All updates
Enhancement
Download Insights to Word + Adding Missing Content + Favorite Prompts
You can now streamline your workflow with three powerful updates: quickly download AI-generated insights into an editable Word document to refine and add context before sharing with your team, seamlessly upload missing press releases when Copilot cannot find them and rerun prompts within minutes to generate a PR impact report, and favorite prompts in the library for faster access to the ones you use most.
Enhancement
Permissions for Paid Connections
We’ve introduced permissions for Paid Connections to give admins more control over who can access and manage ad accounts. Assign specific ad accounts to the right team members so they can manage the campaigns they’re responsible for, and remove access for users who no longer need to view or work on certain ad accounts.
Enhancement
Boolean and Universal Rules in Rules-Based Automation
Explore automations now support Boolean expressions and no-criteria rules, enabling more precise, flexible workflows. Teams can combine multiple rules into one automation, apply universal rules for bulk tagging, and save time by automatically tagging coverage, cleaning datasets, and filtering irrelevant content.
Enhancement
Filter for Sponsored or Organic Content in Monitor
Use the new Type filter in Monitor’s Content tab to drill into posts that are either Sponsored or Organic. This lets you explore the content behind performance and uncover new influencers or creative trends worth acting on.
Enhancement
Sort Search Results by Date Updated
A new Date updated sort option in Media Relations Search shows the most recently updated profiles first. This helps you spot new contacts, keep recurring searches fresh, and build more reliable media lists.
Enhancement
Updates to YouTube Monitoring
YouTube monitoring in Explore now uses Monitored Connections for consistent, high-quality results across social channels. This update adds YouTube mentions to Explore analytics, includes engagement data, and makes it easier to track trends, measure mention volume, and spot emerging topics around your brand or industry.
New Feature
Introducing GenAI Lens - Unlocking Visibility into Your Brand’s AI Representation
With unmatched visibility across leading LLMs, including ChatGPT, Gemini, Claude, Perplexity, Grok, and more, GenAI Lens gives brands, marketers, and comms teams a first-of-its-kind window into how they’re represented in the age of generative AI. It captures model outputs, enriches them with emotion and source analysis, and unlocks trend tracking over time, powering smarter brand monitoring, risk mitigation, and competitive strategy in the generative era.
New Feature
Dow Jones Factiva articles in Explore
Users can now access Dow Jones Factiva articles directly in Explore, bringing trusted content to power industry and market intelligence. The collection includes leading publications such as The Wall Street Journal, The Globe & Mail, Barron’s, MarketWatch, The Financial News, Private Equity News, and Dow Jones Newswires.
Enhancement
TikTok Trends: Expanded Hashtag Insights & Embedded Videos
You can now track 200 top hashtags in TikTok Trends (up from 100), giving users broader visibility into trending topics. Each hashtag includes embedded top videos—playable directly in-app—plus expanded analytics, such as rank, views, trajectory, audience insights, and age breakdown.
Enhancement
Meltwater Copilot: Quick Insights for Mentions Trend Spikes
Click the View Insights button on Mentions Trend spikes in Meltwater Copilot to instantly see the news, events, or social chatter driving a spike—saving time and making it easier to understand the “why” behind a trend.
Enhancement
Monitor: Your Workspace, Your Way
Easily customize and streamline your monitoring workspace with flexible stream controls. Drag, resize, rename, and filter streams to fit your exact needs while enjoying a faster, more intuitive setup flow that reduces friction and keeps you focused on insights.
Enhancement
EMV Reporting By Location & Industry
Set default Estimated Media Value (EMV) benchmarks by location, industry, or your own custom calculations in Account Settings for more accurate, market-aligned reporting and consistent ROI benchmarks across campaigns.