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AI is changing how people discover and evaluate brands. Search still matters, but increasingly, customers are turning to AI-generated answers first.

In this keynote, Meltwater Chief Product Officer Chris Hackney explains what that means for marketing and communications teams, why GEO is emerging alongside SEO, and how to increase your visibility in an AI-driven world.

Why AI is reshaping the customer journey and influencing brand perception

The GEO framework: Be the source. Be in the source. Replace the source.

Practical steps to improve visibility across AI search and generative platforms

Watch the recording to learn how leading brands are adapting their search, content, and reputation strategies for the AI era.

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On Demand Keynote: The GEO Shift | Redefining Brand Strategy for MarComms Leaders

Meltwater CPO Chris Hackney explains why GEO is emerging and how to increase your visibility in an AI-driven world.

Keynote Webinar: The GEO Shift

Thank you! We hope you will find this webinar insightful.

AI has reshaped how audiences discover and evaluate brands. GEO now influences every stage of the journey.

In this keynote, Meltwater's Chief Product Officer outlines how the path from search to reputation has evolved, why marketing and communications must align around one shared strategy, and how to integrate GEO into your current approach without disrupting what already works.

On Demand Keynote: The GEO Shift | Redefining Brand Strategy for MarComms Leaders

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