Alle Updates
Enhancement
Brand Sentiment for Explore
Brand Sentiment is available in Explore, giving every team access to sentiment analysis across brands, products, and spokespeople. Powered by the Meltwater Knowledge Graph, it surfaces how your brand is perceived across news and social content — not just at the post level, but in the context that actually drives perception. This makes it easier to track reputation, identify risks, and report on brand health with confidence.
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Save Instagram Stories from the Klear Chrome Extension
The Klear Chrome Extension now lets you save live Instagram Stories directly to your campaigns as you browse. You no longer need brand tags or authenticated influencers to capture Story content — so even untagged or unauthenticated posts can be added to your campaign record. This helps ensure complete campaign coverage without manual workarounds or missed content.
Enhancement
AI Relevance Assessment for Journalist Profiles
Journalist profile cards and full profiles now include an AI-generated relevance assessment that indicates how closely a journalist's coverage aligns with your recent outreach. Each assessment uses a clear label — Strong fit, Moderate fit, or Mismatch — along with a short explanation so you understand the reasoning at a glance. This helps you prioritize the right contacts faster and build more targeted, relevant media lists without manual research.
New feature
Instagram Trends in Trends Center
Trends Center now includes Instagram Trends alongside TikTok and X, giving you a single place to track and compare what's gaining momentum across all three platforms. You can analyze conversations, spot emerging topics, and understand how trends develop differently by channel — without switching between tools. This gives you a more complete view of the social landscape so you can act on trends while they're still building.
Enhancement
AI Sorting in Content Stream
The Content Stream now includes AI Sorting, letting you surface the most relevant articles using natural language instead of manual filtering. Describe what you're looking for, and AI Sorting reorders your results instantly, bringing the most relevant content to the top. This helps you cut through high volumes of coverage and get to the stories that matter faster.
Enhancement
GenAI Lens Prompt-Level Geography & Labels
GenAI Lens lets you set geography at the prompt level, so you can analyze how AI models respond within specific markets. You can select a target country for each prompt, helping you compare regional differences and tailor monitoring to priority audiences. This gives you more precise insight into how narratives vary across geographies. You can also organize prompts using labels to group related analyses by campaign, topic, or objective. Labels make it easier to manage large prompt libraries, streamline reporting, and keep LLM monitoring structured and scalable.
Enhancement
AI-Generated Overviews for Automated Newsletters
Automated Newsletters can include AI-generated overviews to summarize your media coverage automatically. Instead of writing summaries manually, you can enable AI to generate clear, concise recaps for each send or section. This helps you save time, keep stakeholders informed, and deliver consistent reporting without extra effort.
New feature
Influencer Marketing AI Assistant
Klear, Meltwater’s influencer marketing platform, includes an AI Assistant to help you plan, execute, and analyze campaigns more efficiently. You can generate campaign briefs, identify relevant creators, draft outreach, and summarize performance using guided AI prompts. This helps you reduce manual work, move faster from strategy to activation, and make more informed influencer marketing decisions.
Enhancement
Chart Drill-Downs in GenAI Lens
GenAI Lens lets you click on any data point, entity, or link within a chart to see what’s driving the trend. You can view which AI models mentioned the topic, read the full AI-generated responses, and analyze visibility scores by model—all within the same view. This helps you move from high-level trends to the underlying AI narratives in one click, so you can validate insights and make more confident decisions.
Enhancement
Open X Trends in Explore
You can open any X (formerly Twitter) trend from Trends Center directly in Explore. The trend automatically becomes a search, so you can examine it beyond the Trends Center view using Explore’s full capabilities, visualize it in Analyze dashboards, and follow the live stream in Monitor. This makes it easier to move from identifying a trend to deeper insight and ongoing monitoring.
Enhancement
Core PR Reporting Metrics, Front and Center in Explore
Explore for Media Intelligence highlights the PR metrics you use most—Reach, Social Echo, and Advertising Value Equivalency (AVE)—directly in the Overview tab. You can quickly understand the scale, amplification, and estimated value of your media coverage at a glance. This helps you measure impact clearly and report results using familiar industry standards.
Enhancement
Influencer Marketing Multilingual AI Discovery
Klear, Meltwater’s influencer marketing platform, supports AI Discovery searches in multiple languages. You can enter prompts in your preferred language and receive influencer results, summaries, and AI reasoning in that same language. This helps you run regional and global influencer campaigns with greater clarity, reduce translation friction, and maintain context from search to shortlist.