Product Updates
Product Updates
Mid-Year 2026 Product Release
Meltwater’s 2026 Mid-Year Release helps you move from reacting to proactively shaping your brand narrative with clarity and confidence. The result? Your brand shows up the way you intend, everywhere it matters.
New feature
Meltwater MCP
Bring Meltwater intelligence into AI assistants and MCP-compatible apps with Meltwater MCP tools. Teams can ask for cited insights, create reports, track alerts in real time, and save results for reuse, all grounded in governed Meltwater data and scoped to their permissions.
Enhancement
Include more social platforms in AI Discovery searches
Refine your creator searches by specifying additional supported Klear platforms on which creators should have profiles. AI Discovery considers these profiles alongside your audience, creator, and content criteria when recommending creators, helping you build more targeted searches and find creators who better align with your campaign.
Enhancement
Export Explore+ saved searches through the Meltwater API
Request one-time or recurring bulk exports of Explore+ saved searches directly through the Meltwater Insights API. This makes it easier to retrieve large datasets without paginating through results one page at a time and schedule recurring exports on your preferred cadence.
Enhancement
Connect GenAI Lens to Google Analytics
Connect GenAI Lens to your Google Analytics account to compare AI visibility with website performance. Track sessions referred by LLM platforms alongside transactions, revenue, and conversion rates, compare GA4 sessions with visibility trends over time, and see how AI referral traffic flows to specific website properties.
Enhancement
Trends Center Overview Tab
See what is trending across TikTok, X, Instagram, and News in one place with the new Overview tab in Monitor Trends Center. The tab brings together AI-powered insights, post volume metrics, and top signal cards, with date range, category, and location filters applied across every component.
Enhancement
AI Search Assistant Improvements
Create and refine searches faster with an improved AI Search Assistant in Explore. The assistant now delivers faster responses, more proactive guidance, chat history, progress updates, action confirmations, query comparison, in-app feedback, and follow-up suggestions after saving, helping you move from an idea to a validated, reusable search in one connected workflow.
Enhancement
AI Positive & Negative Analysis Widget
Analyze Unified Dashboards now include a rebuilt AI Positive & Negative Analysis widget, built on a new standardized framework for more consistent, reliable AI-generated insights. The widget automatically replaces the previous version, supports both Standard and Optimized searches, includes editable outputs, and returns insights in your selected application language.
Enhancement
Media Display Options
Customize how media appears in Monitor Content Stream cards with Big Media, Small Media, and Text Only display modes. Choose the level of visual detail that fits your task, control media separately for news-sourced content, and keep your preferred Stream view across sessions or saved Monitor Views.
Enhancement
Cross Channel Widgets
Build a single Unified Dashboard for Paid, Earned, and Owned reporting with Cross Channel widgets in Analyze. Add owned social performance directly alongside your other widgets, with page-level and post-level data in one widget, so metrics like Total Posts, Engagement Rate, and Net Fans stay in your main reporting view.
Enhancement
GenAI Lens Analytics API
Bring GenAI Lens analytics into your own dashboards, BI tools, and automated reports with the Meltwater API. Fetch prompts and prompt folders, retrieve metric totals, view trends over time, and identify top terms for selected prompts so AI visibility data can fit into the reporting workflows you already use.
Enhancement
Custom Content Upload
Upload first-party or licensed content into Explore via CSV. Meltwater automatically enriches uploaded content with metadata and AI, making internal communications, survey responses, customer feedback, and licensed editorial or social content searchable and analyzable alongside the rest of your Meltwater data.
New feature
Prompt Volumes
GenAI Lens