AI Assistant for PR, communications and marketing teams
Ask Mira. Get intelligence.
Mira turns Meltwater’s global media, social, and AI search signals into instant answers — helping PR, communications, and marketing teams track coverage, understand narratives, and act with confidence.
More than answers. A new way to work.
Mira is built for the questions PR, communications, and marketing teams ask every day — from tracking coverage and sentiment to understanding competitors, campaigns, and emerging narratives.
Powered by Meltwater’s global intelligence engine, Mira transforms complex media, social, and AI search data into clear, ready-to-share outputs in seconds.
Less time gathering data. More time making an impact.
Outcomes that drive real business value
From question to trusted insight in seconds
Get instant, executive-ready answers grounded in Meltwater’s global data, with automated analysis and connected workflows.
Insights you can stand behind
Every output is source-linked and built on vetted, structured data, so you can share intelligence with leadership confidently.
Stay ahead of what’s shaping your brand
Surface emerging risks, narrative shifts, and competitive signals early with AI that continuously analyzes the global conversation.
See what Mira can do
Generate executive-ready summaries grounded in real coverage and performance data.
Understand what matters across thousands of articles, posts, and broadcasts without reading every word.
Identify the journalists, creators, and voices shaping your narrative.
Track share of voice, sentiment, and narrative momentum in real time.
Uncover high-value insight for your business
Monitoring millions of sources worldwide — transforming noise into actionable intelligence for enterprise teams.
Trusted by 27,000+ organizations worldwide
From global enterprises to growing PR, communications & marketing teams.
Built on a data foundation you trust
Unlike generic AI tools trained on open web content, Mira is powered by Meltwater’s global intelligence engine, which has been refined over decades to support brand, reputation, and media analysis at scale. Since 2001, Meltwater has structured and enriched global media and social data to deliver insight teams can act on quickly and confidently.
What powers Mira
Billions of global media and social signals are analyzed daily
Continuous ingestion across news, social, broadcast, podcasts, and more.
Structured data built for context
Coverage is organized by sentiment, themes, and influence so Mira delivers meaning, not just themes.
Vetted, verified global sources
The same trusted media and digital outlets already powering your media intelligence.
Real-time monitoring infrastructure
Immediate visibility into breaking news, emerging risks, and narrative shifts.
Source-linked outputs
Every insight traces back to original coverage, so teams can validate and share with confidence.
Communications-trained AI models
Built on real-world PR and communications use cases, trained to understand reputation risk, narrative momentum, and brand positioning.
Mira, wherever you work
Mira extends beyond the Meltwater platform, delivering intelligence directly into the tools your teams already rely on. Access insights in Microsoft Teams and Microsoft 365, collaborate in Slack, or integrate Mira’s capabilities directly into your systems through API. Intelligence moves with your workflows, so decisions happen faster and closer to the moment.
Trusted AI, built responsibly
Mira is built on Meltwater’s commitment to responsible AI and data integrity. Our models are designed to prioritize transparency, source attribution, and ethical data use to ensure teams can rely on every insight with confidence.
ISO 42001 Certification
ISO 27001 Certification
ISO 27701 Certification
SOC2 Type II Certification
Meet your new AI teammate
See how Mira helps you move from insight to action, instantly.
Meltwater's Mira AI FAQs
Mira Studio is Meltwater’s AI-powered teammate that helps PR, communications, and marketing teams turn massive volumes of media and market data into fast, clear, actionable insight. Mira Studio, teams can ask questions, generate insights, and produce reports instantly instead of manually searching and analyzing data.
Meltwater is leading the industry with breakthrough AI innovation that solves PR, Marketing, and Insights teams’ biggest challenges.
We develop and update our platform at a high speed and suggest requesting a personalized demo for the full experience.
You can also take a free tour of Mira Studio, your new AI teammate.
Mira Studio is Meltwater’s AI-powered teammate that helps PR, communications, and marketing teams turn massive volumes of media and market data into fast, clear, actionable insight. Mira Studio, teams can to ask questions, generate insights, and produce reports instantly instead of manually searching and analyzing data.
With Mira Studio, users can do things like: Monitor brand perception, competitors, and emerging narratives in real time.
Yes. Mira Studio includes a built-in prompt library with curated, best-performing prompts organized by use case. The interface provides clear, always-visible descriptions that simplify prompting and help new users get started quickly. You can either select from ready-to-use examples or customize prompts to fit your specific needs—no technical expertise required.
Mira helps communications and marketing teams work faster and make more confident decisions. Common use cases include: Executive briefings, competitive intelligence, trend analysis, content creation, and reporting. Teams using Mira AI have reduced coverage analysis from days to minutes, created executive-ready journalist briefs in seconds, and completed reporting projects in a week instead of a month. A Forrester Total Economic Impact study found that teams using Meltwater AI saved 25% of their time overall.
Mira integrates seamlessly through the Mira API, which uses a familiar chat-completion format similar to OpenAI. You can embed Mira's AI-powered insights directly into your internal chatbots, AI assistants, executive briefing tools, BI dashboards, and workflow applications using natural language queries—no platform login required. The API includes built-in MCP integration support for tools like Claude Desktop and Cursor, plus both streaming and non-streaming modes to fit your technical requirements.
Mira, Meltwater´s AI Assistant, is powered by billions of global media and social signals, structured data built for context, vetted and verified global sources, real-time monitoring infrastructure, source-linked outputs and communications-trained AI models.
AI assistants for PR, communications- and marketing teams, such as Meltwater´s Mira, turns complex media data into actionable insights instantly. Meltwater is building a best-in class AI-powered platform for Media Intelligence, social listening, AI visibility tracking, media relations and influencer management.