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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

In celebration of Pride Month this year, we've been hosting a series of discussions with internal and external speakers. Our conversations have centered around the history of Pride, the challenges the LGBTQIA+ community faces in the workplace, and the ways we can foster an environment of inclusion & acceptance. 

For example, in the Americas, a lawyer spoke about the recent legislative activity to restrict LGBTQIA+ rights and why being an informed voter matters. In APAC, our team members organized a fireside chat with an LGBTQIA+ organization. 

We've also been sharing insights into the discussions taking place on social media and in the news around LGBTQIA+ issues.

Reading Tip: 5 of the Most-Shared Pro-LGBTQ+ Articles of 2023 So Far

And as a way of sparking even more conversation internally, we've been asking employees to answer the question: What does Pride mean to you? 

Here are a few of the answers from our team:

Pride is a celebration of existing outside the tidy boxes into which society expects people to fit neatly. It's a celebration of diversity and of being unique, of being part of a living culture sometimes very different from society's norms. It's also a celebration of survival for those of us who are here when so many of our friends, so many of the people who came before us, are not.

— Ruari O'Rourke (They/She), AR Specialist

Pride to me means being proud of who you are. Being your authentic self but also not putting others down for being their authentic self. Pride is acceptance of yourself and others who are different than you.

It means to be proud of who you are and to celebrate love. It also means to be proud of others who have faced discrimination and struggled to exist in their own skin because of how society treats them. For me, it’s also a reflection of the struggles the queer community has had and continues to have. It’s a celebration but also a commemoration.

— Hana Yagi (She/Her/Hers), Americas Director, Customer Development

To me, Pride is about celebrating love and embracing ourselves exactly as we are!

— Haley Forman (She/Her), Global Director of Client Experience
It means being unapologetically who I am! Queerness does not equate to unprofessionalism.

Pride to me is normalizing the diversity of the human condition under the pillars of honesty, respect, mindfulness, positivity, and collaboration. Pride is about living our human lives with dignity, integrity, joy, courage, and in community with others without fear of being judged for who we are.

— Adelina Doroftei (She/Her), Data Science Analyst

To me, Pride means freedom. By most dictionary definitions, freedom is roughly described as 'the power or right to act, speak, or think as one wants without hindrance or restraint.' That definition is an excellent way to describe Pride as well. They're one and the same.

— Amberā Cruz, Marketing Director, Americas

For me, Pride means standing behind my own values, sexuality, ethnicity, religion/spirituality, and my own personality in general—no matter what other people may think about it.

Encouraging others to be themselves and helping everyone to see we support rather than judge.

— Niall Burkley, Principal Engineer & Team Lead

Pride means to be self-accepting, self-living, and 'being proud' of who I am, my achievements, my values, as well as who I have become, the good and the bad.

As a bisexual black woman, Pride means being proud of all aspects of my life. Remember that all letters of the community are important and should be celebrated and respected. Even those who are not ready to wear the flag proudly are loved too.

— Sha Gadson (She/Her), Sr. Business Development Representative

To me, Pride is about self-love and self-expression. It's the ultimate celebration of loving who you are and loving others who might be different than you but no less special. No less deserving. It's finding confidence and assuredness and appreciating individuality within the community.

— Samantha Scott, Content Marketing Manager

Pride provides an opportunity to openly express our acceptance, love, and support for the LGBTQ+ community and the awesome individuals who are a part of it. The fact that Pride parades feel like a celebration, a party, is amazing, but understanding the sacrifices that it took to get to that party is deeply meaningful and worthy of celebration.

— Mike Ruggieri, Executive Director, Product & Engineering

Pride means not being afraid to show your true identity for fear of rejection or harm.

It means celebrating all walks of life and cherishing people for their differences. It is also about making sure people who have been historically ostracized know that they are loved and have a space where they are safe.

— Nicole Lively, Managing Director, Client Success

At Meltwater, we are committed to diversity and inclusion and are proud to support our LGBTQIA+ employees this month and every month.

Celebrating Pride at Meltwater

The internet is full of breadcrumbs. Everyday we leave behind information: locations, news stories, hashtags. They are all now part of our daily digital routines. Jørn Lyseggen, Meltwater's founder and CEO, explains it best in his book, Outside Insight:

"We all leave a rich trail of online breadcrumbs as we go about our lives in a digital world. But unlike Hansel and Gretel, we often leave these details unintentionally. When we tweet, we share our location, who we are with and what we are doing. On LinkedIn we list our education and work history. On Facebook we broadcast information about our whereabouts, which brands we like, which causes we champion, what and where we like to eat and which events we plan to attend."

Meltwater CEO Jorn Lyseggen Talks Outside Insight

We're often told to get inside the heads of our audience, but with the data the internet holds there's no need: instead the trail is left out for us with over 500 million tweets produced around the world, everyday. Similarly, 88.5 million blog posts were published on WordPress in April 2021 alone, and this year 1.4 trillion digital photos will be taken globally. 

Each of these crumbs allows a tiny insight into the lives and worlds of your audience. All you really need to piece together the bigger picture is the wealth of information that comes from your customer base, your target market, or your potential audience, who currently invest in you and your competitors.

But, as with any corner of the internet, there is plenty of noise to drown out these helpful insights. Here's where Meltwater's Meltwater's media monitoring services come in to simplify the process. 

Ok, but how much does media monitoring cost?

Is pricing based on a one-size-fits-all approach?

1. Which media channels are relevant to your business?

4. Are there any other services that can be consolidated?

Gathering, sifting and analysing these crumbs would take large teams and a whole lot of time that could be used to get you closer to your goals in other facets of your work. 

Instead, media monitoring allows you to monitor all mentions of your brand in real-time, tracking your personalised keywords across all forms of media. We capture content from more than 270,000 global news sources, social media platforms, forums, blogs, print publications, broadcasts and podcasts.

Mention alerts. Your keywords mentions are delivered straight to your inbox, via the Meltwater app or our online all-in-one media intelligence platform. Here, the analytics dashboard gathers your keyword mentions across social media and online news, displaying the data in digestible insights, also in real-time. This includes sentiment analysis, reach and social echo among other customisable options. 


Central dashboard. The dashboard helps you to keep up to date with your brand reputation and maintain a proactive response to reputation management, even on the go.


The Meltwater app sends push notifications for crisis management, providing a cost-effective, easy-to-use solution for PR and marketing that can be performed entirely in-house. 


The shareable analytics also act as a quick reporting solution, demonstrating progress towards your KPIs and the ROI of your department, as well as specific campaigns. The platform doubles as a data-driven analysis tool to inform future campaigns, based on previous successes or competitor campaigns.

Other aspects of your media monitoring service could also include the media database, our press release distribution tool, social media management, social listening analysis, in-depth reporting or a social media influencer database and outreach system. 

Stretching limited budgets is difficult in any industry. However, Meltwater operates on a bespoke pricing model which allows you to pick and choose which components are essential to you, effectively tailoring your solution. 

Monitoring and analysing your media coverage should be a priority for any communications team. What's the alternative? All of those digital breadcrumbs go unnoticed and you miss out on their potential. Or worse, you face an unmanageable comms or social crisis, poor customer service and/or allowing your competitors to gain the upper hand. 

No. Understandably, different businesses need different levels of service. Perhaps you're a startup and most of your buzz is generated on social networks? One way of making your solution more cost effective is to remove print clippings.

Maybe you're a member organisation and print is essential, but broadcast monitoring is something you can do without? If you've been using a PR agency for years and you're eager to cut costs, maybe you have room to monitor your organisation in-house?

Or perhaps you're currently paying for three different services; social media management, press clippings and a media list. Consolidating these services could help you save your budget, as well as streamline the workflow for your team by switching to a low-cost, user-friendly platform. 

These bespoke reporting solutions focus on keeping services relevant to your specific needs. Pricing is therefore adapted to the level of service as well. 

The pricing of media monitoring depends on a number of factors:

Which channels are relevant to your business

If any other services can be consolidated

So, let's deep-dive and work out what this means for you.

The channels you wish to monitor will affect the pricing of your solution. Most organisations will need to perform online news monitoring and social media monitoring for keywords such as their company name, their stakeholders and their main competitors. 

Meltwater is built for unlimited keyword tracking across online news and social media channels. Unlike many of our competitors, we do not cap the number of keywords you can track using our software, and you’re able to log into your account and amend these at any time. 

Additional channels will contribute to increasing the cost of your solutions, such as broadcast monitoring (which uses advanced speech-to-text technology), print monitoring and advanced social listening. Speak to one of our consultants about tailoring a solution that suits you best.

The scale of your solution is also important in determining pricing. Small companies, charities and startups typically have limited people power and a limited budget. In order to bring an enterprise-level solution at a low cost, fewer users means a simplified solution, with all the power of a larger one. This enables us to supply a broad range of organisations with the right media monitoring service for them. 

Do you run two large campaigns a year? Or do you run five campaigns a week? The number of dashboards needed to analyse specific projects, campaigns or competitors can also affect the pricing of your media monitoring.

Meltwater's media monitoring service has become a must-have for marketers and communications professionals who have many facets to their media monitoring, analysis and output. 

Our monitoring tool is an all-in-one solution for many of the tasks related to media management. The social media monitoring software, social media management tool, media contact database, press release distribution system, newsletter production and reporting tools are all situated in the same cloud-based platform.

This makes customer engagement, crisis management, outreach and planning easy and accessible, as well as effective in cutting costs and streamlining your budget (as well as raising fewer purchase orders).

It also means that your account manager will be familiar with all areas of your business, an always-on contact for all of your needs.

If you are a larger organisation or have a specific use-case in mind that requires a more customised approach, then Meltwater can help too. We can produce customised, in-depth reporting for a specific event, retrospective data or a single region. You name it.

We also have enterprise solutions for large-scale projects or departments, which can involve further bespoke solutions such as API connections.

Fill out the form and get in touch with us to request a demo and speak to one of our consultants about which solution will best suit you and your team.

How Much Does Media Monitoring Cost?

What does it take to gain a competitive edge in today’s market? You could argue that price, product availability, quality, company reputation, and ease of doing business all play an important factor in gaining market share. But take a step back and you’ll see that all of these elements are about being able to identify and meet customer needs.

Companies need to stay competitive in today’s quickly evolving business landscape. If your product or service offering fails to meet consumer needs, the customer will simply go to your competitor. That’s bad for business, of course, so it’s important to stay on top of what your customers want and need, now and over time.

How can you ensure you’re delivering on customer needs and expectations? Here’s our complete guide on how to identify and satisfy the 10 most common customer needs.

Why Does Identifying Customer Needs Matter?

How to Anticipate and Meet Customer Needs

There isn’t one single best answer to this, as customer needs can take many different forms.

It could be a product-based need to fill a purpose. For example, a garden center stocks a variety of lawn care tools, plants, and décor.

It could be a convenience-based service, such as getting curbside delivery from your favorite restaurant.

Or it could be a call center that can answer specific product-related questions before a customer orders from you.

An all-encompassing definition of customer needs is this:

Customer needs are the known and unknown needs your customer relies on you or a competitor to fulfill.

Pay attention to that word, unknown. There are times when a consumer doesn’t always know what they need or want from a business, but will recognize it when they see it.

Here's a case in point: before Amazon Prime, no one was doing free two-day shipping. That wasn’t really a need on people’s minds. But now that Amazon Prime has been around for 14 years and boasts more than 200 million members, more people view fast, free shipping as a need. It’s become something of an expectation.

When Amazon introduced Amazon Prime and its famous free two-day shipping, it changed customer behavior forever. Amazon knows its audience: they value things like convenience, technology, and low prices, all of which serve as the foundation of Prime’s success.

Understanding all possibilities of customer needs means first understanding the customer journey. The customer journey is the path your customers take when taking action with your company. For example, the action might be making a purchase or signing up for a loyalty club.

Your customer journey can be a goldmine of information about how customers identify and try to fill their needs. When you learn more about their strategy to taking action, you can tailor your products and services to connect with them wherever they are and simplify their journey (and earn brownie points for your brand in the process).

In today’s omnichannel world, your customer journey likely takes many different paths. They might first discover you on Facebook, then click through from an ad to your website, then read about your business on online review sites, for example.

To learn how to visualize and map the customer journey, check our free on-demand webinar.

Being proactive in identifying customer needs is the surest strategy for long-term growth and success. It nurtures strong relationships with customers and shows you really care about them and not just making a sale.

When you become a company built around the concept of customer focus, a few things can happen:

Customer-centric companies know that when they can anticipate and solve customer needs, they stand a better chance of building loyalty with that customer. Loyalty is one of the highest forms of flattery for brands. It reduces costs to acquire new customers since your loyal fans often act as free brand ambassadors. It can also help you earn repeat business without relying on expensive marketing.

When you achieve customer expectations, their opinion of you increases. Consistently achieve customer expectations and they’ll keep coming to you to solve future needs.

You become the type of brand they can rely on and trust to meet customer requirements. And, the stronger the relationship you build with your customers, the more forgiving they are if you don’t meet their expectations one day.

Identifying Customer Needs Becomes Part of Your Culture

Practicing something over and over makes that thing become more of a habit. You don’t need to think about it as often or try as hard to get the same results. Something similar happens when you become a customer-centric company.

Instead of making identifying customer needs an occasional chore, you can build it into your company culture and capture more opportunities to deliver.

You can start to shift toward a customer focus by listening to your customers, following the customer journey, and learning more about who buys from you. Collect audience insights that go beyond basic demographics to get deeper knowledge about your customers. The Meltwater consumer intelligence suite collects consumer insights that can help you with this.

Shoppers turn to businesses for solutions for a variety of reasons. Some are looking to alleviate customer pain points, such as simplifying a task or fixing a problem. Others might choose you to save money, or spend more money to get a better experience than your competitor offers.

Some of the most common customer needs include:

Customers that are shopping in a specific price range or are bound by a strict budget will choose the products, services, and companies they do business with accordingly.

Customers are increasingly less willing to jump through hoops to fulfill their needs. They need products that are convenient solutions to their problems, and they need companies that make it convenient to locate and purchase those products.

Kroger has mastered this with its online grocery ordering that can be picked up at brick-and-mortar stores. The company even made a video and FAQ to show customers exactly what to do.

How to Shop Kroger Grocery Pickup | How to Shop at Kroger| Kroger

Sometimes, customers choose products based on the way in which they work to solve basic needs. For example, a business owner on the go might choose a cloud phone system over an on-premises one so they can take calls outside the office.

Similar to functionality, customers might choose a product based on design. The Android vs. iPhone battle is a classic example of this. Some people prefer the simplistic iOS interface and functionality over the Android, which is more customizable.

Businesses that offer complementary products should consider how those products work together for the end-user. Likewise, consider the other products your customers are using and see how your product offering can complement them.

For example, home meal kits like HelloFresh are now offering side salads, quick and easy lunches, and even desserts to complement their main dining options. This offers customers a more complete grocery package and may save them a trip to the store for other essentials.

Customers that want their investment in a product to last and get their money’s worth are often focused on product quality.

This could be the difference between choosing a cheap pair of sandals from a mass merchandise store versus purchasing a pair of Chacos, which can last for 10 years.

Customers that aren’t ready to purchase might need more information. Content on your products or services, such as educational blogs, demo videos, reviews, and FAQs can help them find answers to their questions and move forward with confidence. A case study might also prove beneficial.

Project management tool Asana offers an excellent knowledge base chock full of project examples, tutorials, online courses, and other resources so users can unlock the platform’s full potential.

Some customers look for products that streamline an otherwise lengthy process. This might be a powerful hairdryer to speed drying time, a block of firestarter, a no-scrub shower cleaner, or social media management tools like the Meltwater Influencer Marketing Platform help to streamline content publishing, for example.

Options can mean different things to different customers. For example, SaaS companies like HubSpot offer businesses the flexibility to pay for a subscription on a monthly or annual basis.

Or, a customer that’s in the market for a new oven might want to explore different finishes, colors, and features. They might also want different ways to pay for that oven, including a lump sum payment with cash or credit card or set up a monthly payment plan.

Customers need to be able to access a company or its products or services at a time that works for them.

Walgreens has done a good job of this by extending its pharmacy services into its store app. Customers can check and refill prescriptions via the app without having to wade through the store’s auto-attendant or be put on hold.

It’s one thing to know that you need to meet customer expectations to maintain good customer relationships. But it’s another to put ideas into action.

How can brands anticipate and meet customer needs on a consistent basis?

Let’s look at some customer needs analysis methods that can point you in the right direction.

When you want to know what your customers need and want from you, why not go straight to the source? Customer relationships thrive on honest, thoughtful feedback. This is your opportunity to get inside your customers’ minds, learn what makes them tick, and understand how they view your company.

You can make customer feedback collection a natural part of doing business through email surveys, focus groups, or online forms. Or, you can check for unsolicited feedback sources like online reviews or social media comments.

Put the feedback you gather to good use in identifying customer needs that you might have overlooked.

If you prefer to take an indirect approach to customer research, gathering intel such as audience insights can help you get to know more about your customer base as a whole.

You can also conduct market research through market intelligence using a tool like the Meltwater consumer intelligence suite to learn more about your audience, competitors, and industry at large. Market research can reveal new opportunities to get in front of your ideal customer, learn more about customer behaviors, and monitor the market so you can fine-tune your approach.

A Means-End analysis takes the conversation a step further by looking at why customers would buy from you. The reasons typically fall into one of three groups:

As you could probably guess, the reasons consumers might buy from you can vary widely. It's important to collect as much raw data from your buyers as possible, sort it into the three Means-End groups, and figure out how you can solve for each.

Once you start collecting feedback and getting insights from your customer needs analysis, it’s time to put your newfound knowledge to work. This might mean creating helpful content to empower your customers, or it could be expanding your product or service offering to bring more value to your customers’ lives.

Remember, anticipating and meeting your customers’ needs isn’t a one-and-done activity. Brands that make this an ongoing objective are the ones that are best positioned to build long-term loyalty and growth. Present yourself as an authentic customer-centric company and your customers will thank you for it.


How To Identify & Satisfy The 10 Most Common Customer Needs

"If you want to go fast, go alone. If you want to go far, go together." 

This African proverb beautifully encompasses the essence of community, not just in the real world but in the digital world too. One of the keys to success for brands today is ensuring that they are continually engaging and nurturing their online community.

However, engaging with your community on social media can be a challenge if you don't know how to go about it. Community management is more than just turning your followers into loyal customers; it's about building a branded community that is so strong around your brand that it can help increase sales on your behalf and increase interaction between you and the community they form part of. 

What is community management and how can community managers use their skills to effectively manage an online community? 

In this guide, we’ll be looking at the essential qualities it takes to build and manage a community. With the help of PEPKOR's Digital Brand Manager, Monica McLoughlin, we'll unpack this further, looking at the different types of online communities that exist, what online communities can do for a brand, and how you can manage your online community to a point where you have a thriving audience that positively engages with your brand. 

The Meltwater Blog

Celebrating Pride at Meltwater

How Much Does Media Monitoring Cost?

How To Identify & Satisfy The 10 Most Common Customer Needs

The Ultimate Guide to Community Management

Misinformation & Disinformation: What is it and how do you protect your brand against it?

Employer Branding vs. Employee Branding: Definition, Differences & Examples

8 Social Media Challenges Clients Need Your Help With

Reputation PR: Definition, Strategies & Examples

Fighting Fake News on Social Media

How Social Media Challenges Become Wildly Successful

How to Leverage Facebook Recommendations for Your Business

The Ultimate Guide To Crossposting on Social Media