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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Are you struggling with how to create an Instagram business profile and how to use Instagram for business, making sure it meets your needs and goals? Instagram is a powerful social channel but it can be a little mystifying just how to tap into its potential. (“You mean I can’t link from the caption?!” We hear you. It’s as if a million marketers cried out in terror).

Luckily the force is with us and we have all the information you need to set up an Instagram account for business and make sure your posts are engaging, your Instagram Stories are on brand, and your Instagram marketing strategy is in tip-top shape.

Why Is Instagram Marketing Important for Businesses?

3 Reasons to Set Up an Instagram Business Profile

How Much Does an Instagram Business Profile Cost?

How to Set Up a Business Account on Instagram

5 Tips on How to Use Instagram for Business 

A Little More About Verified Instagram Accounts

Why Instagram influencers should switch to a business account

Tip: Get inspired by the best Instagram B2B profiles.

There are many compelling reasons to incorporate Instagram into your social media marketing strategy. 

Firstly there’s the usership numbers: as of an October 2020 report, Instagram is the 5th most popular social media platform, used by 1 billion people worldwide - that’s billion with a “B” - every month. 

Secondly, there’s the age range. Instagram users are by and large young (18-30), and of the generation that craves (some might even say demand) authenticity from their favorite brands. A recent study found that 83% of young consumers want companies that align with their values.

Through an Instagram business account, brands have an immediate and personable touchpoint to demonstrate their personality and point of view - developing a rapport with a savvy and intensely values-oriented group. 

The social network is now also the most active network for influencers. These glamorous power users show off products and experiences, and the rest of the world hurries to be just like them.

It’s a perfect marriage. Companies arrange endorsements from influencers they know that their buyers respect. And Instagram users have built careers on endorsements despite not being “celebrities.”

Business accounts come with a lot more features that most everyday users don’t need. With an Instagram business profile, there are many optimization options available to you for increasing engagement and increasing sales through Instagram marketing. 

Note:A lot of influencers or celebrities have a "verified account" (with a blue tick next to their usernames). When someone has a verified Instagram account, it means that Instagram has "confirmed that an account is the authentic presence of the public figure, celebrity or global brand it represents". It's important to know that verified accounts and business accounts aren't the same thing. You may have a verified account without it being a business account, and vice versa.

Instagram Ads are perhaps the least intrusive type of digital advertising you can imagine. They fit seamlessly into users' home feeds such that scrolling by doesn’t cause any interruption. You can incorporate product tags, and CTAs like “learn more”, “buy now”, or "subscribe" buttons that dynamically change to be more or less prominent depending on a user's behavior.

In fact, users can complete a purchase from right within Instagram. While this means they won’t contribute to your website visits, they skip right to the bottom of the funnel!

If you have a business account with 10,000 followers or more you will be able to utilize the coveted “Swipe Up” feature in Instagram Stories. As we know, finding places to link on Instagram isn’t always the most straightforward thing, so having the capability to link from Instagram Stories is definitely something you’ll want to take advantage of. 

UPDATE: As of late 2021, Instagram actually removed the need to have 10,000 followers in order to add a link from an Instagram Story. The "Swipe Up" functionality has been discontinued and replaced with a link sticker that all accounts have access to.

Still trying to grow followers? You’re not alone. Check out these top tips to grow your Instagram following.

If you’re still on the fence about whether or not a business profile on Instagram is worth it, consider this: regular accounts don't have the ability to display multiple CTAs or contact buttons in their profile. See an example of our Meltwater Instagram business account:

A business bio immediately stands out as more professional, providing clear ways to get in touch, an address, and even that coveted blue verification checkmark (it should be noted that you don’t need a business account on Instagram to get verified. But it can help.

Tip: Learn how to get verified on Instagram and how to get verified on TikTok. Also, here are some great tips for writing the perfect Instagram bio!

Get all the data! Instagram analytics provide insights into your engagement metrics, when your followers are most active, Instagram impressions on your posts, and how they interact with your Instagram Stories and Reels. Admittedly Instagram’s Insights are not terribly complex but they will help you in formulating and updating your Instagram marketing strategy.

Here are the metrics that Instagram can help you track:

Tip: Learn how to access all your Instagram analytics and metrics in this extensive blog.

Setting up a business profile is free! Once you reach 10,000 followers more features will become available, also for no charge. If you choose to run ads, which is highly recommended, you can expect to pay anywhere from $0.20 - $6.70 depending on the bidding model you use. 

Ready to get started? We thought you might be. Setting up a business profile on Instagram is very straightforward. Here’s the step-by-step!

Navigate to “Settings” from your personal profile. You can find “Settings” by clicking the three horizontal lines in the top right corner.

You’ll see a blue link that says “Switch to Professional Account”

Select the category that best represents your business. You have the option to hide this from your public profile, so don’t stress if you don’t find the perfect fit. 

4. Creator account or a Business account?

Choose whether you want to set up a Creator account or a Business account. Creator accounts are intended for individuals like artists, public figures, and influencers. 

Hello again...still here? You must have a brand shiny and new business profile but now you need some help with best practices for Instagram marketing. Alright friend, we got you! 

Here are some key things to keep in mind: 

1. Post regularly and stick to a schedule 

How to Use Instagram for Business

The most important ingredient of boosting social media marketing success as a small business is creating a strategy.

All too often we see business owners miss the mark with social content because they lack a few simple best practices. Things like choosing the right platforms, getting to know your followers, and weekly content calendars all make a huge difference. 

The good news is more than 3.7 billion people around the world use social media to connect with friends, family, and yes, brands. Brands like yours.

Today, we're covering just about everything you'll need to know to boost your brand awareness and sales with several proven social media tips.

Let's get started exploring how to use social media marketing for small businesses.

Why Social Media Marketing is Important for Your Small Business

7 Components of the Perfect Social Media Marketing Strategy

Small Businesses Can Win on Social Media, Too

If it's not already obvious, social media platforms are one of the best ways for businesses to reach and interact with their customers. Outside of email marketing, social media is the most direct line to both current and future customers.

But what is social media marketing? And why do businesses need a social media strategy?

At a high level, social media marketing is a deliberate and strategic approach to reaching an audience and engaging with them when and where they want. Social media allows SMBs to leverage the most connected networks of human beings on earth in order to build meaningful cross-channel relationships and provide solutions to their pain points.

California small business (Sociology Coffee Bar), for example, uses social media marketing to entice local residents to come in and try a variety of their beverages through captivating imagery:

However, posting content isn't the only way to get a ton of value from social media.

A business that relies on knowing what a consumer is saying about the brand would monitor social media conversations and respond to relevant mentions - monitoring. 

Tip: Check out the 21 best social media monitoring tools

A marketer who wants to understand how the brand is performing on social media would analyze its reach, engagement, and sales on social media with a social analytics tool - analytics.

A business that wants to reach a specific audience at scale would run a highly-targeted social media advertising campaign - advertising and engagement.

Now that you're sold on utilizing social in your overall marketing, it's time to get into building a strategy. This is where the best works happens and you start to see results.

It's time to dust off the neglected profiles and build off what has worked in the past. A social media audit is an opportunity for your small business to understand what’s happening and how to craft a strategy for your marketing strategy moving forward. An audit includes:

Learn what's working and what’s not about your current social media marketing strategy

Analyze what your competitors are posting on social media

Refresh your profiles with new cover photos, descriptions, etc.

2. Select the best social media platforms

Should your small business choose LinkedIn, Pinterest, Snapchat, Instagram, or even TikTok as your platform of choice? The answer: it depends. First and foremost, you decide the types of new customers you are trying to reach. Each platform offers a unique target audience depending on your goals. Here's an overview of each:

Facebook: Sixteen years after its inception, Facebook still reigns as the most popular social platform. It’s the place people go to keep up with family and friends.

Instagram: Instagram is one of the most important social media networks small business owners should be leveraging in their marketing strategy. It's highly visual and used by all sorts of local businesses around the world.

LinkedIn: With a user base of over 700 million people in 200+ countries, LinkedIn is the world's leading social platform for professionals. It's the perfect arena for B2B marketing - and recruiting!

LinkedIn marketing example: Goodr is an up-and-coming (small) sporting goods brand, primarily selling accessories such as sunglasses and hats. Their identity and culture carry through everything they do on LinkedIn.

Twitter: Twitter is great for news, whit, and humor. A consumer of Twitter content can get a lot of information quickly from world leaders, media, and organizations. Some small businesses even benefit from being a little sassy on the platform.

Pinterest: Pinterest’s overall content is positive and inspirational. It’s a great place for companies to share engaging content around products, data, and values or causes. Video, infographics, and GIFs perform well on Pinterest.

Snapchat: More popular with B2C companies, Snapchat is perfect for playful, informal, and personal types of video and photo content.

TikTok: TikTok is a fast-paced social network popular among many audience types, but particularly younger generations. Highly visual, snappy video content leads the top content on the platform.

3. Get to know your audience and followers

Knowing basic demographics such as age, gender, occupation, and location is critical for small businesses. Not only does it help to improve your product, but it allows you to spend your social media marketing dollars wisely. And while you shouldn’t make assumptions on the persona’s of customers based on demographics alone, they can provide you with a launching point.

The effectiveness of your marketing message, for example, may be affected by their age or location. Or, people with certain interests in your audience may interact with different types of content. You can find out such demographics using surveys, a social media monitoring platform such as Meltwater Consumer Insights Software, or by simply looking at who your existing clients are.

4. Build and utilize a social media content calendar

Any marketer that has spent time building a successful social media marketing strategy will tell you that a content calendar is key.

When your content regularly appears on your audience’s feed, it becomes much easier to create a consistent stream of engagement and interactions with your target audience. Posting consistently great content increases your organic reach through a platform’s algorithm, which means that your posts get shown to new people, and you're more likely to get more followers. 

A calendar also gives you a high-level campaign overview, which allows you to create a strong brand message and effective content cadence. When planning your content, organize it chronologically by date and time of publication and then by social network. This may seem intuitive, but many marketers forget to do this and lose sight of their weekly, monthly and daily routines.

5. Experiment to find the best times to post

One of the most overlooked social media tips is experimenting with the timing of your posts to optimize engagement. All too often a marketer will get in the habit of posting at the same time every day. 

The best times to share content on social channels will depend on when your followers are online and when they use specific social channels. But here is a jumping-off point for the next campaign (all times EST): 

Facebook: Wednesday from 11 a.m. and 1 p.m.- 2 p.m.

Instagram: Wednesday & Thursday from 5 a.m., 11 a.m., and 2 p.m.- 4 p.m.

Twitter: Wednesday and Friday from 9 a.m.

LinkedIn: Tuesday & Wednesday from 7 a.m.– 8 a.m., 12 p.m., and 5 p.m.- 6 p.m.

TikTok: Tuesday & Thursday from 9 a.m.- 12 a.m.

*These times will vary based on your specific audience. For more detailed information read our blog about the best times to post on social media.

Visual content has proven to be among the most efficient and effective ways to communicate your message and increase brand awareness. Whether your a seasoned designer or just getting started, there are two easy things you can do to create the best visual content:

Learn from the best: When it comes to content, don't try and reinvent the wheel. There are massive brands with huge marketing budgets leading the way for visual content and you can learn a ton from them just by monitoring their social profiles.

Leverage the optimal social media image sizes: No two platforms are the same, which is why we've put together the ultimate guide to social media picture sizes with the specific dimensions and tips to help you choose the right image.

Small business and Shopify merchant, Hair Works, uses video content from their community on Instagram to drive product engagement. Notice the portrait orientation of the video - perfect for the Instagram News Feed:

And if you'd like to learn even more, we've gathered examples of posts, tweets, and videos from brands that can inspire your social media strategy.

At the end of the day, it's called "social" media for a reason. The platforms discussed above are the world's largest online communities where people go to connect with family, friends, and yes, even small businesses. 

San Francisco based interior design firm, The Wiseman Group, engages with their community by sharing captivating stories of their clients across social: 

Actively engaging with your community is an important part of maintaining a social presence for any organization. But for small business owners, time is their most valuable asset. Using a tool with community management capabilities will not only make your social activities easier, but it will also maximize your effectiveness.

Abraham Lincoln is famous for saying, "Give me six hours to chop down a tree and I will spend the first four sharpening the axe."

The tools you use to manage your marketing efforts are your axe. And they need to be sharp.

Leveraging a variety of tools to manage your marketing presence online can mean the difference between success and failure on social media. Most importantly, they allow you to compete with the world's largest and most successful brands and businesses.

How To Boost Your Small Business With Social Media Marketing

For any business, advertising is a crucial element of its marketing strategy. And there are a number of search engines and social media platforms that businesses can leverage when executing advertising campaigns, but WhatsApp, in particular, is becoming an increasingly popular option for marketers looking to directly engage their audiences.

The Facebook-owned application has around two billion users across the globe, and those users send more than 60 billion messages via WhatsApp daily — a large portion of which are being sent by consumers to brands directly. The platform's active user base presents a great opportunity for businesses looking to run advertising campaigns that can reach a global audience. 

But, before we go any further there is something you need to know about WhatsApp advertising, and that is that you can't actually advertise within WhatsApp directly. Nope, you can't place a banner display ad in a conversation or on the main screen that provides an overview of all of a user's conversations. Facebook wanted to launch ads directly into the interface of user conversations, but users weren't too excited about it and the project was disbanded before it was scheduled to launch in 2020.

However, that doesn't mean you can't carry out ad campaigns within the personal messaging app at all. Using Facebook, Inc.'s other social media platforms Facebook and Instagram, you can run click-to-message ads that direct people that click on the "Send Message" CTA from Facebook or Instagram to WhatsApp. Here's an example of how that transition works:

These WhatsApp adverts are a great way to engage your audience in a conversation around your brand. And, chances are that you are already running ads on either Facebook or Instagram, so changing the CTA on a few of those ads could be an interesting A/B test to run. We'll explain more about how you can begin incorporating WhatsApp into your Facebook marketing and social media advertising strategies below.

How to Start a WhatsApp Advertising Account

Selecting the Audience for Your WhatsApp Adverts

As we mentioned above, you can advertise directly on WhatsApp yet. However, when building ads for either Facebook or Instagram, you have the option of sending people that click on those ads directly to WhatsApp. By including a "Send Message" button on your integrated ads on Facebook and Instagram, it will start a conversation within your WhatsApp Business app. By adding this button, WhatsApp users and customers can instantly chat with the business — and these types of conversational ads are becoming increasingly popular.

Let's walk through the process involved in building ads connected to WhatsApp. 

1. Connect Your Ad account: First and foremost, you'll need a WhatsApp Business account if you want to begin running ads that drive people to WhatsApp. You can get access to one by either downloading the WhatsApp Business app or using the services of one of the company's partners that is connected to the platform via the WhatsApp Business API. 

2. Link Your WhatsApp Account to Your Facebook Account: Now that you have a WhatsApp Business account, you'll want to connect it to your Facebook Page. Facebook will verify your details before linking the WhatsApp account to your business. Connecting the two accounts allows you to analyse your traffic and access other advertising metrics associated with the success of your WhatsApp adverts campaign. Without the verification process or connection, you cannot view the plethora of metrics and analytics to optimize your strategies or run click-to-message ads connected to WhatsApp.

3. Select Your Ad Objective: Through the Ads Manager function on Facebook, you can start building your ads under Ads Creation. The first thing you'll need to do is choose an objective for your WhatsApp adverts campaign. 

Facebook has sorted WhatsApp ad objectives into two categories because the process of building the actual ad varies slightly depending on the objective you choose. 

Category 1: Ad campaigns with Traffic, Website Conversions, or Messages objectives

Category 2: Ad campaigns with Reach, Brand Awareness, Engagement, or Video Views objectives. 

By having a clear objective for your WhatsApp adverts, you'll be able to more easily measure the success of your campaigns. 

4. Build Your Ad: According to Facebook, here are the steps involved in creating an ad on WhatsApp based on the first category of ad objectives (Traffic, Website Conversions, or Messages):

After your objective has been selected, set your campaign budget.

Then, select Click to Message under Ad Type.

In the Messaging Apps section, select WhatsApp.

Set the parameters around your Audience, Placements, Budget, and Schedule.

Select your ad format and complete your ad setup.

Click Save and Finish when you've completed.

If you chose any of the objectives in the second category (Reach, Brand Awareness, Engagement, or Video Views), then this is the process you'll want to follow:

Set the parameters around  Audience, Placements, Budget, and Schedule

Under Call to Action, select Send WhatsApp Message.

Select your Page with the WhatsApp number connected on the drop-down menu.

Knowing your audience is an important factor in building a successful WhatsApp adverts campaign. There are three types of audiences you can choose between within your WhatsApp Business account to ensure the best results for your targeted campaigns. 

The three types of audiences you can target are saved audiences, custom audiences, and lookalike audiences. 

Where you place your ads will also influence who sees your advertisement, and there are several ways to place your ads within the Facebook ecosystem. Primarily, there are spaces dedicated to advertising on the Facebook News Feed, Instagram Feed, Facebook Marketplace, and Instagram Explore. The ads will directly link your WhatsApp Business account to these ads. 

Tip: Keep an eye out for new ways to integrate ads on other formats such as Instagram Stories with WhatsApp in the future. 

Another option is to place the ad in the Facebook Search field. This way it reaches anyone searching for a particular product and redirects them to a conversation in WhatsApp that you can manage via your WhatsApp Business account. Despite the limited options for placement, all of the Facebook-owned products are becoming more integrated and there will certainly be more advertising opportunities that arise in the future.

There are so many multimedia options for you to choose between when launching an ad campaign that is connected to WhatsApp. Within the messaging platform, you can share various formats of media such as video, GIFs, audio, PDFs, and even Microsoft Office documents (even though the probability of your business sharing an Excel file with a customer is highly unlikely!).

But if you want to create campaigns that leverage all of Facebook's suite of products (Facebook, Instagram, Messenger, and WhatsApp), well then there are three formats that work across all platforms:

This is the best option for your business when you have a catalogue of products. Scrolling through your products will give customers the ease of selection and an array of choices.

Great for a campaign poster or sharing important information on products and services.

The Meltwater Blog

How to Use Instagram for Business

How To Boost Your Small Business With Social Media Marketing

How To Create And Use Whatsapp Ads

WhatsApp and Messenger Apps as a Marketing Tool

How To Create and Leverage Your Media Database in the Middle East

Market Intelligence: Using Real-Time Data and Generate More Leads and Revenue

Infographic: A Day in the Life of a Social Media Marketing Manager

Dark Social: The Next Marketing Opportunity

The Value of API and Analysing Different Data Types

How CPG Brands in MENA Can Benefit From Digital Marketing

Q&A with Prakash Senghani: Your AI & Transformation Questions Answered

How to Post on Instagram - The Full Guide