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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

The global pandemic undoubtedly excelled its exponential growth but social commerce as a buying channel is showing no signs of slowing in a post-pandemic world. In fact, the social commerce retail industry is expected to reach $79b by 2025.

What does this mean for businesses? Well, quite simply, the opportunity is huge and growing, social media has become so much more than just a place to connect with friends.

Social media has become a place of discovery for its users. People can learn about new products, services, and brands. They can get direct feedback from others about their experiences, and read and leave reviews, all in the same space. Many social networks have also made it possible to purchase items directly within the platforms.

With less friction throughout the buying process, it’s no surprise that more customers are hopping on the social commerce trend. Fewer clicks give customers fewer drop-out points across the customer journey, fewer reasons to abandon their carts, and more opportunities to complete a purchase.

That's why you should include social commerce into your social media marketing efforts.

Social Commerce Tips: How To Get started on Your Social Commerce Strategy

Let's start with a social commerce definition:

We define social commerce as the intentional act of selling products or services on social media. The entire shopping experience — from discovery and research to purchase — takes place on social media, not your own website.

Social commerce is different from social shopping and live shopping. While online shopping /social shopping is a collaboration of online shoppers networking with one another, social commerce makes online vendors part of the conversations.

Now, more than a decade after the launch of Facebook, Instagram and Pinterest, then the subsequent appearance of Snapchat, social media has become central to the customer shopping experience online from discovery all the way to purchase.

Additional studies suggest that 8 in 10 businesses are considering selling on social media within the next three years. This creates a classic FOMO (fear of missing out) scenario, where not doing something your competitors are doing allows them to take all the glory and leave you on the sidelines. 

Social commerce is for everyone - whether you're a small business, direct-to-consumer, or a multi-million dollar enterprise, it can help you create an online-only social experience for your audience and potential customers.

But apart from FOMO, why should brands and marketing teams invest in social commerce? Put simply, it's one of the most effective ways of generating direct ROI from Social Media. Social commerce also makes sense from a numbers perspective. As marketers, we’re all about tracking KPIs and metrics that show us where we’re moving the needle. Adding social commerce to the marketing mix creates another way to boost those social media metrics, from impressions to conversions, to engagement data, and more.

Naturally, you want to go where your customers already are - it’s becoming harder to get noticed online and cut through the noise. But when you can connect with customers in places they already know and trust — and make it easy to buy from you — a big part of the battle is already won.

There’s more than one way to approach social commerce, especially since there’s more than one platform to support it. Let’s look at how brands are using social commerce in practice.

2. Using User-Generated Content for Social Commerce

3. Influencer Marketing Cooperations to boost Social Commerce

As with other types of social content, brands can create posts with the goal of direct purchases. These take the form of Shoppable Posts (organic) and Shoppable Ads (paid), both of which allow users to check out within the social media app.  

Organic posts appear on your brand’s page and are displayed to your followers. In turn, your followers may share that content with their own audience, helping you to get more eyes on your posts. You can pay to promote your shoppable content, too. Paid promotions allow you to reach a wider audience faster, and target your offers to people who are most likely to be interested in your products. 

User-generated content (UGC) makes a powerful statement. It’s pure flattery for brands, as it means that your customers love you enough to create their own content starring you! It also shows they’re willing to recommend you to others — another testament that you’re doing something right.

UGC can help you get more recognition and more sales on social media. For example, a customer might post a photo of the new outfit they bought from you or a video of them using your product. When their audience sees it, you gain instant credibility and visibility.

The big question is - how do you keep on top of user-generated content? Our favourite approach is to use a social listening solution for identifying UGC. Meltwater’s Social Listening platform helps you capture these mentions and turn them into marketing opportunities. Get a free tour today.

Its also a good idea to keep an eye on the creators of user-generated content, especially if they are raving about your product, these people are almost raising their hand to become brand ambassadors. These are great people to seek out and start building your community by utilising their influence.

It wouldn’t be a conversation about social commerce if we didn’t touch on one of the biggest accelerators of the distribution of content to a buying audience. Influencers. 

But how much of a role do influencers play in actually getting your audience to take action and BUY your product? 

A slice of the UGC pie, influencer marketing relies on the followers of social media influencers to expose your products to more people.

Instead of creating your own shoppable posts, influencers create content on your behalf. They use the products you specify, then promote them to their followers with the goal of immediate sales.

More than 9 in 10 consumers say they trust influencers more than traditional advertisements or celebrity endorsements. They appear more authentic and honest, plus they know the real problems and challenges their audience is facing - and can suggest better solutions. Since most influencers are niche, they can better relate to a certain audience. What’s more, 33% of consumers use influencers when making buying decisions or asking for shopping recommendations! But before embarking on an influencer marketing strategy...

Meltwater's influencer marketing solution helps brands discover, analyze, and manage influencer partnerships. The platform provides data-driven insights to measure campaign performance and identify the right creators for your brand.

In recent years, we’ve seen an intersection of messaging apps and shopping.

Conversational marketing is adding a new dimension to social commerce by adding more context to the experience. No longer bound by product descriptions and photos alone, more brands are creating engaging, meaningful conversations with social media users in order to create a positive experience.

Conversational Commerce is the practice of engaging customers in conversation with every purchase or transaction as a way to influence their buying decisions.

The rise of messaging apps (think WhatsApp, WeChat, etc.) combined with AI chat features and voice assistants is enabling conversational commerce at scale. In the past, it simply hasn’t been feasible for brands to reach out to every prospective customer and have one-on-one conversations. AI is changing the game with natural language processing and other tools that make interactions sound natural and personalised.

What is the Future of Conversational Commerce?

Currently, it’s estimated that chatbots will account for half of all conversational commerce spending. The number of people using voice search and voice assistants is also rising.

More than half of US households are expected to own a smart speaker by the end of 2022, while 52% of consumers are already using voice assistants to find products, services, and local businesses.

Social media users are increasingly turning to chat and voice features as customer service channels. They want (and expect) quick responses from the brands they do business with. Likewise, brands can connect with customers at every stage of the customer journey to answer questions, provide insight, and collect feedback.

Creating a social commerce strategy requires the following steps:

1. Remapping the Consumer Journey in Social Commerce

2. Focus Your Efforts on Strategic Platforms

With organic interactions driving consumer decisions within the social commerce ecosystem, the consumer’s journey has changed from a linear one – researching, finding and purchasing a product – to one that is more “fluid”.

What does this mean for marketers? The emphasis is now placed on the dynamic interactions found within social platforms. 

Marketers must align their focus on those social actions between the consumers - that's where user-generated content becomes useful in developing new campaigns.   This sociability between the buyers redefines their journey and marketers must tap into this new form of “word-of-mouth”. 

When there is a bond built between consumers, there is no greater form of brand advocacy, creating a great opportunity for marketers to jump into the mix and generate success for their brands. By implementing a strategy early within the social commerce context, it will bring about positive advocacy for your brand.

Successful social media marketing starts with an understanding of your brand’s ideal customer and their journey to purchasing your product. In other words, when a customer comes across your product on social media whether organically or via advertisement what do they do next? Does the journey from discovery to purchase flow naturally, or are you inadvertently creating extra work for your customers to purchase your product?

Creating unnecessary complexity happens more than you think!

By mapping out the customer journey your goal is to eliminate any friction that stands in the way of a consumer buying from you and create a seamless experience.

The quickest way to deliver below-average results on social media is by spreading yourself too thin.

Effective social media marketing requires a ton of experimentation and learning from your mistakes. It’s nearly impossible (without getting lucky) to incrementally improve your results over a long period of time without knowing which inputs are causing the greatest outputs. This requires focus.

Start with one or two social media channels to start based on your ideal customer more on that below. Instagram and Facebook are obvious choices due to their ubiquity, but your brand might find more niche channels work best.

To be successful, your social media marketing strategy will need a unique look and feel depending on the platforms you use. Social commerce is no different. Since each platform has its own set of features for in-app sales, brands should adjust their strategies to match. With this in mind, let’s dive into several social media platforms that are prime for commerce and some examples of social commerce:

On Instagram, brands can set up their own Instagram shops, which act like storefronts for their products.

Instagram supports this feature even more by adding brand storefronts to the Shop tab on Instagram’s home screen known as Instagram Shopping.

This encourages users to explore and discover content, all of which is personalised. You can also create shoppable posts within Instagram Stories.

Instagram recently unveiled Shoppable Stories Stickers, which turn every Story into its own landing page. This gives brands an alternative to using the swipe-up links for users to make purchases, a feature that’s only available for channels that have more than 10,000 followers.

More resources that help you get started with social commerce on Instagram:

How To Be Successful With Instagram Marketing

In Facebook’s on-platform shopping experience (Facebook Shops), you can create a post (just like normal), then tag your products and add photos. These posts can be organic, or you can pay to promote them.

Like Instagram, Facebook now offers shops that make it easy for customers to discover your products. Popular e-commerce platforms like Shopify offer integrations that seamlessly import your products to your Facebook shop and make it look more like your website instead of Facebook.

For example, as shown in the image below, Truly Beauty’s Facebook page includes a Shop tab that lets customers explore products directly on Facebook.

More resources that help you get started with social commerce on Facebook:

Facebook Marketing Tips For A Successful Brand

How to Leverage Facebook Recommendations for Your Business

In some cases, like Truly Beauty, you will need to go to the retailer’s website to complete your purchase. Other shops, like Luxurious Body Elements, allow you to buy an item directly on Facebook. Just input your quantity and click Add to Cart or Buy Now.

As the fastest growing social platform, and the most downloaded app in 2021, TikTok has huge social commerce potential.

Tip: Learn more about what TikTok is about and how to use TikTok for business.

What is Social Commerce? Definition, Examples, Tips

Social media has forever changed the landscape of digital marketing. As new platforms become available, marketers must be ready to direct their attention to the next big thing if they want to continue reaching their target market. Right now, that next big thing is TikTok.

This Chinese-based video sharing app is a favorite among Millennials and Gen Z users, two of the largest consumer groups marketers are keen to target. Learning how to use TikTok for business is key to meeting these consumers where they already are and building authentic connections with them.

Here’s your guide to TikTok marketing for business. Take advantage of this explosive platform, starting with creating a TikTok business account to level up your social media marketing efforts.

How Can Businesses Use TikTok to Reach Their Target Audience?

Examples of How Businesses Are Using TikTok

How To Measure the Success of Your TikTok Campaign

Tip: Read this blog to learn more about all TikTok basics you need to know and check the best times to post on TikTok to get more reach.

TikTok for business is fairly straightforward. As with any social media platform, you’ll first need to create a TikTok account. From there, you can start posting your own content, run paid ads, and engage with other users or brands.

That’s the easy part. To really know how it works for your business can take some trial and error.

Unlike other social media platforms, TikTok users crave authenticity. The ability to inspire is what attracts users to the platform in the first place. They want to engage with brands and content in ways that are unique and impactful. 

The best way to learn how TikTok works is to spend time on TikTok. You’ll learn a lot by watching what others are posting and how they’re engaging. See how other businesses are leveraging TikTok features, such as TikTok videos, in-feed ads, hashtag challenges, user-generated videos, and influencer marketing.

Specifically, watch for high-performing content and engagement from your target audience to see what they like and respond to. You’ll have a much easier time developing your own strategy.

TikTok’s massive global audience is enough to perk your ears. If your target customer is in the United States and is between the ages of 16 and 34, there’s a good chance you’ll find them on TikTok.

If you’re worried about not getting found on such a huge platform, don't be. TikTok’s unique algorithm isn’t like other social media websites. Rather, you can get in front of users even if they aren’t following your brand’s profile. That’s part of the fun — you never know what you’re going to see in your TikTok feed!

The app also gives you new ways to create and share content. Many of its features are specific to the TikTok platform; you won't find them anywhere else. All of your content is created specifically for TikTok, which gives you new ways to be creative and share your brand with the world.

This social network is especially beneficial for e-commerce brands. There’s a growing theme of “TikTok made me buy it,” where users discover and buy new products as a direct result of seeing them on the platform.

Users have so many ways to find and engage with content here, including a dedicated Discover page that shows an endless feed of videos. 

Want to know how other TikTok businesses are striking it big? The opportunities (and their benefits) are far-reaching. Let’s look at some ways you can use TikTok for business and social media marketing.

Trade business-speak for laid-back content

Participate in a TikTok hashtag challenge

Like other social platforms, TikTok ads offer several ways to advertise your business. Popular ad formats include:

Brand Takeovers: Brand takeovers are limited to one brand category per day and make a grand entrance when a user opens their app.

TopView Ads: A TopView ad is placed at the top of a user’s feed, making it one of the first things they see. These TikTok ads can be as long as 60 seconds — significantly longer than the average video.

Video Ads: Great videos are the hallmark of a successful TikTok strategy. Creating a branded video exposes your brand to more people in a way that’s native to the platform.

Branded Effects: Branded effects can take the form of stickers, filters, games, or other features that other users can apply to their videos.

This is one platform where it pays to be trendy. Learn more about what your target audience is into, the things they like, and what they’re engaging with.

For example, if your target audience is reacting to memes or content about a popular TV show, you can create your own videos on the same topic and join the conversation.

The TikTok community isn’t the place for corporate jargon and formal tones. (Save those for LinkedIn). Instead, young TikTokers are all about fun, humor, surprise, and wow-worthy content.

They come here to find inspiration and discover new products. They want to engage with brands in an informal, spontaneous way.

Business owners can still maintain their brand image while keeping things chill and laid-back. It’s a great way to break down your corporate walls and show a more human side of your small business.

Like Instagram, TikTok uses hashtags to connect relevant content and increase your exposure. One crowning feature of the platform is its hashtag challenges (HTCs).

These social media challenges are videos that share a hashtag and require TikTokers to upload their own video of them performing the challenge.

Cue Chipotle’s guac dance branded hashtag challenge. Racking up more than 1.1 billion views, the #GuacDanceChallenge encouraged users to create their own dance to receive free guacamole for National Avocado Day.

Tip: Take a look at the best TikTok hashtags for you to use.

Chipotle is a forerunner among brands using TikTok, and there are plenty more where they came from. Here are a few brands that are getting it right. (You might even say they’re TikTok influencers for business!).

Tip: Check out the top TikTok influencers in the Philippines.

Foreign language-learning platform Duolingo brings its owl mascot to life in its TikTok videos. The brand blends humor with pop culture in its video content, using everything from OnlyFans to Taylor Swift to make a statement.

The big green owl costume helps the brand’s videos stand out. It’s an excellent way to spread brand awareness without a sales push.

One of TikTok’s early adopters, the footwear brand Vessi, takes full advantage of TikTok influencers to grow its brand awareness. The brand puts its products to ultimate tests in its videos to support its waterproof claims.

A TikTok case study noted that the brand’s marketing strategy with influencers resulted in 2X higher ROAS, 38% lower cost per click, and 59% lower cost per purchase.

British athletic clothing brand Gymshark features a diverse range of individuals and influencers in their TikTok videos, all focused on gym life and fitness.

With more than 3.4 million subscribers and 44 billion views on TikTok, they have a massive number of eyes on them every day. This pushes them to create some of the funniest, most honest, and most inspiring content in their category.

Much of their follower growth is a direct result of using influencers to gain more exposure without the larger budgets of well-known brands like Nike and Adidas.

How To Use TikTok For Business

How did we ever live without hashtags? The Australian hashtag love affair started in the early days of Twitter. Since then, it has infiltrated social media platforms from LinkedIn to Instagram to TikTok and even Pinterest. We’re so enamoured with their mini-megaphone capabilities, it’s rare to see a post go out on social media without one or more of them dangling off the end.

We wanted to do a deep dive into the most popular hashtags to give marketing teams insight into what drives interest in Aussie content. We’ve pulled the list from our Meltwater Explore tool for a better understanding of hashtag success in 2022. It includes Twitter hashtags, Instagram hashtags, and TikTok hashtags. 

If you want to pick the right Instagram hashtag, boost your tweets, improve your social media management, or are generally curious about trending hashtags in Australia, read on for tips and hints on using hashtags to amplify your brand.

Tip: Check out the most trending hashtags in South Africa. We also have a generic hashtag guide that tells you how to hashtag on Facebook, Instagram and Twitter as well as a blog explaining what TikTok is and how businesses can make use of TikTok. We've also got you covered in case you're looking for the top Australian TikTokers or the top Australian YouTube influencers.

Most trending hashtags in Australia for politics

Most trending hashtags in Australia for crypto

Most trending hashtags in Australia for news and current events

Most trending hashtags in Australia for arts and entertainment

Using the right hashtags is a great way to tap into the top Twitter trends and reach a wider audience with your tweets. They can also boost your Instagram Stories and improve your follower count in real time. Engagement is a common topic for marketing, so it’s worth taking a closer look at Australian hashtags for clues on how to improve every post.

Tip for more engagement: Not only hashtags but also the right timing has a great impact on your posts' performance. Check out the best times to post on Instagram in Australia to get that extra boost.

Let’s start with the ultimate list of the top 30 Australian trending hashtags for 2022. Keep reading because next we’ll categorise this list to show the top themes emerging.

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<th style="min-width: 135px;text-align: center;background-color: #28bbbb;color: #ffffff;font-size: medium;font-weight: bolder;">Rank</th>
<th style="min-width: 135px;text-align: center;background-color: #28bbbb;color: #ffffff;font-size: medium;font-weight: bolder;">Hashtag</th>
<th style="min-width: 135px;text-align: center;background-color: #28bbbb;color: #ffffff;font-size: medium;font-weight: bolder;">Total Post Count</th>
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<td style="text-align: center;">1</td>
<td style="text-align: center;">#auspol</td>
<td style="text-align: center;">3,765,537</td>
</tr>

<tr>
<td style="text-align: center;">2</td>
<td style="text-align: center;">#ausvotes</td>
<td style="text-align: center;">496,171</td>
</tr>

<tr>
<td style="text-align: center;">3</td>
<td style="text-align: center;">#nft</td>
<td style="text-align: center;">478,611</td>
</tr>

<tr>
<td style="text-align: center;">4</td>
<td style="text-align: center;">#covid19</td>
<td style="text-align: center;">337,759</td>
</tr>

<tr>
<td style="text-align: center;">5</td>
<td style="text-align: center;">#nftcommunity</td>
<td style="text-align: center;">328,377</td>
</tr>

<tr>
<td style="text-align: center;">6</td>
<td style="text-align: center;">#nfts</td>
<td style="text-align: center;">299,710</td>
</tr>

<tr>
<td style="text-align: center;">7</td>
<td style="text-align: center;">#insiders</td>
<td style="text-align: center;">282,137</td>
</tr>

<tr>
<td style="text-align: center;">8</td>
<td style="text-align: center;">#australia</td>
<td style="text-align: center;">262,280</td>
</tr>

<tr>
<td style="text-align: center;">9</td>
<td style="text-align: center;">#alboforpm</td>
<td style="text-align: center;">216,528</td>
</tr>

<tr>
<td style="text-align: center;">10</td>
<td style="text-align: center;">#crypto</td>
<td style="text-align: center;">199,096</td>
</tr>

<tr>
<td style="text-align: center;">11</td>
<td style="text-align: center;">#nftgiveaway</td>
<td style="text-align: center;">177,372</td>
</tr>

<tr>
<td style="text-align: center;">12</td>
<td style="text-align: center;">#ukraine</td>
<td style="text-align: center;">174,595</td>
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<tr>
<td style="text-align: center;">13</td>
<td style="text-align: center;">#abc730</td>
<td style="text-align: center;">174,445</td>
</tr>

<tr>
<td style="text-align: center;">14</td>
<td style="text-align: center;">#ausvotes2022</td>
<td style="text-align: center;">160,168</td>
</tr>

<tr>
<td style="text-align: center;">15</td>
<td style="text-align: center;">#9news</td>
<td style="text-align: center;">152,305</td>
</tr>

<tr>
<td style="text-align: center;">16</td>
<td style="text-align: center;">#nswpol</td>
<td style="text-align: center;">148,383</td>
</tr>

<tr>
<td style="text-align: center;">17</td>
<td style="text-align: center;">#bitcoin</td>
<td style="text-align: center;">146,860</td>
</tr>

<tr>
<td style="text-align: center;">18</td>
<td style="text-align: center;">#nftart</td>
<td style="text-align: center;">134,242</td>
</tr>

<tr>
<td style="text-align: center;">19</td>
<td style="text-align: center;">#breaking</td>
<td style="text-align: center;">126,076</td>
</tr>

<tr>
<td style="text-align: center;">20</td>
<td style="text-align: center;">#7news</td>
<td style="text-align: center;">124,626</td>
</tr>

<tr>
<td style="text-align: center;">21</td>
<td style="text-align: center;">#eth</td>
<td style="text-align: center;">123,633</td>
</tr>

<tr>
<td style="text-align: center;">22</td>
<td style="text-align: center;">#photography</td>
<td style="text-align: center;">121,024</td>
</tr>

<tr>
<td style="text-align: center;">23</td>
<td style="text-align: center;">#auspol2022</td>
<td style="text-align: center;">108,095</td>
</tr>

<tr>
<td style="text-align: center;">24</td>
<td style="text-align: center;">#bts</td>
<td style="text-align: center;">105,166</td>
</tr>

<tr>
<td style="text-align: center;">25</td>
<td style="text-align: center;">#qanda</td>
<td style="text-align: center;">102,851</td>
</tr>

<tr>
<td style="text-align: center;">26</td>
<td style="text-align: center;">#springst</td>
<td style="text-align: center;">99,036</td>
</tr>

<tr>
<td style="text-align: center;">27</td>
<td style="text-align: center;">#art</td>
<td style="text-align: center;">94,860</td>
</tr>

<tr>
<td style="text-align: center;">28</td>
<td style="text-align: center;">#melbourne</td>
<td style="text-align: center;">87,450</td>
</tr>

<tr>
<td style="text-align: center;">29</td>
<td style="text-align: center;">#russia</td>
<td style="text-align: center;">85,901</td>
</tr>

<tr>
<td style="text-align: center;">30</td>
<td style="text-align: center;">#sydney</td>
<td style="text-align: center;">84,446</td>
</tr>

</tbody>
</table>

Here’s the first big surprise. Sports do not factor into content using the top 30 trending hashtags in Australia. If you came here to compare the popularity of Ben Hunt, Dane Gagai, Billy Slater, and Andrew Johns, you’ll be disappointed.

What does capture the attention of fans of the hashtag? It turns out politics and crypto are what keep us busy in our tweets and ’grams.

<table style="max-width: 100%; overflow-x: scroll;">

<thead>
<tr>
<th style="min-width: 135px;text-align: center;background-color: #28bbbb;color: #ffffff;font-size: medium;font-weight: bolder;">Category Rank</th>
<th style="min-width: 135px;text-align: center;background-color: #28bbbb;color: #ffffff;font-size: medium;font-weight: bolder;">Overall Rank</th>
<th style="min-width: 135px;text-align: center;background-color: #28bbbb;color: #ffffff;font-size: medium;font-weight: bolder;">Hashtag</th>
<th style="min-width: 135px;text-align: center;background-color: #28bbbb;color: #ffffff;font-size: medium;font-weight: bolder;">Total Post Count</th>
</tr>
</thead>

<tbody>

<tr>
<td style="text-align: center;">1</td>
<td style="text-align: center;">1</td>
<td style="text-align: center;">#auspol</td>
<td style="text-align: center;">3,765,537</td>
</tr>

<tr>
<td style="text-align: center;">2</td>
<td style="text-align: center;">2</td>
<td style="text-align: center;">#ausvotes</td>
<td style="text-align: center;">496,171</td>
</tr>

<tr>
<td style="text-align: center;">3</td>
<td style="text-align: center;">9</td>
<td style="text-align: center;">#alboforpm</td>
<td style="text-align: center;">216,528</td>
</tr>

<tr>
<td style="text-align: center;">4</td>
<td style="text-align: center;">14</td>
<td style="text-align: center;">#ausvotes2022</td>
<td style="text-align: center;">160,168</td>
</tr>

<tr>
<td style="text-align: center;">5</td>
<td style="text-align: center;">16</td>
<td style="text-align: center;">#nswpol</td>
<td style="text-align: center;">148,383</td>
</tr>

<tr>
<td style="text-align: center;">6</td>
<td style="text-align: center;">23</td>
<td style="text-align: center;">#auspol2022</td>
<td style="text-align: center;">108,095</td>
</tr>

<tr>
<td style="text-align: center;">7</td>
<td style="text-align: center;">26</td>
<td style="text-align: center;">#springst</td>
<td style="text-align: center;">99,036</td>
</tr>

</tbody>
</table>

Maybe it was because 2022 was an election year, but post for post more hashtags were dedicated to politics than anything else. Let’s decode each one. 

#auspol is short for Australian politics. If you want an update on the pollies, follow this tag to find all the political tweets.

#ausvotes is used for tweets or any social media post about an election.

#alboforpm worked as a mini slogan for Anthony Albanese, who was elected Prime Minister of Australia.

#ausvotes2022 had a strong showing and helped people in their search for current election news.

#nswpol showed people from New South Wales each post and all the tweets about local politics.

#auspol2022 was another hashtag helping people search for national political news for 2022.

#springst refers to Victorian politics and the Andrews government. The Victorian Parliament is located on Spring Street in Melbourne. 

<table style="max-width: 100%; overflow-x: scroll;">

<thead>
<tr>
<th style="min-width: 135px;text-align: center;background-color: #28bbbb;color: #ffffff;font-size: medium;font-weight: bolder;">Category Rank</th>
<th style="min-width: 135px;text-align: center;background-color: #28bbbb;color: #ffffff;font-size: medium;font-weight: bolder;">Overall Rank</th>
<th style="min-width: 135px;text-align: center;background-color: #28bbbb;color: #ffffff;font-size: medium;font-weight: bolder;">Hashtag</th>
<th style="min-width: 135px;text-align: center;background-color: #28bbbb;color: #ffffff;font-size: medium;font-weight: bolder;">Total Post Count</th>
</tr>
</thead>

<tbody>

<tr>
<td style="text-align: center;">1</td>
<td style="text-align: center;">3</td>
<td style="text-align: center;">#nft</td>
<td style="text-align: center;">478,611</td>
</tr>

<tr>
<td style="text-align: center;">2</td>
<td style="text-align: center;">5</td>
<td style="text-align: center;">#nftcommunity</td>
<td style="text-align: center;">328,377</td>
</tr>

<tr>
<td style="text-align: center;">3</td>
<td style="text-align: center;">6</td>
<td style="text-align: center;">#nfts</td>
<td style="text-align: center;">299,710</td>
</tr>

<tr>
<td style="text-align: center;">4</td>
<td style="text-align: center;">10</td>
<td style="text-align: center;">#crypto</td>
<td style="text-align: center;">199,096</td>
</tr>

<tr>
<td style="text-align: center;">5</td>
<td style="text-align: center;">11</td>
<td style="text-align: center;">#nftgiveaway</td>
<td style="text-align: center;">177,372</td>
</tr>

<tr>
<td style="text-align: center;">6</td>
<td style="text-align: center;">17</td>
<td style="text-align: center;">#bitcoin</td>
<td style="text-align: center;">146,860</td>
</tr>

<tr>
<td style="text-align: center;">7</td>
<td style="text-align: center;">18</td>
<td style="text-align: center;">#nftart</td>
<td style="text-align: center;">134,242</td>
</tr>

<tr>
<td style="text-align: center;">8</td>
<td style="text-align: center;">21</td>
<td style="text-align: center;">#eth</td>
<td style="text-align: center;">123,633</td>
</tr>

</tbody>
</table>

Once Oz social media fans were done discussing their political fortunes, the chat quickly turned to all things crypto. We had a LOT to say about new ways to find wealth.

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