In a content-driven marketing landscape, it literally pays to get smart about using your Paid, Earned, Shared and Owned media (PESO). This is especially true as we navigate novel challenges such as dwindling organic visibility and an increasingly crowded media landscape. A successful approach to integrating your media types means building a strategy that allows content to work synergistically - but what does this look like in practice? To answer this and more, Oracle's Senior Director for Corporate Communications (EMEA), Paul de Lara, joins us to bring you an inside account of their PESO strategy. RSVP now and find out how to align your media strategy in a way that drives real-world conversions.
Join our Masterclass for a walk-through of Meltwater's influencer marketing solutions with Senior Product Specialist, Greg Applebach. He’ll cover how to find influencers, manage influencer relationships and pull success metrics for KPIs.