All updates
Enhancement
AI-Suggested Contacts in Outreach
You can now see AI-Suggested Contacts directly in Outreach, giving you intelligent journalist recommendations as you write your pitch. Combined with the new three-step Outreach Builder, this update makes your workflow simpler and more effective — so you spend less time building lists and more time connecting with the right journalists.
Enhancement
Improved AI Personalization Setup in Klear
Automate influencer marketing reporting and keep your team informed with ease. Klear users can now schedule single or combined campaign reports to send automatically (weekly, bi-weekly, or monthly) so insights stay current without manual effort. This helps influencer and brand teams stay aligned on performance and make data-driven decisions faster.
Enhancement
Schedule Campaign Reports in Klear
Automate influencer marketing reporting and keep your team informed with ease. Klear users can now schedule single or combined campaign reports to send automatically (weekly, bi-weekly, or monthly) so insights stay current without manual effort. This helps influencer and brand teams stay aligned on performance and make data-driven decisions faster.
Enhancement
Faster, Smarter Project Setup in Mira Studio
We’ve made setting up Projects in Mira Studio faster and more intuitive with structured Project Instructions. Instead of a single text box, you’ll now complete guided fields—like Objective, Key Topics, and Target Regions—to capture the right details in the right place. You can also generate AI-powered wording suggestions based on what you’ve entered so far. This update improves clarity, speeds up setup, and ensures more consistent, relevant insights that are easy to replicate across topics, clients, and campaigns.
Enhancement
Bulk Add, Persistent Scrolling, & Adding Explore+ Searches in Newsletters
Creating Newsletters in Meltwater is now faster and smoother with three key updates. Add multiple articles at once using the new Bulk Add feature. Persistent Scrolling keeps your place when switching between sections, so your article stream stays exactly where you left it, making it easier to find and add content without starting over. Plus, you can now include Explore+ Optimized and Standard Searches in your Newsletters, expanding your options for curating the most relevant content.
Enhancement
Smarter, More Actionable Alerts
We’ve introduced three updates to make alerts more actionable. Investigate alerts directly in Mira Studio to uncover key drivers, outlets, and context behind changes. Preview spike history charts to gauge whether shifts are meaningful or routine. And with AI-generated subject lines, Sentiment Shift alerts now highlight the reason for change upfront—helping teams triage more quickly without needing to open each alert.
Enhancement
Engagement Tray in Monitor
We’ve enhanced the Monitor tab to give you deeper engagement context on content from YouTube, Reddit, and X (formerly Twitter)—all in one view. Now, you can explore full conversation threads and key engagement metrics without leaving your workflow.
Enhancement
AI-Enhanced Brand Safety in Klear
We’ve upgraded Klear’s Brand Safety feature with advanced AI analysis that understands how influencers talk about topics—not just what they say. This update gives you a clearer, more contextual view of influencer content so you can confidently assess potential risks before starting a partnership.
Enhancement
Media List Optimization on the Media Relations Homepage
In October, we revamped the Media Relations Landing Page. Now, we’ve added the Optimize Media Lists panel, completing the personalized Media Relations homepage experience. Easily assess the overall health of your media contact lists in a dashboard that highlights Engaged, Unengaged, and Unsubscribed contacts—so you can take smart, targeted actions to improve outreach.
Enhancement
Two New Sources in GenAI Lens
Monitor now tracks two new generative AI sources—Google AI Overview and Google AI Mode—bringing Meltwater’s total coverage to nine major Large Language Models. This expansion provides deeper visibility into how your brand, competitors, and key topics appear across AI-generated content from one of the world’s most influential platforms.
Enhancement
LinkedIn Paid Analytics in Unified Dashboards
Analyze now includes 20 new LinkedIn Paid widgets, allowing you to view paid, earned, and owned performance data together in one unified dashboard. This addition joins Meta Paid and TikTok Paid, giving brands and agencies a more complete view of cross-channel campaign performance. With LinkedIn Paid, teams can measure the impact of advertising campaigns directly alongside broader marketing metrics—tracking actions like leads, job applications, and event registrations, as well as core ad metrics such as impressions, engagement, clicks, and CTR. More LinkedIn Paid widgets will be added in future updates.
Enhancement
Discover and Vet Snapchat Creators
Klear now supports discovering and evaluating Snapchat influencers directly within the platform. You can identify creators who align with your brand, review verified performance data like reach, engagement, and audience demographics, and preview top-performing Stories and Spotlight posts—all in one place.