Alle Updates
New feature
AI Personalized Pitching
Create more relevant media pitches in less time with AI Personalized Pitching in Media Relations. AI-generated drafts use a journalist's recent coverage and your previous outreach to help you personalize communications faster, improve efficiency, and stay in control of every message you send.
New feature
Unified Outreach Experience
Manage all your media outreach from one streamlined workflow with Unified Outreach. Send personalized pitches or large-scale email campaigns, track replies, and measure performance in one place—making it easier to stay organized, prioritize follow-ups, and build stronger relationships with journalists.
Enhancement
Verified YouTube Data
Measure YouTube campaigns with greater confidence using verified, first-party data from YouTube's Creator Partnerships API. Richer creator insights across discovery, vetting, and campaign measurement help you evaluate audience quality, track performance, and make more informed influencer marketing decisions.
Enhancement
AI Highlights in Every Mention Alerts
Stay on top of important conversations with AI Highlights in Every Mention Alerts. AI-generated summaries surface key insights like sentiment, topics, and mention volume at the top of each alert, helping you quickly prioritize what needs attention and respond with confidence.
Enhancement
Enhanced Onboarding
Get started with GenAI Lens faster using a redesigned onboarding experience. A guided setup automatically generates relevant prompts, topics, and a tailored workspace based on your brand, helping you uncover AI insights sooner with less manual configuration.
New feature
AI Insights via Mira Companion
Get instant context behind your dashboard data with AI Insights via Mira Companion. Instead of manually interpreting charts and metrics, Mira Companion generates clear, AI-powered explanations that help you quickly understand trends, uncover what's driving performance, and take action with confidence.
Enhancement
Smarter Data for Better Discovery
Klear's enhanced discovery engine helps you find more relevant creators faster. Expanded topic coverage, improved global data, and AI-generated creator summaries deliver more accurate search results, making it easier to identify the right creators for every campaign.
New feature
Mira Studio Agents for Roundups, Briefings, and Coverage Reports
Mira Studio, your AI-powered teammate inside Meltwater, includes purpose-built Agents for industry roundups, news briefings, and coverage reports. Instead of structuring every report from scratch, you can use these Agents to generate consistent, objective-driven summaries based on your selected data. This helps you standardize reporting, reduce manual effort, and deliver clear, ready-to-share insights faster.
Enhancement
Create a Dashboard with Mira Companion
Mira Companion now lets you generate a Unified Dashboard directly from a question or prompt — no manual setup required. Describe what you want to track, and Mira builds a ready-to-share dashboard instantly. This helps you move from insight to action faster, without the back-and-forth of configuring widgets or layouts from scratch.
Enhancement
AI Summary for the Most Frequent Topics Widget
The Most Frequent Topics widget now includes an AI-generated summary that explains the trends behind your data in plain language. Instead of interpreting topic volumes on your own, you get context and meaning directly on your dashboard — so you can understand not just what's happening, but why it matters. This makes it faster to extract insight and share findings without additional analysis.
Enhancements
Filter for Tagged Content in Unified Filters
Unified Filters now lets you filter results by tags your team has already applied across your searches. Whether you're narrowing down by campaign tags, action tags, or any other custom labels your team uses to organize content, you can quickly surface the most relevant results without rebuilding your search from scratch. This makes it easier to stay organized and move faster across the workflows your team has already set up.
Enhancement
Topics-Based Content Collection for Facebook and Instagram in Explore
Explore now supports Topics-based content collection for Facebook and Instagram, expanding your coverage across Meta platforms. You can surface relevant content from public Pages and creators without needing to track specific accounts, giving you a broader view of the conversations that matter to your brand. This helps you capture more of the social landscape and build a more complete picture of how your topics are being discussed.