The Meltwater Blog

Marketing

What is (Online) Display Advertising? An Updated Guide

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Marketing

How to Build A Successful LinkedIn Marketing Strategy

Marketing

4 Pillars to a Strong Social Media Governance Model

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Marketing

Product Marketing: How To Sell a Product

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Marketing

Push and Pull Marketing: Differences and Synergies

Marketing ROI

Marketing

Marketing ROI: Definition, Measurement & Improvement

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Marketing

Owned, Earned, Paid & Shared Media Explained

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Marketing

A Beginner's Guide to Social Media for B2B

The Rise of eSports in the Middle East

Data Science

A Data-Driven Analysis: The Future of eSports in the Middle East

Pink miniature grocery cart on light pink background. Blog post on transactional marketing vs relationship marketing

Marketing

What Is The Difference Between Transactional Marketing And Relationship Marketing?

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Marketing

10 Facebook Messenger Marketing Ideas

media monitoring in dubai and the uae

Marketing

Media Monitoring in Dubai and the UAE

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Marketing

Dark Post and Organic Posts Explained: What Works Best

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Marketing

The Top 3 Things to Know About the Future of Marketing

social listening in dubai

Marketing

Social Listening in Dubai and the UAE: A Wealth of Opportunity for Marketing, PR & Comms

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Marketing

How to Create an Effective Market Positioning Strategy

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Marketing

The Importance of Reviews in the Customer Journey

PR & Communications

Trends shaping the virtual banking industry in Hong Kong

empowering africa: women who are rising and inspiring us all

Marketing

Empowering Africa: The Women Who Are Rising and Inspiring Us All

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Marketing

What Is Omnichannel Marketing?

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Marketing

An A-Z Dictionary of Marketing Terms and Definitions

A department store window with mannequins and discount signs. In this article we will focus on the marketing mix and introduce to you the 4Ps as well as the 7Ps of marketing

Marketing

The Marketing Mix: Boost Your Business with the 4Ps & 7Ps of Marketing

A hand holding a phone with icons showing the different types of digital touchpoints in a journey. This represents the different marketing software and tools needed.

Marketing

Marketing Tools and Software: How to Choose the Best One for You

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PR & Communications

How to Use Video Storytelling Effectively in Times of Crisis

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Marketing

How to run a successful email marketing campaign

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Marketing

6 Examples of Branded Social Videos Made with Little to No Budget

Company News

Black Lives Matter: A movement That Should Matter to All

marketing communication strategy

Marketing

Why You Need a Marketing Communication Strategy

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Marketing

Don't Miss Out On The Power Of Conversational Marketing

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Marketing

2020: The Year Social Media Came of Age

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Marketing

Why Your Idea of Influencer Marketing is Outdated

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Marketing

How to Build an Influencer Strategy for Social Enterprises

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Marketing

How to Target Your Social Media Promotion

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Data Science

The Road to Recovery: Strategies for the Post-COVID 19 Era

Why Brands Are Kicking Demographics to The Curb in Favour of Audience Insights

Marketing

Why Brands Are Ditching Demographics in Favour of Audience Insights

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Marketing

How to Write the Perfect Professional Instagram Bio

The Power of Audience Insight

Marketing

The Power of Audience Insights

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Marketing

How to Boost Facebook Reach

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Marketing

Leveraging UGC In a Post-COVID World

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Marketing

How Has Covid-19 Changed the Future of Marketing? 7 Expert Opinions

Marketing

The Daily Life of a Social Media Manager

research tool

Marketing

How to Use Meltwater As a Research Tool

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Marketing

What Is Purpose-Driven Marketing?

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PR & Communications

5 Questions to Ask Before Your Brand Joins a Conversation

media mention

PR & Communications

How to Ensure You Never Miss a Media Mention

eng-0404-Transforming PR Campaign Management

PR & Communications

Transforming PR Campaign Management

How to Optimise PR Measurement with PR Custom Scoring

How to Optimise PR Measurement with PR Custom Scoring

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PR & Communications

Custom Scoring: The PR Metric Of The Future

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Data Science

How to Kick Start a Digital Transformation Strategy

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PR & Communications

Artificial Intelligence in PR: Where We Are and Where We're Headed

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Marketing

Research Reveals Secrets of Social Sharing

Millennials and Gen-Z on smart phone

Marketing

Marketing to Millennials & Gen-Z

horsehoe

Marketing

Calls to Action: 50 That Sell and 10 That Repel

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Marketing

4 Brands Getting Content Marketing Right

PR & Communications

Custom Scoring: The Debate on AVE

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PR & Communications

The Best Apps for PR Professionals

Optimize Supply Chain Risk Management with Media Intelligence

Data Science

Optimize Supply Chain Risk Management with Media Intelligence

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PR & Communications

Boost your Media Coverage? Ideas for Creating News Stories Journalists Will Love

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PR & Communications

How Brands Should Apologize

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PR & Communications

Toolbox Tips: Everything You Need to Avoid & Plan for a PR Crisis

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Marketing

Creative Ways to Use Social Listening Tools

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Marketing

How to Win Back Your Customers After a Bad Experience

Two bandaids forming a cross shape. Tips for writing a crisis statement blog post

PR & Communications

6 Top Tips for Writing a Crisis Statement

PR campaign inspo

PR & Communications

Top 5 PR Campaigns of 2019

pr reports

PR & Communications

5 Reports Every PR Pro Needs to Prove PR ROI

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Marketing

Why is Reputation Important?

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Marketing

Media Monitoring Software for Wales

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Marketing

Social Media Experiments: What You Can Learn by Testing

Marketing

Kim Kardashian Has 3 Things to Teach Us about Brand Strategy

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Marketing

Meltwater Named One of the Top 50 Best Products for Marketers in 2020

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PR & Communications

Best Practices for Working with a PR Agency

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PR & Communications

Why You Should Put Internal Communications First During a Crisis

political stand

PR & Communications

What PRs Should Know Before Their Brand Takes a Political Stand

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PR & Communications

The Best Days and Times for PR Content

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PR & Communications

How to Boost Your Next PR Campaign with Semantic SEO

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PR & Communications

How PR Pros Can Become Master Trend Forecasters

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PR & Communications

Online Reputation Management: The Basics

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Data Science

How a Sentiment Analysis API can Transform Business Decision Making

Crisis Management

PR & Communications

10 Steps to Managing a PR or Social Media Crisis

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Marketing

5 Steps to Building a Nonprofit Campaign

event networking

PR & Communications

Make Your Presence Felt: The PR and Content Marketing Guide to Productive Events

PR & Communications

How brands have responded to COVID-19

PR & Communications

Crisis Response Across Channels—Best Practices for Social Media

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PR & Communications

7 Ways to Maximize Digital PR

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PR & Communications

Q&A: Communicating in times of crisis

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7 Ways You Can Do Better at Recognizing Your Influencers

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PR & Communications

The Best Approach to Media Relations: Benefits to Journalists Having a Meltwater Profile

why now is the time to practice social listening

Marketing

Why Now Is the Time to Practice Social Listening

spotify ai

Data Science

How AI helps Spotify win in the music streaming world

Phone with analytics opened

PR & Communications

What Does PR Automation Mean for PR Pros?

Press Release Anatomy and History | Not Much Has Changed

PR & Communications

Press Release Anatomy and History | Not Much Has Changed

Finance

Marketing

JPMorgan, Goldman Sachs and more double down on tech innovation

Instagram app icon in a smartphone

Marketing

6 Companies That Are Killing It on Instagram

influencer management while working remotely from home

Marketing

#WFH: 5 Ways To Manage Your Influencer Campaign While Working From Home

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Marketing

How to Connect With Your Audience in the Digital Age

Why AI-Powered Insights Are Important for Marketing in 2020

Data Science

Why AI-Powered Insights Are Important for Marketing in 2022

How to Appropriately Respond to Negative Reviews Online

Marketing

How to Appropriately Respond to Negative Reviews Online

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PR & Communications

5 Ways to Turbocharge Your PR With Media Monitoring

Data-Driven PR Metrics in 4 Easy Steps

PR & Communications

Data-Driven PR Metrics in 4 Easy Steps

content calendar laptop

Marketing

But I Have Nothing to Share: The Clueless Marketer’s Guide to Repurposing Content