Alle Updates
Enhancement
Official Reddit Data Partnership
Meltwater is part of Reddit’s Official Data Partner program, providing direct access to conversations across more than 100,000 Reddit communities. This partnership strengthens data reliability and ensures continued visibility into authentic, community-driven discussions. You can confidently monitor Reddit as part of your broader media and social listening strategy, with trusted access to one of the internet’s most influential platforms.
Enhancement
Expanded Reach & Earned Media Value Across More Content Sources
Meltwater expands measurement across blogs, forums, podcasts, and social content with standardized Reach, Estimated Views, and Earned Media Value metrics. You can benchmark performance more consistently, quantify impact across more sources, and uncover high-impact exposure that was previously harder to measure. This gives you stronger cross-channel visibility and clearer proof of earned media performance.
Enhancement
In-Profile AI Personalization Updates for Influencer Marketing
You can adjust or create Brand and Influencer Personas directly from an influencer’s profile while reviewing them in Klear. Instead of leaving discovery to update settings, you can refine how AI evaluates fit in real time. This keeps your search aligned with your goals and reduces workflow interruptions.
Enhancement
Influencer Discovery Sorting Enhancements
Klear, Meltwater’s influencer marketing platform, lets you sort AI Discovery results by relevance and key performance signals. You can prioritize creators based on influence score, engagement rate, or follower count to match your campaign goals. This gives you more control over evaluation and helps you shortlist creators faster.
Enhancement
Influencer Marketing Post Tags
You can tag individual influencer posts within a Klear campaign to organize content by theme, format, or performance. Tags make it easier to analyze what’s driving engagement, compare results, and report on campaign outcomes. This gives you clearer insight into which content strategies are delivering impact.
Enhancement
Influencer Discovery AI Assistant
Klear, Meltwater’s influencer marketing platform, includes an AI Discovery Assistant to help you find the right creators faster. Instead of manually refining filters, you can describe your campaign in plain language and receive guided questions and tailored recommendations. This helps you narrow your search, surface better-fit influencers, and move from discovery to shortlist more efficiently.
Enhancement
AI Search Assistant Enhancements
The AI Search Assistant, the assistant that helps you refine Boolean searches using natural language and guided suggestions, can be used for keyword searches with Mira Companion. Open directly within your Explore analytics view to edit keyword searches without leaving your workflow. This makes it easier to surface relevant results, adapt quickly, and strengthen your monitoring strategy.
Enhancement
Scheduled Sharing for Unified Dashboards
Unified Dashboards in Meltwater’s Analyze product can be scheduled to automatically share as PDF or PowerPoint reports on a recurring basis. You can choose recipients, set delivery frequency, and ensure the right stakeholders receive updates without manual exports. This makes your dashboards easier to distribute, keeps teams aligned, and helps insights reach decision-makers consistently.
Enhancement
Media Relations Contact Search Improvements
Contact Search now does a better job interpreting what you’re looking for, helping surface relevant journalists even when you start with broader terms like beats, publications, or topics. This makes it easier to find the right contacts faster, with less manual filtering as you build and refine lists.
Enhancement
Updates to AI-Powered Insights in Explore
Explore now adds richer AI-powered context to analysis, making key themes, trends, and drivers easier to understand within your results. Expanded summaries and improved detail help you interpret coverage, sentiment, and emerging narratives with more clarity.
Enhancement
Media Relations Instant Contact Lookup
You can now quickly find missing journalist contact details directly from Media Relations, without leaving your pitching workflow. This helps you move faster when building lists, reduce manual research, and reach the right contacts with more confidence. It’s a simpler way to keep momentum when timing matters.
Enhancement
Brand Setup and Analysis in GenAI Lens
You can now include your brand and competitors directly in GenAI Lens analysis, giving you more control over how AI-generated narratives are evaluated. This brings broader visibility into AI-driven benchmarking, even when your brand isn’t surfaced among top results. It’s a clearer way to compare performance and track impact across evolving AI outputs.