On Demand Fireside Chat: The Future of Brand Reputation | Guiding Your Brand in the Era of AI

Your audience isn’t just searching anymore. They’re asking AI.

Large language models are shaping what people see, believe, and act on before they ever visit your site. For marketing, PR, and communications teams, this creates a new reputation challenge: how your brand shows up in AI-generated answers, what gets said, which sources shape the response, and whether your owned narrative is visible at all.

In this fireside chat, Ken Deutsch, Head of AI & Research Solutions at JPA Health, shares how brands can use AI, research, and narrative analysis to better understand and improve their visibility in an LLM-first world.