’t just a logo or a tagline; it’s a living, breathing representation of your values, promises, and identity. It's the sum total of every interaction and experience people have with your business. And people are more willing to share their experiences than you might realize — even if they’re not sharing their feedback with you.

Here’s the scoop on brand reputation measurement and how you can start tracking it for better brand perceptions.

Why Is Brand Reputation Measurement Important?

9 Top Corporate Reputation Measurement Tools

How to Track Reputation Metrics with Meltwater

Definition of Brand Reputation Measurement: The proactive process of evaluating how a brand is perceived by customers, employees, stakeholders, and the general public.

Reputation measurement tracks various metrics, including:

Collectively, these insights can gauge a brand’s reputation. They also provide insight into where a brand may need improvements and can help assess the impact of marketing strategies on a brand’s reputation.

People already have an opinion of your brand, even if they don’t share that opinion with you. Brand reputation measurement allows you to play an active role in shaping those opinions to create favorable outcomes.

But you can’t manage what you don’t measure. If you don’t know what those opinions are, you’re in the dark about what to do next. You don’t know what you’re doing well or where you might be struggling.

Reputation measurement gives you a predictable, systematic way of evaluating your reputation which is essential for effective reputation management. You’ll gain a deeper understanding of how others perceive you in the market so you can make strategic adjustments to improve your image.

Having a process for online reputation measurement is critical at a time when a single review or Tweet can make or break a brand. Companies can stay ahead of potential crises by spotting emerging issues early on. With continuous reputation monitoring and brand monitoring and analysis, companies can mitigate reputational damage by stopping issues before they go viral.

Tip: Read our blog about crisis communications, learn how to manage a PR crisis, and take a look at tips for writing a crisis statement.

Brand reputation measurement has many moving parts and metrics, and no single metric will deliver the comprehensive understanding you need. That’s why companies turn to models that combine these insights to evaluate your reputation holistically.

The Meltwater Blog

Brand Sentiment Tracking: Monitor the Perception of Your Brand

Digital 2026 Global Overview Report

Brand Reputation Measurement: Definition, Tools, Models

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