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Meltwater’s 2026 Mid-Year Release helps you move from reacting to proactively shaping your brand narrative with clarity and confidence. The result?  Your brand shows up the way you intend, everywhere it matters.

Mid-Year 2026 Product Release

Explore the latest Meltwater product updates, platform enhancements, and AI-powered features for media intelligence, social listening, influencer marketing...

Meltwater Product Updates | New Features & Enhancements

Bring Meltwater intelligence into AI assistants and MCP-compatible apps with Meltwater MCP tools. Teams can ask for cited insights, create reports, track alerts in real time, and save results for reuse, all grounded in governed Meltwater data and scoped to their permissions.

Refine your creator searches by specifying additional supported Klear platforms on which creators should have profiles. AI Discovery considers these profiles alongside your audience, creator, and content criteria when recommending creators, helping you build more targeted searches and find creators who better align with your campaign.

Include more social platforms in AI Discovery searches

Request one-time or recurring bulk exports of Explore+ saved searches directly through the Meltwater Insights API. This makes it easier to retrieve large datasets without paginating through results one page at a time and schedule recurring exports on your preferred cadence.

Export Explore+ saved searches through the Meltwater API

Connect GenAI Lens to your Google Analytics account to compare AI visibility with website performance. Track sessions referred by LLM platforms alongside transactions, revenue, and conversion rates, compare GA4 sessions with visibility trends over time, and see how AI referral traffic flows to specific website properties.

See what is trending across TikTok, X, Instagram, and News in one place with the new Overview tab in Monitor Trends Center. The tab brings together AI-powered insights, post volume metrics, and top signal cards, with date range, category, and location filters applied across every component.

Create and refine searches faster with an improved AI Search Assistant in Explore. The assistant now delivers faster responses, more proactive guidance, chat history, progress updates, action confirmations, query comparison, in-app feedback, and follow-up suggestions after saving, helping you move from an idea to a validated, reusable search in one connected workflow.

Analyze Unified Dashboards now include a rebuilt AI Positive & Negative Analysis widget, built on a new standardized framework for more consistent, reliable AI-generated insights. The widget automatically replaces the previous version, supports both Standard and Optimized searches, includes editable outputs, and returns insights in your selected application language.

Customize how media appears in Monitor Content Stream cards with Big Media, Small Media, and Text Only display modes. Choose the level of visual detail that fits your task, control media separately for news-sourced content, and keep your preferred Stream view across sessions or saved Monitor Views.

Build a single Unified Dashboard for Paid, Earned, and Owned reporting with Cross Channel widgets in Analyze. Add owned social performance directly alongside your other widgets, with page-level and post-level data in one widget, so metrics like Total Posts, Engagement Rate, and Net Fans stay in your main reporting view.

Bring GenAI Lens analytics into your own dashboards, BI tools, and automated reports with the Meltwater API. Fetch prompts and prompt folders, retrieve metric totals, view trends over time, and identify top terms for selected prompts so AI visibility data can fit into the reporting workflows you already use.

Upload first-party or licensed content into Explore via CSV. Meltwater automatically enriches uploaded content with metadata and AI, making internal communications, survey responses, customer feedback, and licensed editorial or social content searchable and analyzable alongside the rest of your Meltwater data.

Understand what people are asking AI tools with Prompt Volumes Beta in GenAI Lens. Powered by panel-based data from opted-in consumers, Prompt Volumes shows real AI search demand, helping you identify the questions, topics, and prompts driving AI search volume.

Find relevant creators faster with AI Discovery in Klear, now searching across Instagram and YouTube together. Describe your ideal creators in plain language, including brands, products, @mentions, or keywords, and review matching content alongside AI reasoning to evaluate campaign fit with more confidence.

Discover News Trends in Trends Center, now available in Monitor alongside existing trend sources. Use the same widgets, categories, and subcategories to understand which stories are shaping public conversation, spot emerging narratives, and access instant trend analysis without boolean setup.

Track how your brand appears in Microsoft Copilot with GenAI Lens, alongside the AI platforms you already monitor. View Copilot visibility, sentiment, and volume metrics in the same dashboard, with access to the web sources and citations behind each answer so you can better understand what informs AI-generated responses about your brand.

Analyze how a story started, spread, and evolved with Story Flow in Mira Studio. Ask in plain language to generate a structured, cited brief that shows the original source or trigger, key amplifiers, shifts in angle and sentiment, and whether the story is still gaining momentum.

Share AI-generated insights more easily with Branded Web Reports in Mira Studio. Publish any Mira Studio response as a professionally branded web page with your logo and brand colors, then share it with anyone using a link—no login required.

Get more relevant AI insights on the go with project selection in Mira on Mobile. Choose the brand, campaign, or topic you want to focus on before starting a conversation, so every response is tailored to the right project without needing to repeat context.

Get up and running faster with smarter Company and Industry Event Alerts in Alerts. Your brand, key competitors, and industry are automatically identified during setup, reducing manual configuration and helping you start monitoring important market developments with greater confidence.

Smarter Company and Industry Event Alerts

Create personalized creator communications more efficiently with new AI Outreach enhancements in Klear. Choose between AI-generated drafts or guided writing assistance, then use AI throughout your campaign conversations to produce more accurate, on-brand messages from initial outreach to follow-ups.

Find the right journalists and media outlets faster with the redesigned search experience in Media Relations. Search is now organized around Contacts, Sources, Topics, and AI Search, making it easier to discover relevant contacts, refine results, and navigate your outreach workflow with less effort.

Turn AI visibility insights into executive-ready reports with LLM Executive Reports in GenAI Lens. Generate shareable, narrative-driven summaries that highlight brand visibility, sentiment, competitive positioning, and actionable recommendations, making it easy for stakeholders to understand performance and prioritize next steps.

Create more effective prompts with AI Prompt Suggestions in Mira Studio. As you build a new prompt, AI analyzes your input and recommends ways to improve clarity and specificity, helping you generate more relevant outputs with less trial and error.

Benchmark brands, campaigns, and competitors more efficiently with Compare in Explore+. Analyze Optimized and Standard Searches side by side using consistent visualizations, then save, share, or export your comparisons to streamline recurring reporting and uncover insights faster.

Share insights more easily with new export options for Explore Analytics. Export Classic and Brand Analytics tabs to PowerPoint or add them directly to Google Slides, making it faster to create presentation-ready reports and collaborate with stakeholders using the tools they already use.

Analyze conversations with greater precision using new Unified Filter enhancements. Filter owned Facebook content by boosted posts to separate paid and organic performance, and instantly segment results with predefined Topic Filters, making it easier to explore trends and uncover insights without building complex Boolean searches.

Manage users more efficiently with new administrative enhancements. Assign multiple users to workspaces in a single action, export user lists for reporting and access reviews, and take advantage of new filtering, sorting, and license visibility tools to simplify account administration at scale.

Create and deliver newsletters more efficiently with new enhancements to Newsletters. Listen to AI-generated AudioCast summaries, customize automated delivery schedules with greater flexibility, and manage recipients more easily from a single view, helping you share timely insights with less administrative effort.

Benchmark your social performance alongside the competition with Competitive Benchmarking widgets in Analyze. Compare follower growth, engagement, and content performance across X, Instagram, and Facebook in the same dashboard as your paid, earned, and owned media, making it easier to spot trends and identify new opportunities.

Measure the impact of your outreach more easily with Pitch Tracking in Media Relations. Automatically identify likely media pickups, review and confirm earned coverage in one place, and reduce the manual effort required to attribute articles to your pitches and report on campaign performance.

Manage Facebook and Instagram connections more reliably with Meta Business Login. Connect accounts through your organization's Meta Business account instead of a personal login to eliminate recurring reauthentication, reduce disruptions from employee changes, and keep social monitoring running without interruption.

Meta Business Login for Facebook and Instagram Connections

Keep campaign reporting accurate with the ability to request verified YouTube metrics for live campaign posts in Klear. Recover first-party performance data after content is published, reducing reporting gaps and helping you measure campaign results with greater confidence.

Request Verified YouTube Metrics for Live Campaign Posts

Turn monitoring data into actionable insights faster with AI-powered analysis in Explore. Expand AI-generated insights to uncover supporting evidence and deeper context, then generate comprehensive reports with strategic recommendations to better understand trends, inform decisions, and share findings with stakeholders.

Dive deeper into your data with Exploratory Tabs in Explore. Turn any widget into a dedicated analysis tab with a single click, where automatically generated visualizations and contextual insights help you investigate trends, performance, and emerging patterns without building a new dashboard from scratch.

Detect emerging risks earlier with Telegram Monitoring in Explore. Powered by DarkOwl as a premium add-on, this capability brings curated Telegram data into your monitoring workflows, helping communications, security, and risk teams identify potential threats, coordinated campaigns, and harmful activity before they spread more broadly.

Telegram Monitoring for Threat Intelligence

Build more comprehensive media reporting with Broadcast Coverage in the Meltwater API. Access TV and radio content alongside news and social data through supported API endpoints, making it easier to create unified dashboards, automate reporting workflows, and analyze earned media performance across channels.

Find the right creators more efficiently with smarter multi-criteria search in Klear AI Discovery. AI Discovery now balances multiple search requirements—such as creator location, audience location, and interests—to deliver results that more accurately reflect your intent and reduce the need for repeated search refinements.

Smarter Multi-Criteria Search in AI Discovery

Understand global coverage faster with In-Stream Translations in Monitor. Instantly translate articles into your preferred language without leaving your content stream, helping you stay focused, analyze international media more efficiently, and gain insights without relying on external translation tools.

Navigate Explore+ more easily with a redesigned experience that brings searches, analytics, and comparisons into one unified workspace. A simplified navigation, centralized asset management, and support for comparing Optimized Searches help you work more efficiently and uncover insights faster.

Create dashboards faster by adding existing charts, KPIs, and widgets directly to Analyze dashboards. Reuse visualizations from supported Meltwater applications without rebuilding them, making it easier to bring insights together, streamline reporting, and maintain consistency across your dashboards.

Turn Mira Studio insights into presentation-ready reports in just a few clicks. Export AI-generated summaries and reports as branded PowerPoint presentations, helping you save time, maintain consistent branding, and share polished updates with stakeholders faster.

Build and manage dashboards more efficiently with new editing enhancements in Analyze. Drag and drop widgets to customize layouts, apply bulk actions to manage multiple dashboards at once, and use undo and redo to quickly reverse changes and experiment with confidence.

Turn GenAI Lens insights into action with AI Recommendations. Each week, GenAI Lens analyzes your brand's data and delivers tailored, AI-powered recommendations, helping you reduce manual analysis, uncover new opportunities, and make more informed decisions with confidence.

Refine your results with greater precision using new enhancements to Unified Filters. Exclude unwanted content directly from the filter panel and, for Media Relations users, filter coverage by saved Media Lists to better connect media outreach with monitoring and analysis.

Work more efficiently in Mira Studio with new productivity enhancements. Use Quick Actions to instantly add saved searches, filters, and prompts as you build prompts, and automate recurring workflows with Scheduled Prompts that deliver AI-generated insights directly to stakeholders.

New Mira Studio Productivity Enhancements

Stay connected to your media intelligence wherever you are with Mira on Mobile. Ask questions about your coverage, generate instant AI summaries, visualize trends, and explore follow-up insights—all from the Meltwater mobile app so you can stay informed and respond faster on the go.

Refine complex searches faster with AI Search Assistant in Explore and Explore+. Edit Advanced Searches directly within your workflow using AI-powered suggestions, making it easier to build, update, and optimize Boolean searches without leaving your analysis.

Reuse high-quality search inputs more easily with Optimized Search Inputs in Mira Studio. Add Optimized Searches to a Project's Additional Context so they're always available when prompting, helping you streamline workflows, improve consistency, and generate more relevant AI outputs.

Create more relevant media pitches in less time with AI Personalized Pitching in Media Relations. AI-generated drafts use a journalist's recent coverage and your previous outreach to help you personalize communications faster, improve efficiency, and stay in control of every message you send.

Manage all your media outreach from one streamlined workflow with Unified Outreach. Send personalized pitches or large-scale email campaigns, track replies, and measure performance in one place—making it easier to stay organized, prioritize follow-ups, and build stronger relationships with journalists.

Measure YouTube campaigns with greater confidence using verified, first-party data from YouTube's Creator Partnerships API. Richer creator insights across discovery, vetting, and campaign measurement help you evaluate audience quality, track performance, and make more informed influencer marketing decisions.

Stay on top of important conversations with AI Highlights in Every Mention Alerts. AI-generated summaries surface key insights like sentiment, topics, and mention volume at the top of each alert, helping you quickly prioritize what needs attention and respond with confidence.

Get started with GenAI Lens faster using a redesigned onboarding experience. A guided setup automatically generates relevant prompts, topics, and a tailored workspace based on your brand, helping you uncover AI insights sooner with less manual configuration.

Get instant context behind your dashboard data with AI Insights via Mira Companion. Instead of manually interpreting charts and metrics, Mira Companion generates clear, AI-powered explanations that help you quickly understand trends, uncover what's driving performance, and take action with confidence.

Klear's enhanced discovery engine helps you find more relevant creators faster. Expanded topic coverage, improved global data, and AI-generated creator summaries deliver more accurate search results, making it easier to identify the right creators for every campaign.

Mira Studio, your AI-powered teammate inside Meltwater, includes purpose-built Agents for industry roundups, news briefings, and coverage reports. Instead of structuring every report from scratch, you can use these Agents to generate consistent, objective-driven summaries based on your selected data. This helps you standardize reporting, reduce manual effort, and deliver clear, ready-to-share insights faster.

Mira Studio Agents for Roundups, Briefings, and Coverage Reports

Mira Companion now lets you generate a Unified Dashboard directly from a question or prompt — no manual setup required. Describe what you want to track, and Mira builds a ready-to-share dashboard instantly. This helps you move from insight to action faster, without the back-and-forth of configuring widgets or layouts from scratch.

The Most Frequent Topics widget now includes an AI-generated summary that explains the trends behind your data in plain language. Instead of interpreting topic volumes on your own, you get context and meaning directly on your dashboard — so you can understand not just what's happening, but why it matters. This makes it faster to extract insight and share findings without additional analysis.

AI Summary for the Most Frequent Topics Widget

Unified Filters now lets you filter results by tags your team has already applied across your searches. Whether you're narrowing down by campaign tags, action tags, or any other custom labels your team uses to organize content, you can quickly surface the most relevant results without rebuilding your search from scratch. This makes it easier to stay organized and move faster across the workflows your team has already set up.

Filter for Tagged Content in Unified Filters

Explore now supports Topics-based content collection for Facebook and Instagram, expanding your coverage across Meta platforms. You can surface relevant content from public Pages and creators without needing to track specific accounts, giving you a broader view of the conversations that matter to your brand. This helps you capture more of the social landscape and build a more complete picture of how your topics are being discussed.

Topics-Based Content Collection for Facebook and Instagram in Explore

Brand Sentiment is available in Explore, giving every team access to sentiment analysis across brands, products, and spokespeople. Powered by the Meltwater Knowledge Graph, it surfaces how your brand is perceived across news and social content — not just at the post level, but in the context that actually drives perception. This makes it easier to track reputation, identify risks, and report on brand health with confidence.

The Klear Chrome Extension now lets you save live Instagram Stories directly to your campaigns as you browse. You no longer need brand tags or authenticated influencers to capture Story content — so even untagged or unauthenticated posts can be added to your campaign record. This helps ensure complete campaign coverage without manual workarounds or missed content.

Save Instagram Stories from the Klear Chrome Extension

Journalist profile cards and full profiles now include an AI-generated relevance assessment that indicates how closely a journalist's coverage aligns with your recent outreach. Each assessment uses a clear label — Strong fit, Moderate fit, or Mismatch — along with a short explanation so you understand the reasoning at a glance. This helps you prioritize the right contacts faster and build more targeted, relevant media lists without manual research.

AI Relevance Assessment for Journalist Profiles

Trends Center now includes Instagram Trends alongside TikTok and X, giving you a single place to track and compare what's gaining momentum across all three platforms. You can analyze conversations, spot emerging topics, and understand how trends develop differently by channel — without switching between tools. This gives you a more complete view of the social landscape so you can act on trends while they're still building.

The Content Stream now includes AI Sorting, letting you surface the most relevant articles using natural language instead of manual filtering. Describe what you're looking for, and AI Sorting reorders your results instantly, bringing the most relevant content to the top. This helps you cut through high volumes of coverage and get to the stories that matter faster.

GenAI Lens lets you set geography at the prompt level, so you can analyze how AI models respond within specific markets. You can select a target country for each prompt, helping you compare regional differences and tailor monitoring to priority audiences. This gives you more precise insight into how narratives vary across geographies.

You can also organize prompts using labels to group related analyses by campaign, topic, or objective. Labels make it easier to manage large prompt libraries, streamline reporting, and keep LLM monitoring structured and scalable.

GenAI Lens Prompt-Level Geography & Labels

Automated Newsletters can include AI-generated overviews to summarize your media coverage automatically. Instead of writing summaries manually, you can enable AI to generate clear, concise recaps for each send or section. This helps you save time, keep stakeholders informed, and deliver consistent reporting without extra effort.

AI-Generated Overviews for Automated Newsletters

Klear, Meltwater’s influencer marketing platform, includes an AI Assistant to help you plan, execute, and analyze campaigns more efficiently. You can generate campaign briefs, identify relevant creators, draft outreach, and summarize performance using guided AI prompts. This helps you reduce manual work, move faster from strategy to activation, and make more informed influencer marketing decisions.

GenAI Lens lets you click on any data point, entity, or link within a chart to see what’s driving the trend. You can view which AI models mentioned the topic, read the full AI-generated responses, and analyze visibility scores by model—all within the same view. This helps you move from high-level trends to the underlying AI narratives in one click, so you can validate insights and make more confident decisions.

You can open any X (formerly Twitter) trend from Trends Center directly in Explore. The trend automatically becomes a search, so you can examine it beyond the Trends Center view using Explore’s full capabilities, visualize it in Analyze dashboards, and follow the live stream in Monitor. This makes it easier to move from identifying a trend to deeper insight and ongoing monitoring.

Explore for Media Intelligence highlights the PR metrics you use most—Reach, Social Echo, and Advertising Value Equivalency (AVE)—directly in the Overview tab. You can quickly understand the scale, amplification, and estimated value of your media coverage at a glance. This helps you measure impact clearly and report results using familiar industry standards.

Core PR Reporting Metrics, Front and Center in Explore

Klear, Meltwater’s influencer marketing platform, supports AI Discovery searches in multiple languages. You can enter prompts in your preferred language and receive influencer results, summaries, and AI reasoning in that same language. This helps you run regional and global influencer campaigns with greater clarity, reduce translation friction, and maintain context from search to shortlist.

Influencer Marketing Multilingual AI Discovery

Meltwater is part of Reddit’s Official Data Partner program, providing direct access to conversations across more than 100,000 Reddit communities. This partnership strengthens data reliability and ensures continued visibility into authentic, community-driven discussions. You can confidently monitor Reddit as part of your broader media and social listening strategy, with trusted access to one of the internet’s most influential platforms.

Meltwater expands measurement across blogs, forums, podcasts, and social content with standardized Reach, Estimated Views, and Earned Media Value metrics. You can benchmark performance more consistently, quantify impact across more sources, and uncover high-impact exposure that was previously harder to measure. This gives you stronger cross-channel visibility and clearer proof of earned media performance.

Expanded Reach & Earned Media Value Across More Content Sources

You can adjust or create Brand and Influencer Personas directly from an influencer’s profile while reviewing them in Klear. Instead of leaving discovery to update settings, you can refine how AI evaluates fit in real time. This keeps your search aligned with your goals and reduces workflow interruptions.

In-Profile AI Personalization Updates for Influencer Marketing

Klear, Meltwater’s influencer marketing platform, lets you sort AI Discovery results by relevance and key performance signals. You can prioritize creators based on influence score, engagement rate, or follower count to match your campaign goals. This gives you more control over evaluation and helps you shortlist creators faster.

Influencer Discovery Sorting Enhancements

You can tag individual influencer posts within a Klear campaign to organize content by theme, format, or performance. Tags make it easier to analyze what’s driving engagement, compare results, and report on campaign outcomes. This gives you clearer insight into which content strategies are delivering impact.

Klear, Meltwater’s influencer marketing platform, includes an AI Discovery Assistant to help you find the right creators faster. Instead of manually refining filters, you can describe your campaign in plain language and receive guided questions and tailored recommendations. This helps you narrow your search, surface better-fit influencers, and move from discovery to shortlist more efficiently.

The AI Search Assistant, the assistant that helps you refine Boolean searches using natural language and guided suggestions, can be used for keyword searches with Mira Companion. Open directly within your Explore analytics view to edit keyword searches without leaving your workflow. This makes it easier to surface relevant results, adapt quickly, and strengthen your monitoring strategy.

Unified Dashboards in Meltwater’s Analyze product can be scheduled to automatically share as PDF or PowerPoint reports on a recurring basis. You can choose recipients, set delivery frequency, and ensure the right stakeholders receive updates without manual exports. This makes your dashboards easier to distribute, keeps teams aligned, and helps insights reach decision-makers consistently.

Contact Search now does a better job interpreting what you’re looking for, helping surface relevant journalists even when you start with broader terms like beats, publications, or topics. This makes it easier to find the right contacts faster, with less manual filtering as you build and refine lists.

Media Relations Contact Search Improvements

Explore now adds richer AI-powered context to analysis, making key themes, trends, and drivers easier to understand within your results. Expanded summaries and improved detail help you interpret coverage, sentiment, and emerging narratives with more clarity.

Updates to AI-Powered Insights in Explore

You can now quickly find missing journalist contact details directly from Media Relations, without leaving your pitching workflow. This helps you move faster when building lists, reduce manual research, and reach the right contacts with more confidence. It’s a simpler way to keep momentum when timing matters.

You can now include your brand and competitors directly in GenAI Lens analysis, giving you more control over how AI-generated narratives are evaluated. This brings broader visibility into AI-driven benchmarking, even when your brand isn’t surfaced among top results. It’s a clearer way to compare performance and track impact across evolving AI outputs.

Your newsletter drafts are now saved automatically as you work, reducing the risk of losing progress during editing. This helps you focus on refining content and messaging without worrying about interruptions or rework.

You can now use AI Sort to quickly organize articles when building newsletters, helping you surface the most relevant content with less manual effort. This makes it easier to scan large volumes of coverage, prioritize what matters, and move from curation to publishing faster.

You can now analyze sentiment directly in GenAI Lens to understand how AI-generated content is framing your brand. This helps you quickly identify positive and negative drivers, assess reputational risk, and validate whether your messaging is resonating. It’s a straightforward way to add emotional context to AI narratives without changing workflows.

You’ll now receive Spike and Sentiment Shift Alerts automatically for the searches you view most often, helping you stay aware of meaningful shifts in coverage or sentiment without any setup. This makes it easier to catch important changes as they happen and stay informed at the right moment.

Alerts: Automatic Opt-In for Spike and Sentiment Shift Alerts

A new Owned Account Filter experience is now available in Explore, Monitor, and Analyze through Unified Filters. This update makes it easy for teams to focus on content from their connected social profiles without using Boolean operators. By unifying this filter across products, users get a consistent way to isolate owned activity, streamline reporting, and compare performance across channels with greater clarity.

Unified Filters update in Analyze, Explore, and Monitor

In Analyze, Unified Dashboards now give teams more flexibility to control how each input is visually represented. With expanded color customization options, teams can fine-tune input colors to improve clarity, readability, and contrast across reports. This added control makes it easier to scan complex dashboards and choose color treatments that best fit different audiences and reporting needs.

Color Customization in Unified Dashboards

AI Outreach helps you create personalized, relevant first messages for influencer outreach without starting from scratch. When you want to reach out to an influencer Klear uses your AI Personalization settings to shape the message to your brand voice, then layers in the creator’s unique context.

AI Outreach Messaging for Influencer Marketing

AI Discovery is a smarter, faster way to discover relevant influencers using natural language and AI matching — no keyword brainstorming required.

Instead of searching manually, simply describe your campaign in your own words or upload a campaign brief. Klear’s AI will analyze your input and automatically generate a personalized list of influencers, each one paired with a short explanation of why they’re a good fit.

We’ve added a Coverage Report Template to the Unified Dashboards template library — making it easier than ever to create polished, visually compelling reports that highlight your media coverage.

New Coverage Report Template in Unified Dashboards

You can now view your full prompt history on a dedicated page. This makes it easier to scroll through, search, and filter past prompts — especially if you use Meltwater’s AI features frequently.

You can now view and manage all your Meltwater Projects in a centralized, full-page table in Mira. This makes it easy to see important details at a glance — like who owns a Project, how it's being used, and what settings are applied — so you can stay organized and take action faster.

Unified Dashboards now features the same unified filtering experience used across the Meltwater platform. This creates a more connected workflow — letting you apply familiar filters, categories, and saved filter sets across products for a consistent, streamlined path from discovery to insight.

Analyze: Unified Filters in Unified Dashboards

You can now open saved advanced searches directly in the AI Search Assistant with one click. This creates a faster path to refining your queries using AI-supported suggestions, making it easier to improve accuracy and uncover stronger results.

Explore: Open Saved Searches in AI Search Assistant

GenAI Lens now includes a Benchmarking view that helps you see how your brand and key entities appear across multiple AI models. With scoring metrics and visual comparisons, you can quickly understand your position in the broader landscape and identify where conversations are gaining or losing momentum.

Unified Profiles now include a simple way to switch between All, News, and Social content, giving you a clearer view of a journalist or source’s activity. This update makes it easier to review their recent work across channels and prepare more informed, relevant outreach.


Media Relations: Social Content in Unified Profiles

Outreach Analytics now displays Source and Location details for recipients directly in the results view. This added context helps you understand who you reached and where they’re based without opening individual profiles, making performance review faster and clearer.

Media Relations: Source & Location in Outreach Analytics

Monitor now uses the unified filtering experience shared across Explore and Unified Dashboards. With one consistent system for filtering content and reusing saved filter sets, it’s easier to move between products and maintain continuity in your analysis.

As your team creates more prompts in GenAI Lens, staying organized becomes essential. Prompt Management gives you a simple way to structure, edit, and maintain your prompts as your AI workflows grow.

With new folder organization, bulk actions, and clear “Created By” visibility, you can group related prompts, update several at once, and quickly understand who built what. This helps you keep your workspace tidy, ensure teams use consistent prompts, and make collaboration easier across campaigns and reports.

Prompt Management Workspace in GenAI Lens

As more teams adopt GenAI Lens, managing access becomes essential. Updated User Governance lets you choose who can view, edit, or manage prompts, giving you clearer control over your workspace.

With flexible access levels, you can protect high-value prompts while still allowing broader teams to explore and collaborate. It’s an easy way to keep your workflows consistent, secure, and aligned as usage grows.

You can now upload your own files directly into the Meltwater Agent in Microsoft Teams. The Agent will use the content in your PDFs, presentations, spreadsheets, images, and other documents to deliver more accurate and relevant responses.

This update helps you ground every prompt in your brand, campaign, or project materials — so the insights, summaries, and recommendations you receive reflect your real work instead of generic inputs. It’s a simple way to speed up workflows and get more tailored results without switching tools.

Meltwater Agent for Microsoft Copilot: File Uploads

Mira, Meltwater’s AI assistant for media and consumer insights, now includes a simple Calendar picker to help you set date ranges instantly. Click the Calendar icon in the prompt box to choose periods like Last 7 days, Last 30 days, This month, or a custom range — no manual typing needed.

This makes it even easier to ask Mira for time-specific analysis and quickly explore how conversations, coverage, or trends evolve across any period you choose.

Mira Studio: Select date ranges with the Calendar Icon

AI-Generated Summaries bring Meltwater’s real-time intelligence to life. As you explore your data in GenAI Lens, summaries automatically interpret trends, patterns, and key shifts — updating instantly when you change prompts or filters. This gives teams a faster, clearer understanding of what’s driving conversations, helping them turn insights into strategy and stay ahead of competitors.

Generative AI learns from the same online content shaping public conversation — from breaking news to social posts. But until now, it’s been hard to see who’s behind those stories.

The new Sources & Journalists view in GenAI Lens changes that. Found in the Sources & Journalists tab, it reveals which reporters and outlets most influence AI-generated responses on the topics you’re researching. It helps you understand who drives the narrative and turn that awareness into smarter, more strategic outreach.

Find Sources & Journalists with GenAI Lens

You can now create, manage, and reference Projects directly within Microsoft Teams and Copilot. Projects save your campaign, brand, or client context — such as competitors and goals — so the Meltwater Agent for Microsoft can automatically apply that knowledge to every prompt. This keeps your work consistent, saves time, and delivers more relevant insights across every task.


Projects in Teams and Copilot with Meltwater Agent for Microsoft

You can now bring Meltwater’s media intelligence directly into Microsoft 365. The new integration lets you access real-time insights, ask natural-language questions, and surface meaningful intelligence — all without leaving Copilot Chat, Word, Excel, PowerPoint, or Teams. Draft briefs, enrich presentations, and analyze campaign data faster with trusted Meltwater insights right where you work.

Meltwater Agent in Microsoft Copilot and Office Apps

You’ll now see a cleaner, more streamlined Tags view in Monitor. This makes it faster to review coverage, campaign performance, or topics organized by your tags.

You can now edit templates and select content from a single page, making it faster to create and send newsletters. Plus, the Meltwater Chrome Extension lets you add articles directly to your newsletters as you browse — helping you capture and share timely coverage without leaving the page

Streamlined workflow and Chrome Extension integration in Newsletters

You can now filter by Podcaster in Media Relations Search to quickly find and connect with podcast hosts. This new role filter helps you identify influential voices and build more focused media lists as podcasts continue to grow in reach and impact.

You can now see AI-Suggested Contacts directly in Outreach, giving you intelligent journalist recommendations as you write your pitch. Combined with the new three-step Outreach Builder, this update makes your workflow simpler and more effective — so you spend less time building lists and more time connecting with the right journalists.

Automate influencer marketing reporting and keep your team informed with ease. Klear users can now schedule single or combined campaign reports to send automatically (weekly, bi-weekly, or monthly) so insights stay current without manual effort. This helps influencer and brand teams stay aligned on performance and make data-driven decisions faster.

Improved AI Personalization Setup in Klear

We’ve made setting up Projects in Mira Studio faster and more intuitive with structured Project Instructions. Instead of a single text box, you’ll now complete guided fields—like Objective, Key Topics, and Target Regions—to capture the right details in the right place. You can also generate AI-powered wording suggestions based on what you’ve entered so far. This update improves clarity, speeds up setup, and ensures more consistent, relevant insights that are easy to replicate across topics, clients, and campaigns.

Faster, Smarter Project Setup in Mira Studio

Creating Newsletters in Meltwater is now faster and smoother with three key updates. Add multiple articles at once using the new Bulk Add feature. Persistent Scrolling keeps your place when switching between sections, so your article stream stays exactly where you left it, making it easier to find and add content without starting over. Plus, you can now include Explore+ Optimized and Standard Searches in your Newsletters, expanding your options for curating the most relevant content.

Bulk Add, Persistent Scrolling, & Adding Explore+ Searches in Newsletters

We’ve introduced three updates to make alerts more actionable. Investigate alerts directly in Mira Studio to uncover key drivers, outlets, and context behind changes. Preview spike history charts to gauge whether shifts are meaningful or routine. And with AI-generated subject lines, Sentiment Shift alerts now highlight the reason for change upfront—helping teams triage more quickly without needing to open each alert.

We’ve enhanced the Monitor tab to give you deeper engagement context on content from YouTube, Reddit, and X (formerly Twitter)—all in one view. Now, you can explore full conversation threads and key engagement metrics without leaving your workflow.

We’ve upgraded Klear’s Brand Safety feature with advanced AI analysis that understands how influencers talk about topics—not just what they say. This update gives you a clearer, more contextual view of influencer content so you can confidently assess potential risks before starting a partnership.

 In October, we revamped the Media Relations Landing Page. Now, we’ve added the Optimize Media Lists panel, completing the personalized Media Relations homepage experience.

Easily assess the overall health of your media contact lists in a dashboard that highlights Engaged, Unengaged, and Unsubscribed contacts—so you can take smart, targeted actions to improve outreach.

Media List Optimization on the Media Relations Homepage

Monitor now tracks two new generative AI sources—Google AI Overview and Google AI Mode—bringing Meltwater’s total coverage to nine major Large Language Models. This expansion provides deeper visibility into how your brand, competitors, and key topics appear across AI-generated content from one of the world’s most influential platforms.

Analyze now includes 20 new LinkedIn Paid widgets, allowing you to view paid, earned, and owned performance data together in one unified dashboard. This addition joins Meta Paid and TikTok Paid, giving brands and agencies a more complete view of cross-channel campaign performance.

With LinkedIn Paid, teams can measure the impact of advertising campaigns directly alongside broader marketing metrics—tracking actions like leads, job applications, and event registrations, as well as core ad metrics such as impressions, engagement, clicks, and CTR. More LinkedIn Paid widgets will be added in future updates.

LinkedIn Paid Analytics in Unified Dashboards

Klear now supports discovering and evaluating Snapchat influencers directly within the platform. You can identify creators who align with your brand, review verified performance data like reach, engagement, and audience demographics, and preview top-performing Stories and Spotlight posts—all in one place.

Contact Update Alerts have been upgraded with flexible customization options that make it easier to stay current when journalist details change—like job moves, new roles, beats, or contact information.

Teams can now tailor alert frequency (daily, weekly, biweekly, or monthly) and choose preferred delivery channels, including email, in-app notifications, Slack, or Microsoft Teams. A centralized dashboard displays detailed change summaries, affected contacts, and impacted lists, with tools to search, filter, and take bulk actions.

The Mentions Trend widget in Explore now includes forecasting, showing predicted mention volumes for the next two days based on historical data patterns. This enhancement helps users move from reacting to anticipating, making it easier to spot early signals and plan proactive responses.

With forecasts, you can detect emerging trends before they peak, identify potential crises while there’s still time to respond, and prioritize monitoring on what’s likely to matter most in the days ahead. 

You can now generate an Impact Report in Mira Studio using any article, whether or not it’s already tracked in Meltwater. The new workflow automatically detects untracked content, prompts you to add it, and guides you through each step before generating the report.

This update removes the need to prepare content in advance, making it faster and easier to analyze earned media impact from any source, all within Mira Studio.

The new Klear Chrome Extension lets users access influencer data directly while browsing Instagram, YouTube, TikTok, Facebook, or X—without leaving the page. It integrates seamlessly into existing workflows, allowing you to discover, vet, and engage with creators in real time.

With key metrics visible in your browser, AI-powered summaries for quick fit assessments, and one-click actions to tag, add to campaigns, or contact creators, the extension removes workflow interruptions and makes influencer discovery faster, smarter, and easier to act on.

Meltwater journalist profiles now include concise AI-generated bios that summarize who a journalist is, what they cover, and how they approach their reporting. Each bio highlights their role and outlet, recent topics and industries they write about, and the typical angles or perspectives in their coverage—drawn directly from their latest work for greater accuracy.

This update saves time by surfacing key details in one place, improves targeting by helping identify the right journalists for each pitch, and strengthens outreach with more personalized, relevant engagement.

When reviewing U.S.-based Radio Broadcast content in Explore, users now see weekly cumulative Reach values—where available—sourced directly from Nielsen. Reach reflects the number of unique listeners who tuned in to a specific station or program for at least five minutes during a given period.

This enhancement helps teams better understand audience impact, prioritize clips by Reach to focus on high-exposure mentions, and close reporting gaps by extending audience metrics beyond TV to include radio coverage. 

A new trend chart in the Top Tracks tab reveals how each audio track is performing, showing whether it’s rising, peaking, or fading based on usage and engagement data. Instead of only viewing the most popular sounds at a given moment, users can now track how trends evolve to inform creative and campaign decisions.

For marketing and communications teams, this update helps brands stay current in fast-moving TikTok conversations, create smarter content with trending audio that drives visibility, and strengthen brand personality through culturally relevant sound choices.

Following recent updates to YouTube Monitoring, Meltwater now offers expanded YouTube analytics directly within Explore+ and Unified Dashboards in Analyze. Users can view YouTube data alongside other social and media channels for a complete view of brand performance.

These enhancements remove data silos, streamline reporting, and enable smarter campaign decisions by consolidating cross-channel metrics into a single, unified experience.

The new Media Relations landing page introduces a smarter, more efficient way to manage outreach. Users now see a dashboard with recent performance metrics like open rates and clicks, AI-powered journalist recommendations based on coverage relevance, and quick access to key tools, including outreach creation and media list management.

The redesigned experience helps PR professionals work faster and more strategically, putting critical insights and actions front and center while reducing manual effort. This update marks the next step in transforming Media Relations into a more intuitive, AI-driven workspace built around how you work.

Explore now features a refreshed Filter experience, rolled out to all users for faster, more intuitive search refinement. Alongside this release are four new updates designed to enhance flexibility, control, and insight across Explore and Explore+.

Author Lists now support six content sources — X, TikTok, Instagram, Online News, Blogs, and Forums — expanding from the previous two. Users can manage a single, unified list across Explore and Explore+, reuse lists for consistency, and instantly convert them into Optimized Searches in Explore+ for faster discovery.

Alle Updates

Send PR Assistant Generated Copy to Outreach

Compare Sponsored vs. Organic Performance

Workspace Organization in Media Relations