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Lance Concannon

Senior Content Marketing Manager

With a previous career in agency-side digital PR, and tech journalism before that, Lance has now worked on Meltwater's marketing team for over a decade.

LinkedIn

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Generative Engine Optimization (GEO)

Narrative control in 2026: PR strategies for AI & GEO

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Generative Engine Optimization (GEO)

Tracking Google AI Overview Performance: Brand Monitoring Guide

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PR & Communications

What Is Crisis Communication? Plan, Examples, Strategy

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PR & Communications

AI for PR Teams: Accelerate Workflows with Mira

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Generative Engine Optimization (GEO)

The LLM Revolution: Redefining Thought Leadership with PR

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PR & Communications

How Agencies Pitch Faster - Mira Productivity Use Case

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Generative Engine Optimization (GEO)

How To Connect Social Listening with Generative Engine Optimization

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PR & Communications

How AI Assistants Are Transforming PR: A Practical Guide

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PR & Communications

How to Measure PR Performance Across LLMs and Generative Search

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Generative Engine Optimization (GEO)

PR Pitch GEO Optimization: How PR Professionals Should Craft Pitches for AI Search and LLM Responses

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PR & Communications

The State of PR in 2026: What 1,100+ Comms Leaders Told us About the Future of the Industry

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Generative Engine Optimization (GEO)

PR + GEO: How to Win Visibility in AI Search & LLM Answers

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Social Listening

How to Find Social Media Trends That Drive Strategy

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Marketing

B2B Influencer Marketing: What it is and Why it Works

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Generative Engine Optimization (GEO)

How to Track LLM Visibility: Metrics, Tools & Benefits

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Marketing

Marketing Trends 2026: What Industry Leaders Predict

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Digital Marketing & PR Tools

11 Best Customer Experience Software & Platforms 2025

Customer Journey

Integrating Social Media & Customer Service

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Social Media Marketing

Bluesky Vs Twitter/X, What’s the Difference?

Social Media Marketing

What is Bluesky? Discover Social Media’s Latest Star

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Marketing

The Biggest Marketing Trends for 2025

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Social Media Management

100 Instagram Bio Ideas to Stand Out

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Social Media Marketing

How to Write Creative Instagram Captions for More Engagement

Social Media Management

37 Tips for How to Get More TikTok Followers