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Meltwater’s 2026 Mid-Year Release helps you move from reacting to proactively shaping your brand narrative with clarity and confidence. The result?  Your brand shows up the way you intend, everywhere it matters.

Mid-Year 2026 Product Release

Mira Studio, your AI-powered teammate inside Meltwater, includes purpose-built Agents for industry roundups, news briefings, and coverage reports. Instead of structuring every report from scratch, you can use these Agents to generate consistent, objective-driven summaries based on your selected data. This helps you standardize reporting, reduce manual effort, and deliver clear, ready-to-share insights faster.

Mira Studio Agents for Roundups, Briefings, and Coverage Reports

Mira Companion now lets you generate a Unified Dashboard directly from a question or prompt — no manual setup required. Describe what you want to track, and Mira builds a ready-to-share dashboard instantly. This helps you move from insight to action faster, without the back-and-forth of configuring widgets or layouts from scratch.

The Most Frequent Topics widget now includes an AI-generated summary that explains the trends behind your data in plain language. Instead of interpreting topic volumes on your own, you get context and meaning directly on your dashboard — so you can understand not just what's happening, but why it matters. This makes it faster to extract insight and share findings without additional analysis.

AI Summary for the Most Frequent Topics Widget

Unified Filters now lets you filter results by tags your team has already applied across your searches. Whether you're narrowing down by campaign tags, action tags, or any other custom labels your team uses to organize content, you can quickly surface the most relevant results without rebuilding your search from scratch. This makes it easier to stay organized and move faster across the workflows your team has already set up.

Filter for Tagged Content in Unified Filters

Explore now supports Topics-based content collection for Facebook and Instagram, expanding your coverage across Meta platforms. You can surface relevant content from public Pages and creators without needing to track specific accounts, giving you a broader view of the conversations that matter to your brand. This helps you capture more of the social landscape and build a more complete picture of how your topics are being discussed.

Topics-Based Content Collection for Facebook and Instagram in Explore

Brand Sentiment is available in Explore, giving every team access to sentiment analysis across brands, products, and spokespeople. Powered by the Meltwater Knowledge Graph, it surfaces how your brand is perceived across news and social content — not just at the post level, but in the context that actually drives perception. This makes it easier to track reputation, identify risks, and report on brand health with confidence.

The Klear Chrome Extension now lets you save live Instagram Stories directly to your campaigns as you browse. You no longer need brand tags or authenticated influencers to capture Story content — so even untagged or unauthenticated posts can be added to your campaign record. This helps ensure complete campaign coverage without manual workarounds or missed content.

Save Instagram Stories from the Klear Chrome Extension

Journalist profile cards and full profiles now include an AI-generated relevance assessment that indicates how closely a journalist's coverage aligns with your recent outreach. Each assessment uses a clear label — Strong fit, Moderate fit, or Mismatch — along with a short explanation so you understand the reasoning at a glance. This helps you prioritize the right contacts faster and build more targeted, relevant media lists without manual research.

AI Relevance Assessment for Journalist Profiles

Trends Center now includes Instagram Trends alongside TikTok and X, giving you a single place to track and compare what's gaining momentum across all three platforms. You can analyze conversations, spot emerging topics, and understand how trends develop differently by channel — without switching between tools. This gives you a more complete view of the social landscape so you can act on trends while they're still building.

The Content Stream now includes AI Sorting, letting you surface the most relevant articles using natural language instead of manual filtering. Describe what you're looking for, and AI Sorting reorders your results instantly, bringing the most relevant content to the top. This helps you cut through high volumes of coverage and get to the stories that matter faster.

GenAI Lens lets you set geography at the prompt level, so you can analyze how AI models respond within specific markets. You can select a target country for each prompt, helping you compare regional differences and tailor monitoring to priority audiences. This gives you more precise insight into how narratives vary across geographies.

You can also organize prompts using labels to group related analyses by campaign, topic, or objective. Labels make it easier to manage large prompt libraries, streamline reporting, and keep LLM monitoring structured and scalable.

GenAI Lens Prompt-Level Geography & Labels

Automated Newsletters can include AI-generated overviews to summarize your media coverage automatically. Instead of writing summaries manually, you can enable AI to generate clear, concise recaps for each send or section. This helps you save time, keep stakeholders informed, and deliver consistent reporting without extra effort.

AI-Generated Overviews for Automated Newsletters

Klear, Meltwater’s influencer marketing platform, includes an AI Assistant to help you plan, execute, and analyze campaigns more efficiently. You can generate campaign briefs, identify relevant creators, draft outreach, and summarize performance using guided AI prompts. This helps you reduce manual work, move faster from strategy to activation, and make more informed influencer marketing decisions.

GenAI Lens lets you click on any data point, entity, or link within a chart to see what’s driving the trend. You can view which AI models mentioned the topic, read the full AI-generated responses, and analyze visibility scores by model—all within the same view. This helps you move from high-level trends to the underlying AI narratives in one click, so you can validate insights and make more confident decisions.

You can open any X (formerly Twitter) trend from Trends Center directly in Explore. The trend automatically becomes a search, so you can examine it beyond the Trends Center view using Explore’s full capabilities, visualize it in Analyze dashboards, and follow the live stream in Monitor. This makes it easier to move from identifying a trend to deeper insight and ongoing monitoring.

Explore for Media Intelligence highlights the PR metrics you use most—Reach, Social Echo, and Advertising Value Equivalency (AVE)—directly in the Overview tab. You can quickly understand the scale, amplification, and estimated value of your media coverage at a glance. This helps you measure impact clearly and report results using familiar industry standards.

Core PR Reporting Metrics, Front and Center in Explore

Klear, Meltwater’s influencer marketing platform, supports AI Discovery searches in multiple languages. You can enter prompts in your preferred language and receive influencer results, summaries, and AI reasoning in that same language. This helps you run regional and global influencer campaigns with greater clarity, reduce translation friction, and maintain context from search to shortlist.

Influencer Marketing Multilingual AI Discovery

Meltwater is part of Reddit’s Official Data Partner program, providing direct access to conversations across more than 100,000 Reddit communities. This partnership strengthens data reliability and ensures continued visibility into authentic, community-driven discussions. You can confidently monitor Reddit as part of your broader media and social listening strategy, with trusted access to one of the internet’s most influential platforms.

Meltwater expands measurement across blogs, forums, podcasts, and social content with standardized Reach, Estimated Views, and Earned Media Value metrics. You can benchmark performance more consistently, quantify impact across more sources, and uncover high-impact exposure that was previously harder to measure. This gives you stronger cross-channel visibility and clearer proof of earned media performance.

Expanded Reach & Earned Media Value Across More Content Sources

You can adjust or create Brand and Influencer Personas directly from an influencer’s profile while reviewing them in Klear. Instead of leaving discovery to update settings, you can refine how AI evaluates fit in real time. This keeps your search aligned with your goals and reduces workflow interruptions.

In-Profile AI Personalization Updates for Influencer Marketing

Klear, Meltwater’s influencer marketing platform, lets you sort AI Discovery results by relevance and key performance signals. You can prioritize creators based on influence score, engagement rate, or follower count to match your campaign goals. This gives you more control over evaluation and helps you shortlist creators faster.

Influencer Discovery Sorting Enhancements

You can tag individual influencer posts within a Klear campaign to organize content by theme, format, or performance. Tags make it easier to analyze what’s driving engagement, compare results, and report on campaign outcomes. This gives you clearer insight into which content strategies are delivering impact.

Klear, Meltwater’s influencer marketing platform, includes an AI Discovery Assistant to help you find the right creators faster. Instead of manually refining filters, you can describe your campaign in plain language and receive guided questions and tailored recommendations. This helps you narrow your search, surface better-fit influencers, and move from discovery to shortlist more efficiently.

The AI Search Assistant, the assistant that helps you refine Boolean searches using natural language and guided suggestions, can be used for keyword searches with Mira Companion. Open directly within your Explore analytics view to edit keyword searches without leaving your workflow. This makes it easier to surface relevant results, adapt quickly, and strengthen your monitoring strategy.

Unified Dashboards in Meltwater’s Analyze product can be scheduled to automatically share as PDF or PowerPoint reports on a recurring basis. You can choose recipients, set delivery frequency, and ensure the right stakeholders receive updates without manual exports. This makes your dashboards easier to distribute, keeps teams aligned, and helps insights reach decision-makers consistently.

Contact Search now does a better job interpreting what you’re looking for, helping surface relevant journalists even when you start with broader terms like beats, publications, or topics. This makes it easier to find the right contacts faster, with less manual filtering as you build and refine lists.

Media Relations Contact Search Improvements

Explore now adds richer AI-powered context to analysis, making key themes, trends, and drivers easier to understand within your results. Expanded summaries and improved detail help you interpret coverage, sentiment, and emerging narratives with more clarity.

Updates to AI-Powered Insights in Explore

You can now quickly find missing journalist contact details directly from Media Relations, without leaving your pitching workflow. This helps you move faster when building lists, reduce manual research, and reach the right contacts with more confidence. It’s a simpler way to keep momentum when timing matters.

You can now include your brand and competitors directly in GenAI Lens analysis, giving you more control over how AI-generated narratives are evaluated. This brings broader visibility into AI-driven benchmarking, even when your brand isn’t surfaced among top results. It’s a clearer way to compare performance and track impact across evolving AI outputs.

Your newsletter drafts are now saved automatically as you work, reducing the risk of losing progress during editing. This helps you focus on refining content and messaging without worrying about interruptions or rework.

You can now use AI Sort to quickly organize articles when building newsletters, helping you surface the most relevant content with less manual effort. This makes it easier to scan large volumes of coverage, prioritize what matters, and move from curation to publishing faster.

You can now analyze sentiment directly in GenAI Lens to understand how AI-generated content is framing your brand. This helps you quickly identify positive and negative drivers, assess reputational risk, and validate whether your messaging is resonating. It’s a straightforward way to add emotional context to AI narratives without changing workflows.

You’ll now receive Spike and Sentiment Shift Alerts automatically for the searches you view most often, helping you stay aware of meaningful shifts in coverage or sentiment without any setup. This makes it easier to catch important changes as they happen and stay informed at the right moment.

Alerts: Automatic Opt-In for Spike and Sentiment Shift Alerts

A new Owned Account Filter experience is now available in Explore, Monitor, and Analyze through Unified Filters. This update makes it easy for teams to focus on content from their connected social profiles without using Boolean operators. By unifying this filter across products, users get a consistent way to isolate owned activity, streamline reporting, and compare performance across channels with greater clarity.

Unified Filters update in Analyze, Explore, and Monitor

In Analyze, Unified Dashboards now give teams more flexibility to control how each input is visually represented. With expanded color customization options, teams can fine-tune input colors to improve clarity, readability, and contrast across reports. This added control makes it easier to scan complex dashboards and choose color treatments that best fit different audiences and reporting needs.

Color Customization in Unified Dashboards

AI Outreach helps you create personalized, relevant first messages for influencer outreach without starting from scratch. When you want to reach out to an influencer Klear uses your AI Personalization settings to shape the message to your brand voice, then layers in the creator’s unique context.

AI Outreach Messaging for Influencer Marketing

AI Discovery is a smarter, faster way to discover relevant influencers using natural language and AI matching — no keyword brainstorming required.

Instead of searching manually, simply describe your campaign in your own words or upload a campaign brief. Klear’s AI will analyze your input and automatically generate a personalized list of influencers, each one paired with a short explanation of why they’re a good fit.

We’ve added a Coverage Report Template to the Unified Dashboards template library — making it easier than ever to create polished, visually compelling reports that highlight your media coverage.

New Coverage Report Template in Unified Dashboards

You can now view your full prompt history on a dedicated page. This makes it easier to scroll through, search, and filter past prompts — especially if you use Meltwater’s AI features frequently.

You can now view and manage all your Meltwater Projects in a centralized, full-page table in Mira. This makes it easy to see important details at a glance — like who owns a Project, how it's being used, and what settings are applied — so you can stay organized and take action faster.

Unified Dashboards now features the same unified filtering experience used across the Meltwater platform. This creates a more connected workflow — letting you apply familiar filters, categories, and saved filter sets across products for a consistent, streamlined path from discovery to insight.

Analyze: Unified Filters in Unified Dashboards

You can now open saved advanced searches directly in the AI Search Assistant with one click. This creates a faster path to refining your queries using AI-supported suggestions, making it easier to improve accuracy and uncover stronger results.

Explore: Open Saved Searches in AI Search Assistant

GenAI Lens now includes a Benchmarking view that helps you see how your brand and key entities appear across multiple AI models. With scoring metrics and visual comparisons, you can quickly understand your position in the broader landscape and identify where conversations are gaining or losing momentum.

Unified Profiles now include a simple way to switch between All, News, and Social content, giving you a clearer view of a journalist or source’s activity. This update makes it easier to review their recent work across channels and prepare more informed, relevant outreach.


Media Relations: Social Content in Unified Profiles

Outreach Analytics now displays Source and Location details for recipients directly in the results view. This added context helps you understand who you reached and where they’re based without opening individual profiles, making performance review faster and clearer.

Media Relations: Source & Location in Outreach Analytics

Monitor now uses the unified filtering experience shared across Explore and Unified Dashboards. With one consistent system for filtering content and reusing saved filter sets, it’s easier to move between products and maintain continuity in your analysis.

As your team creates more prompts in GenAI Lens, staying organized becomes essential. Prompt Management gives you a simple way to structure, edit, and maintain your prompts as your AI workflows grow.

With new folder organization, bulk actions, and clear “Created By” visibility, you can group related prompts, update several at once, and quickly understand who built what. This helps you keep your workspace tidy, ensure teams use consistent prompts, and make collaboration easier across campaigns and reports.

Prompt Management Workspace in GenAI Lens

As more teams adopt GenAI Lens, managing access becomes essential. Updated User Governance lets you choose who can view, edit, or manage prompts, giving you clearer control over your workspace.

With flexible access levels, you can protect high-value prompts while still allowing broader teams to explore and collaborate. It’s an easy way to keep your workflows consistent, secure, and aligned as usage grows.

You can now upload your own files directly into the Meltwater Agent in Microsoft Teams. The Agent will use the content in your PDFs, presentations, spreadsheets, images, and other documents to deliver more accurate and relevant responses.

This update helps you ground every prompt in your brand, campaign, or project materials — so the insights, summaries, and recommendations you receive reflect your real work instead of generic inputs. It’s a simple way to speed up workflows and get more tailored results without switching tools.

Meltwater Agent for Microsoft Copilot: File Uploads

Mira, Meltwater’s AI assistant for media and consumer insights, now includes a simple Calendar picker to help you set date ranges instantly. Click the Calendar icon in the prompt box to choose periods like Last 7 days, Last 30 days, This month, or a custom range — no manual typing needed.

This makes it even easier to ask Mira for time-specific analysis and quickly explore how conversations, coverage, or trends evolve across any period you choose.

Mira Studio: Select date ranges with the Calendar Icon

AI-Generated Summaries bring Meltwater’s real-time intelligence to life. As you explore your data in GenAI Lens, summaries automatically interpret trends, patterns, and key shifts — updating instantly when you change prompts or filters. This gives teams a faster, clearer understanding of what’s driving conversations, helping them turn insights into strategy and stay ahead of competitors.

Generative AI learns from the same online content shaping public conversation — from breaking news to social posts. But until now, it’s been hard to see who’s behind those stories.

The new Sources & Journalists view in GenAI Lens changes that. Found in the Sources & Journalists tab, it reveals which reporters and outlets most influence AI-generated responses on the topics you’re researching. It helps you understand who drives the narrative and turn that awareness into smarter, more strategic outreach.

Find Sources & Journalists with GenAI Lens

You can now create, manage, and reference Projects directly within Microsoft Teams and Copilot. Projects save your campaign, brand, or client context — such as competitors and goals — so the Meltwater Agent for Microsoft can automatically apply that knowledge to every prompt. This keeps your work consistent, saves time, and delivers more relevant insights across every task.


Projects in Teams and Copilot with Meltwater Agent for Microsoft

You can now bring Meltwater’s media intelligence directly into Microsoft 365. The new integration lets you access real-time insights, ask natural-language questions, and surface meaningful intelligence — all without leaving Copilot Chat, Word, Excel, PowerPoint, or Teams. Draft briefs, enrich presentations, and analyze campaign data faster with trusted Meltwater insights right where you work.

Meltwater Agent in Microsoft Copilot and Office Apps

You’ll now see a cleaner, more streamlined Tags view in Monitor. This makes it faster to review coverage, campaign performance, or topics organized by your tags.

You can now edit templates and select content from a single page, making it faster to create and send newsletters. Plus, the Meltwater Chrome Extension lets you add articles directly to your newsletters as you browse — helping you capture and share timely coverage without leaving the page

Streamlined workflow and Chrome Extension integration in Newsletters

You can now filter by Podcaster in Media Relations Search to quickly find and connect with podcast hosts. This new role filter helps you identify influential voices and build more focused media lists as podcasts continue to grow in reach and impact.

You can now see AI-Suggested Contacts directly in Outreach, giving you intelligent journalist recommendations as you write your pitch. Combined with the new three-step Outreach Builder, this update makes your workflow simpler and more effective — so you spend less time building lists and more time connecting with the right journalists.

Automate influencer marketing reporting and keep your team informed with ease. Klear users can now schedule single or combined campaign reports to send automatically (weekly, bi-weekly, or monthly) so insights stay current without manual effort. This helps influencer and brand teams stay aligned on performance and make data-driven decisions faster.

Improved AI Personalization Setup in Klear

We’ve made setting up Projects in Mira Studio faster and more intuitive with structured Project Instructions. Instead of a single text box, you’ll now complete guided fields—like Objective, Key Topics, and Target Regions—to capture the right details in the right place. You can also generate AI-powered wording suggestions based on what you’ve entered so far. This update improves clarity, speeds up setup, and ensures more consistent, relevant insights that are easy to replicate across topics, clients, and campaigns.

Faster, Smarter Project Setup in Mira Studio

Creating Newsletters in Meltwater is now faster and smoother with three key updates. Add multiple articles at once using the new Bulk Add feature. Persistent Scrolling keeps your place when switching between sections, so your article stream stays exactly where you left it, making it easier to find and add content without starting over. Plus, you can now include Explore+ Optimized and Standard Searches in your Newsletters, expanding your options for curating the most relevant content.

Bulk Add, Persistent Scrolling, & Adding Explore+ Searches in Newsletters

We’ve introduced three updates to make alerts more actionable. Investigate alerts directly in Mira Studio to uncover key drivers, outlets, and context behind changes. Preview spike history charts to gauge whether shifts are meaningful or routine. And with AI-generated subject lines, Sentiment Shift alerts now highlight the reason for change upfront—helping teams triage more quickly without needing to open each alert.

We’ve enhanced the Monitor tab to give you deeper engagement context on content from YouTube, Reddit, and X (formerly Twitter)—all in one view. Now, you can explore full conversation threads and key engagement metrics without leaving your workflow.

We’ve upgraded Klear’s Brand Safety feature with advanced AI analysis that understands how influencers talk about topics—not just what they say. This update gives you a clearer, more contextual view of influencer content so you can confidently assess potential risks before starting a partnership.

 In October, we revamped the Media Relations Landing Page. Now, we’ve added the Optimize Media Lists panel, completing the personalized Media Relations homepage experience.

Easily assess the overall health of your media contact lists in a dashboard that highlights Engaged, Unengaged, and Unsubscribed contacts—so you can take smart, targeted actions to improve outreach.

Media List Optimization on the Media Relations Homepage

Monitor now tracks two new generative AI sources—Google AI Overview and Google AI Mode—bringing Meltwater’s total coverage to nine major Large Language Models. This expansion provides deeper visibility into how your brand, competitors, and key topics appear across AI-generated content from one of the world’s most influential platforms.

Analyze now includes 20 new LinkedIn Paid widgets, allowing you to view paid, earned, and owned performance data together in one unified dashboard. This addition joins Meta Paid and TikTok Paid, giving brands and agencies a more complete view of cross-channel campaign performance.

With LinkedIn Paid, teams can measure the impact of advertising campaigns directly alongside broader marketing metrics—tracking actions like leads, job applications, and event registrations, as well as core ad metrics such as impressions, engagement, clicks, and CTR. More LinkedIn Paid widgets will be added in future updates.

LinkedIn Paid Analytics in Unified Dashboards

Klear now supports discovering and evaluating Snapchat influencers directly within the platform. You can identify creators who align with your brand, review verified performance data like reach, engagement, and audience demographics, and preview top-performing Stories and Spotlight posts—all in one place.

Contact Update Alerts have been upgraded with flexible customization options that make it easier to stay current when journalist details change—like job moves, new roles, beats, or contact information.

Teams can now tailor alert frequency (daily, weekly, biweekly, or monthly) and choose preferred delivery channels, including email, in-app notifications, Slack, or Microsoft Teams. A centralized dashboard displays detailed change summaries, affected contacts, and impacted lists, with tools to search, filter, and take bulk actions.

The Mentions Trend widget in Explore now includes forecasting, showing predicted mention volumes for the next two days based on historical data patterns. This enhancement helps users move from reacting to anticipating, making it easier to spot early signals and plan proactive responses.

With forecasts, you can detect emerging trends before they peak, identify potential crises while there’s still time to respond, and prioritize monitoring on what’s likely to matter most in the days ahead. 

You can now generate an Impact Report in Mira Studio using any article, whether or not it’s already tracked in Meltwater. The new workflow automatically detects untracked content, prompts you to add it, and guides you through each step before generating the report.

This update removes the need to prepare content in advance, making it faster and easier to analyze earned media impact from any source, all within Mira Studio.

The new Klear Chrome Extension lets users access influencer data directly while browsing Instagram, YouTube, TikTok, Facebook, or X—without leaving the page. It integrates seamlessly into existing workflows, allowing you to discover, vet, and engage with creators in real time.

With key metrics visible in your browser, AI-powered summaries for quick fit assessments, and one-click actions to tag, add to campaigns, or contact creators, the extension removes workflow interruptions and makes influencer discovery faster, smarter, and easier to act on.

Meltwater journalist profiles now include concise AI-generated bios that summarize who a journalist is, what they cover, and how they approach their reporting. Each bio highlights their role and outlet, recent topics and industries they write about, and the typical angles or perspectives in their coverage—drawn directly from their latest work for greater accuracy.

This update saves time by surfacing key details in one place, improves targeting by helping identify the right journalists for each pitch, and strengthens outreach with more personalized, relevant engagement.

When reviewing U.S.-based Radio Broadcast content in Explore, users now see weekly cumulative Reach values—where available—sourced directly from Nielsen. Reach reflects the number of unique listeners who tuned in to a specific station or program for at least five minutes during a given period.

This enhancement helps teams better understand audience impact, prioritize clips by Reach to focus on high-exposure mentions, and close reporting gaps by extending audience metrics beyond TV to include radio coverage. 

A new trend chart in the Top Tracks tab reveals how each audio track is performing, showing whether it’s rising, peaking, or fading based on usage and engagement data. Instead of only viewing the most popular sounds at a given moment, users can now track how trends evolve to inform creative and campaign decisions.

For marketing and communications teams, this update helps brands stay current in fast-moving TikTok conversations, create smarter content with trending audio that drives visibility, and strengthen brand personality through culturally relevant sound choices.

Following recent updates to YouTube Monitoring, Meltwater now offers expanded YouTube analytics directly within Explore+ and Unified Dashboards in Analyze. Users can view YouTube data alongside other social and media channels for a complete view of brand performance.

These enhancements remove data silos, streamline reporting, and enable smarter campaign decisions by consolidating cross-channel metrics into a single, unified experience.

The new Media Relations landing page introduces a smarter, more efficient way to manage outreach. Users now see a dashboard with recent performance metrics like open rates and clicks, AI-powered journalist recommendations based on coverage relevance, and quick access to key tools, including outreach creation and media list management.

The redesigned experience helps PR professionals work faster and more strategically, putting critical insights and actions front and center while reducing manual effort. This update marks the next step in transforming Media Relations into a more intuitive, AI-driven workspace built around how you work.

Explore now features a refreshed Filter experience, rolled out to all users for faster, more intuitive search refinement. Alongside this release are four new updates designed to enhance flexibility, control, and insight across Explore and Explore+.

Author Lists now support six content sources — X, TikTok, Instagram, Online News, Blogs, and Forums — expanding from the previous two. Users can manage a single, unified list across Explore and Explore+, reuse lists for consistency, and instantly convert them into Optimized Searches in Explore+ for faster discovery.

A new AVE Visibility Toggle gives administrators control over whether Advertising Value Equivalency metrics appear in articles, helping teams align Meltwater’s reporting with their own measurement standards.

When filtering, document counts now appear next to each filter option, showing how many results match before you apply changes.

Finally, a new Custom Category Editor lets users create and refine categories directly within the filter toolbar, streamlining workflows and making content organization more efficient.

Completed New Filtering Roll Out + Four Additional Updates

Mira Studio now includes a Thread–Canvas toggle, giving users control over how they view and edit AI-generated responses. Switch between Canvas view for focused editing and Threaded view for a full-screen workspace that supports actions and smooth conversation flow. The toggle appears directly in the prompt bar, making it easy to choose the layout that fits your workflow at any point in content creation or response editing.

The new Unified Dashboards experience unites earned, owned, and paid media in a single view for total brand performance. Customers can jumpstart reporting with new templates and widgets, customize layouts to tell their story, and use AI-assisted widgets to surface the “why” behind the data. It’s all designed to help PR & marketing act faster and smarter.

Unified Dashboards – One View for Earned, Owned & Paid

Mira Studio now includes Projects, letting you save and reuse context so every session starts with the right details. Users can organize work by campaign or team, keep goals and tone consistent, and get smarter, more relevant results. New access permissions add control and flexibility, allowing admins to manage who can view or collaborate—private, workspace, or company-wide—making it easier to scale Mira Studio securely across teams.

Mira Studio: Projects and Access Permissions

Author Segments is a powerful audience segmentation tool that helps you understand who’s engaging with your brand and how to reach them more effectively. Users can analyze social authors by interests, demographics, and behaviors to see which groups are driving key conversations. This enables smarter targeting, better content resonance, and improved ROI through more personalized audience strategies.

You can now track and analyze TikTok comments directly in Explore for deeper insight into audience conversations. Users can monitor comment-level activity in real time, search and report on engagement within Meltwater, and understand not only what’s being said about their brand but also how audiences are interacting with their videos.

GenAI Lens now includes a Trends tab with an interactive dashboard to track how conversations and narratives change over time. Visualize shifts with a trend graph, monitor fastest-growing topics in a ranked list, and explore brands, products, people, and sources with flexible controls for ranking and measurement.

New Trends Tab + Bulk Export from Overview Tab in GenAI Lens

TikTok Trends in Monitor now includes a new Top Tracks tab, a Primary Audience column, and CSV export for richer analysis and easier sharing. Users can see which audio is driving engagement, identify the demographics behind trending hashtags, and download insights for deeper offline reporting.

Top Tracks, Primary Audience, & CSV Export

GenAI Lens now features a redesigned, guided 3-step prompt creation workflow for easier building, testing, and collaboration. Users can preview prompts instantly, generate up to 10 variations, and organize them into folders for faster management and sharing.

Build, Test, Add Variations, and Organize Prompts with Ease

You can now streamline your workflow with three powerful updates: quickly download AI-generated insights into an editable Word document to refine and add context before sharing with your team, seamlessly upload missing press releases when Copilot cannot find them and rerun prompts within minutes to generate a PR impact report, and favorite prompts in the library for faster access to the ones you use most.

Download Insights to Word + Adding Missing Content + Favorite Prompts

We’ve introduced permissions for Paid Connections to give admins more control over who can access and manage ad accounts. Assign specific ad accounts to the right team members so they can manage the campaigns they’re responsible for, and remove access for users who no longer need to view or work on certain ad accounts.

Explore automations now support Boolean expressions and no-criteria rules, enabling more precise, flexible workflows. Teams can combine multiple rules into one automation, apply universal rules for bulk tagging, and save time by automatically tagging coverage, cleaning datasets, and filtering irrelevant content.

Boolean and Universal Rules in Rules-Based Automation

Use the new Type filter in Monitor’s Content tab to drill into posts that are either Sponsored or Organic. This lets you explore the content behind performance and uncover new influencers or creative trends worth acting on.

Filter for Sponsored or Organic Content in Monitor

A new Date updated sort option in Media Relations Search shows the most recently updated profiles first. This helps you spot new contacts, keep recurring searches fresh, and build more reliable media lists.

YouTube monitoring in Explore now uses Monitored Connections for consistent, high-quality results across social channels. This update adds YouTube mentions to Explore analytics, includes engagement data, and makes it easier to track trends, measure mention volume, and spot emerging topics around your brand or industry.

With unmatched visibility across leading LLMs, including ChatGPT, Gemini, Claude, Perplexity, Grok, and more, GenAI Lens gives brands, marketers, and comms teams a first-of-its-kind window into how they’re represented in the age of generative AI. It captures model outputs, enriches them with emotion and source analysis, and unlocks trend tracking over time, powering smarter brand monitoring, risk mitigation, and competitive strategy in the generative era.

Introducing GenAI Lens - Unlocking Visibility into Your Brand’s AI Representation

Users can now access Dow Jones Factiva articles directly in Explore, bringing trusted content to power industry and market intelligence. The collection includes leading publications such as The Wall Street Journal, The Globe & Mail, Barron’s, MarketWatch, The Financial News, Private Equity News, and Dow Jones Newswires.

You can now track 200 top hashtags in TikTok Trends (up from 100), giving users broader visibility into trending topics. Each hashtag includes embedded top videos—playable directly in-app—plus expanded analytics, such as rank, views, trajectory, audience insights, and age breakdown.

TikTok Trends: Expanded Hashtag Insights & Embedded Videos

Click the View Insights button on Mentions Trend spikes in Meltwater Copilot to instantly see the news, events, or social chatter driving a spike—saving time and making it easier to understand the “why” behind a trend.

Meltwater Copilot: Quick Insights for Mentions Trend Spikes

Easily customize and streamline your monitoring workspace with flexible stream controls. Drag, resize, rename, and filter streams to fit your exact needs while enjoying a faster, more intuitive setup flow that reduces friction and keeps you focused on insights. 

Set default Estimated Media Value (EMV) benchmarks by location, industry, or your own custom calculations in Account Settings for more accurate, market-aligned reporting and consistent ROI benchmarks across campaigns.

A bundle of enhancements to PR Assistant improves how you draft press releases and media pitches. With updates to the underlying AI model, support for markdown formatting, and expanded tone customization, the assistant now delivers content that’s more accurate, polished, and adaptable to your needs.

Newsletters now offer more flexibility and accessibility with three key updates: a Translate button option that lets global audiences view articles in their preferred language, custom text boxes for adding commentary, placeholders, or images in any section, and a new author toggle that allows you to show or hide journalist names in the source line for a cleaner or more detailed look.

Translate Button + Add Text Boxes + Hide Author Name

You can now send AI-generated copy from PR Assistant directly into Outreach, saving time and streamlining your workflow without needing to copy, paste, or switch tabs.

Send PR Assistant Generated Copy to Outreach

You can now compare sponsored and organic influencer content in Klear's Monitor to see who’s earning attention, who’s paying for it, and how each is performing. This helps you benchmark more effectively, adjust your strategy with the right mix of paid and organic, and uncover gaps or opportunities to stand out.

Compare Sponsored vs. Organic Performance

You can now assign Media Relations assets—like media lists, outreach templates, and sender profiles—to specific Workspaces in Meltwater. This makes it easier for teams to stay organized, collaborate, and manage access across different projects or regions.

Workspace Organization in Media Relations

All updates

Meltwater Copilot: Quick Insights for Mentions Trend Spikes

Monitor: Your Workspace, Your Way

EMV Reporting By Location & Industry

Smarter Drafts with PR Assistant

Translate Button + Add Text Boxes + Hide Author Name

Send PR Assistant Generated Copy to Outreach

Compare Sponsored vs. Organic Performance

Workspace Organization in Media Relations