PR News: How Communicators Can Compete with the Rise of AI-Generated Content

In a recent byline for PR News, Meltwater’s Chief Strategy Officer breaks down how generative AI is fundamentally changing the rules of content marketing – and why the old “publish and rank” playbook no longer works.

Read the full article here: PR News, How Communicators Can Compete with the Rise of AI-Generated Content

As AI-generated content floods search results and consumers increasingly turn to social platforms and AI assistants like ChatGPT for answers, brands face new challenges around visibility, trust, and accuracy. The article explores why human-led content still matters, how discovery is shifting beyond traditional search, and what marketers can do to ensure their brand shows up correctly in AI-powered tools like ChatGPT.

These shifts underscore the importance of understanding how your brand appears across leading LLMs. With Meltwater’s newest innovation, GenAI Lens, brands can track and manage how they’re represented in these models, so they can stay in control of their brand perception.

Meltwater is a global leader in media, social, and consumer intelligence, helping over 27,000 brands worldwide understand and shape their stories across media, social and LLM environments.Learn more about Meltwater.