Alle Updates
Enhancement
Landing Page Revamp
The new Media Relations landing page introduces a smarter, more efficient way to manage outreach. Users now see a dashboard with recent performance metrics like open rates and clicks, AI-powered journalist recommendations based on coverage relevance, and quick access to key tools, including outreach creation and media list management. The redesigned experience helps PR professionals work faster and more strategically, putting critical insights and actions front and center while reducing manual effort. This update marks the next step in transforming Media Relations into a more intuitive, AI-driven workspace built around how you work.
Enhancement
Completed New Filtering Roll Out + Four Additional Updates
Explore now features a refreshed Filter experience, rolled out to all users for faster, more intuitive search refinement. Alongside this release are four new updates designed to enhance flexibility, control, and insight across Explore and Explore+. Author Lists now support six content sources — X, TikTok, Instagram, Online News, Blogs, and Forums — expanding from the previous two. Users can manage a single, unified list across Explore and Explore+, reuse lists for consistency, and instantly convert them into Optimized Searches in Explore+ for faster discovery. A new AVE Visibility Toggle gives administrators control over whether Advertising Value Equivalency metrics appear in articles, helping teams align Meltwater’s reporting with their own measurement standards. When filtering, document counts now appear next to each filter option, showing how many results match before you apply changes. Finally, a new Custom Category Editor lets users create and refine categories directly within the filter toolbar, streamlining workflows and making content organization more efficient.
Enhancement
Thread-Canvas Toggle
Mira Studio now includes a Thread–Canvas toggle, giving users control over how they view and edit AI-generated responses. Switch between Canvas view for focused editing and Threaded view for a full-screen workspace that supports actions and smooth conversation flow. The toggle appears directly in the prompt bar, making it easy to choose the layout that fits your workflow at any point in content creation or response editing.
New Feature
Unified Dashboards – One View for Earned, Owned & Paid
The new Unified Dashboards experience unites earned, owned, and paid media in a single view for total brand performance. Customers can jumpstart reporting with new templates and widgets, customize layouts to tell their story, and use AI-assisted widgets to surface the “why” behind the data. It’s all designed to help PR & marketing act faster and smarter.
Enhancement
Mira Studio: Projects and Access Permissions
Mira Studio now includes Projects, letting you save and reuse context so every session starts with the right details. Users can organize work by campaign or team, keep goals and tone consistent, and get smarter, more relevant results. New access permissions add control and flexibility, allowing admins to manage who can view or collaborate—private, workspace, or company-wide—making it easier to scale Mira Studio securely across teams.
New feature
Author Segments
Author Segments is a powerful audience segmentation tool that helps you understand who’s engaging with your brand and how to reach them more effectively. Users can analyze social authors by interests, demographics, and behaviors to see which groups are driving key conversations. This enables smarter targeting, better content resonance, and improved ROI through more personalized audience strategies.
Enhancement
TikTok Comment Tracking in Explore
You can now track and analyze TikTok comments directly in Explore for deeper insight into audience conversations. Users can monitor comment-level activity in real time, search and report on engagement within Meltwater, and understand not only what’s being said about their brand but also how audiences are interacting with their videos.
Enhancement
New Trends Tab + Bulk Export from Overview Tab in GenAI Lens
GenAI Lens now includes a Trends tab with an interactive dashboard to track how conversations and narratives change over time. Visualize shifts with a trend graph, monitor fastest-growing topics in a ranked list, and explore brands, products, people, and sources with flexible controls for ranking and measurement.
Enhancement
Top Tracks, Primary Audience, & CSV Export
TikTok Trends in Monitor now includes a new Top Tracks tab, a Primary Audience column, and CSV export for richer analysis and easier sharing. Users can see which audio is driving engagement, identify the demographics behind trending hashtags, and download insights for deeper offline reporting.
Enhancement
Build, Test, Add Variations, and Organize Prompts with Ease
GenAI Lens now features a redesigned, guided 3-step prompt creation workflow for easier building, testing, and collaboration. Users can preview prompts instantly, generate up to 10 variations, and organize them into folders for faster management and sharing.
Enhancement
Download Insights to Word + Adding Missing Content + Favorite Prompts
You can now streamline your workflow with three powerful updates: quickly download AI-generated insights into an editable Word document to refine and add context before sharing with your team, seamlessly upload missing press releases when Copilot cannot find them and rerun prompts within minutes to generate a PR impact report, and favorite prompts in the library for faster access to the ones you use most.
Enhancement
Permissions for Paid Connections
We’ve introduced permissions for Paid Connections to give admins more control over who can access and manage ad accounts. Assign specific ad accounts to the right team members so they can manage the campaigns they’re responsible for, and remove access for users who no longer need to view or work on certain ad accounts.