Alle Updates
Enhancement
Media List Optimization on the Media Relations Homepage
In October, we revamped the Media Relations Landing Page. Now, we’ve added the Optimize Media Lists panel, completing the personalized Media Relations homepage experience. Easily assess the overall health of your media contact lists in a dashboard that highlights Engaged, Unengaged, and Unsubscribed contacts—so you can take smart, targeted actions to improve outreach.
Enhancement
Two New Sources in GenAI Lens
Monitor now tracks two new generative AI sources—Google AI Overview and Google AI Mode—bringing Meltwater’s total coverage to nine major Large Language Models. This expansion provides deeper visibility into how your brand, competitors, and key topics appear across AI-generated content from one of the world’s most influential platforms.
Enhancement
LinkedIn Paid Analytics in Unified Dashboards
Analyze now includes 20 new LinkedIn Paid widgets, allowing you to view paid, earned, and owned performance data together in one unified dashboard. This addition joins Meta Paid and TikTok Paid, giving brands and agencies a more complete view of cross-channel campaign performance. With LinkedIn Paid, teams can measure the impact of advertising campaigns directly alongside broader marketing metrics—tracking actions like leads, job applications, and event registrations, as well as core ad metrics such as impressions, engagement, clicks, and CTR. More LinkedIn Paid widgets will be added in future updates.
Enhancement
Discover and Vet Snapchat Creators
Klear now supports discovering and evaluating Snapchat influencers directly within the platform. You can identify creators who align with your brand, review verified performance data like reach, engagement, and audience demographics, and preview top-performing Stories and Spotlight posts—all in one place.
Enhancement
Setting Up Contact Alerts
Contact Update Alerts have been upgraded with flexible customization options that make it easier to stay current when journalist details change—like job moves, new roles, beats, or contact information. Teams can now tailor alert frequency (daily, weekly, biweekly, or monthly) and choose preferred delivery channels, including email, in-app notifications, Slack, or Microsoft Teams. A centralized dashboard displays detailed change summaries, affected contacts, and impacted lists, with tools to search, filter, and take bulk actions.
Enhancement
Predictive Analytics
The Mentions Trend widget in Explore now includes forecasting, showing predicted mention volumes for the next two days based on historical data patterns. This enhancement helps users move from reacting to anticipating, making it easier to spot early signals and plan proactive responses. With forecasts, you can detect emerging trends before they peak, identify potential crises while there’s still time to respond, and prioritize monitoring on what’s likely to matter most in the days ahead.
Enhancement
Automatic Impact Reports
You can now generate an Impact Report in Mira Studio using any article, whether or not it’s already tracked in Meltwater. The new workflow automatically detects untracked content, prompts you to add it, and guides you through each step before generating the report. This update removes the need to prepare content in advance, making it faster and easier to analyze earned media impact from any source, all within Mira Studio.
Enhancement
Klear Chrome Extension
The new Klear Chrome Extension lets users access influencer data directly while browsing Instagram, YouTube, TikTok, Facebook, or X—without leaving the page. It integrates seamlessly into existing workflows, allowing you to discover, vet, and engage with creators in real time. With key metrics visible in your browser, AI-powered summaries for quick fit assessments, and one-click actions to tag, add to campaigns, or contact creators, the extension removes workflow interruptions and makes influencer discovery faster, smarter, and easier to act on.
Enhancement
AI-Powered Bios
Meltwater journalist profiles now include concise AI-generated bios that summarize who a journalist is, what they cover, and how they approach their reporting. Each bio highlights their role and outlet, recent topics and industries they write about, and the typical angles or perspectives in their coverage—drawn directly from their latest work for greater accuracy. This update saves time by surfacing key details in one place, improves targeting by helping identify the right journalists for each pitch, and strengthens outreach with more personalized, relevant engagement.
Enhancement
Radio Reach Metrics
When reviewing U.S.-based Radio Broadcast content in Explore, users now see weekly cumulative Reach values—where available—sourced directly from Nielsen. Reach reflects the number of unique listeners who tuned in to a specific station or program for at least five minutes during a given period. This enhancement helps teams better understand audience impact, prioritize clips by Reach to focus on high-exposure mentions, and close reporting gaps by extending audience metrics beyond TV to include radio coverage.
Enhancement
Top Tracks Trend Graph for TikTok
A new trend chart in the Top Tracks tab reveals how each audio track is performing, showing whether it’s rising, peaking, or fading based on usage and engagement data. Instead of only viewing the most popular sounds at a given moment, users can now track how trends evolve to inform creative and campaign decisions. For marketing and communications teams, this update helps brands stay current in fast-moving TikTok conversations, create smarter content with trending audio that drives visibility, and strengthen brand personality through culturally relevant sound choices.
Enhancement
YouTube Widgets
Following recent updates to YouTube Monitoring, Meltwater now offers expanded YouTube analytics directly within Explore+ and Unified Dashboards in Analyze. Users can view YouTube data alongside other social and media channels for a complete view of brand performance. These enhancements remove data silos, streamline reporting, and enable smarter campaign decisions by consolidating cross-channel metrics into a single, unified experience.