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AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Your Best Context is Already in the Room

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Media monitoring helps organizations stay informed about what’s being said across online news, print, broadcast, podcasts, and other media channels. Whether you're tracking brand mentions, measuring PR performance, monitoring competitors, or identifying emerging trends, our expert guides, best practices, and industry insights will help you build a smarter media monitoring strategy and make more informed communications decisions.

Discover expert media monitoring guides, best practices, and industry insights to track brand mentions, monitor competitors, and stay ahead of the news.

Media Monitoring: Guides, Best Practices & Industry Insights

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics?
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.
Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.
Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Feel like the autumn marketing cycle starts earlier every year? You’re not imagining things! Brands’ holiday marketing campaigns are creeping into late summer, with 32% of consumers beginning their holiday shopping between July and October. For marketers, this means throwing out traditional marketing calendars to cater to these more forward-thinking shoppers. To learn more about the holiday marketing creep, we used our social listening and analytics solution to dive into the data behind everyone’s favorite seasonal flavor (and a perennial top food trend): pumpkin spice. 

Explore more data and insights for this sector with our 2024 Consumer Insights: Food & Beverage report. 

When does pumpkin spice latte season begin?

Though Starbucks, the originator of the pumpkin spice latte (PSL) craze, rolled the drink out across the United States and Canada in October 2004, 20 years later, we can confidently say that PSL season begins in August. 

Two years ago, the first spike in mentions of all things pumpkin spice latte took off right on the cusp of September. This year, the conversation began to rise almost a full month earlier on August 6, as multiple pumpkin spice food and drink recipes generated significant engagement on Pinterest. The following day, Dunkin’ launched its Spiked Pumpkin Spice Iced Latte, a ready-to-drink alcoholic beverage, in stores across 27 U.S. states. 

Since then, the overall PSL conversation has already seen multiple spikes:

August 22: The largest spike so far occurred on this day as the pumpkin spice latte returned to Starbucks stores along with an expanded fall menu.

August 24: The conversation spiked again on this day as consumers continued discussing the Starbucks PSL, with many mentioning pro-Palestine boycotts of the chain, discussion about the quality of the drink, and some consumers’ preference for locally-owned and independent coffee shops.

September 5: The third-highest spike came this day, with increased discussion about 7-Eleven’s pumpkin spice Slurpee and recipes for Starbucks pumpkin spice whipped cream.

September 10: Finally, the fourth-highest spike in the PSL conversation came on this day as a recipe for pumpkin snickerdoodle cookies went viral.  

Based on the past year, there are still plenty of PSL mentions ahead this fall, with the highest spike potentially still to come. But there’s no denying that the conversation has started earlier than in previous years. 

How do consumers feel about pumpkin spice lattes?

The non-neutral sentiment of this year’s early PSL conversations is largely positive. However, negative sentiment was significant from August 20 through August 25, spiking on August 24 for the reasons listed above.


The top positive keyword is “pumpkin spice,” while the top negative keyword is “pumpkin spice season,” which many netizens use as a stand-in for autumn and fall. Negative mentions of “pumpkin spice season” include everything from dismay at the end of summer to annoyance at fall marketing starting earlier each year.

That strong association of PSL with the change in seasons is evident in the top associated emojis.  

The jack-o-lantern, a symbol of Halloween, along with changing leaves are the top emojis in the PSL conversation. 

Which cities are talking about pumpkin spice lattes the most?

The Big Apple is the top city for PSL conversations, followed by Los Angeles, London, Toronto, and Chicago. Each of these cities is home to multiple Starbucks locations, as well as competitors like Dunkin’ and Tim Hortons, which offer their own PSL variations.  

If PSL season can teach us anything it’s that marketers need to do away with one-size-fits-all campaign calendars in favor of seasonal promotions that cater to their consumers’ shifting preferences and shopping behaviors. Amid all of this, consumer intelligence is key. Otherwise, brands risk becoming irrelevant or even annoying! For example, 67% of consumers say they’ll have holiday marketing fatigue by the start of November.

With the help of social listening and consumer intelligence solutions, marketers don’t have to guess what their audiences want — they can see it in the hard data. Gain a deeper understanding of your audience’s marketing preferences and shopping behaviors with a demo of the Meltwater Suite. Here’s to a happy PSL season!

Pumpkin Spice Lattes and the New Holiday Marketing Calendar

As the largest social media platform by active users (3 billion), Facebook is still one of the best social networking platforms for promoting a business, allowing you to connect with people from all over the world. In fact, the average user spends more than eight hours each month on the site. Given it's popularity, Facebook is an important channel for businesses to include in their social marketing strategy. This blog will help set you up for success, with tips for creating a Facebook business page that converts.

What is the Goal of Your Facebook Business Page?

Get Inspired: Successful Facebook Business Page Examples

Adding a Facebook Business Page to Your Site 

Before you create a Facebook business page, it is important to have a clear goal in mind. Here are some questions to ask yourself:

Who will manage your Facebook Page and be responsible for its performance?

How will you respond to negative comments or reviews from unsatisfied customers?

How will you ensure that you reach your Facebook objectives?

By answering these questions, you can avoid many beginner’s mistakes when setting up a Facebook business page.

There are many companies on Facebook that market themselves in an exceptional way with the content shared on their page. It’s worth spending some time to look at how they’ve built their Facebook for Business profile and examine the type of content that they publish. 

Here is a list of a few companies worth taking a closer look at:

How can you create engagement and interest in dishwashers, washing machines and other household products? Whirlpool succeeds very well at this, with posts that inspire and inform. 

They are also very good at responding to other people’s posts, and they have a very clear policy about what kind of posts they accept on their Facebook Business Page.

Pampers publishes content that includes quality pictures, and interesting questions in order to engage many of their followers.

They have also completed several milestones on their timeline, which gives interested users more information about their company’s history.

B2B companies often struggle with Facebook but Maersk Group is one B2B company that is doing things right. With beautiful images that focus on the brand's global reach and long history, they have managed to garner over 3 million followers.

With short but passionate posts all containing great pictures, BuzzFeed constantly manages to create high engagement for their posts. Of course, engagement is BuzzFeed’s currency, so they are incentivized to make sure that their own social channels work for them.

Creating a Facebook Business Page is relatively easy. You can do this without having a personal profile, but it is highly recommended that you have a Facebook profile of your own before creating a Facebook Business Page for your company. If you don't already have a Facebook profile, take a look at Facebook's guide to getting started. 

Once logged into your profile, you can begin creating your Business Page. The steps to create a Facebook Business Page are fairly simple:

Select either “Local Business” or “Company, organization or institution"

Select a Category that best represents the category or sector that your company operates in

Now, it’s time to read Facebook's terms where you’ll find more information about what you are allowed to do on Facebook and what you’re not allowed to do. If you agree with the terms, check the box and click "Get Started."

Your new Facebook Page is now created! From here you can complete all your business information. In order to get a deeper understanding of why you should complete all the fields in your Page’s settings, check out our blog post on Facebook metrics.

Adding a Facebook Business Page to Your Site

A good way to let your customers know that you are on Facebook is to promote add a link to your website. This is a very effective way to get more followers to your Business Page.

Facebook offers several different social plugins that are easy to install to help you increase your following on Facebook. You’ll find all of these plugins on Facebook’s developer page.

Here are some plugin recommendations that you can try:

By adding the "like button" to your webpage, you’ll give your visitors the chance to like your Business Page from your webpage. Simply specify the URL of your Business Page in the "href" setting of the button and add the code to your webpage.

Likebox is a plugin that contains several interesting elements. By having a Likebox on your webpage you will display a link to your Business Page for your visitors, a like button, your most recent posts and the profile pictures of users who like your Business Page.

Adding a Likebox to your webpage is as easy as adding a like button. Visit Facebook’s Likebox Page, complete your webpage’s information, click on "Get Code," and add the code to your webpage.

If you have a blog or a page where you want comments from your visitors, it is recommended that you use Facebook comments. The plugin is easy to install and one of the many benefits of Facebook comments is that the comments get posted on your webpage and in the users' Activity Log on their Facebook Profile (this interaction is visible to all friends of the user). With Facebook comments, users can also like and respond to specific comments.

Marketing professionals have known the importance of word-of-mouth marketing for years, but did you know that Facebook also offers a feature that helps promote referral marketing?

The "recommendations" feature on Facebook allows users to easily gather advice by posting a status clearly labeled to show they’re asking for a recommendation. When their friends reply with suggestions, if the business has a Facebook page, they will be plotted on a map allowing the user to easily see nearby locations and find out more about the business.

Facebook recommendations aren’t exactly revolutionary, but marketing teams should make sure their Facebook Company Page is optimized to to support the recommendations.

Interested in growing your Facebook follower count? Check out our blog on How to Get More Likes on Facebook for tips on generating engagement and followers. 

Since one of the main aspects of Facebook recommendations is the fact that suggestions are then plotted on a map, ensure that your Business Page has the maps section up and running. This can be achieved by setting up a Bing business listing. Once set up, brand visibility and reach will increase dramatically. Check out this useful step-by-step guide for tips. 

Fill out all information on your Business Page

Whether you are a big brand or using Facebook marketing for small businesses, adding your website and company phone number is a given. But there are many other sections you can populate on your Business Page that are just as valuable and sometimes overlooked.

Your visitors want to know all the details about your business: where you're located, what services you offer, your working hours, and so on. 

Adding a call-to-action is a best practice for any marketing campaign, and your Business Page should be no different. Take a look at this post, Calls to Action: 50 That Sell and 10 That Repel, for inspiration for your CTA button text.

The unfortunate truth is customers are much more likely to air their negative experiences than positive ones, so it doesn’t hurt to ask customers to share positive reviews. Consider running a competition to encourage this. 

Learn how to win back customers after a bad experience.

Use a social media monitoring tool to review recommendations and ROI

How can you tell if your Facebook page optimization efforts have been worth it? Use a social listening tool to benchmark metrics such as exposure and share of voice before and after optimization took place is a great way to measure and understand ROI. 

You can also search conversations by a theme to identify what exactly it is that your audience likes about you, and then highlight this within the content on your business's page on Facebook. 

Tip: Learn more about Facebook monitoring!

There are several quick hits for maximizing your Facebook business page performance. 

An incomplete “About” section can result in decreased Facebook page performance. Without this, visitors to your page may think that the page isn’t legit. If they've arrived at your profile through Facebook ads, it's even more critical to introduce yourself and make a good first impression. Plus, it can even help you gain clout with search engines. 

The type of information provided will vary from business to business, but one thing that most pages have in common for their About section is links to other sites, such as a website, blog pages, or other social media accounts. 

An engaging cover image is an easy win to make our Facebook profiles look more polished and inviting. The cover photo is the first thing a visitor sees when they land on a page so you want to make it is as easy as possible for them to figure out who you are and what you do. Don’t forget, you typically have three seconds to capture a visitor’s attention!

Tip: Use an image that relates to the product or service you offer. Keep in mind to use the right social media image sizes. Our ultimate guide to Facebook image sizes and our ultimate guide to Instagram profile pictures will help you.

While there are certainly many variables when it comes to the best time to post on social media, if you can hone in on when your audience is online, it can do a lot to maximize engagement and visibility. 

Tip: Expand your post reach even further by experimenting with CTAs like "share to win," "like if you agree," or "tag a friend."

Apart from working to to boost the number of likes coming in for your Facebook page, you should spread the love as well by liking other Facebook pages. This helps increase your reach, especially if you also engage with the page. This can help expand your community and improve your page's performance and provide you with inspiration for your own content.

Facebook is the perfect medium for brand storytelling. The social platform enables you to emotionally connect with your audience, which creates a stronger bond.

You can celebrate milestones for your business, including stories about how you started, new product launches, and any awards you’ve won.

If you want to create an ad that will drive more traffic towards your website, here's what you need to do:

Go to your Facebook Business Page and select "Promote" in the left column.

Select your objective by clicking on the "Get More Website Visitors" promotion option. 

Select your "Ad Creative". You may want to use something as simple as an image and ad text but you can swap these options out for your own choices of image, video or slideshow and text.

Create your Audience. This can include setting a certain radius around your business's location and selecting your audience's demographics.

A Guide to Creating a Facebook Business Page

If there’s one constant in fashion, it’s change. Styles are always evolving, especially in the current climate of fast fashion and social media. That’s what makes fashion trend forecasting so valuable — you won’t blink and miss the next big thing in wearables.

Some fashion trends are obvious, like the resurgence of flared jeans and bodysuits. And then there are some that are totally unexpected, like the fashion trends of grandpa core vs. mob wife.

Fashion brands can benefit from social listening tools that will identify fashion trends that are going viral or about to break the internet. An essential tool in trendspotting for PR, Meltwater collects data from around the web to help you get inside the minds of your audience. 

Here’s how you can use Meltwater social listening capabilities for your fashion forecast and make it rain sales.

How Can Meltwater Help You Predict Fashion Trends?

What is trend forecasting in fashion, you ask? We define it as using data to detect what the next “it” fashions will be.

That data includes predicting trends in colors, fabrics, styles, genres (e.g., boho chic, 1980s), patterns, and silhouettes. Fashion forecasting helps designers create styles people are ready to buy and wear, which helps to minimize waste and keep consumers looking fresh.

TIP: See Meltwater's Consumer Intelligence solution in action in our blog featuring insights from New York Fashion Week 2024!

Fashion forecasting and trend analysis is the closest thing to a crystal ball for fashion brands. When you can peek into the future, you can expect the following benefits.

Fashion brands can stay ahead of competitors

Predicting fashion trends helps brands become proactive rather than reactive. It takes significant time and effort to create new designs, source and cut fabric, create new pieces, and ship them to stores for sale. One bad season of sales can be enough to put a fashion business at serious financial risk.

Fashion trend forecasting helps brands get an edge on the colors, patterns, and fabrics consumers want to buy. This helps them create collections that will resonate with customers before trends go mainstream.

Want to see how Meltwater can help you predict the next big trends? Click here and fill out the form below for a personalized demo!

Trend forecasting can help fashion companies maintain a consistent brand identity. They become a brand people turn to because they get current trends right.

Aligning trends with the brand’s core aesthetics lets companies keep their sales floor fresh while still aligning with their unique identities.

Fashion waste is a serious and growing issue. Fashion companies produce a collective 100 billion garments each year, and 92 million tons end up in landfills.

Brands can reduce waste by knowing which styles are most likely to sell before they’re created. They can sell more while encouraging buyers to hold onto their clothing for longer.

Boost sales by aligning with customer interests

Offering the right trends and styles leads to higher demand and increased sales. Customers care about what’s “in” and will give more attention to brands that “get” their style.

Beyond style, brands must also take values and interests into consideration. Customers want to buy from brands and businesses that reflect their own values and interests. It’s not just a matter of having the latest styles, but also being able to infuse these elements into your brand and marketing messaging.

TIP: Get more info on what customers are interested in with our 2024 Retail Industry Report!

Fashion trend forecasting isn’t just about following the pack. When they understand what’s on the horizon, fashion brands can innovate within these trends or even inspire new ones.

It’s no secret that most fashion trends come full circle. When what’s old is new again, there’s always a twist. For example, the hair claw clips that turned trendy women into Rachel Green look-alikes are making a comeback, this time in unique shapes, textures, and colors.

Repurposing fashions for the modern era can help brands cater to new audiences as well as those who long for the clothing and accessories they wore in years gone by.

Fashion trend forecasting works similarly to other forms of trend forecasting. You simply need to access the right data, then mine it for insights.

There are different ways to go about it, so let’s look at some options.

WSGN Fashion is a subscription-based service for fashion brands to see the latest trends. They conduct global research on your behalf on topics like fabrics, designs, and more, then contextualize it for easy-to-understand insights.

The company also offers consultancy services to help you design impactful collections. Using this data, you can discover new marketing trends relevant to the fashion world and enjoy all of the benefits of fashion forecasting.

Fashion bloggers and content creators are keen on sharing the latest styles with their audiences. You can tap into their posts to learn what they’re wearing and how they’re styling those fashions, as well as find ways to innovate them.

You can also see what hashtags they’re using to get a feel for what’s in style. Use hashtag analytics to see how popular a hashtag is. Tools like the Meltwater platform can give you quick insights and even find related hashtags.

This is largely a reactive approach, so it’s not ideal for getting ahead of the curve initially. However, it can help you get an idea of how receptive people are to the latest fashions. This can be useful for predicting how long a particular style or trend might last, which allows you to adjust your strategy.

Use Meltwater for fashion trend forecasting

Meltwater’s social listening platform gives you fashion consumer insights at your fingertips. Meltwater analyzes billions of data points in real time to give you the latest insights into the fashion industry.

We take those insights and turn them into easy-to-digest data points. Rather than looking solely at sales, Meltwater taps into the conversations people are having across the web. It looks for keywords on social media, websites, blogs, podcasts, fashion influencer content, and other media to see what people are talking about and how they’re talking about those topics.

This is as close to getting inside your customers’ minds as possible. Set up the mentions and keywords you care about, then let Meltwater give you a daily digest of conversations and other data. You can be everywhere on the web at once while learning more about what your target audience wants.

TIP: Our social listening guide goes into more detail about the benefits and use cases for social listening.

When you need fashion trend forecasting for 2024 and beyond, Meltwater gives you comprehensive insights you can use. Users can set up mentions and get a live data feed of how people are talking about specific topics, from yoga pants to trucker hats.

For fashion brands, these insights are invaluable not just to their designs but also to their marketing. You can create the fashions that people like and want to wear while also learning how to put them in front of an audience that’s ready to buy. 

Meltwater has access to the biggest social media data sources, including up-and-coming Asian social platforms and media outlets. With the power of AI, our platform collects the data you need and turns it into easy-to-read insights so you can take action.

Learn more when you request a demo by filling out the form below!

Fashion Trend Forecasting: The Ultimate Guide

From September 6 through September 11, 2024, New York Fashion Week (NYFW) took over the Big Apple, capturing the attention of fashion lovers all over the world. We used our consumer intelligence solution to take a closer look at which brands, people, and environments resonated most with audiences this year. 

Looking for our full analysis? Check out our NYFW Social Media Breakdown dashboard.

From September 1 through September 12, the day after NYFW ended, there were about 241,000 posts related to the event, which generated more than 48.8 million engagement actions. The biggest day for conversation was on Sunday, September 8, when brands including Off-White, Tommy Hilfiger, and Christian Cowan held their shows. As we’ll examine further below, Tommy Hilfiger, in particular, generated a bulk of the conversation and engagement actions. 

Discover more retail and fashion insights from our previous blogs about Paris Fashion Week and the Met Gala. Plus, dive deeper with our Retail Industry Report.

Tommy Hilfiger was by far the most mentioned brand of NYFW, capturing 60% of all brand mentions and 40% of brand engagement. The brand’s remarkable visibility was largely thanks to some key celebrity endorsements, such as those from model Desire Inglander, actor Phuwin Tang, Olympic Gold Medalist Sunisa Lee, and Lee Know of the K-pop group Stray Kids. 

Fashion enthusiasts will remember that Tommy Hilfiger’s partnership with Stray Kids paid off in major exposure at this year’s Met Gala. Its continued success shows just how crucial the partnership has been for exposing the brand to new, international audiences.  

Along with collaborating with K-pop stars, Tommy Hilfiger also drew attention for hosting its show in a unique venue (a decommissioned Staten Island Ferry in New York City). The brand combined the show with numerous celebrity appearances and a standout performance by the Wu-Tang Clan, contributing to a dynamic fashion-tainment experience that seamlessly blended entertainment with runway.

Tommy Hilfiger also scored big with its partnership with singer Jisoo of the K-pop group Blackpink. Her Instagram post showing off her Tommy Hilfiger look was the most popular post of NYFW overall, generating about 2.8 million engagement actions with an estimated reach of about 12 million.  

Meanwhile, our analysis of brands whose NYFW shows were highly-anticipated found that Michael Kors generated the most engagement, estimated reach, and mentions. This was due in part to the runway debut of the brand’s global ambassador, South Korean singer Dahyun of the K-pop group Twice.  Additionally, leading up to the show, the conversation was dominated by black-and-white images shared by the brand on social (accounting for 65% of total reach) showcasing Italian vistas and celebrating 35 years of collaboration with artisans and craftspeople in Italy.

The Meltwater Blog

Pumpkin Spice Lattes and the New Holiday Marketing Calendar

A Guide to Creating a Facebook Business Page

Fashion Trend Forecasting: The Ultimate Guide

New York Fashion Week 2024: The Biggest Topics and Trends

100 Instagram Bio Ideas to Stand Out

Music Influencers: Top 8 Music Influencers 2025

How to Write Creative Instagram Captions for More Engagement

The Best Time to Post on LinkedIn in South Africa

Top 5 Gaming Influencers and How to Work With Them

B2B Customer Segmentation: Unlocking Business Growth

2024 Back-to-School Topics and Trends

Song of the Summer 2024: A Meltwater Analysis